MAGNA

What MAGNA does

MAGNA Naturstein GmbH is a German natural stone trader and producer headquartered in Loitsche-Heinrichsberg (Saxony-Anhalt), operating a second sales/warehouse site under the wholly owned subsidiary MAGNA Westfalia GmbH in Vlotho-Exter (North Rhine-Westphalia). Founded as a legal entity around 2006, the company sources, processes, and distributes a full portfolio of dimensional stone and engineered-surface materials — marble, granite, quartzite, limestone, and related stone varieties — alongside distributed lines including Neolith sintered ceramic, Compac quartz composite, and Emperor and Sunny outdoor ceramics. It also markets proprietary MAGNA Glaskeramik (a glass-ceramic sheet manufactured from 100% recycled glass without solvents or additives) and operates a patented LaserGrip stone-handling/processing technology. Distribution spans the 295+-entry stone encyclopedia, dedicated sub-brands (DREAM-Quarz, MAGNA EXOTIC LINE, MAGNA Atelier, neocube-o, HEAzs), and an extensive FAQ/service knowledge base on cleaning, repair, installation, and material specification.

The company runs a hybrid B2B/B2C go-to-market: physical Naturstein-Ausstellung showrooms in Loitsche and Vlotho with personal consultation and appointment booking, an online shop at shop.magna-online.de with a discount tile outlet, and direct sales. Customers split across professional channels — kitchen studios and stone fabricators (the primary segment), architects and planners (secondary), and private end consumers (tertiary, served mainly via showrooms and online). Use cases span kitchen countertops, bathroom surfaces, wall cladding, flooring, stairs, facades, and large commercial projects including shopping centers, hotels, and facades. Revenue mixes one-time material sales (natural stone and engineered product lines) with custom fabrication/professional services revenue; no public pricing is disclosed and trade pricing is handled on an ex-works basis per the company’s AGB.

The operating model is vertically integrated in distribution: own showrooms, own warehouses with broad inventory depth, in-house processing, and a modern delivery fleet (including a 2025 Scania 500S with on-site crane). Sourcing is global; sales are concentrated in Germany with EMEA reach and a 2024 international positioning move via Salone del Mobile Milano in partnership with Stilles d.o.o. The ownership is private and founder-controlled (Geschäftsführer Jochen Thumm); no outside institutional capital, board changes, M&A, or funding history is disclosed.

Name

MAGNA

Legal name

MAGNA Naturstein GmbH

Website

https://magnastein.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

MAGNA Naturstein GmbH is a German natural stone trader and producer operating showrooms in Loitsche and Vlotho, serving kitchen studios, architects, and private consumers with worldwide-sourced marble, granite, quartzite, and engineered surfaces including proprietary MAGNA Glaskeramik.

Ownership category

akta.pro rank

Product category

Natural Stone & Engineered Stone Distribution

NAICS

Cut Stone and Stone Product Manufacturing (327991), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332), Building Material and Supplies Dealers (4441)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

akta.pro secondary industries

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Natural stone trading
• Engineered stone products
• Quartz composite surfaces
• Sintered ceramic slabs
• Kitchen countertop materials

Headquarters

HQ city

Loitsche

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Natural Stone Sales: Sale of natural stones including marble, granite, quartzite, and other dimensional stone products sourced worldwide. Products range from large stone blocks to precisely cut slabs for floors and walls.
2. Engineered Stone Products: Sale of processed engineered stone products including Neolith ceramic slabs, Compac quartz composite, Emperor outdoor ceramics, and MAGNA Glaskeramik glass ceramic.
3. Custom Fabrication Services: Custom stone processing and fabrication including cutting, finishing, and custom orders for various applications such as kitchen countertops, bathroom surfaces, facades, and commercial projects.
4. Retail/Private Customer Sales: Direct sales to private consumers through showrooms and online shop for smaller applications like kitchen countertops, stairs, washbasins, and counters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MAGNA Naturstein sources natural stone globally and sells dimensional stone materials (marble, granite, quartzite, limestone, etc.) along with engineered stone products (Neolith sintered ceramic, Compac and DREAM-Quarz quartz composites, Emperor/Sunny outdoor ceramics) and its proprietary MAGNA Glaskeramik. The company operates two German showrooms, an online shop, in-house custom cutting and fabrication, and offers consultation, cleaning/maintenance guidance, and logistics with crane-equipped delivery.

Product overview

MAGNA is a natural stone trading company and producer offering a comprehensive portfolio of surface materials for residential and commercial applications. The product portfolio includes: (1) Natural Stone trading business offering worldwide procurement, processing, and delivery of marble, granite, quartzite, and other natural stones; (2) Engineered stone brands including Neolith (sintered stone ceramic), Compac and DREAM-Quarz (quartz composites); (3) Outdoor ceramics including Emperor and Sunny terrace plates; (4) MAGNA Glaskeramik (glass ceramics made from 100% recycled glass); (5) The MAGNA EXOTIC LINE premium collection featuring exclusive quartzites and rare natural stones. MAGNA operates showrooms in Loitsche and Vlotho, Germany, and provides services including cleaning/maintenance guidance, technical consultation, and professional processing.

Differentiator

Problem solved

Functional benefit

Brands

• MAGNA EXOTIC LINE: Premium quartzites and exclusive natural stones product line
• DREAM-Quarz
• MAGNA Glaskeramik
• MAGNA Atelier
• neocube-o
• HEAzs

Products and services

• Natural Stone (Naturstein) Worldwide procurement, processing, and delivery of dimensional natural stone including marble, granite, quartzite, limestone, and other igneous/metamorphic rocks, supplied as blocks and precisely cut slabs for residential and commercial applications.
• Neolith Sintered ceramic slabs for kitchen countertops, bathrooms, floors, and walls. A large-format, durable, hygienic premium surface material distributed by MAGNA in Germany.
• Compac Quartz agglomerate (quartz composite) surface material for kitchen countertops. Non-porous structure means impregnation is not required; stocked in a large selection by MAGNA with cleaning guidance and warranty support.
• DREAM-Quarz A curated quartz composite design collection featuring modern and puristic surface structures, positioned as a timeless design offering under the MAGNA brand.
• Emperor Outdoor ceramic terrace plates for exterior applications, available in formats including Emperor Maxima 3.0 and Emperor Pool variants, distributed with full technical support by MAGNA.
• Sunny Outdoor ceramic terrace plates for exterior applications, distributed by MAGNA alongside Emperor.
• MAGNA Glaskeramik Proprietary glass ceramic material manufactured from 100% recycled glass, without solvents or additives and fully recyclable. Suitable for counters, display fixtures, furniture and design applications, and capable of being backlit.
• MAGNA EXOTIC LINE Exclusive premium line of curated natural stones featuring selected quartzites and other rare materials with high technical performance and distinctive aesthetics.
• VERDE PANNONIA A sustainable Alpine green natural stone suitable for interior applications (kitchen, bathroom) and outdoor terrace use.
• Taj Mahal Quartzite A popular quartzite from Brazil with delicate beige marble-like veining on a cream-colored background and high hardness/durability; available in polished and satin finishes.
• Custom Stone Fabrication Services Custom stone processing and fabrication including cutting, finishing, and custom orders for kitchen countertops, bathroom surfaces, facades, and commercial projects. Includes technical consultation, cleaning/maintenance guidance, and delivery via crane-equipped logistics.

Quantifiable outcome

• Projects of any size realized - from shopping center equipment and facade cladding to hotel bathrooms and smaller applications like stairs, kitchen countertops, washbasins and counters

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Stilles d.o.o.minorStrategic or Co-development Partner · 1 January 2024Slovenian company designing and manufacturing stylish furniture and hotel fixtures. Used MAGNA Glaskeramik for counters at Salone del Mobile Milano 2024 - the world's largest furniture fair with over 1,950 exhibitors from 35 countries. Stilles values sustainability and recycle ability of their exhibits, finding the 100% recycled glass MAGNA Glaskeramik ideal for their designs.
• NeolithcoreChannel Partner/ Reseller/ DistributorNeolith is a premium sintered stone/sintered stone brand for innovative and hygienic surface solutions for kitchens and bathrooms. MAGNA serves as a key distributor of Neolith products in Germany, offering their full range of ceramic slabs in various thicknesses and finishes. They provide extensive technical documentation and FAQ support for Neolith products.
• CompaccoreChannel Partner/ Reseller/ DistributorCompac is a manufacturer of quartz composite (quartz agglomerate) surfaces. MAGNA stocks a large selection of Compac products and provides specialized cleaning guidance and FAQ support for their quartz composite materials.
• EmperorcoreChannel Partner/ Reseller/ DistributorEmperor is an outdoor ceramic brand for terrace slabs. MAGNA distributes Emperor products including Emperor Maxima 3.0 and Emperor Pool variants, offering comprehensive technical support and FAQ documentation.
• MAGNA GlaskeramikcoreTechnology or IntegrationMAGNA Glaskeramik is MAGNA's own glass ceramic product line, manufactured from 100% recycled glass without solvents or additives, and fully recyclable. It can be backlit for aesthetic effects and has been showcased at international trade shows including Salone del Mobile Milano.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lapitec: Italian manufacturer of full-body sintered stone slabs used in kitchens, facades, and outdoor applications. Comparable to MAGNA's Neolith and Emperor outdoor ceramic lines and competing in the same premium sintered stone category.
• Diresco: Belgian manufacturer of quartz composite surfaces for kitchens, bathrooms, and outdoor use. Comparable to MAGNA's Compac quartz composite line with overlapping customer base in kitchen studios and architectural projects across Europe.

Broad incumbents

• Antolini Luigi & C. Italian global natural stone processor and distributor with a vast inventory of marble, granite, onyx, and engineered stone. Directly comparable to MAGNA in offering curated, design-led natural stone to architects and luxury residential projects.
• Cosentino Group: Spanish global manufacturer of Silestone (quartz), Dekton (sintered stone), and Sensa (treated natural stone). A broad incumbent whose products MAGNA partially competes with via its natural stone portfolio and partner brands.
• Caesarstone: Global quartz surface manufacturer and one of the most established engineered stone brands competing with both natural stone and Compac/Quartz composite products MAGNA distributes. Overlapping category and customer base in kitchens and bathrooms.

Others

• Neolith (Thesize Surfaces): Spanish manufacturer of sintered stone slabs that MAGNA distributes as a core channel partner in Germany. Comparable because Neolith products overlap MAGNA's natural stone and engineered stone offerings, and Neolith's success directly drives MAGNA's distribution revenue.
• Compac: Spanish quartz composite manufacturer and MAGNA's distribution partner. Comparable because Compac's quartz surfaces directly overlap with MAGNA's kitchen countertop offering, and partnership performance is critical to MAGNA's quartz composite revenue.

Direct peers

• Klumpp Natursteine GmbH: German natural stone specialist offering marble, granite, and engineered surfaces to B2B and B2C customers with showrooms and fabrication services. Directly comparable in customer mix (kitchen studios, private consumers) and product portfolio.
• Stone Center GmbH: German natural stone trader and fabricator serving kitchen studios, architects, and private customers with a comparable product range (marble, granite, quartzite, engineered stone). Closely matches MAGNA's core business model of trading and distributing natural stone in Germany.

Regional players

• Traco GmbH: German manufacturer of natural stone tiles and slabs for facades and interior applications. Comparable to MAGNA as a German-based stone producer serving similar architectural and construction customers, though Traco focuses more on building envelope applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@magna-naturstein
• Facebookfacebook.com/magna.naturstein
• Instagraminstagram.com/magnastein
• Pinterestde.pinterest.com/MAGNANaturstein
• LinkedInlinkedin.com/company/magna-naturstein-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGNA