Wake Up
Wake Up is a private Sydney-based hostel founded in 2002, employing 101-250 staff, that provides accommodation and group booking services to travelers visiting Sydney, Australia.
- Company typePrivate
- Founded2002
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wake Up does
Wake Up is a for-profit private hostel operator headquartered in Sydney, Australia, founded in 2002. The company provides accommodation services alongside dedicated group booking capabilities, serving individual travelers and groups visiting Sydney. Its website (wakeup.com.au) functions as the primary customer-facing booking channel.
The firm operates at a moderate scale with 101-250 employees, suggesting either a large single central-Sydney property or a small multi-property footprint. No proprietary technology stack, AI capabilities, or differentiated platform architecture is documented in the available data — the offering is positioned as a traditional hostel accommodation service rather than a tech-enabled accommodation platform. No product integrations, APIs, mobile applications, or third-party distribution partnerships are disclosed in the source material.
Wake Up's revenue model is anchored on accommodation bookings (individual and group stays), though no publicly disclosed pricing, ADR, or revenue figures are available. No funding history, ownership structure, subsidiary relationships, or investor information is documented, indicating it is likely a closely-held operator. The company's competitive positioning relies on its long-standing Sydney presence and group-booking specialization rather than disclosed technology or brand differentiation.
Wake Up firmographics
Firmographics- Name
- Wake Up
- Website
- https://wakeup.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wake Up is a private Sydney-based hostel founded in 2002, employing 101-250 staff, that provides accommodation and group booking services to travelers visiting Sydney, Australia.
- Ownership category
- akta.pro rank
Wake Up industry classification
Industry- Product category
- Hostel Accommodation
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Long-Stay/Monthly Backpacker Hostels (THAGAGAI)
Keywords
Where Wake Up is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Wake Up business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales
Wake Up product offering
Product offeringCore offering
Wake Up is a hostel in Sydney that provides accommodation services to travelers and offers dedicated group booking services for organized travel groups. The establishment operates as a physical hostel property offering short-stay lodging.
Differentiator
Problem solved
Functional benefit
Products and services
- Hostel Accommodation Budget short-stay hostel lodging in Sydney, Australia, offered to individual travelers and backpackers seeking affordable central accommodation.
- Group Booking Services Dedicated booking service for organized travel groups requiring multi-room, coordinated accommodation arrangements at the Sydney hostel.
Companies that use Wake Up
Customer profileIdeal customer profiles2 records
Wake Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wake Up competitors and assessment
Company assessmentDirect peers
- YHA Australia: Australia's largest hostel network operating multiple properties across the country, including Sydney. Directly comparable to Wake Up as a backpacker-focused accommodation provider targeting group and individual travelers in Sydney.
- Wombat's Hostels: European-headquartered hostel chain with a globally recognized brand, comparable dormitory/private room product and backpacker demographic to Wake Up's offering.
- Base Backpackers: Australian hostel chain with Sydney properties, offering dorm and private room accommodation plus group bookings — same core offering and target market as Wake Up.
- Generator Hostels: Design-led hostel brand operating multiple properties across Europe and other regions, offering dorms, group bookings, and F&B — comparable large-format hostel product and backpacker customer to Wake Up.
- Mad Monkey Hostels: Backpacker hostel brand with properties across Australia and Asia, offering dorm accommodation, group bookings, and on-site social programming — directly comparable product and customer base to Wake Up.
- Wake Up! Sydney Central: Sydney CBD hostel under the same Wake Up brand domain (wakeup.com.au), suggesting either the same operator or a closely affiliated brand competing in the same niche of backpacker accommodation.
- Nomads Hostels: Backpacker hostel brand with Australian and global properties, offering dorm accommodation and group travel services in the same target market as Wake Up.
- Sydney Harbour YHA: Flagship Sydney backpacker hostel in The Rocks, part of the YHA network; competes head-to-head with Wake Up for budget-conscious travelers visiting Sydney.
Broad incumbents
- Hostelworld Group: Global hostel-focused OTA platform that drives a large share of Wake Up's likely booking channel. While not a direct accommodation competitor, it is a structural peer in the backpacker-lodging ecosystem that influences Wake Up's distribution costs.
- Airbnb: Dominant alternative-accommodation platform offering budget private rooms and shared spaces that compete directly with hostels for price-sensitive travelers in Sydney.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Wake Up social profiles
Digital presenceWake Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wake Up leadership team
Management profileNumber of profiles
Wake Up funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wake Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wake Up
What does Wake Up do?
Wake Up is a hostel in Sydney that provides accommodation services to travelers and offers dedicated group booking services for organized travel groups. The establishment operates as a physical hostel property offering short-stay lodging.
Is Wake Up a public or private company?
Wake Up is a private company. It is classified as unknown and is currently operating.
When was Wake Up founded?
Wake Up was founded in 2002. It employs 101 to 250 people.
Where is Wake Up based?
Wake Up is headquartered in Sydney, Australia, in the Oceania region.
Who are Wake Up's main competitors?
Direct peers on record are YHA Australia, Wombat's Hostels, Base Backpackers, Generator Hostels, Mad Monkey Hostels, Wake Up! Sydney Central, Nomads Hostels and Sydney Harbour YHA. Broad incumbents are Hostelworld Group and Airbnb.
Does Wake Up have an API?
No public API is recorded for Wake Up.
What industry is Wake Up in?
Wake Up's product category is Hostel Accommodation. Its primary akta.pro industry code is THAGAGAI, Long-Stay/Monthly Backpacker Hostels. Its NAICS code is 72119 and its SIC code is 7011.