PTT Retail Business Company

What PTT Retail Business Company does

PTT Retail Management Company Limited (PTTRM) is a Thailand-incorporated private limited company founded in 2007 and headquartered at 1010 Vibhavadi Rangsit Road, Chatuchak, Bangkok. The company is a wholly-owned subsidiary of PTT Public Company Limited, Thailand's leading publicly listed energy conglomerate, and operates as the dedicated downstream retail and convenience store arm of the PTT group. PTTRM's functional role is to manage and operate the PTT Station fuel service station network and the Jiffy convenience store brand across Thailand and selected international markets.

PTTRM operates more than 100 fuel stations and Jiffy convenience stores across 22 Thai provinces, supplemented by international branches in Laos (13 branches), Cambodia (9 branches), and the Philippines (1 branch). The product portfolio spans automotive fuels and lubricants distributed through PTT Stations; convenience retail under the Jiffy banner including house brand dry food, non-food items, and 8-step filtered drinking water; beverage brands PEARLY TEA and MOO&MORE; prepared food through Jiffy Kitchen and Jiffy Catering; co-brand outlets such as Amazon Cafe; and loyalty programs PTT Blue Card and Blue Plus. Operations are supported by more than 5,000 trained service personnel and a Dual Vocational Education pipeline built through MOUs with 43+ Thai vocational institutions. CSR initiatives include a clean toilet program for schools (three schools since 2009) and disabled employment across eight branches.

The revenue model combines petroleum product sales through the PTT Station network with convenience store retail transactions, house brand product sales, catering and food service revenue, and co-brand space rental and partnership arrangements. Fuel pricing is regulated by Thai government policy, and overall pricing information is not publicly disclosed. The go-to-market is entirely retail storefront-based, with distribution channels including the PTT Station fuel network, Jiffy convenience stores (both co-located with fuel stations and standalone), international branches, and co-brand outlet formats. PTTRM's customers are end-consumers — drivers, commuters, and local shoppers — rather than enterprise clients.

Name

PTT Retail Business Company

Legal name

บริษัท ปตท.บริหารธุรกิจค้าปลีก จำกัด (PTT Retail Management Company Limited)

Website

https://pttrm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PTT Retail Management Company Limited (PTTRM) is a Thai private company and wholly-owned subsidiary of PTT Public Company Limited that operates the PTT Station fuel station network and Jiffy convenience stores across 22 Thai provinces and four Southeast Asian countries, serving end-consumer drivers, commuters, and local shoppers with fuel, food, beverages, and house-brand retail products.

Ownership category

akta.pro rank

Product category

Fuel and Convenience Store Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Fuel station operations
• Convenience store retail
• Automotive fuel distribution
• House brand products
• Food and beverage retailing

Headquarters

HQ city

Chatuchak

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Petroleum Product Sales: Sale of automotive fuels and petroleum products through PTT Station network covering 22 provinces in Thailand plus international operations in Laos, Cambodia, and Philippines.
2. Convenience Store Retail (Jiffy): Retail sales of convenience goods including dry food, non-food items, beverages (PEARLY TEA), and daily necessities through Jiffy convenience stores located at fuel stations and standalone locations.
3. Food Service (Jiffy Kitchen/Catering): Jiffy Catering service offering prepared meals for events and occasions, featuring brands including Jiffy Kaiyang Pian, PEARLY TEA, and MOO&MORE.
4. House Brand Products: Production and sale of proprietary brand products including Jiffy Choice dry foods, non-food items, and Jiffy drinking water produced under international quality standards.
5. Co-Brand Partnerships: Revenue from co-branding partnerships including Amazon Cafe outlets within Jiffy stores, and space rental to third-party operators at fuel stations.

Distribution channels4 records

Marketing channels3 records

Core offering

PTTRM operates PTT Station fuel service stations and Jiffy convenience stores providing automotive fuels, dry food, non-food items, beverages (PEARLY TEA), and daily necessities to consumers across Thailand and Southeast Asia. The company also produces and sells house-brand products including Jiffy Choice dry foods, non-food items, and drinking water under international quality standards, and offers catering and food service through Jiffy Kitchen and Jiffy Catering. Revenue is generated from direct retail sales of fuel and convenience goods, house-brand product sales, catering services, and co-brand space rentals.

Product overview

PTT Retail Management Company Limited (PTTRM) operates a diversified retail and fuel distribution business centered on PTT gas stations and Jiffy convenience stores. The core offering consists of PTT Station fuel services providing automotive fuels, complemented by Jiffy convenience stores offering private label products (dry food, non-food items, and drinking water), PEARLY TEA bubble tea beverages, and prepared food services including Jiffy Kitchen and Jiffy Catering. The company runs loyalty programs through PTT Blue Card and Blue Plus, and maintains co-brand partnerships such as Amazon Cafe. Products are distributed through over 100 branches across 22 provinces in Thailand plus international locations in Cambodia, Laos, and the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• Jiffy: Convenience store brand operated at PTT petrol stations and standalone locations
• Pearly Tea
• Jiffy Kitchen
• Blue Plus

Products and services

• PTT Station Fuel Service Fuel service stations under the PTT brand providing gasoline, diesel, and other automotive fuel products across Thailand and international markets. Target customers are drivers and motorists seeking reliable fuel refueling.
• Jiffy Convenience Stores Convenience store brand operated at PTT gas stations and standalone locations, offering food, beverages, and daily necessities to general consumers across Thailand and Southeast Asia.
• Jiffy Drinking Water Purified drinking water product manufactured under international quality standards with 8-step filtration process, sold at Jiffy stores.
• Jiffy Choice Dry Food Private label dry food products sold exclusively at Jiffy convenience stores, targeting convenience shoppers looking for affordable daily necessities.
• Jiffy Non-Food Products Private label non-food consumer products for Jiffy stores including daily necessities and household items, targeting convenience shoppers.
• PEARLY TEA Beverages Bubble tea and beverage brand offered within Jiffy convenience stores, featuring various tea and milk tea options for consumers seeking ready-to-drink beverages.
• Jiffy Kitchen Food service offering within Jiffy stores featuring prepared meals and kitchen menu items for retail consumers seeking quick dining options.
• Jiffy Catering Catering service for events and special occasions featuring menu options from Jiffy, Jiffy Kaiyangapatarn, PEARLY TEA, and MOO&MORE brands, targeting event organizers and corporate customers.
• Automotive Fluids and Non-Oil Products Various automotive services and non-oil products available at PTT stations including vehicle maintenance supplies for motorists.
• Co-Brand Retail Partnerships Co-branding partnerships including Amazon Cafe and other third-party brands available at Jiffy stores, offering coffee and beverages to retail consumers.

Quantifiable outcome

• Over 5,000 trained service personnel delivering quality customer service
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Cafe (อเมเซอน คาเฟ่)coreChannel Partner/ Reseller/ DistributorAmazon Cafe outlets operate within Jiffy convenience stores at PTT fuel stations, providing coffee and beverages to customers. Trained students from the dual vocational education program work in Amazon Cafe outlets as part of their practical training.
• Blue Plus (บลูพลัส)coreGTM or Marketing PartnerBlue Plus co-brand loyalty card program offering rewards and promotions to frequent PTT Station customers. Joint marketing initiative between PTTRM and Blue Plus.
• Educational Institutions (43+)coreStrategic or Co-development PartnerMOU partnerships with over 43 vocational education institutions for the Dual Vocational Education (DVE) program, including Technical College Pathumthani, Saraburi Vocational College, Lopburi Vocational College, and Chai Nat Vocational College. Students receive training in ordering, fuel service, cashier, Amazon Cafe, food service, and Pearly Tea operations.
• PTT Public Company Limited (บริษัท ปตท. จำกัด (มหาชน))coreStrategic or Co-development PartnerParent company and brand licensor. PTTRM operates as a subsidiary managing retail and fuel station businesses under the PTT brand. Follows PTT Oil and Retail Business Public Company Limited policies for corporate social responsibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bangchak Corporation: Major Thai fuel retailer and refiner operating fuel stations together with Inthanin convenience stores; directly competes with PTTRM in both downstream fuels and forecourt convenience retail in Thailand.
• CP All (7-Eleven Thailand): Operator of Thailand's largest convenience store chain (7-Eleven); directly comparable in convenience retail assortment, house-brand products, and foodservice, and the primary competitor to Jiffy.
• Shell Thailand: International oil major with branded fuel stations across Thailand, many co-located with convenience retail; directly comparable downstream fuel retail and forecourt merchandising model.
• Chevron (Caltex Thailand): Operates Caltex-branded fuel stations in Thailand with associated convenience retail; competes head-to-head with PTTRM in downstream fuels marketing at forecourts.
• Esso (Thailand): Thai downstream fuel retailer under the Esso brand, competing with PTT Station outlets at Thai forecourts; comparable branded fuels and forecourt retail model.
• PTT Oil and Retail Business Public Company Limited: Listed PTT group entity managing a much larger network of PTT-branded fuel stations and Jiffy convenience stores across Thailand; directly comparable business model under the same parent, with overlapping station and convenience retail operations.
• FamilyMart Thailand: Established Thai convenience store chain operating in similar locations to Jiffy; directly comparable in convenience retail assortment, house-brand offerings, and small-format store economics.

Regional players

• PT Pertamina (Indonesia): Indonesia's state-owned integrated energy company with a large Pertamina-branded fuel station and convenience retail network; comparable downstream fuels + forecourt retail model across Southeast Asia.
• Petron Malaysia: Malaysian fuel retailer with Petron-branded stations and associated convenience formats; comparable downstream fuels retail and forecourt merchandising model in an adjacent Southeast Asian market.

Emerging players

• Susco: Smaller Thai fuel station operator competing in the same downstream fuels retail market as PTTRM, with overlapping convenience store co-location strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jiffythailand
• LinkedInlinkedin.com/company/ptt-retail-management-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PTT Retail Business Company