TradeAds Interactive
TradeAds Interactive is a Bucharest-based private advertising platform founded in 2009, operating an advertising exchange and providing online advertising campaign services. The 11-50 employee company serves advertisers and publishers through digital ad-marketplace and campaign-execution offerings.
- Company typePrivate
- Founded2009
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TradeAds Interactive does
TradeAds Interactive is a private, for-profit company headquartered in Bucharest, Romania, that operates an advertising platform providing advertising exchange and online advertising campaign services. The company was founded in 2009 and is described as having between 11 and 50 employees, placing it in the small-business segment of the digital advertising ecosystem. Its primary web property, tradeads.eu, is currently non-functional at the time of data collection, returning only a generic loading/verification message and offering no extractable information about products, pricing, or operations.
The company's stated business is two-pronged: operating an advertising exchange (a marketplace mechanism connecting ad inventory supply with demand) and delivering online advertising campaign services (suggesting some agency-style execution role for advertisers). As an ad exchange, the implied revenue mechanics would be take-rate or transaction-fee based on matched impressions/clicks; as a campaign-services provider, revenue would more likely derive from management fees or media-markup on client spend. The input data does not disclose which of these constitutes the larger share, nor does it provide pricing, customer logos, vertical focus, geographic scope beyond Romania, technology stack, or any third-party integrations.
No funding rounds, investors, M&A activity, leadership team, partnerships, certifications, patents, or strategic transactions are documented in the available data. Ownership, revenue, and operating status beyond the firmographic baseline cannot be verified; the company's own web presence does not currently load substantive content, which materially constrains due-diligence visibility and is itself a data-integrity concern for any prospective investor.
TradeAds Interactive firmographics
Firmographics- Name
- TradeAds Interactive
- Website
- https://tradeads.eu
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TradeAds Interactive is a Bucharest-based private advertising platform founded in 2009, operating an advertising exchange and providing online advertising campaign services. The 11-50 employee company serves advertisers and publishers through digital ad-marketplace and campaign-execution offerings.
- Ownership category
- akta.pro rank
TradeAds Interactive industry classification
Industry- Product category
- Advertising Technology / Ad Exchange
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
Keywords
Where TradeAds Interactive is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
TradeAds Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
TradeAds Interactive product offering
Product offeringCore offering
TradeAds Interactive operates an advertising platform that provides advertising exchange and online advertising campaign services. The company facilitates the buying and selling of advertising inventory through its exchange technology and supports online advertising campaign execution for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Exchange Platform Platform that provides advertising exchange services, enabling the buying and selling of digital advertising inventory. Available to businesses and organizations via the company's website.
- Online Advertising Campaign Services Service offering for planning and executing online advertising campaigns, delivered to business clients.
Companies that use TradeAds Interactive
Customer profileIdeal customer profiles1 record
TradeAds Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TradeAds Interactive competitors and assessment
Company assessmentDirect peers
- Magnite (formerly Rubicon Project): Magnite is the largest independent sell-side ad exchange/platform, formed by the merger of Rubicon Project and Telaria. It directly competes with TradeAds in the programmatic ad exchange space, particularly for premium publisher inventory.
- PubMatic: PubMatic is an independent supply-side platform and ad exchange serving publishers and buyers globally. It is a direct competitor to TradeAds Interactive in programmatic RTB infrastructure.
- OpenX: OpenX operates one of the largest independent ad exchanges, focused on programmatic RTB for publishers and media buyers. It is a direct peer to TradeAds Interactive in the ad exchange category.
- Adform: Adform is a European-headquartered ad tech platform offering DSP, SSP, and DMP capabilities including an ad exchange. It is a particularly close peer given TradeAds' European (Romanian) base and similar full-funnel adtech positioning.
- Index Exchange: Index Exchange is one of the largest independent ad exchanges globally, operating a header bidding-focused SSP. It is a direct peer to TradeAds Interactive in programmatic exchange infrastructure.
Emerging players
- Smart AdServer: Smart AdServer is an independent ad serving and SSP platform serving European publishers and advertisers. It is comparable to TradeAds as a regional independent ad exchange/SSP.
Broad incumbents
- Criteo: Criteo operates a large ad exchange alongside its retargeting and commerce media offerings. It competes broadly with TradeAds Interactive in the programmatic advertising exchange space.
- The Trade Desk: The Trade Desk is the largest independent demand-side platform, operating across multiple ad exchanges including Magnite, OpenX, and others. It is a broad incumbent in the programmatic ecosystem that interacts with exchanges like TradeAds.
- Google Ad Exchange (AdX): Google AdX is the largest programmatic real-time bidding ad exchange globally, operating within Google Ad Manager. It is a direct category peer to TradeAds Interactive as both run ad exchange infrastructure for programmatic buying and selling of digital ad inventory.
- Xandr (Microsoft): Xandr, acquired by Microsoft, operates a programmatic ad exchange and SSP as part of Microsoft's advertising business. It competes in the same ad exchange space as TradeAds, particularly for premium inventory.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
TradeAds Interactive social profiles
Digital presenceTradeAds Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeAds Interactive leadership team
Management profileNumber of profiles
TradeAds Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeAds Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeAds Interactive
What does TradeAds Interactive do?
TradeAds Interactive operates an advertising platform that provides advertising exchange and online advertising campaign services. The company facilitates the buying and selling of advertising inventory through its exchange technology and supports online advertising campaign execution for clients.
Is TradeAds Interactive a public or private company?
TradeAds Interactive is a private company. It is classified as unknown and is currently operating.
When was TradeAds Interactive founded?
TradeAds Interactive was founded in 2009. It employs 11 to 50 people.
Where is TradeAds Interactive based?
TradeAds Interactive is headquartered in Bucharest, Romania, in the Europe region.
Who are TradeAds Interactive's main competitors?
Direct peers on record are Magnite (formerly Rubicon Project), PubMatic, OpenX, Adform and Index Exchange. Smart AdServer is listed as an emerging player. Broad incumbents are Criteo, The Trade Desk, Google Ad Exchange (AdX) and Xandr (Microsoft).
Does TradeAds Interactive have an API?
No public API is recorded for TradeAds Interactive.
What industry is TradeAds Interactive in?
TradeAds Interactive's product category is Advertising Technology / Ad Exchange. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 51929 and its SIC code is 7311.