The Flower Factory

Name

The Flower Factory

Legal name

KOMA BV

Website

https://debloemfabriek.be

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Venue Rental Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

akta.pro secondary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Event venue rental
• Wedding venue services
• Corporate event hosting
• Meeting space rental
• Hospitality event services

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Event Venue Rental: The company generates revenue by renting out its venue space for various types of events including weddings, corporate parties, borrels (informal gatherings), and meetings. Both internally organized events and external venue rentals at market-competitive prices are offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Flower Factory (De Bloemfabriek) operates a physical event venue rental business from the historic Bloemmolens flour mill site in Geel, Belgium. It rents out three indoor/outdoor event zones (front garden 450m², covered serre/greenhouse 250m², back garden 300m²) for private celebrations (weddings, birthday parties, baby showers), corporate events (presentations, year-end parties), borrels/receptions, and meetings. External event organizers can also rent the space at market-conforming prices.

Product overview

The Flower Factory (De Bloemfabriek) is an event venue and creative meeting place located in the historic Bloemmolens flour mill site in Geel, Belgium. The offering is a single unified venue business with multiple rental zones rather than a software platform. The core product is venue rental for private events (weddings, parties, baby showers, birthdays), corporate events (presentations, year-end parties), borrels/receptions, and meetings. The venue consists of three distinct zones: the front garden (450m², up to 500 guests), the central greenhouse/serre (250m², up to 250 guests), and the back garden (300m², up to 200 guests). External organizers can also rent the space at market-conforming prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Event Venue Rental Venue rental services for private celebrations including weddings, birthday parties, baby showers, and receptions. Located on the historic Bloemmolens flour mill site in Geel, Belgium, the venue supports up to 400 standing guests for weddings across three distinct zones.
• Corporate Event Venue Rental Business event venue rental for presentations, year-end parties, and corporate celebrations. Offers three distinct zones — front garden (450m²), covered greenhouse/serre (250m²), and back garden (300m²) — with on-site lighting, sound systems, and bar facilities.
• Borrels (Receptions) Venue Rental Reception and drinks event venue rental for informal social gatherings such as birthday parties, baby showers, and drinks receptions. Pricing is valid only on weekdays and Sundays from 9am to 5pm.
• Meetings Venue Rental Meeting and networking session venue rental in a unique historic-industrial atmosphere. Available for both internally organized events and external organizers at market-conforming prices, providing an alternative to standard conference rooms.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BAMAZAcoreStrategic or Co-development PartnerBAMAZA partnered with Kollektiv Productions for the development of the Bloemmolens site, establishing the creative hub De Bloemfabriek in the heart of the Kempen region.
• Kollektiv ProductionscoreStrategic or Co-development PartnerKollektiv Productions partnered with BAMAZA for the development of the Bloemmolens site, creating the creative hub De Bloemfabriek in the heart of the Kempen region.
• KOMA BVminorOthersKOMA BV (company number BE0766439461) handles the business operations including accounting for De Bloemfabriek. Located at Zegeplein 14, 2300 Turnhout.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lamot Conference & Heritage Venue: Belgian heritage venue in a renovated industrial brewery in Mechelen offering event, meeting, and conference spaces. Directly comparable as a multi-zone Belgian heritage venue for weddings, corporate events, and meetings.
• Château de la Hulpe (Dolce by Wyndham): Belgian heritage castle estate hosting weddings, corporate events, and conferences near Brussels. Comparable as a Belgian estate venue serving the same mix of private and corporate clients in a heritage setting.
• Landgoed Duin & Kruidberg: Dutch heritage estate near Amsterdam hosting weddings, corporate events, and meetings. Comparable as a multi-zone heritage venue serving private and B2B segments, though operating in the Netherlands rather than Belgium.
• Hof van Aragon: Belgian estate venue in Lokeren focused on weddings and private events with multiple indoor and outdoor zones. Comparable in scope, multi-zone layout, and Belgian event-rental model.
• Kapellerput (Heeze, Netherlands): Dutch estate venue offering weddings, corporate events, and meetings with indoor and outdoor zones. Comparable in venue model, multi-segment offering, and capacity profile; serves Dutch market rather than Belgium.
• Kasteel van Brasschaat: Belgian castle estate primarily hosting weddings, corporate events, and private celebrations. Comparable as a heritage single-property venue in Belgium serving similar customer segments and event types.

Broad incumbents

• Soho House: Global members-club operator with heritage and bespoke venues hosting private and corporate events. Comparable in event-led, atmospheric, multi-zone venue concept, though at vastly larger scale and premium positioning.
• Châteauform': European chain of heritage properties dedicated primarily to corporate meetings, seminars, and events. Comparable in the heritage-meets-events positioning, though larger scale and corporate-only focus.
• Martin's Hotels (Belgium): Belgian hotel group (including heritage properties like Martin's Patershof) with substantial event and banquet facilities. Comparable as a Belgian operator offering event space within heritage buildings, though broader in offering (lodging + events).
• Floreal Group (Belgium): Belgian hospitality group operating hotels, restaurants, and event locations across Belgium. Comparable as a Belgian venue operator with multiple event properties, though broader than a single-venue business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/debloemfabriek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flower Factory