MAK Corporation

What MAK Corporation does

MAK Corporation (株式会社MAKコーポレーション) is a privately held Tokyo-based consulting, speaking, and publishing firm founded on October 1, 2002, by Makoto Arima, a former first employee of Yahoo! Japan and former Representative Director/CEO of Google Japan. The firm offers three core services: (1) internet business and digital marketing consulting covering digital advertising strategy and online reputation management, (2) speaking and lecture engagements at industry events such as Web&Marketing EXPO and Nikkei BP CMO programs on IT revolution, innovation culture, and digital marketing, and (3) book publishing including 'Gap is Chance! Big Data Revolution' (Nikkei BP, December 2014) and 'Job Change Method' (Shinonomeshuppan). There are no proprietary technology platforms, AI/ML capabilities, software products, or disclosed APIs; the offering is a pure professional services practice built on the principal's career credentials.

The business operates from a registered headquarters at 2-10-3 Kojimachi, Chiyoda-ku, Tokyo (postal code 102-0083) with registered capital of 10,000,000 JPY as of March 31, 2014, and reaches enterprise clients in the Kanto region of Japan through the founder's personal network and a website contact form. Revenue is not publicly disclosed and pricing is quoted per engagement. The company is wholly owned by the founder; no external investors, parent company, or subsidiaries are recorded.

The firm's operating trajectory was significantly altered in July 2017 when Arima was appointed Vice President, Executive Officer, and CRO at Rakuten and CEO of the Rakuten-Dentsu joint venture Rakuten Data Marketing. In September 2017, MAK Corporation announced an indefinite suspension of speaking activities to allow Arima to focus on his Rakuten role. A single speaking appearance at Web&Marketing EXPO in May 2018 is the last observable activity; the firm has been effectively dormant since.

Name

MAK Corporation

Legal name

株式会社MAKコーポレーション

Website

https://mak-corporation.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

MAK Corporation is a Tokyo-based personal consulting and publishing practice of former Yahoo! Japan founding employee and Google Japan CEO Makoto Arima, offering internet business advisory, speaking engagements, and books on digital marketing to Japanese enterprise clients.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

akta.pro secondary industry

Corporate Leadership & Management (EDAGANAA)

Keywords

• Management consulting services
• Digital marketing consulting
• Internet business advisory
• Business book publishing
• Executive speaking services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Internet business and digital marketing consulting services based on the representative's experience at Google and Yahoo.
2. Speaking Engagements: Public speaking on IT revolution, innovation, and corporate culture topics.
3. Publishing: Book publishing including 'Gap is Chance! Big Data Revolution' published by Nikkei BP.

Distribution channels1 record

Marketing channels4 records

Core offering

MAK Corporation provides internet business and digital marketing consulting services to corporate clients, public speaking and lecture engagements, and publishes business books authored by its founder. The firm's work centers on advising executives on internet and digital strategy, supported by authored publications such as "Gap is Chance! Big Data Revolution" and "Job Change Method" (転職メソッド).

Product overview

MAK Corporation is a consulting firm offering three core services: (1) internet business and digital marketing consulting, including digital advertising strategy and online reputation management, based on founder Makoto Arima's experience at Yahoo Japan and Google; (2) speaking and lecture engagements on IT revolution, innovation culture, and digital marketing topics; and (3) publishing of books on career development and big data/workstyle innovation. The company operates as a single-service consulting practice rather than a platform or software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Business & Digital Marketing Consulting Advisory services for corporate clients on internet business strategy and digital marketing, led directly by the founder.
• Public Speaking and Lectures Keynote lectures and speaking engagements on internet business, big data, digital transformation, and related topics for corporate and professional audiences. Activities were noted as suspended since 2017 owing to the founder's concurrent role at Rakuten.
• Book: "Gap is Chance! Big Data Revolution" (ギャップがチャンス！ ビッグデータ革命) Business book authored by founder Makoto Arima on big data strategy and digital business model transformation, published for the Japanese general and professional business readership.
• Book: "Job Change Method" (転職メソッド) Business book authored by founder Makoto Arima on career-change methodology, published for the Japanese professional readership.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• IREP: Japanese digital marketing consultancy focused on SEO, performance marketing, and content strategy; serves the same Japanese enterprise digital-advertising decision-maker segment as MAK's consulting offering.
• BrainPad: Japanese data analytics and digital marketing consulting firm that advises enterprises on big data, marketing optimization, and digital strategy — directly comparable subject-matter expertise to Arima's 'Big Data Revolution' advisory positioning.
• Fringe81: Japan-based digital marketing agency offering consulting, ad operations, and digital strategy; comparable to MAK's internet/digital marketing advisory serving Japanese enterprise clients.
• Allied Architects: Tokyo-listed internet business consultancy that advises corporates on digital transformation and internet strategy — a closely matched Japanese digital-transformation consulting firm in both model and customer base.

Broad incumbents

• D.A. Consortium: Listed Japanese digital advertising agency and digital transformation consultancy, comparable to MAK's focus on advising Japanese enterprises on digital advertising and reputation management through proprietary digital platforms.
• Dream Incubator: Tokyo-based strategy and incubation consulting firm providing management consulting to Japanese corporates on innovation and business model transformation — comparable in advisory framing but at much larger scale.
• Digital Garage: Tokyo-based internet business incubator and digital marketing consultancy; operates web consulting, investment, and marketing functions analogous to MAK's mix of advisory, publishing, and startup investment (e.g., C Channel).
• Septeni Holdings: Public Japanese digital marketing group combining advertising agency operations, digital advertising technology, and consulting-style advisory on internet marketing — closely comparable to MAK's internet/digital marketing consulting focus, but at vastly larger scale.

Regional players

• Voyage Group: Japanese digital advertising and internet media group that combines an agency business with internet media properties; comparable as a Japanese digital/internet business operator with overlapping marketing expertise.

Others

• Nikkei BP: Publisher of MAK's key book 'Gap is Chance!' and operator of CMO training programs where Arima has spoken — directly comparable as a Japanese business/IT thought-leadership publishing and executive education ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/makoto.arima.12

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAK Corporation