Backspace

What Backspace does

Backspace is a private creative agency headquartered in Karachi, Pakistan, founded in 2018 by Nagin Ansari (Founder & CEO) and operating with a small core team (1-10 employees) supplemented by a global network of creative collaborators. The firm delivers brand strategy, identity development, design, editorial, website, and storytelling services to a curated set of clients, positioning itself as a "partner-like" collaborator on purpose-led projects rather than a high-volume vendor.

The company's service portfolio is anchored on three productized offerings: MAP IT OUT™, a proprietary participatory strategy workshop framework (delivered in 4-6 hour sessions with 6-9 participants and a 'strategy compass' deliverable); The Brand Kit, a structured branding package for new businesses combining survey, creative presentation, and collateral; and The Video Kit, covering corporate films, deep dives, and case study videos. Beyond these, the firm runs MICS On, a multi-season virtual summit series featuring regional industry leaders. Revenue is generated through bespoke professional services engagements and productized kits priced on a per-project or unit basis; pricing is not publicly disclosed and quotes are delivered on inquiry.

Geographically, Backspace serves clients in Pakistan (Cedar College, IVS CEP, Nova Care, Corestrat), the Middle East (EATCO in Oman across multiple flagship events, DMS across four Middle East countries), and Europe (Fintech Germany Award), positioning itself globally through its distributed talent network despite a single-country headquarters. Customer mix spans startups, SMBs, and select enterprises across FMCG, fintech, education, healthcare, events, and architecture verticals.

Name

Backspace

Legal name

Backspace

Website

https://backspace.works

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Backspace is a Karachi-based creative agency founded in 2018 that delivers brand strategy, identity, design, and storytelling services through productized workshops (MAP IT OUT), branding packages, and bespoke projects for select purpose-led clients across Pakistan, the Middle East, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Workshops: Participatory strategy workshops (MAP IT OUT) delivered online or on-site, lasting 4-6 hours with 12 working days for report delivery. Participants: 6-9 people from both client and Backspace teams.
2. Professional Services - Design & Creative: Brand identity development, branding, editorial design, website design, case studies, video/podcast production, social media content, and creative campaigns.
3. Productized Services - Brand Kit: Structured offering for new businesses including New Brand Survey, Creative Presentation, and Branded Collateral. Timeline and deliverables clearly defined.
4. Productized Services - Video Kit: Pre-packaged video production services including Corporate Films, Deep Dive Projects, and Case Studies as videos.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Backspace is a Karachi-based creative agency that delivers brand strategy, brand identity design, editorial and website design, multimedia production, and content creation for select clients on purpose-led projects. Core offerings include participatory strategy workshops (MAP IT OUT), productized branding packages (The Brand Kit), and video production packages (The Video Kit), supported by a global network of creative collaborators.

Product overview

Backspace is a creative agency offering a portfolio of distinct products and services. The core offerings include MAP IT OUT (a flagship strategy workshop using a proprietary framework), The Brand Kit (branding packages for new businesses), and The Video Kit (video production services). The agency also organizes MICS On, a virtual summit series. Beyond these named products, Backspace provides workshops (Strategy, Ideation, Planning), design services (Identity Development, Branding, Editorial, Websites), storytelling capabilities (Case Studies, Short Forms, Podcasts, Shoots, Social Media Content, Creative Campaigns), and events support.

Differentiator

Problem solved

Functional benefit

Brands

• MICS On: A virtual summit series featuring industry leaders discussing mindset, innovation, communication, and sustainability topics.
• MAP IT OUT
• The Brand Kit
• The Video Kit

Products and services

• MAP IT OUT Flagship participatory workshop where Backspace thought-partners with the client team to co-create brand, marketing, creative, campaign, or website strategies in a moderated 4-6 hour session with 6-9 participants from both teams, followed by a 'strategy compass' deliverable within 12 working days.
• The Brand Kit Comprehensive branding package for new businesses that includes a New Brand Survey (persona, tone of voice, mood boards; 6-8 days), a Creative Presentation with three routes and logo artwork (2-3 weeks, 2 rounds of revision), and 3 branded assets such as business cards or digital templates (5-7 days).
• The Video Kit Pre-packaged video production services covering Corporate Films, Deep Dive Projects (documentary-style coverage), and Case Study Videos ranging from 3 to 10 minutes.
• MICS On Virtual summit series featuring local and regional industry leaders discussing topics around mindset, innovation, communication, and sustainability, with multiple seasons available on-demand and on YouTube.

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency with strong brand strategy, campaign, and content production capabilities. Comparable service mix (strategy, identity, content, campaigns) and partner-led engagement model, though at larger scale.
• Pentagram: Independent design partnership known for partner-led, senior-involved client engagements across brand identity, editorial, and digital. Highly comparable to Backspace's boutique, partner-driven approach with select clients, just at much larger scale.
• Collins: Brand and design agency focused on identity systems, naming, and visual storytelling for purpose-led clients. Strong overlap with Backspace's brand identity, visual design system, and purpose-driven positioning across startup and enterprise clients.
• Manual: Boutique creative agency producing brand systems, campaigns, and content for clients across categories. Comparable in size, scope (brand + content + digital), and craft-forward approach to Backspace's offerings.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm covering brand strategy, identity, and experience design. Directly competes on the brand identity and strategy work Backspace does for enterprise clients, but with vastly broader resources and geographies.
• Wieden+Kennedy: Independent creative agency network known for brand strategy, creative campaigns, and storytelling. Overlaps with Backspace's campaign and storytelling capabilities but operates at significantly larger scale across global markets.
• MetaDesign: Global brand and design consultancy with deep expertise in corporate, identity, and editorial work. Closely comparable on the brand identity and editorial design services Backspace provides for enterprise and institutional clients like IVS CEP.
• R/GA: Global creative agency combining brand, product, and marketing services. Overlaps with Backspace on brand strategy and digital for tech-forward clients like ISSM.ai and Corestrat, but operates at much greater scale.

Regional players

• Adcom Leo Burnett (Pakistan): One of Pakistan's largest creative agencies, serving FMCG and enterprise clients across the country. Direct regional competitor on Pakistan-based enterprise brand work (e.g., Nova Care, Cedar College).
• Ogilvy Pakistan: Global network's Pakistan operation offering brand strategy, creative, and content services. Competes for the same Pakistan-based enterprise and institutional clients (e.g., education, healthcare, FMCG) that Backspace serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=OApQyklKIoo
• Instagraminstagram.com/muscateat
• Facebookfacebook.com/backspaceworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backspace