Shoppers Foundation for Women’s Health

What Shoppers Foundation for Women’s Health does

Shoppers Foundation for Women's Health is a Canadian charitable foundation established in 2022 and operated by Shoppers Drug Mart Inc., a subsidiary of Loblaw Companies Limited (charitable registration number 860661149RR0001). The foundation's stated mission is to foster health equity for all women and gender-diverse people in Canada, addressing gaps in awareness, access, and research across women's health. It functions as the philanthropic arm of Shoppers Drug Mart, channeling customer donations, corporate contributions, and event proceeds to a network of more than 360–380 partner charities working in mental health, intimate partner violence, menstrual equity, and Indigenous women's health.

The foundation operates a portfolio of branded programs rather than a unified technology product. Core programs include the Shoppers Drug Mart Run for Women (an annual 5k/10k event series held across 18 Canadian regions and the largest event series dedicated to women's mental health in Canada, which has raised more than $16 million cumulatively), Beauty Mingle (in-store beauty events with $10 tickets of which $5 is a donation and $5 is a coupon, raising over $5.5 million in 2025), Giving Shelter (an annual fall campaign supporting 300+ women's shelters, running September 6 to October 3, 2025), Pad it Forward (a menstrual equity campaign addressing period poverty, scheduled May 23 to June 19, 2026), the Community Grants Program, and the No One Forgotten $10 million MMIWG2S+ initiative. There is no proprietary technology platform; the foundation leverages existing Shoppers Drug Mart retail infrastructure, an online donation portal (shoppersdrugmart.akaraisin.com), and a dedicated foundation website (shoppersfoundation.ca) for fundraising and donor engagement.

The foundation's revenue model is donation-based rather than commercial: 100% of donations are directed to partner charities, with all administrative expenses absorbed by the foundation itself. Funding sources include in-store coin kiosk collections, online donations, event ticket proceeds (e.g., $10 Beauty Mingle tickets), in-kind product donations (Pad it Forward), corporate contributions from Shoppers Drug Mart, vendor and customer support, and large institutional grants such as the $10 million commitment to the Manitoba Government's MMIWG2S+ Healing and Empowerment Fund announced February 14, 2025. The foundation has committed to investing $50 million by 2026 and has already contributed more than $50 million to address women's health inequities since its 2022 inception.

Name

Shoppers Foundation for Women’s Health

Legal name

Shoppers Foundation for Women's Health (operated by Shoppers Drug Mart Inc., a subsidiary of Loblaw Companies Limited)

Website

https://shoppersfoundation.ca

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Shoppers Foundation for Women's Health is a Canadian charitable foundation established in 2022 and operated by Shoppers Drug Mart Inc. that channels donations to 360+ partner charities advancing women's health equity across Canada through events, campaigns, and grant-making.

Ownership category

akta.pro rank

Product category

Women's Health Nonprofit Foundation

NAICS

Voluntary Health Organizations (813212)

akta.pro industry

PRIMARYHLAJALAF

Community Health & Prevention Program Funding

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Funding, Grants & Program Administration

Keywords

• Women's health charity
• Charitable fundraising
• Community grants program
• Women's health equity
• Corporate foundation giving

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations from Shoppers Drug Mart customers: 100% of customer donations are directed to partner women's health charities across Canada. Funds raised through in-store coin kiosks, online donations, event registrations, and product purchases.
2. Corporate contributions from Shoppers Drug Mart: Shoppers Foundation receives support from Shoppers Drug Mart stores, associate-owners, colleagues, vendors, and millions of customers to fund women's health initiatives.
3. Investment commitment: Shoppers Foundation has committed to investing $50 million by 2026 to make care more equitable and accessible for all women in Canada through Access, Awareness, and Research initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shoppers Foundation for Women's Health is a registered Canadian charitable foundation operated by Shoppers Drug Mart Inc. that raises funds through in-store and online donations, charity events, and corporate contributions, then grants 100% of donations (after administrative coverage) to over 360 partner women's health charities across Canada. Its work focuses on mental health, intimate partner violence support, menstrual equity, Indigenous women's health, and women's health research.

Product overview

Shoppers Foundation for Women's Health is a charitable foundation operated by Shoppers Drug Mart that fosters health equity for all women in Canada. The foundation operates as a collection of fundraising programs and campaigns rather than a unified technology product. Key programs include: Beauty Mingle (beauty event fundraising), Giving Shelter (women's shelter support), Pad it Forward (menstrual equity), Shoppers Drug Mart Run for Women (mental health awareness events), Community Grants Program (local partner funding), and No One Forgotten (MMIWG2S+ support). The foundation has committed $50 million by 2026 and has contributed over $50M since 2022, partnering with over 360 women's health charities across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty Mingle: A beauty event by Shoppers Drug Mart where tickets cost $10 with proceeds supporting Shoppers Foundation for Women's Health.
• Giving Shelter
• Pad it Forward
• Shoppers Drug Mart Run for Women
• Community Grants Program
• No One Forgotten

Products and services

• Beauty Mingle Annual in-store beauty event series by Shoppers Drug Mart offering makeover and skincare consultations. $10 tickets include a $5 donation to Shoppers Foundation, a $5 coupon valid until May 2, 2026, and a PC Optimum offer. The 2025 event raised over $5.5 million for women's mental health charities, with the 2026 event scheduled for May 2, 2026.
• Giving Shelter Annual fall campaign (September 6 to October 3, 2025) that unites Shoppers Drug Mart stores in fundraising to support over 300 local women's shelters and programs across Canada. Donation tiers include $20 for essential personal care items, $50 for counselling and support services, and $100 to help move a woman and her children to safety. Tax receipts issued for online donations of $20 or more.
• Pad it Forward Menstrual equity initiative partnering with women's shelters and food banks to address period poverty by providing essential menstrual health products to women in local communities. In-store donation of new, unused menstrual products in original packaging during the campaign period (May 23 to June 19, 2026) at Shoppers Drug Mart locations.
• Shoppers Drug Mart Run for Women The largest annual event series dedicated to women's mental health in Canada. Spring 5k and 10k run/walk events held in 18 regions across Canada. Has raised more than $16 million for local mental health charities.
• Community Grants Program Grant program that addresses women's health equity through awareness initiatives and improved access to care, delivered through charitable partners nationwide to support vital local programs addressing women's health needs.
• No One Forgotten $10M donation program announced February 14, 2025 with the Manitoba Government to fund the MMIWG2S+ Healing and Empowerment Fund, providing culturally responsive and trauma-informed support to families of Missing and Murdered Indigenous Women, Girls, and Two-Spirit Peoples. The endowment is held by The Winnipeg Foundation.

Quantifiable outcome

• $50M+ contributed since 2022 to address women's health inequities
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Manitoba GovernmentcoreStrategic or Co-development Partner · 14 February 2025$10M donation agreement to fund critical programs benefiting children and families of Missing and Murdered Indigenous Women, Girls, and Two-Spirit Peoples (MMIWG2S+). Donation goes to the Manitoba Government's new MMIWG2S+ Healing and Empowerment Fund, an endowment held by The Winnipeg Foundation.
• Women's Health Collective CanadacoreStrategic or Co-development PartnerPartnership to prioritize women's health research in Canada, supporting innovation and research initiatives for women's unique health needs.
• Moon Time Connections (MTC)coreStrategic or Co-development PartnerNational Indigenous-led period equity group. Since 2017, MTC has shipped over 4 million menstrual products to Indigenous menstruators coast to coast. Foundation donated $500,000 over two years to accelerate outreach and education programs in northern and remote communities.
• Moon Time SisterssupportingStrategic or Co-development PartnerPartner improving access to menstrual products and supporting menstrual education programs across Canada.
• The Period PursesupportingStrategic or Co-development PartnerPartner improving access to menstrual products and supporting menstrual education programs.
• Alberta Council of Women's ShelterssupportingStrategic or Co-development PartnerLocal partner for Pad it Forward campaign addressing period poverty. Also supported through Giving Shelter campaign with over 300 partner shelters.
• BC Society of Transition HousessupportingStrategic or Co-development PartnerLocal partner for Pad it Forward campaign addressing period poverty and supporting menstrual education.
• The Journey Neighbourhood Centre BramptonsupportingStrategic or Co-development PartnerLocal partner for Pad it Forward campaign improving access to menstrual products in the Brampton community.
• Spruce Grove Public LibrarysupportingStrategic or Co-development PartnerLocal partner for Pad it Forward campaign expanding menstrual product access and education.
• Vincent DesignsupportingStrategic or Co-development PartnerIndigenous-led design and marketing studio based in Winnipeg that created the identity for the MMIWG2S+ Healing & Empowerment Fund logo, featuring a red dress formed from flowing ribbons symbolizing remembrance, resilience, and collective action.
• The Winnipeg FoundationcoreStrategic or Co-development PartnerHolds the endowment for the MMIWG2S+ Healing and Empowerment Fund, providing continual and accessible healing programs and support to affected families.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rexdale Women's Centre: Localized Canadian women's services organization receiving Shoppers Foundation grants. Adjacent comparability as a current grant recipient providing on-the-ground women's health and shelter services complementary to Shoppers Foundation's grantmaking mandate.

Direct peers

• Canadian Women's Foundation: Canada's largest national public foundation dedicated to gender equality, funding women's shelters, mental health programs, and economic empowerment initiatives. Directly comparable as a pan-Canadian grantmaking entity covering many of the same beneficiary categories (IPV shelters, mental health, Indigenous women) as Shoppers Foundation.
• BC Women's Health Foundation: Provincial foundation raising funds across British Columbia to support women's health programs, research, and access to care. Closely comparable to Shoppers Foundation in mission and grantmaking model, but geographically restricted to a single Canadian province.
• P&G Always / Confident Girls Foundation: Corporate-affiliated menstrual equity initiative from a major CPG brand providing period products and education. Directly comparable to Shoppers Foundation's Pad it Forward campaign and Moon Time Connections partnership on menstrual equity.

Broad incumbents

• Mary Kay Ash Foundation: Corporate-affiliated foundation from a major cosmetics company funding women's cancer research and domestic violence prevention. Comparable as a beauty-industry-affiliated women's health grantmaker with multi-cause programming.
• Avon Foundation for Women: Global corporate-affiliated foundation focused on women's empowerment, breast cancer, and gender-based violence. Comparable as a corporate-affiliated women's health grantmaker with multi-cause programming, though much larger international footprint.
• Estée Lauder Companies' Breast Cancer Campaign: Corporate-affiliated health campaign from a beauty retailer funding breast cancer research and awareness. Comparable business model to Shoppers Foundation leveraging beauty retail brand and in-store fundraising for women's health.
• CVS Health Foundation: Pharmacy-affiliated community health foundation funding women's health, mental health, and access-to-care programs in the United States. Closely comparable as a pharmacy-retailer-affiliated health grantmaker that leverages its parent network for fundraising.
• Walgreens Boots Alliance Foundation: Pharmacy-affiliated charitable arm of a major North American drugstore chain funding community health grants and women's health programs. Closely comparable corporate structure and beneficiary categories to Shoppers Foundation.

Regional players

• YWCA Canada: Canadian federation supporting women's shelters, gender-based violence response, and equity programming nationwide. Operates comparable IPV/shelter and women's empowerment programming domestically but lacks a single corporate retail sponsor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoppers Foundation for Women’s Health