Sehat AQUA

What Sehat AQUA does

Sehat AQUA (legal entity PT Tirta Investama, a subsidiary of Danone) is Indonesia's pioneer and largest packaged mineral water brand, founded in 1973 by Tirto Utomo as PT Golden Mississippi and commercially launched in 1974. The company sources water from 19 protected volcanic mountain aquifers at depths of 60-140 meters, with each source validated through a 9-criteria, 5-stage, minimum 1-year scientific selection process involving geologists, hydrogeologists, and microbiologists, and over 600 quality parameters tested per source.

AQUA's production platform spans 20 factories across Indonesia and employs fully automated, human-touch-free stainless-steel pipeline processing with more than 400 quality checks per product. The product portfolio covers AQUA Botol (220ml-1500ml), AQUA Galon (19L returnable), AQUA 10 Liter, AQUA Gelas (240ml cup), plus sub-brands AQUA Reflections (premium), AQUA Cube, and AQUA Life. All products carry BPOM, SNI, ISO 9001, Halal, and Kemenkes 907/2002 compliance.

Revenue is generated through mass-market CPG unit pricing across modern trade, traditional warungs, and the AQUA Home Service (AHS) direct-delivery model operated by 15,000 small-medium entrepreneur partners serving Indonesian households and on-the-go consumers. The company employs 12,000+ local talents, runs marketing campaigns including the #AQUADULU TikTok challenge (70,000+ participants) and AQUA x Timnas Indonesia sponsorship, and supports AQUA Lestari conservation initiatives (2.6M+ trees planted, WASH program reaching 500,000+ beneficiaries).

Name

Sehat AQUA

Legal name

PT. Tirta Investama

Website

https://sehataqua.co.id

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sehat AQUA (PT Tirta Investama, Danone subsidiary) is Indonesia's pioneer packaged mineral water brand, sourcing from 19 volcanic deep aquifers, operating 20 factories nationwide, and distributing through 15,000 AHS SMB partners to mass-market Indonesian consumers across multiple packaging formats.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Bottled mineral water
• Packaged drinking water
• Mineral water products
• Water bottling
• Bottled water distribution

Headquarters

HQ city

Cirebon

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Packaged Water Product Sales: AQUA generates revenue through the sale of bottled water products across multiple packaging formats. Products range from small single-serve bottles (220ml, 330ml, 450ml, 600ml, 750ml, 1500ml) to large-format 19-liter galon (returnable jug) and 10-liter containers. Revenue is derived from mass retail, convenience stores, traditional markets (warungs), supermarket chains, and the AQUA Home Service direct-to-consumer delivery model. AQUA is a Danone subsidiary operating in Indonesia's large and growing packaged water market.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sehat AQUA produces and distributes bottled mineral water (AMDK) sourced from 19 protected volcanic mountain aquifers at 60-140 meters depth across Indonesia, processed through automated no-touch packaging with over 400 quality checks per batch. The portfolio spans single-serve bottles (220ml to 1500ml), 10-liter containers, 19-liter reusable galon jugs, premium lines (AQUA Reflections), specialized formats (AQUA Cube, AQUA Life), and 240ml cup format (AQUA Gelas), distributed nationwide via retail, traditional trade, and the proprietary AQUA Home Service direct delivery model.

Product overview

AQUA is a bottled mineral water brand that offers a comprehensive portfolio of packaging formats to meet diverse consumer hydration needs. The product line centers on AQUA Galon (19L reusable gallon) and AQUA Botol (bottles in sizes from 220ml to 1500ml), complemented by specialized formats including AQUA Reflections, AQUA Cube, AQUA Life, and AQUA 10 Liter. All products feature 100% pure mineral water sourced from 19 protected volcanic mountain aquifers across Indonesia, processed through automated facilities with over 400 quality checks, and distributed through both retail channels and the AQUA Home Service delivery network. The brand positions itself as Indonesia's pioneer in packaged drinking water since 1973.

Differentiator

Problem solved

Functional benefit

Brands

• AQUA Botol: Bottled AQUA mineral water available in various sizes including 220ml, 330ml, 450ml, 600ml, 750ml, and 1500ml.
• AQUA Galon
• AQUA Reflections
• AQUA Cube
• AQUA Life
• AQUA 10 Liter

Products and services

• AQUA Botol Bottled mineral water for individual and on-the-go consumption, available in 220ml, 330ml, 450ml, 600ml, 750ml, and 1500ml packaging sizes. Sourced from 19 protected volcanic mountain aquifers across Indonesia and processed through automated no-touch packaging with over 400 quality checks per batch.
• AQUA Galon 19-liter reusable gallon water bottle for household and family hydration needs, featuring a double injection cap for mineral preservation. Priced at approximately Rp19,000 per unit (around Rp1,000 per liter). Distributed via AQUA Home Service direct delivery and retail outlets nationwide.
• AQUA Reflections Premium bottled water product line under the AQUA brand, targeting consumers seeking a higher-tier packaged mineral water option.
• AQUA Cube Convenient cube-shaped water packaging for easy handling and storage under the AQUA brand.
• AQUA Life Product line under the AQUA brand focused on healthy lifestyle hydration consumers.
• AQUA 10 Liter Mid-size 10-liter packaged drinking water format for home and small office use.
• AQUA Gelas 240ml plastic cup format for events, gatherings, and convenient single-serve consumption.

Quantifiable outcome

• AQUA has served Indonesian consumers for over 50 years and is the pioneer of packaged mineral water in Indonesia (AMDK)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• PT Missi Idea Selaras (Red Box Agency)minorGTM or Marketing Partner · 13 October 2022PT Missi Idea Selaras (operating as 'Red Box') is the creative agency partner that co-developed and executed the #AQUADULU TikTok Challenge promotional campaign with AQUA (PT Tirta Investama).
• Universitas Gadjah Mada (UGM)coreStrategic or Co-development PartnerAQUA collaborates with UGM's geology and hydrogeology experts to conduct scientific studies validating AQUA's deep aquifer water sources, confirming that sources are from 60-140m depth volcanic mountain aquifers protected from contamination, and that water extraction does not impact community water usage.
• Universitas Padjadjaran (Unpad)coreStrategic or Co-development PartnerAQUA partners with Unpad for scientific validation of water source quality and hydrogeological studies, complementing UGM collaboration to ensure rigorous third-party academic verification of aquifer sustainability.
• Timnas Indonesia (Indonesian National Football Team)coreGTM or Marketing PartnerAQUA has a brand sponsorship and marketing partnership with Timnas Indonesia (Indonesian National Football Team), positioning AQUA as a national brand associated with Indonesian pride and athletic excellence.
• Perum Jasa Tirta (PJT) / PJT IminorOthersAQUA pays water resource management fees (biaya jasa pengelolaan sumber daya air) to Perum Jasa Tirta (PJT), a state-owned enterprise managing the Cupunegara River watershed in Subang. PJT provides watershed management, conservation, irrigation system maintenance, and secondary canal cleaning services that benefit local communities near AQUA's operational areas.
• Badan Geologi, Kementerian ESDM (Geological Agency, Ministry of Energy and Mineral Resources)coreOthersAQUA operates under regulatory oversight from the Geological Agency of Indonesia's Ministry of Energy and Mineral Resources, which issues and monitors SIPA (Surat Izin Pengusahaan Air Tanah / Water Extraction Permits). AQUA maintains active and renewed SIPA for all water sources, with ongoing reporting and auditing obligations.
• Badan Riset dan Inovasi Nasional (BRIN)minorStrategic or Co-development PartnerAQUA's water conservation programs are certified by BRIN (National Research and Innovation Agency), validating the scientific rigor and national significance of AQUA's environmental sustainability initiatives including tree planting and watershed management.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mizone: Flavored/functional water brand under the Danone umbrella in Indonesia, distributed alongside AQUA by PT Tirta Investama. Comparable Indonesia-only bottled beverage model with overlapping channel and consumer base, though positioned in the flavored hydration niche.

Broad incumbents

• Aquafina (PepsiCo): PepsiCo's purified bottled water brand with broad global distribution and significant Indonesia presence. Competes with AQUA primarily in modern trade single-serve formats as part of PepsiCo's broader beverage portfolio.
• Volvic: Danone-owned natural mineral water brand sourced from French volcanic springs, sharing the volcanic-aquifer positioning with AQUA. Serves as an internal benchmark for AQUA's premiumization playbook within the Danone portfolio.
• Evian: Premium global natural mineral water brand under Danone Waters, the same parent as AQUA. Comparable source-protected natural mineral positioning at the premium end of the global bottled water category.
• Dasani (The Coca-Cola Company): Coca-Cola's bottled water brand, sold globally and competing with AQUA in retail single-serve formats. As part of the Coca-Cola system, it benefits from extensive modern trade distribution across Indonesia.

Direct peers

• Nestlé Pure Life: Global bottled water brand from Nestlé Waters, with established presence in Indonesia. Competes directly with AQUA on bottled formats, leveraging global brand equity and multinational FMCG distribution capabilities.
• Cleo (PT Sinar Sosro): Bottled water brand from Indonesia's largest tea beverage company (Sinar Sosro), a direct mass-market competitor to AQUA in both bottled and galon formats. Comparable national distribution and CPG focus make it one of the closest peer comparisons.
• Le Minerale: Bottled water brand owned by Indofood CBP Sukses Makmur and one of AQUA's largest direct competitors in Indonesia. Competes head-to-head across bottled formats and galon with a price-aggressive positioning that has been steadily taking share.
• Pristine (Tirta Fresindo Jaya): Bottled water brand under Mayora Indah, competing directly with AQUA across retail and galon channels in Indonesia. Similar product breadth and modern trade distribution put it in tight direct competition.
• Crystaline: Established Indonesian bottled water brand competing with AQUA in both retail and galon segments. Closely comparable CPG mass-market positioning and Indonesian distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sehataqua
• YouTubeyoutube.com/user/SehatAQUA
• Facebookfacebook.com/SehatAQUA
• Instagraminstagram.com/sehataqua
• TikToktiktok.com/@sehataqua?lang=en
• LinkedInlinkedin.com/company/tirta-angkasa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sehat AQUA