Yieh Phui Enterprise

What Yieh Phui Enterprise does

Yieh Phui Enterprise (燁輝企業股份有限公司) is a Taiwan-headquartered, publicly-listed (TPE:2023) integrated steel manufacturer founded in 1978 and operating under the E-United Group (義聯集團). The company operates two primary business divisions: a Coated Steel Business producing the full spectrum of hot-dip galvanized steel, 5% and 55% aluminum-zinc coated steel, zinc-aluminum-magnesium alloy coated steel (MAXITRA™), and pre-painted/color-coated steel coils across plants in Kaohsiung (Qiaotou), Pingtung, and a wholly-owned subsidiary in Changshu, China with over 1.6 million tons of cold-rolled capacity; and an Engineering Business comprising steel structure manufacturing at the Luzhu plant (up to 10,000 tons/month) and materials handling/overhead crane systems under the AIR STAR brand at the Yanzhao plant. The company also owns Shinyang Steel Corporation, a steel pipe manufacturer with 370,000 tons annual capacity.

The company generates revenue through direct sales of coated steel coils (hardware sales model) to industrial buyers across six primary segments: construction and infrastructure (primary), home appliances, automotive (Yulon Motor), solar/PV mounting systems, steel mill equipment, and electronics/ICT. Product pricing is set per market and per customer specification without public disclosure. The company operates a fully-direct go-to-market model with dedicated regional business units across Taiwan, the Americas, Europe, Southeast Asia/Middle East/Africa, and China/Japan/Korea/Australia/India, plus wholly-owned subsidiaries covering mainland China and steel pipe products. Yieh Phui holds 34+ registered trademarks, 28 utility patents at its China subsidiary, and the broadest certification portfolio among Taiwanese steelmakers—including ISO 9001/14001/45001/50001/27001, Japan JIS Mark, Singapore BC1, Indonesia SNI, Malaysia MS, and German K3 anti-corrosion.

In 2025, the company and its subsidiaries generated consolidated revenue of NT$67.558 billion (CommonWealth Magazine ranking #72 in Taiwan manufacturing, #2 in metal materials), down from NT$83.676B in 2022. The company employs approximately 1,557 people on average and serves notable enterprise customers including AUO (友達光電), Innolux (群創光電), Yulon Motor (裕隆汽車), Evergreen Marine (長榮海運), I-Shou University Hospital (義大醫院), and Formosa Petrochemical (台塑石化). The company holds the distinction of being the first Taiwanese enterprise and second steel company globally to receive the JIPM TPM World Class Award (2021/2022).

Name

Yieh Phui Enterprise

Legal name

燁輝企業股份有限公司

Website

https://yiehphui.com.tw

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yieh Phui Enterprise is a Taiwan-based, publicly-listed integrated steel manufacturer producing coated steel coils (galvanized, aluminum-zinc, Zn-Al-Mg), steel structures, and overhead cranes for construction, appliance, automotive, solar, and electronics industries across Asia and global markets.

Ownership category

akta.pro rank

Product category

Coated steel manufacturing

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Industrial Machinery Manufacturing (33324)

SIC

Steel Works, Blast Furnaces & Rolling Mills (Coke Ovens) (3312), Fabricated Plate Work (Boiler Shops) (3443)

akta.pro primary industry

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG)

akta.pro secondary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Coated steel coils
• Hot-dip galvanized steel
• Color-coated steel coils
• Overhead crane manufacturing
• Steel structure fabrication

Headquarters

HQ city

Kaohsiung

HQ country

Taiwan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. 鍍面/烤漆鋼捲製造及銷售: 主要收入來源，生產各式熱浸鍍鋅、鍍5%鋁鋅、鍍55%鋁鋅、鍍鋅鋁鎂鋼捲及烤漆鋼捲，應用於建築、家電、汽車、光電等產業
2. 鋼結構製造與安裝: 工程事業提供鋼結構設計、製造至安裝一條龍服務，主要供應大樓鋼構、廠房鋼構及設備鋼構
3. 運搬機械/天車設備製造與安裝: 承製架空型起重機、門型起重機、軌道式門型貨櫃起重機、製鋼起重機等，含設計、製造至安裝服務
4. 子公司-鑫陽鋼鐵鋼管製造及銷售: 子公司鑫陽鋼鐵從事API套管及線管、黑鋼管、鍍鋅鋼管、EMT鋼管、方矩形管等鋼管產品製造及銷售
5. 子公司-燁輝(中國)鋼捲製造及銷售: 子公司燁輝(中國)在大陸從事酸洗鋼捲、冷軋鋼捲、熱浸鍍鋅/鍍鋁鋅鋼捲及彩塗烤漆鋼捲製造及銷售

Go-to-market motion2 records

Distribution channels9 records

Marketing channels6 records

Core offering

Yieh Phui Enterprise is a fully integrated coated steel manufacturer producing hot-dip galvanized steel coils, 5% and 55% aluminum-zinc coated steel coils, zinc-aluminum-magnesium alloy coated steel coils, and pre-painted (color-coated) steel coils from cold rolling and pickling to final coating. The company also manufactures steel structures and AIR STAR brand materials handling equipment and overhead cranes through its Engineering Business division, supplying construction, home appliance, automotive, solar photovoltaic, electronics, and steel mill customers across Taiwan, Mainland China, and Southeast Asia.

Product overview

Yieh Phui Enterprise (燁輝企業股份有限公司) operates as a comprehensive steel manufacturer with two main business divisions: the Coated Steel Business (鍍烤事業) and the Engineering Business (工程事業). The Coated Steel Business is the core operation, producing full-process hot-dip galvanized steel coils (美利固®, 美利新®), 5% aluminum-zinc coated steel coils (鋁鋅鳳®, COLORFAN®), 55% aluminum-zinc coated steel coils (鋁鋅龍®, COLORLUME®), zinc-aluminum-magnesium alloy steel coils (MAXITRA™, PhuizerMax®), and pre-painted/color-coated steel coils in various paint systems (PVDF, SMP, PE, 3C/Clean ColorCool). Specialty products include anti-microbial (ColorGreen AMC Plus®), energy-saving (Clean ColorCool®, 潔冷®), and photovoltaic mounting structure steels (光支彩®). The Engineering Business comprises steel structure manufacturing and installation at the Luzhu plant (up to 10,000 MT/month capacity) and materials handling equipment/overhead crane production at the Yanzhao plant (AIR STAR brand), including experience with 400-ton steel mill ladle cranes. The company also operates two major subsidiaries: Shinyang Steel Corporation (steel pipes, 370,000 MT/year capacity) and Yieh Phui (China) Technology Materials Co., Ltd. (Changshu, China production base with 1.6M+ MT/year capacity).

Differentiator

Problem solved

Functional benefit

Brands

• MAXITRA: 鍍鋅鋁鎂鋼捲品牌
• 美利固
• Phuizer
• COLORLUME
• ColorKool
• AIR STAR 擎天牌
• 光支彩

Products and services

• Hot-dip galvanized steel coils (熱浸鍍鋅鋼捲) Hot-dip galvanized steel coils produced at the Qiaotou and Pingtung plants, providing corrosion-resistant zinc coating for construction, home appliance, and industrial applications. Major brands include 美利固 (Phuizer) and 美利新 (Phuizer New).
• 5% aluminum-zinc coated steel coils (鍍5%鋁鋅鋼捲) Steel coils coated with a 5% aluminum-zinc alloy mixture offering superior corrosion resistance and heat reflectivity. Brand names include 鋁鋅鳳 (PhuizerFan) and COLORFAN.
• 55% aluminum-zinc coated steel coils (鍍55%鋁鋅鋼捲) Steel coils with a 55% aluminum-zinc alloy coating providing excellent corrosion resistance and heat reflection. Brands include 鋅鋅龍 (PhuizerLume) and COLORLUME.
• Zinc-aluminum-magnesium alloy coated steel coils (鍍鋅鋁鎂鋼捲) Advanced zinc-aluminum-magnesium alloy coated steel coils with ultra corrosion resistance, high strength, easy forming, and acid/alkali resistance with 20-year durability. Brands include MAXITRA, PhuizerMax, and 鋅鎂鳳.
• Pre-painted/color-coated steel coils (烤漆鋼捲) Color-coated steel coils available in PVDF, SMP, PE, and 3C (Clean ColorCool) paint systems for architectural, appliance, and industrial applications. Branded variants include 彩色龍, COLORFAN, and ColorGreen AMC Plus.
• Cold-rolled steel coils (冷軋鋼捲) Cold-rolled steel coils produced as intermediate input for further processing into galvanized and color-coated steel products.
• Pickled steel coils (酸洗鋼捲) Pickled steel coils as intermediate input for cold rolling and coating processes.
• Steel structures (鋼結構) Steel structure design, manufacturing, and installation services from the Luzhu plant, including high-rise building structures, large factory building structures, and equipment steel structures, with monthly capacity of up to 10,000 metric tons of BH steel and BOX column steel.
• Materials handling equipment and overhead cranes (運搬機械/天車設備) Design, manufacturing, and installation of materials handling equipment and overhead crane systems from the Yanzhao plant under the AIR STAR brand, including gantry cranes, door-type cranes, rail-mounted gantry cranes, and steel mill cranes, with experience producing over 1,000 cranes and 400-ton steel mill ladle cranes.
• Steel pipe products (鑫陽鋼鐵子公司) Steel pipe products manufactured and sold through Shinyang Steel Corporation (鑫陽鋼鐵), a 100% owned subsidiary, including API casing and line pipes, black steel pipes, galvanized steel pipes, EMT pipes, and square/rectangular tubes, with annual capacity of up to 370,000 metric tons at 9 pipe-making machines.
• Yieh Phui (China) coated steel products (燁輝中國子公司) Coated steel products manufactured and sold through Yieh Phui (China) Technology Materials Co., Ltd. in Changshu, China, including pickled steel coils, cold-rolled steel coils, hot-dip galvanized steel coils, galvanized aluminum-zinc steel coils, and color-coated steel coils, with annual capacity of 1.6 million tons of cold-rolled full-hard coils, 500,000 tons of annealed coils, 1.3 million tons of coated coils, and 570,000 tons of color-coated coils.

Quantifiable outcome

• 天下雜誌2025年台灣地區兩千大製造業排名第72名，金屬原料類排名第2名
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• 燁輝(中國)科技材料有限公司coreOthers燁輝企業100%轉投資之子公司，成立於2002年1月，位於江蘇省常熟經濟開發區，佔地33萬平方米，年產能達160萬噸冷軋全硬鋼捲、130萬噸熱浸鍍鋅/鍍鋁鋅鋼捲及57萬噸彩塗鋼捲，為大陸市場主要生產中心
• 鑫陽鋼鐵股份有限公司coreOthers燁輝企業100%轉投資之子公司，成立於2011年3月，員工約412人，主要從事API套管及線管、黑鋼管、鍍鋅鋼管、EMT鋼管、方矩形管等鋼管產品製造及銷售，年設計產能可達37萬公噸，為台灣產量最大之專業鋼管製造廠
• 義联集團 (E-United Group)coreOthers燁輝企業隸屬義联集團，集團旗下涵蓋燁聯、燁輝等鋼鐵生產事業、義守大學、義大醫院、義大世界購物廣場等，燁輝與義联集團旗下企業共享資源、品牌及客戶網絡
• 鴻海/富士康集團majorStrategic or Co-development Partner燁輝自1997年起成為鴻海富士康集團供應商，進行異業策略聯盟合作，研發以「熱浸鍍鋅鋼板」取代電鍍鋅鋼板，被譽為「鋼材使用革命」
• DNV (立恩威國際驗證股份有限公司)minorImplementation/ SI/ Consulting Partner負責燁輝高雄一廠及屏東廠溫室氣體查證業務，依ISO 14064-1進行第三方查驗
• BSI英國標準協會minorImplementation/ SI/ Consulting Partner負責ISO/IEC 27001:2022資訊安全管理系統外部稽核驗證，燁輝於2023年11月通過驗證
• AFNOR (艾法諾國際股份有限公司)minorImplementation/ SI/ Consulting Partner負責查證燁輝企業社會責任報告書，2017年CSR報告書經AFNOR查證通過

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• China Steel Corporation: Taiwan's largest integrated steelmaker producing slabs, plates, and downstream coated/coiled products; a much larger domestic incumbent overlapping with Yieh Phui across hot-dip galvanized and downstream applications.
• Voestalpine: Austrian steel group with premium coated flat products for automotive and construction; comparable in technology positioning and downstream value-added focus.
• Nippon Steel Corporation: Japan's largest steelmaker with diversified coated steel offerings, JIS-marked products, and global operations; competes with Yieh Phui in advanced coated steel and Southeast Asia.
• POSCO: Korean integrated steel giant with extensive coated steel (PosMAC Zn-Al-Mg, GI, GL, PPGI) product lines and global export reach; competes head-to-head with Yieh Phui across Asia and is a benchmark for premium Zn-Al-Mg technology.
• ArcelorMittal: Global steel leader with extensive flat-rolled and coated products (Galvalume, Galvanneal, Magnelis-equivalent); serves similar construction and automotive end markets worldwide.
• Tata Steel: Indian-headquartered global steelmaker with significant coated steel capacity; competes with Yieh Phui in Southeast Asia and other developing markets.

Direct peers

• BlueScope Steel: Australian-headquartered manufacturer of flat steel products including Zincalume (Al-Zn coated) and Colorbond pre-painted steel; directly comparable in coated steel coil technology, building products focus, and Asia-Pacific footprint.
• Marcegaglia: Italian family-owned steel processor with significant coated and pre-painted steel coil capacity serving European construction and appliance markets; direct horizontal peer in coated steel processing.
• Konecranes: Finland-based global overhead crane and material handling equipment manufacturer; directly comparable to Yieh Phui's AIR STAR overhead crane business for steel mills and heavy industry.

Regional players

• Yieh Loong Enterprise: Sibling company under E-United Group (義聯集團) producing cold-rolled and stainless steel coils; sister enterprise with shared ownership and comparable Taiwan-based flat steel operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yieh-phui-enterprise

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yieh Phui Enterprise