Mission 1000 tonnes

What Mission 1000 tonnes does

Mission 1000 tonnes is a Quebec-based environmental non-profit organization founded in 2018 by marine ecologist Lyne Morissette and expedition lead Jimmy Beaurivage Vigneux. The organization's stated mission is to eliminate garbage from the planet's waterways and oceans. It operates two core programs: a Shoreline Cleanup Program that mobilizes volunteers across multiple countries to remove plastic waste from coastlines, and a Plastic Compensation Program that allows individuals and organizations to offset their plastic consumption by supporting cleanup activities.

The organization has mobilized nearly 100,000 participants through its initiatives. It runs on a non-profit revenue model with no traditional product pricing; funding and operational support come from corporate sponsorships and strategic partnerships rather than direct fees. Key partners include Indigo Soda Ltd., a Quebec-based CO2 cylinder company that has partnered with Mission 1000 tonnes for four consecutive shoreline cleanups, and Cascades Inc., which renewed its partnership under its fifth Sustainability Plan 'Rising together' (2026-2030) with biodiversity investments exceeding $500,000 supporting cleanup activities across North America. Additional ecosystem partners include Arbre-Évolution (reforestation) and the Canadian Ocean Literacy Coalition.

With 1-10 employees, the organization is small and operationally focused on event coordination and partner activation. Geographic operations are anchored in Quebec, Canada, with reach extending across North America and to additional countries through volunteer mobilization. There is no disclosed revenue, no traditional fundraising infrastructure at scale, and no technology platform beyond the partnership-driven go-to-market model.

Name

Mission 1000 tonnes

Website

https://mission1000tonnes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mission 1000 tonnes is a Quebec-based environmental non-profit founded in 2018 that runs shoreline cleanups and a plastic compensation program, mobilizing nearly 100,000 participants across multiple countries through corporate partnerships.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Remediation and Other Waste Management Services (5629), Remediation Services (562910)

SIC

Refuse Systems (4953)

akta.pro primary industry

Marine & Coastal Remediation (Shoreline/Port Spill Cleanup) (IMAIAGAI)

akta.pro secondary industry

Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

Keywords

• Shoreline cleanup programs
• Plastic compensation services
• Environmental conservation
• Volunteer mobilization
• Waterway restoration

Headquarters

HQ city

Montreal

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Mission 1000 tonnes is a Quebec-based environmental non-profit that mobilizes volunteers across multiple countries to remove plastic waste from shorelines and waterways. It runs two interconnected programs: a hands-on shoreline cleanup initiative that has engaged nearly 100,000 participants, and a national plastic compensation program that enables individuals and organizations to offset their plastic consumption by funding cleanup activities.

Product overview

Mission 1000 tonnes is an environmental non-profit organization operating two interconnected programs: a shoreline cleanup initiative that mobilizes volunteers to remove plastic waste from coastlines and waterways, and a plastic compensation program that enables individuals and organizations to offset their plastic consumption. The organization partners with businesses like Indigo Soda and Cascades to sponsor cleanup editions and environmental initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoreline Cleanup Program Hands-on shoreline and waterway cleanup initiative that mobilizes volunteers across multiple countries to remove plastic waste from coastlines and waterways, engaging nearly 100,000 participants in field cleanup editions.
• Plastic Compensation Program A national plastic compensation/offset program that allows individuals and organizations to fund shoreline cleanup activities to offset their plastic consumption, providing a mechanism for businesses and consumers to address their plastic footprint.

Quantifiable outcome

• Nearly 100,000 participants mobilized

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Indigo Soda Ltd.coreGTM or Marketing Partner · 30 June 2026Indigo Soda, a Quebec-based company specializing in refillable CO2 cylinders for sparkling water makers, has partnered with Mission 1000 tonnes for its fourth consecutive shoreline cleanup. The company is a major partner and mobilizes its full team for each hands-on cleanup edition. Indigo Soda's reusable cylinders produce up to 60 litres of sparkling water, replacing approximately 170 single-use cans, aligning with environmental waste reduction goals.
• Arbre-ÉvolutionminorStrategic or Co-development Partner · 30 June 2026Indigo Soda supports reforestation through a separate partnership with Arbre-Évolution, a reforestation cooperative. This is a related environmental partnership in the same ecosystem as the Mission 1000 tonnes collaboration.
• Cascades Inc.coreStrategic or Co-development Partner · 17 June 2026Cascades Inc. has renewed its partnership with Mission 1000 tonnes as part of its fifth Sustainability Plan 'Rising together' (2026-2030). The partnership is one of five biodiversity and environmental partnerships worth over $500,000 in 2026 investments, supporting field cleanup activities across North America.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Ocean Cleanup: Non-profit deploying cleanup technology and operations to remove plastic from oceans and rivers, funded largely by corporate and donor sponsorships. Closely comparable mission and corporate-partnership-led funding model.
• Parley for the Oceans: Organization collaborating with corporations (e.g., Adidas) on marine plastic avoidance and interception, with a brand-partnership-heavy model comparable to Mission 1000 tonnes.
• 4ocean: Commercial cleanup organization that funds ocean plastic removal through branded product sales and corporate partnerships. Highly comparable to Mission 1000 tonnes' plastic compensation model and shoreline cleanup operations.
• Ocean Conservancy: Runs the International Coastal Cleanup — the world's largest volunteer shoreline cleanup program. Directly comparable mobilization model and marine debris focus.
• Plastic Bank: Social enterprise that builds plastic-recycling ecosystems and sells 'plastic credits' to corporations — directly analogous to Mission 1000 tonnes' plastic compensation program.
• Surfrider Foundation: Grassroots non-profit with extensive volunteer-led beach cleanup programs and a strong advocacy/policy arm. Comparable volunteer mobilization and coastal environmental mission.

Emerging players

• Healthy Seas: Non-profit that recovers marine debris (ghost nets) and partners with brands for recycling. Comparable corporate partnership + cleanup model, but with a focus on fishing gear rather than shoreline plastics.
• Plastic Pollution Coalition: Advocacy coalition focused on reducing single-use plastic. Comparable in mission and outreach model, though more advocacy-driven than operations-driven.

Broad incumbents

• Sea Shepherd Conservation Society: Larger marine conservation non-profit. Broader scope (anti-poaching, advocacy) but operates in marine debris cleanup and corporate-supported expeditions — adjacent peer.

Regional players

• Reef Life Foundation: Non-profit focused on marine ecosystem restoration via community engagement and corporate partnerships — comparable in non-profit + sponsor-driven operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mission1000tonnes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mission 1000 tonnes