Thuya
Thuya is a privately-held Barcelona-based manufacturer and distributor of professional nail enhancement, eyebrow/eyelash treatment, and hand/foot care products, sold through an international B2B distributor network to certified beauty salons and technicians across Europe, the Americas, the Middle East, and Asia.
- Company typePrivate
- Founded1988
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Thuya does
Thuya, S.L. is a privately-held Spanish professional beauty products company headquartered in Barcelona that manufactures and distributes a comprehensive range of nail enhancement, eyebrow and eyelash treatment, and hand and foot care products. The company operates its own formulation laboratory in Barcelona, which produces its semi-permanent gel polish lines (including the proprietary Gel On-Off system and B-Color collection) and supports continuous product innovation evidenced by a high launch cadence of seasonal collections and new SKUs across 2024-2026, including One Step semi-permanent polish, B-Color GLOW, Gel ON-OFF Cat Eye Nude magnetic gel, Soak Off Rubber Base, Lash Filler BTX regenerative lash treatment, Eye Care Concentrate anti-aging serum, and a Foot Care technical pedicure line.
The business sells exclusively through B2B channels: an international network of regional distributors (e.g., Browsome in Slovenia), professional beauty retailers, and a single direct Thuya Barcelona outlet. Distribution spans at least 11 countries across Europe (Spain, Germany, Portugal, Slovenia), the Middle East (UAE), Asia (China/Hong Kong, Turkey), North America (USA/Miami), and Latin America (Mexico, Colombia, Costa Rica). The company supports this channel with an extensive educational content ecosystem including a YouTube tutorial channel, Instagram presence, blog/news site, email newsletter, professional workshops, and active participation in eight or more major international beauty trade shows annually (Cosmoprof Bologna/Asia/Miami, Beauty World Middle East Dubai, Beauty Istanbul, Salon Look Madrid, Beauty Forum Munich, Professional Beauty Barcelona, Expo Beauty Show Mexico).
Revenue is generated through one-time product sales to certified professional beauty salons, independent nail technicians, eyebrow/eyelash specialists, spa centers, and increasingly to men's grooming service providers. Pricing is not publicly disclosed, and the company carries no disclosed debt, venture backing, parent company, or M&A activity. Operating indicators — including sustained product launch velocity, geographic expansion cadence, new vertical entries (Men Care, Foot Care), and ongoing distributor network development — point to organic, capital-efficient growth funded internally.
Thuya firmographics
Firmographics- Name
- Thuya
- Legal name
- Thuya, S.L.
- Website
- https://professional.thuya.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thuya is a privately-held Barcelona-based manufacturer and distributor of professional nail enhancement, eyebrow/eyelash treatment, and hand/foot care products, sold through an international B2B distributor network to certified beauty salons and technicians across Europe, the Americas, the Middle East, and Asia.
- Ownership category
- akta.pro rank
Thuya industry classification
Industry- Product category
- Professional Nail Care Products
- NAICS
- Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)
- akta.pro secondary industries
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE), Nail Art & Custom Designs (HSALACAE)
Keywords
Where Thuya is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Thuya business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Professional Nail Products: Sale of professional nail enhancement products including gel polishes, acrylic systems, construction gels, nail art products and treatments to professional beauty salons and nail technicians
- Eyebrow and Eyelash Products: Professional eye care products including lash extensions, tinting products, lifting treatments, and regenerative serums sold to beauty professionals
- Hands and Feet Care: Professional manicure and pedicure treatments, spa products, and hand/feet care solutions for salons
- Gift Kits: Pre-packaged gift kits and promotional bundles for beauty professionals and end consumers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Thuya product offering
Product offeringCore offering
Thuya manufactures and sells professional beauty products for nail care (gel polishes, semi-permanent systems, acrylic and gel construction, nail art), eyebrow and eyelash treatments (tinting, lifting, lamination, extensions, regenerative serums), and hands/feet care (technical pedicure, spa treatments). The products are produced in the company's own laboratory in Barcelona, Spain, and are distributed through international distributors to certified beauty salons, nail technicians, and lash/brow professionals worldwide.
Product overview
Thuya Professional Line is a comprehensive professional beauty product portfolio for nails, eyebrows/eyelashes, and hands/feet. The offering consists of multiple product categories: Nail construction systems (Gel Evolution, Acrylic Premium, Acrylic Gel, Dual System), nail polishes (On-Off semi-permanent, B-Color gel line, Premium Deluxe collection with 80+ colors, Soak Off Gel), nail art products (Gel Paint, Spider Gel, Pure Pigments), professional tools and accessories, and eyebrow/eyelash treatments including Lash Filler BTX, Eye Care Concentrate, Vegan Line, lifting/perming services, tints, extensions, and serums. Additionally, they offer hand/foot treatments (Foot Care, Fragrance, Beauty System, Regenerating, Anti-Aging, Whitening, Hydrate, Spa), Men Care Edition, and Gift Kits. The products are manufactured in their own laboratory in Barcelona, Spain.
Differentiator
Problem solved
Functional benefit
Brands
- B-Color: Gel semi-permanent nail polish line with various collections including B-Color Glow, B-Color Earth Whispers, B-Color Flower Power, B-Color Fluor Markers
- Deluxe
- ON-OFF
- Soak Off Gel
- Vegan Line
- Men Care Edition
- Beauty System
- Foot Care
Products and services
- B-Color Gel ON-OFF Semi-Permanent Nail Polish Semi-permanent gel nail polish line manufactured in Thuya's own laboratory; available in multiple seasonal collections (B-Color Glow, Earth Whispers, Flower Power, Fluor Markers, Autumn Mood) for professional nail technicians.
- Esmalte Premium Deluxe (Premium Deluxe Nail Polish) Premium nail polish collection with over 80 colors featuring extraordinary shine, quick drying, and highly covering formulas for professional manicure services.
- One Step Semi-Permanent Polish Single-step semi-permanent nail polish designed to maximize professional efficiency with maximum quality in one application; available in 4 shades.
- Soak Off Gel Nail Polish Removable gel polish that reinforces and reconstructs natural nails while providing color; includes rubber base available in 8 shades.
- Gel ON-OFF Cat Eye Nude Collection Semi-permanent gel polish with magnetic cat eye effect in nude tones for professional nail art services.
- Base 2 in 1: Base & Top Coat
Quantifiable outcome
- Eye Care Concentrate delivers visible results in 7 days
Companies that use Thuya
Customer profileSegments4 records
Ideal customer profiles3 records
Thuya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Thuya partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrowsomeminorBrowsome is Thuya's official distributor in Slovenia and organized the first European Thuya Competition for eyebrow lamination and Lash Filler BTX services, demonstrating their commitment to promoting Thuya products in the Slovenian market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Thuya competitors and assessment
Company assessmentDirect peers
- Young Nails: Professional nail brand focused on acrylic, gel, and dipping systems with strong education/training programs. Comparable in combining products with tutorial content for nail technicians, similar to Thuya's 360° professional model.
- CND (Creative Nail Design): Pioneer of professional gel polish (Shellac) and nail enhancement systems sold through certified salons. Closest direct competitor to Thuya's Gel ON-OFF, B-Color, and construction gel lines, serving the same professional nail technician segment.
- Bio Sculpture: Professional nail enhancement brand offering gel systems and acrylic products distributed through certified salons globally. Comparable professional-only positioning and overlap with Thuya's Gel Evolution and construction gel offerings.
- Gelish (Hand & Nail Harmony): Specialist in soak-off gel polish and professional nail products marketed to salons and nail technicians. Comparable product format (gel polish systems) and distribution through professional beauty channels overlap closely with Thuya.
- Refectocil: Specialist in professional brow and lash tinting, lifting, and care products distributed through beauty salons. Closely comparable to Thuya's eyebrow/eyelash treatment franchise (tints, laminations, Lash Filler BTX) and overlapping professional customer base.
- IBD (International Beauty Design): Professional nail and beauty products brand (gel polish, acrylics, treatments) sold to salons and technicians. Direct overlap with Thuya's core nail product categories and similar professional distribution approach.
- Cuccio: Professional nail, spa, and hand/foot care brand selling to salons worldwide. Comparable product portfolio across nail polish, treatments, and spa manicure/pedicure lines — directly mirroring Thuya's hands-and-feet category.
- Kiara Sky: Professional nail brand offering gel polishes, acrylic systems, and nail art supplies sold through salons and distributors. Mirrors Thuya's product breadth (polish + construction + art) and its professional channel GTM.
Broad incumbents
- OPI: Global leader in professional nail lacquer and gel systems, distributed through salons worldwide. Directly comparable product portfolio (gel polish, treatments, nail art) and overlapping professional salon customer base as Thuya.
- Essie: Mass-market and professional nail polish brand owned by L'Oréal with deep salon distribution. Comparable polish product lines (Premium Deluxe-style collections) and a much larger scale make Essie a benchmark incumbent against Thuya's professional positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thuya social profiles
Digital presenceThuya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thuya leadership team
Management profileNumber of profiles
Profiles1 record
Thuya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thuya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thuya
What does Thuya do?
Thuya manufactures and sells professional beauty products for nail care (gel polishes, semi-permanent systems, acrylic and gel construction, nail art), eyebrow and eyelash treatments (tinting, lifting, lamination, extensions, regenerative serums), and hands/feet care (technical pedicure, spa treatments). The products are produced in the company's own laboratory in Barcelona, Spain, and are distributed through international distributors to certified beauty salons, nail technicians, and lash/brow professionals worldwide.
Is Thuya a public or private company?
Thuya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thuya founded?
Thuya was founded in 1988. It employs 11 to 50 people.
Where is Thuya based?
Thuya is headquartered in Barcelona, Spain, in the Europe region.
How does Thuya make money?
Four revenue lines are on record. Professional Nail Products are the primary driver. The others are eyebrow and Eyelash Products, hands and Feet Care and gift Kits.
Who are Thuya's main competitors?
Direct peers on record are Young Nails, CND (Creative Nail Design), Bio Sculpture, Gelish (Hand & Nail Harmony), Refectocil, IBD (International Beauty Design), Cuccio and Kiara Sky. Broad incumbents are OPI and Essie.
Does Thuya have an API?
No public API is recorded for Thuya.
What industry is Thuya in?
Thuya's product category is Professional Nail Care Products. Its primary akta.pro industry code is CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies), with a secondary code of CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color). Its NAICS code is 32562 and its SIC code is 2844.