Kids Allowed

What Kids Allowed does

Kids Planet Nurseries (referenced as 'Kids Allowed' in firmographic data) is a privately held UK nursery group founded in 2003, headquartered in Manchester, operating a network of physical early years education and childcare facilities across the United Kingdom. The company serves families with children from birth to five years, supplemented by out-of-school clubs for school-age children and dedicated SEND (Special Educational Needs and Disabilities) support services. Its core product is the nursery and pre-school experience, differentiated by a proprietary child-led curriculum and the 'Udeskole' outdoor learning approach inspired by Scandinavian forest-school methodology.

The technology stack is deliberately lean: the company does not disclose proprietary technology beyond its curriculum IP, relying instead on the third-party Famly mobile app for real-time parent communication (activity notifications, achievement updates), a Dayforce-hosted careers portal for recruitment, and a self-serve website nursery-finder tool with 'Book a Show Round' as the primary conversion action. Distribution is direct-to-consumer through physical sites, with marketing conducted across Facebook, Twitter/X, Instagram, TikTok, an extensive blog, podcasts, and community engagement programmes including the '1,000 Little Adventures' challenge.

Revenue is generated through recurring nursery care fees billed to parents on subscription cycles, with the company accepting government-funded childcare schemes including Tax-Free Childcare and the UK funded-hours entitlement. Pricing is not publicly disclosed; parents are directed to contact individual nurseries. The company has been recognised as a Top 20 UK Nursery Group by daynurseries.co.uk in both 2025 and 2026, alongside Best Workplace 2025 and UK Development Badge recognition. No revenue figure, headcount, ownership, or funding history is disclosed in the available source material.

Name

Kids Allowed

Legal name

Kids Planet Nurseries

Website

https://kidsallowed.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Kids Planet Nurseries (Kids Allowed) is a UK-based private nursery group operating physical early years education and childcare facilities for families with children from birth to five years, plus out-of-school clubs and SEND support services.

Ownership category

akta.pro rank

Product category

Childcare and Early Years Education Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industries

Nursery School Wraparound Care (Extended Hours) (EDACACAG), Nursery School Readiness & Transition Programs (EDACACAL)

Keywords

• Early years education
• Childcare nursery services
• Pre-school education
• Out-of-school clubs
• SEND support services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Nursery Care Fees: Recurring childcare fees charged to parents for nursery care services covering children from birth to 5 years. Revenue is subscription-based with regular billing cycles. The company accepts government-funded childcare schemes including Tax-Free Childcare and funded childcare places.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kids Planet Nurseries delivers early years education and childcare for children from birth to 5 years across a network of physical nursery and pre-school locations in the UK. The core offering is underpinned by a proprietary child-led curriculum and the Udeskole nature-based outdoor learning approach, with parent engagement supported by the Famly mobile app. Supplementary services include out-of-school clubs for school-age children and SEND support services for children with special educational needs and disabilities.

Product overview

Kids Planet Nurseries operates as a single unified nursery group offering early years education and care services from birth to 5 years. The core offering consists of nursery and pre-school facilities, supplemented by Out of School Clubs for wraparound care. The service includes a proprietary child-led curriculum and Udeskole outdoor learning program. Parent engagement is facilitated through the Famly mobile application, while specialized support is provided through SEND services. The company also offers funded childcare guidance and accepts tax-free childcare payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Planet Nurseries & Pre-Schools Core nursery and pre-school service offering early years education and care for children from birth to 5 years through a network of physical UK locations, featuring a child-led curriculum and Udeskole outdoor learning.
• Out of School Clubs Wraparound before and after school care services for school-age children, offered at Kids Planet nursery locations as supplementary care beyond the core 0-5 early years provision.
• SEND Support Services Specialised support services for children with Special Educational Needs and Disabilities (SEND), providing additional assistance and tailored care within the Kids Planet nursery environment for families whose children require extra support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• FamlycoreTechnology or IntegrationFamly is a parent communication app integrated into Kids Planet's service delivery. The partnership enables real-time notifications to parents about their child's activities and achievements, enhancing parent engagement and transparency in daily care.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Childbase Partnership: UK employee-owned nursery group operating dozens of sites with full-day care and out-of-school clubs. Closely comparable operating model, geography, and service mix.
• Mulberry Bush Nursery Group: Mid-sized UK nursery group with full-day care and out-of-school offerings. Comparable operating model and customer segment to Kids Planet.
• N Family Club: Premium UK nursery group operating a network of sites across southern England with a curriculum-led brand. Direct competitor in the premium parent-trust segment where Kids Planet also competes.
• Bright Horizons UK: International early-years operator with a substantial UK estate offering nursery care and employer-sponsored back-up care. Comparable across customer segments (working families and employer-sponsored) and curriculum-led positioning.
• Tops Day Nurseries: UK nursery chain offering full-day childcare from birth to 5 with out-of-school and SEND services. Direct competitor in the multi-site mid-market segment.
• Family First (Family First Nurseries): UK nursery group with multiple sites offering full-day care and wraparound services. Direct competitor in the mid-market multi-site UK segment.
• Storal Learning: Network of UK nurseries operating under a group banner with a curriculum-led approach. Comparable in scale tier and parent-facing brand strategy.
• Busy Bees: Largest UK nursery group operating hundreds of sites with similar 0–5 early years and out-of-school offerings. Direct competitor on geography, customer, and service mix; key benchmark for scale and pricing power.

Regional players

• Partou: Major Dutch nursery group with UK sites. Comparable multi-site early-years operator; serves as a regional parallel rather than a direct UK-only competitor.

Others

• Ofsted: UK regulator responsible for inspecting and rating nurseries. Included as an ecosystem participant whose ratings directly affect demand for all UK nursery operators including Kids Planet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_kidsplanet
• Facebookfacebook.com/kidsplanetdaynurseries
• LinkedInlinkedin.com/company/kids-allowed-limited
• Instagraminstagram.com/kidsplanetdaynurseries
• TikToktiktok.com/@kidsplanetdaynurseries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Allowed