What Lingnan Group does

Guangzhou Lingnan Group Holdings Company Limited (岭南控股, SZ000524) is a state-owned, full-chain tourism and hospitality group headquartered in Guangzhou and listed on the Shenzhen Stock Exchange since November 1993. The group operates three core segments — business travel (商旅出行), hospitality (住宿运营), and industrial synergy/MICE (产业链协同) — through wholly-owned subsidiaries including flagship travel agency Guangzhilv (广之旅), the Lingnan Hotels management platform spanning six hotel brands (Garden Hotel, Oriental Hotel, No.5 Hotel, Jiayuan Resort, Starlight Camp, and Lingju serviced apartments), Guangzhilv International Exhibition, and several scenic area operations. The business serves individual leisure travelers, corporate MICE clients, and travel-trade intermediaries, supported by a nationwide physical network of 500+ branches across six regional operations centers and an international destination network covering 100+ countries with 86 primary-partner designations with national tourism institutions.

The company monetizes through three revenue streams: travel-agency service fees from domestic, outbound, inbound tourism, and international air ticketing; managed-services revenue from hotel management fees and asset operations; and professional-services fees from MICE and exhibition events. Its omni-channel distribution combines the proprietary B2B2C smart tourism platform Yi Qi Xing (易起行) and the B2B peer-to-peer platform Xing Zou Wang (行走网 / 17ecgo.com) with WeChat ecosystem apps, Douyin, Xiaohongshu, third-party OTAs, and a top-5-ranked Tmall flagship store on Alibaba's Fliggy platform. Strategic distribution partnerships with Genting Cruise Lines, China Southern Airlines Group, GL Events France, and other international tourism bodies extend its reach into cruise tourism, air travel, and global event management.

Guangzhou Lingnan Group's economic engine is a hybrid of high-volume consumer travel agency throughput and an asset-light hotel management franchise, scaled by group procurement of over 3 million room nights and 1 million airline seats annually. The customer base spans individual consumers (SMB), corporate MICE clients (enterprise), and trade intermediaries (B2B). Recent strategic activity signals further vertical expansion into medical tourism and health/wellness hospitality, geographic deepening in Hainan, and continued ecosystem buildout through the 'Hotel+' framework. Underlying technology is positioned as platform integration rather than AI differentiation, and pricing is not publicly disclosed.

Name

Lingnan Group

Legal name

Guangzhou Lingnan Group Holdings Company Limited

Website

https://gzlnholdings.com

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lingnan Group (SZ000524) is a Guangzhou-based state-owned tourism and hospitality conglomerate operating the full value chain through flagship travel agency Guangzhilv (广之旅), the Lingnan Hotels management platform (six brands), MICE/exhibition services, and smart tourism platforms Yi Qi Xing and Xing Zou Wang, serving leisure travelers, corporate MICE clients, and trade intermediaries.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industry

Hotel Content Aggregators & Connectivity APIs (THALAJAD)

Keywords

• Tourism and hospitality services
• Travel agency operations
• Hotel management services
• MICE and exhibition services
• Scenic area operations

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Travel Agency Services (商旅出行): Core business of the group's flagship subsidiary Guangzhilv (广之旅), one of the largest travel agencies in South China. Guangzhilv operates domestic tourism, outbound tourism, and inbound tourism, and additionally handles international and domestic air ticket agency services, scenic area development and operations management, destination marketing, and tourism car rental services.
2. Hospitality Operations (住宿运营): Hotel management operations through Lingnan Hotels (岭南酒店), managing a portfolio of hotel brands including Lingnan Garden Hotel (岭南花园酒店), Lingnan Oriental Hotel (岭南东方酒店), Lingnan No.5 Hotel (岭南五号酒店), Lingnan Jia Yuan (岭南佳园度假), Lingnan Starlight Camp (岭南星光营地), and Lingju Serviced Apartments (岭居创享公寓). Revenue is generated through hotel management fees and asset operations.
3. Industrial Synergy / Exhibition Services (产业链协同/会展): Exhibition and MICE services provided by Guangzhilv International Exhibition Company, including conference organization, event management, and exhibition services. The company has organized major events including the Guangdong International Travel Fair (旅博会) and the Bocuse World Cooking Competition Asia-Pacific Selection.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lingnan Group operates an integrated tourism and hospitality platform through three core business segments: business travel agency services via flagship subsidiary Guangzhilv (广之旅) covering domestic, outbound, and inbound tourism plus air ticketing; hotel management and operations through Lingnan Hotels with multiple brand portfolios including Garden Hotel and Lingnan Oriental Hotel; and exhibition/MICE services through Guangzhilv International Exhibition. The group also operates smart tourism platforms (Yi Qi Xing B2B2C and Xing Zou Wang B2B) connecting global travel suppliers with consumers and travel trade partners.

Product overview

Guangzhou Lingnan Group Holdings Company Limited (岭南控股, SZ000524) is a comprehensive tourism and hospitality operator with a multi-brand portfolio. The company operates through three core segments: (1) Business Travel (商旅出行) centered on 广之旅 (GNTO), one of South China's largest travel agencies providing domestic, outbound, and inbound tourism services, international air ticketing, and vehicle leasing; (2) Hospitality (住宿运营) operated through 岭南酒店, a hotel management platform managing multiple brands including 岭南花园酒店, 岭南东方酒店, 岭南五号酒店, 岭南佳园度假, and 岭居创享公寓; and (3) Industrial Synergy (产业链协同) through 广之旅会展 for MICE services. The group also operates digital platforms including 易起行 (B2B2C smart tourism platform) and 行走网 (B2B travel trade platform), 构建完整的线上线下融合的全渠道销售体系 (complete omni-channel sales system integrating online and offline channels).

Differentiator

Problem solved

Functional benefit

Brands

• 广之旅 (Guangzhilv): Core travel agency subsidiary — leading domestic travel, outbound tourism, inbound tourism, international air ticketing, scenic area development and operations, destination marketing, car rental, and IT consulting services. One of the largest and most prestigious travel agencies in South China.
• 岭南酒店 (Lingnan Hotels)
• 广之旅国际会展公司 (Guangzhilv International Exhibition)
• 易起行 (Yi Qi Xing)
• 行走网 (Xingzou Wang / 17ecgo.com)
• 皇上皇 (Huang Shang Huang)
• 致美斋 (Zhi Mei Zhai)
• 岭月月饼 (Lingyue Mooncake)

Products and services

• Guangzhilv Travel Agency Services (广之旅) Domestic tourism, outbound tourism, and inbound tourism services, plus international and domestic air ticketing, scenic area development and operations management, destination marketing, and tourism car rental. One of the largest and most influential travel agencies in South China, serving both individual leisure travelers and corporate clients.
• Lingnan Hotels (岭南酒店) Hotel management and operations platform managing multiple hotel brands including Lingnan Garden Hotel (luxury resort), Lingnan Oriental Hotel (upper-upscale business), Lingnan No.5 Hotel (boutique design), Lingnan Jiayuan Resort (mid-market resort), Lingnan Starlight Camp (glamping), and Lingju Serviced Apartments (extended-stay), providing hotel brand licensing and management services.
• Guangzhilv International Exhibition (广之旅国际会展公司) Professional MICE (Meetings, Incentives, Conferences, and Exhibitions) services including conference organization, event management, exhibition services, and corporate incentive travel, targeting corporate and enterprise clients.
• Yi Qi Xing Smart Tourism Platform (易起行) B2B2C smart tourism platform developed by Guangzhilv, integrating global suppliers and consumers for online travel services. Connects with airline ticketing, global hotel groups, scenic areas, and OTAs, providing real-time inventory and pricing data for tickets, hotels, flights, and travel routes.
• Xing Zou Wang B2B Travel Trade Platform (行走网) B2B peer-to-peer travel trade platform aggregating global quality tourism resource suppliers and connecting premium wholesalers and distributors, enabling real-time information exchange across the tourism supply chain.
• Lingju Serviced Apartments (岭居创享公寓) Serviced apartment brand under the hospitality segment, providing extended-stay accommodation services as part of the 'hotel+' ecosystem expansion strategy.
• Lingnan Eye Health Eco-Port (岭南眼健康生态港) Health and wellness tourism ecosystem facility under Lingnan Group's 'hotel+' expansion strategy, offering eye health services integrated with hospitality and accommodation.
• Scenic Area Operations (Baishuizhai, Fengkai Longshan, Da Ban Shi)

Quantifiable outcome

• Selected as one of the first Guangdong 5A travel agencies — the highest government quality certification for travel agencies in China
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• Lyon Sun Trip (里昂太阳之旅)minorStrategic or Co-development Partner · 7 May 2018Lingnan Group signed a cooperation agreement with Lyon Sun Trip to co-launch the '2018 Lyon-Guangzhou New Silk Road Solar Bicycle Rally' event, coinciding with the 30th anniversary of the Guangzhou-Lyon sister city relationship.
• New South Wales Tourism (澳大利亚新洲旅游局)minorGTM or Marketing Partner · 5 December 2017Guangzhilv and New South Wales Tourism signed a two-year cooperation memorandum to promote Sydney tourism experiences, targeting the Australian market.
• Genting Cruise Lines (云顶邮轮集团)coreStrategic or Co-development Partner · 9 September 2017Genting Cruise Lines (旗下丽星邮轮、星梦邮轮、水晶邮轮) signed a comprehensive strategic cooperation with Guangzhilv at the Guangdong Travel Fair. The partnership aims to build a '3-hour cruise tourism circle' centered on Guangzhou Nansha home port, connecting with Hong Kong, Shenzhen, and Xiamen ports, creating new advantages for South China cruise tourism in the Chinese market.
• China Southern Airlines Group (南航集团)coreStrategic or Co-development Partner · 9 September 2017Lingnan Group signed a strategic cooperation agreement with China Southern Airlines Group (南航集团),全面推进双方在大旅游、智能平台、会展和商旅一体化等全球合作项目的落地. The partnership covers air travel, tourism platforms, MICE, and business travel integration.
• China Southern Airlines Hotel Group and GoHotelsGo Overseas Hotel Organization (南航明珠酒店集团及GohotelsGo海外酒店组织)minorChannel Partner/ Reseller/ Distributor · 6 September 2017Lingnan Hotels (岭南酒店) partnered with China Southern Airlines Hotel Group and GoHotelsGo overseas hotel organization to jointly present the 'International Hotel Joint Platform' at the 2017 Guangdong Travel Fair. The platform covered hotels in 12 countries and regions across Europe, Australia, and Asia, with over 100 city and resort hotel products.
• GL Events France (法国智奥会展集团)flagshipStrategic or Co-development Partner · 23 August 2017Lingnan Group partnered with GL Events France to co-host the Bocuse World Cooking Competition 2018 Asia-Pacific Selection in Guangzhou — the first time this prestigious 'Culinary Olympics' event was held in China. The partnership leveraged Lingnan's tourism and hospitality industry chain integration capabilities alongside GL Events' global event management expertise. Lingnan Group deployed its hotel, travel, and exhibition subsidiaries to execute the event at Guangzhou Baiyun International Conference Center, Garden Hotel, and LN Hotel No.5.
• Art Road Learning / Nanyue Ancient Road Children's Painting Competition Operations Center (艺道游学·中国南粤古驿道少儿绘画大赛运营管理中心)minorStrategic or Co-development Partner · 1 January 2017Guangzhilv reached a strategic cooperation with the Art Road Learning / Nanyue Ancient Road Children's Painting Competition Operations Center to provide professional service support for team travel and research travel related to the Nanyue Ancient Road project in the Guangzhou competition area.
• Alibaba Group / Fliggy (阿里巴巴集团/飞猪旅行)coreGTM or Marketing Partner · 1 January 2014Guangzhilv joined Alibaba's Fliggy platform (originally Alitrip) in 2014 and opened its Tmall flagship store. The partnership enabled Guangzhilv to leverage Alibaba's national customer traffic, launch innovative multi-port products, and implement 'national joint transportation' products supporting multi-city free air connections. The store achieved top 5 ranking among national travel merchants with comprehensive ratings 30% above industry average.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Atour Group: Upper-midscale Chinese hotel chain with strong direct-booking digital capabilities and lifestyle branding. Comparable in targeting the Chinese business and leisure hotel segment that Lingnan serves through its Garden Hotel, Oriental Hotel, and No.5 brands.
• Meituan: Chinese local services platform with significant travel, hotel, and attraction ticketing business. Competes with Lingnan on hotel distribution and domestic attraction ticketing through its super-app scale and consumer mindshare.

Direct peers

• Trip.com Group: China's largest online travel agency (Ctrip) competing directly with Guangzhilv's travel distribution business across flights, hotels, and packaged tours. As the dominant Chinese OTA, Trip.com represents the most significant competitive threat and benchmark for Lingnan's digital platform ambitions.
• BTG Homeinns: Beijing-headquartered state-owned hotel and tourism group with hotel brands and travel agency operations. Comparable as a Chinese SOE tourism holding company with overlapping hotel management and inbound/outbound tourism services similar to Lingnan Group.
• Jin Jiang International: Major Chinese state-owned hotel and tourism group combining hotel operations, travel agency, and tourism transportation services. Highly comparable to Lingnan in SOE structure, multi-segment tourism operations, and hotel-heavy business model across China.
• Tongcheng Travel: Major Chinese OTA listed in Hong Kong, focused on lower-tier city travel demand with strong mobile distribution. Directly competes with Lingnan in packaged tours, ticketing, and hotel distribution, especially in domestic tourism segments.

Regional players

• Makkah Construction and Development Company (or comparable hotel SOE such as GreenTree Inns): Multi-brand Chinese hotel chain operating across midscale and economy segments. Comparable in operating a multi-brand Chinese hotel portfolio with national distribution, though primarily asset-light franchise model versus Lingnan's asset-heavy approach.

Broad incumbents

• China Tourism Group Corporation (CTG): Largest Chinese state-owned tourism conglomerate and direct SOE peer, operating across travel services, duty-free, hotels, and transportation. Both Lingnan and CTG operate as full-value-chain tourism groups under central/local SASAC supervision, making them the most directly comparable Chinese tourism SOE peers.
• Fosun Tourism Group: Hong Kong-listed tourism conglomerate operating resort brands (Atlantis Sanya, Club Med) and integrated tourism destinations. Comparable to Lingnan in pan-tourism strategy and full-chain integration, but with a resort/destination focus rather than Lingnan's travel-agency-centric model.
• H World (Huazhu Group): One of China's largest multi-brand hotel chain operators (Hanting, Ji, Manxin, etc.). Comparable to Lingnan Hotels in operating a multi-brand Chinese hotel portfolio, but H World operates an asset-light franchise/manage model versus Lingnan's heavier asset ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lingnan Group