New Educare Institute of Healthcare

What New Educare Institute of Healthcare does

New Educare Institute of Healthcare (NEIH), operating as Americation Career and Training School, is a private allied-health vocational school founded in 2012 and headquartered in a single Newark, NJ campus at 24 Commerce Street, Suite 401. The institution delivers short-term (typically 2-3 months, with some 4-8 week certificates) training programs preparing entry-level workers for healthcare roles, including Clinical Medical Assistant (CMA), Patient Care Technician (PCT), Phlebotomy Technician, combined EKG & Phlebotomy, and Medical Billing & Coding Specialist. Advanced bundles combine medical assisting with rehabilitation therapy, medical sonography, electronic health records, or surgical technology; a dedicated Veterans Healthcare & Computer Programs track extends the catalog to military veteran enrollees. Programs are approved by the New Jersey State Department of Education (Division of Vocational and Technical Education) and the NJ Department of Labor and Workforce Development, recognized by AECA, the National Healthcareer Association, the Rehabilitation Healthcareer Association, and the National Academy of Sports Medicine, and the campus itself serves as an approved testing site for national certification exams.

The underlying technology is conventional education delivery: instructor-led classroom and hands-on clinical/lab training with copyrighted proprietary curricula (Medical Billing and Coding, PCT, CMA) and curriculum elements covering ICD/CPT/HCPCS coding, HIPAA, EKG interpretation, phlebotomy techniques, and electronic medical records. The only third-party technology integration identified is PayPal for online tuition payment. There is no proprietary software platform, no app, and no AI tooling.

Revenue is generated via two streams: tuition and training fees collected from individual students (with 0% interest weekly/biweekly/monthly installment plans and no credit check), and government-funded training grants administered through the NJ Department of Labor and Workforce Development's One-Stop Career Center network for unemployed or displaced workers. Additional demand is sourced via VA educational benefits for veterans. The go-to-market motion is sales-led and direct, relying on website inquiries, phone-based admissions, in-person campus visits, and downstream referrals from One-Stop Career Centers and VA pipelines. The customer base is highly fragmented across NJ residents, healthcare career seekers, veterans, and unemployed/displaced workers, with no enterprise or B2B contracts named.

Name

New Educare Institute of Healthcare

Legal name

Americation Career and Training School

Website

https://neihusa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

New Educare Institute of Healthcare (Americation Career and Training School) is a private Newark, NJ-based vocational school offering short-term allied health training programs including medical assisting, phlebotomy, EKG, and medical billing and coding for entry-level healthcare career seekers.

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Training Fees: Revenue generated from tuition fees for various healthcare training programs. Payment plans available including weekly, biweekly, and monthly installments at 0% interest. Financial assistance and training grants available for qualifying students.
2. Training Grants: Partnership with NJ Department of Labor and Workforce Development providing free training to eligible unemployed individuals through One-Stop Career Centers. School receives contract payments from government workforce programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

New Educare Institute of Healthcare (NEIH) provides short-duration (2-3 months), NJ-approved vocational training in allied health fields including Clinical Medical Assistant, Patient Care Technician, Phlebotomy, EKG, and Medical Billing & Coding. Programs include hands-on clinical and theory preparation, prepare students for multiple national certifications through recognized bodies, and are supplemented by 0% interest payment plans, government-funded training grants for displaced workers, and VA-approved enrollment for veterans.

Product overview

New Educare Institute of Healthcare (NEIH), operating as Americation Career and Training School, is a healthcare education institution offering a portfolio of allied health training programs. The core offerings include Clinical Medical Assistant (CMA), Patient Care Technician (PCT), Phlebotomy Technician, EKG & Phlebotomy Technician, and Medical Billing and Coding Specialist programs. Additional specialized bundles combine multiple skills such as Medical Assistant with Rehabilitation Therapy Assistant/Sonography or Medical Assistant with Patient Care Technician, EHR, Medical Billing Coding, and Surgical Tech. The institution also provides Veterans Healthcare Programs and training grant opportunities. All programs are approved by the NJ State Department of Education and Labor/Workforce Development and prepare students for national certifications through the American Education Certification Association (AECA) and other recognized bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Medical Assistant (CMA) A comprehensive training program preparing students for entry-level Clinical Medical Assistant positions. Curriculum emphasizes clinical skills, EKG, and phlebotomy under physician supervision, with optional national certifications including Certified EKG Technician Clinical (CET/C), Certified Phlebotomy Technician Clinical (CPT/C), and Certified Clinical Medical Assistant Specialist (CCMAS).
• Patient Care Technician (PCT) A comprehensive course preparing students to provide direct care to clients throughout the life span under licensed nurse supervision. Covers patient care skills, EKG, and phlebotomy. Eligible certifications include Certified Patient Care Technician, Certified EKG Technician Clinical (CET/C), Certified Phlebotomy Technician Clinical (CPT/C), and Certified Restorative Care Assistant Specialist (CRAS).
• Phlebotomy Technician A program teaching blood collection techniques including evacuated tube method, syringe method, winged infusion set, capillary blood collection, glucose testing, bleeding time, blood smear, and urinalysis. Approved by NJ Department of Education and recognized by the American Education Certification Association (AECA).
• EKG & Phlebotomy Technician A combined 4-8 week program training students in both phlebotomy (3-4 weeks) and electrocardiography (3-4 weeks). Covers adult venipuncture, arterial blood gases, EKG interpretation, vital signs, and cardiovascular system anatomy and physiology. Includes preparation for the AECA National Certification exam.
• Medical Billing and Coding Specialist A program training students as Physician-Based Coders, Hospital Coders, or Medical Claims Reviewers. Curriculum covers ICD, CPT, HCPCS coding, HIPAA compliance, electronic medical records, and medical software. Eligible certifications include AECA Certified Medical Billing And Coding Professional, AECA Certified Coding Professional, and AECA Certified Medical Software/Insurance/Pre-authorization Specialist.
• Medical Assistant with Rehabilitation Therapy Assistant or Medical Sonography Skills An advanced medical assistant program combining core clinical skills with specialized rehabilitation therapy or medical sonography skills, offered exclusively at this school in New Jersey. Includes morning, evening, and weekend class schedules.
• Medical Assistant with Patient Care Technician, EHR, Medical Billing Coding, Surgical Tech An expanded medical assistant program bundling Patient Care Technician training, Electronic Health Records, Medical Billing and Coding, and Surgical Technology training into a single program with morning, evening, and weekend schedules.
• Veterans Healthcare & Computer Programs A VA-approved program training veterans in allied health fields including clinical medical assistant skills, phlebotomy, EKG, medical billing and coding, electronic health records, rehabilitation therapy, patient care, and restorative aide skills. Students may become eligible for up to 10 different national certifications.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• New Jersey Department of Labor and Workforce Development (NJ LWD)coreStrategic or Co-development PartnerPartnership for workforce development training grants. Unemployed or displaced workers may qualify for free training through One-Stop Career Centers. School receives contracts for eligible training programs.
• New Jersey One-Stop Career CenterscoreChannel Partner/ Reseller/ DistributorCounty-level career centers that assess skills and determine eligibility for training grant funding. Employment counselors work with candidates to review career options and refer eligible individuals to the school's programs.
• American Education Certification Association (AECA)coreTechnology or IntegrationNational certification body that provides certification exams for graduates. School is recognized by AECA for exam preparation and serves as approved testing site for various certifications including Medical Billing & Coding, Phlebotomy, and EKG.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pima Medical Institute: Multi-campus healthcare-focused career college offering certificates and associate degrees in medical assisting, phlebotomy, EKG, medical billing/coding, and patient care. Direct comparability in allied health portfolio mix.
• ECPI University: Multi-state career university with health science concentrations including medical assisting and nursing-adjacent programs. Larger institutional scale but overlapping career-focused healthcare training.
• Berkeley College: New Jersey-based private college with associate and certificate programs in medical assisting, health sciences, and patient care technology. Larger and more credentialed, but operates in the same NJ market.
• Lincoln Tech: Multi-campus national vocational school chain with healthcare programs (medical assisting, patient care, pharmacy tech). Comparable in allied health training focus but operates at much greater scale across multiple states.
• Fortis College: Multi-state network of career colleges with strong concentration in allied health programs including medical assisting, phlebotomy, and EKG. Similar short-format, certificate-driven model at larger scale.
• Concorde Career Colleges: National career college network specializing in healthcare programs including medical assisting, medical billing and coding, and patient care technician. Closely aligned short-duration, certification-focused model.

Direct peers

• Eastwick College: New Jersey-based vocational school offering medical assistant, patient care technician, and other allied health programs with similar approval status from NJ Department of Education. Closest geographic and product peer.
• Allen School of Health Sciences: Regional career school specializing in medical assisting and related allied health certifications. Operates at similar small-scale, short-format model to NEIH, focused on entry-level healthcare credentials.
• Hunter Business School: New York-area vocational school with medical assistant, patient care technician, and medical billing/coding programs. Comparable short-format, certification-aligned model in a neighboring Northeast metro.

Regional players

• Southern Careers Institute: Texas-based vocational school with medical assistant, phlebotomy, and medical billing programs. Comparable short-format allied health training model in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/neweducare

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Educare Institute of Healthcare