ALEX and Co.

What ALEX and Co. does

ALEX and Co., doing business as Activate Worldclass, is a London-based executive coaching and organisational transformation consultancy founded in 2022 by co-founders Wayne Alexander and Rebecca Hoskings. The firm targets leadership teams of Fortune 500 and large enterprises, helping them translate defined strategy into actual operating behaviour by addressing the patterns of thinking, leadership and culture that pull organisations back toward the past.

The company's core technology is the proprietary "Activators" methodology — a curated set of practices used inside real work to shift how people think, decide and act under pressure. This is delivered alongside the Leadership Circle Profile, a third-party ICF-accredited leadership assessment integrated into the firm's offering. The service portfolio is structured into three modules: Team Activation (leadership team alignment), Offsite Activation (strategic planning sessions) and Enterprise Activation (organisation-wide rollout). Cumulative disclosed engagement includes 500+ teams activated, 800+ leaders coached, 10,000+ people impacted and 450+ strategic offsites delivered, with reported pulse-data outcomes of +25% strategic clarity, +26% future confidence, +37% team connection and +19% delivery readiness.

The business operates as a bootstrapped professional services partnership with revenue generated from leadership development engagements (coaching, team activation, organisational transformation) and keynote speaking by the founders. Go-to-market is enterprise field sales: prospective clients schedule consultations through the company's website booking widget, with founders serving as primary consultants and delivery leads. Named clients include PepsiCo, Roche, Lonza and a mid-market UK finance company, spanning finance, healthcare, pharmaceutical/life sciences and communications verticals.

Name

ALEX and Co.

Legal name

Activate WorldClass

Website

https://alexandco.co

Company type

Private

Founded year

2022

Operating status

Operating

Short description

ALEX and Co. (Activate Worldclass) is a London-based executive coaching consultancy founded in 2022 by Wayne Alexander and Rebecca Hoskings that uses a proprietary Activators methodology and the Leadership Circle Profile to help Fortune 500 leadership teams translate strategy into execution.

Ownership category

akta.pro rank

Product category

Executive Leadership Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

akta.pro secondary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

Keywords

• Leadership development services
• Executive coaching services
• Organizational transformation consulting
• Team activation workshops
• Strategic offsite facilitation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Leadership Development Services: Professional services including leadership coaching, team activation programs, and organizational transformation engagements. Services are delivered through workshops, offsites, and ongoing advisory relationships with leadership teams.
2. Keynote Speaking: Conference and event keynote speaking engagements by Wayne Alexander and Rebecca Hoskings at leadership conferences, offsites, and strategy gatherings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ALEX and Co. (operating as Activate Worldclass) is a leadership and organizational transformation consultancy that helps executive teams define what must win and activate their organizations to deliver it. The firm delivers services through three engagement modules — Team Activation, Offsite Activation, and Enterprise Activation — built on a proprietary 'Activators' methodology and integrated with the Leadership Circle Profile assessment.

Product overview

Activate Worldclass is a leadership and organisational transformation consultancy offering a unified methodology centered on Strategic Activation. The core offering consists of the Leadership Circle assessment tool and a system of 'Activators'—proven practices for shifting how people think, decide and act. The service portfolio spans three delivery modules: Team Activation for leadership team transformation, Offsite Activation for strategic planning sessions, and Enterprise Activation for organisation-wide implementation. These offerings work together to help leadership teams define what must win and activate the organisation to deliver it.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Activation Engagement service for leadership teams aimed at removing friction at the top, breaking silos, raising ownership and standards of leadership, and stopping politics from slowing progress.
• Offsite Activation Strategic offsite facilitation service designed to reset direction around must-wins, create real ownership of strategy, collapse months into days, and leave teams aligned and committed.
• Enterprise Activation Organization-wide transformation engagement that raises standards across teams, aligns action to winning priorities, prevents drift to old habits, and eliminates execution drag.
• Leadership Circle Profile Assessment A globally respected leadership assessment administered to leaders to surface the thinking and patterns shaping their behavior — especially under pressure — and to create a shared language for teams to surface blind spots and have honest conversations about what must change.
• Keynote Speaking Keynote speaking engagements delivered by Wayne Alexander and Rebecca Hoskings at leadership conferences, offsites, and strategy gatherings.

Quantifiable outcome

• +25% Strategic Clarity
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Leadership CirclecoreStrategic or Co-development PartnerActivate Worldclass uses the Leadership Circle Profile, a globally respected leadership assessment tool. For many organizations, this is where the work begins - helping leaders see patterns shaping their behavior and creating shared language for teams. Leadership Circle certified training meets ICF accreditation requirements for CCE.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• RHR International: A boutique global leadership consulting and executive coaching firm working with senior teams of large enterprises on behavior change and business performance. Closely comparable to ALEX and Co. in service mix (coaching, team activation, leadership development) and target buyer (senior leadership teams).
• DDI (Development Dimensions International): A global leadership development firm delivering assessments, coaching, and team activation programs to enterprise clients. Directly comparable in offering (leadership assessments + behavior-change interventions) and customer profile, with substantially deeper productization and global footprint.
• Center for Creative Leadership (CCL): A global, research-driven leadership development provider offering executive coaching, assessments, and team interventions for enterprise clients. Comparable to ALEX and Co. on methodology (assessment + activation) and Fortune 500 buyer base, though CCL operates at much greater scale and brand recognition.
• BTS Group: A publicly-traded consulting firm specializing in leadership development, strategy activation, and sales transformation for global enterprises. Directly comparable to ALEX and Co. in the 'turn strategy into execution' positioning and use of immersive workshops and simulations.

Broad incumbents

• Egon Zehnder: A global executive search and leadership advisory firm with deep C-suite relationships and board advisory work. Comparable buyer (senior leadership of large enterprises) and overlapping capability in leadership advisory, though not focused on team activation methodologies.
• Korn Ferry: A global organizational consulting firm spanning executive search, leadership development, and talent consulting. Competes for the same Fortune 500 leadership-team transformation budget but at much larger scale and with broader portfolio offerings.
• Heidrick & Struggles: A global leadership advisory and executive search firm that also delivers culture, team effectiveness, and leadership development services. Comparable buyer base and overlapping service lines, but operates as a broad incumbent with executive search as its anchor offering.
• FranklinCovey: A global leadership and effectiveness training firm delivering content, workshops, and coaching for enterprise clients. Comparable on corporate training and leadership development, with stronger content IP and broader product catalog including The 7 Habits framework.
• Spencer Stuart: A global executive search and leadership consulting firm serving large enterprises and boards. Overlaps with ALEX and Co. on leadership advisory for senior teams, but competes from a broader incumbent position anchored by search and succession work.

Emerging players

• Marshall Goldsmith Stakeholder Centered Coaching: An executive coaching brand centered on a specific individual practitioner's methodology, serving senior executives globally. Comparable in executive coaching depth and methodology-led positioning, but narrower in team activation and enterprise deployment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALEX and Co.