greenYng
greenYng is a Spanish smart recycling platform founded in 2018 that operates an 11+ app ecosystem for citizens, municipalities, waste collectors, and schools, combining gamified rewards ('greens') with real-time waste network monitoring for mostly small Spanish town governments.
- Company typePrivate
- Founded2018
- HeadquartersBoadilla Del Monte, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What greenYng does
greenYng is a smart recycling platform founded in 2018 and headquartered in Las Rozas, Madrid, Spain. The company operates a multi-app ecosystem of more than 11 dedicated mobile applications distributed across Google Play, Apple App Store, and Microsoft Store, each targeting a distinct stakeholder persona: citizens, waste generators, schools, townhalls, administrative authorities, control operators, clean point managers, gardeners, GPFM users, waste collection operators, and waste collectors. The platform combines citizen-facing gamification (teams, leagues, and a virtual 'greens' rewards currency redeemable with partner organizations) with real-time waste collection network monitoring for municipalities and waste collectors, supporting multiple waste streams including organic, vegetable, used oil, glass, and bulky waste across door-to-door, smart bin, clean point, and community composting models.
The core technology is a connected-device-style monitoring layer accessible through persona-specific apps, supplemented by a sub-brand 'baggY' that provides an interactive onboarding experience. The company holds ISO 27001:2022 certification (URS, UKAS-accredited), supporting public sector procurement. greenYng's commercial model is product-led, with distribution through public app stores and direct municipal sales; monetization appears to be primarily affiliate/referral based on the greens-partner redemption marketplace, with pricing not publicly disclosed. The customer base is concentrated in Spanish municipalities (13+ named towns including Mocejon, Moralzarzal, Guadarrama, Vallada, El Escorial, Llíria, and Mancomunidad La Vega) plus one UK pilot at Brecon for a Digital Deposit Return Scheme (DDSR) Alliance focused on glass. The company is private, has no disclosed funding rounds, no disclosed headcount, and no disclosed revenue or ownership information.
greenYng firmographics
Firmographics- Name
- greenYng
- Legal name
- GreenYng
- Website
- https://greenyng.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- greenYng is a Spanish smart recycling platform founded in 2018 that operates an 11+ app ecosystem for citizens, municipalities, waste collectors, and schools, combining gamified rewards ('greens') with real-time waste network monitoring for mostly small Spanish town governments.
- Ownership category
- akta.pro rank
greenYng industry classification
Industry- Product category
- Smart Recycling Software
- NAICS
- Solid Waste Collection (562111), Waste Collection (5621)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Solid Waste & Recycling Services Administration (BPAIACAH)
- akta.pro secondary industries
- Organics & Composting Programs (Food Waste, Green Waste) (BPABALAC), On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB)
Keywords
Where greenYng is headquartered
LocationHeadquarters
- HQ city
- Boadilla Del Monte
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
greenYng business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Greens Rewards Exchange: Users earn 'greens' virtual rewards by recycling, which can be exchanged with products and services of partner organizations. Revenue is generated through partnerships with businesses offering redemption options, creating a two-sided marketplace dynamic.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
greenYng product offering
Product offeringCore offering
GreenYng operates a smart recycling platform delivered through eleven dedicated mobile applications (for citizens, waste generators, schools, townhalls, admin areas, control, clean points, gardeners, GPFM, operators, and waste collectors). Citizens recycle and earn "greens" virtual rewards exchangeable with partner products and services, while municipalities and waste collectors monitor waste collection networks in real time. The platform supports multiple waste streams (organic, vegetable, oil, glass, bulky) via methods including door-to-door, smart bins, clean points, and community composting.
Product overview
greenYng is a smart recycling platform that offers a multi-application ecosystem centered around its core platform. The portfolio includes a citizen-facing app for individual users to recycle and earn 'greens' rewards, along with specialized business applications including Townhall (for local governments), Waste Generator, Waste Collector, Gardener, Operator, GPFM, Clean Point, School, Admin Area, and Control apps. These applications are designed to work together as an integrated smart waste management solution, enabling real-time monitoring of waste collection networks, gamification through rewards and team competitions, and social impact through donations to solve social issues.
Differentiator
Problem solved
Functional benefit
Brands
- baggY: Smart recycling solution component featured in the 'Meet baggY' section of the website with a dedicated video explaining how it works.
Products and services
- greenYng Platform Comprehensive smart recycling platform providing an educational, fun, real and rewarding experience for citizens while enabling local governments and waste collectors to monitor waste collection networks in real time. Multi-stakeholder ecosystem with gamification (teams, leagues, greens rewards) and social/environmental donation components.
- Citizen App Mobile app for individual citizens and families to recycle, play games with family and friends, create teams and leagues, and earn "greens" virtual rewards exchangeable with partner products and services.
- Townhall App Mobile app for local government and townhall authorities to monitor in real time the current status of the waste collection network and manage recycling programs across multiple waste streams.
- Waste Collector App Mobile app for waste collectors and collection companies to efficiently manage and track waste collection activities across multiple routes and waste streams.
- Waste Generator App Mobile app for businesses and waste generator entities to monitor in real time the current status of their waste collection network and manage waste-related reporting.
- School App Mobile app for schools and educational institutions to support educational recycling activities, student engagement, and environmental awareness programs.
Companies that use greenYng
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
greenYng technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
greenYng partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
greenYng competitors and assessment
Company assessmentBroad incumbents
- PreZero: PreZero is a major environmental services provider operating integrated waste management across Spain and Europe. Comparable as a municipal recycling service provider that greenYng's platform sits alongside or competes with for municipal contracts.
Emerging players
- Recycleye: Recycleye offers AI waste sorting and analytics for recycling facilities. Comparable in the smart recycling / waste analytics space, though more focused on facilities than citizen engagement.
- Waste4Change: Waste4Change provides waste management services and digital recycling platforms with a citizen/municipal engagement angle. Comparable in offering technology-enabled recycling programs to municipalities, though operating in a different geography.
- Greyparrot: Greyparrot provides AI-based waste analytics for material recovery facilities and sorting lines. Adjacent to greenYng's recycling ecosystem, focused on the materials recovery side rather than citizen engagement.
Direct peers
- Ecube Labs: Ecube Labs offers smart solar-powered waste compaction bins with fill-level monitoring and analytics software. Comparable to greenYng on the smart bin / municipal monitoring side of the platform.
- Compology: Compology provides AI-powered cameras and a waste data platform for haulers and municipalities. Comparable to greenYng's waste collector and operator-facing apps with real-time monitoring.
- Enevo: Enevo offers smart waste sensors and a data platform for waste collection monitoring and route optimization. Comparable to greenYng's real-time waste collection network monitoring capability for municipalities and waste collectors.
- Sensoneo: Sensoneo provides smart waste management software with sensors, route optimization, and citizen/municipal-facing tools. Directly comparable to greenYng's waste collection monitoring and multi-stakeholder platform, particularly for municipal customers in Europe.
- Bigbelly: Bigbelly provides smart waste and recycling stations with cloud-based monitoring software for municipalities and campuses. Comparable to greenYng's SmartBin deployments and real-time collection network monitoring.
Regional players
- Recicladores por España (ReB): Spanish recycling and circular economy platform focused on connecting citizens and businesses with recycling services. Regional geographic overlap with greenYng's Spanish footprint and similar citizen/municipal engagement approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
greenYng social profiles
Digital presencegreenYng compliance and trust
Trust signalCompliance1 record
greenYng financial estimates
Financial estimateRevenue estimate
Valuation estimate
greenYng leadership team
Management profileNumber of profiles
greenYng funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
greenYng M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about greenYng
What does greenYng do?
GreenYng operates a smart recycling platform delivered through eleven dedicated mobile applications (for citizens, waste generators, schools, townhalls, admin areas, control, clean points, gardeners, GPFM, operators, and waste collectors). Citizens recycle and earn "greens" virtual rewards exchangeable with partner products and services, while municipalities and waste collectors monitor waste collection networks in real time. The platform supports multiple waste streams (organic, vegetable, oil, glass, bulky) via methods including door-to-door, smart bins, clean points, and community composting.
Is greenYng a public or private company?
greenYng is a private company. It is classified as unknown and is currently operating.
When was greenYng founded?
greenYng was founded in 2018. It employs 1 to 10 people.
Where is greenYng based?
greenYng is headquartered in Boadilla Del Monte, Spain, in the Europe region.
How does greenYng make money?
One revenue line is on record: greens Rewards Exchange.
Who are greenYng's main competitors?
PreZero is listed as a broad incumbent. Emerging players are Recycleye, Waste4Change and Greyparrot. Direct peers are Ecube Labs, Compology, Enevo, Sensoneo and Bigbelly. Recicladores por España (ReB) is listed as a regional player.
Does greenYng have an API?
No public API is recorded for greenYng.
What industry is greenYng in?
greenYng's product category is Smart Recycling Software. Its primary akta.pro industry code is BPAIACAH, Solid Waste & Recycling Services Administration, with a secondary code of BPABALAC, Organics & Composting Programs (Food Waste, Green Waste). Its NAICS code is 562111 and its SIC code is 4953.