MARCAS

What MARCAS does

MARCAS is an independent integrated communication agency founded in 2005 in Córdoba, Argentina, by Sebastián Capdevila. The firm operates two parallel service lines — Commercial Campaigns (Campañas Comerciales) and Social Impact (Impacto Social) — and delivers full-service work spanning communication strategy and positioning, branding, creative development and content production, and multi-channel distribution across traditional (TV, radio, OOH) and digital (social, influencer, podcast, web) media. Its commercial roster spans multinational brands such as Coca-Cola, Unilever, FIAT/Mopar, Danone, Hyundai, Duracell, Powerade, and OSDE, alongside Argentine enterprise clients including YPF, Universidad Siglo 21, Cigor, and Municipalidad de Córdoba; its social-impact roster includes Amnesty International chapters in Chile, Argentina, and Peru, Católicas por el Derecho a Decidir, Banco de Alimentos Córdoba, and reproductive-rights coalitions across Argentina and Mexico. The agency's go-to-market is enterprise field sales characterized by direct integration inside client marketing departments, co-developing strategy and leading campaign production rather than operating as an arms-length vendor. Technology and IP is concentrated in creative production rather than a packaged SaaS or platform product — most notably a generative AI capability demonstrated through the Pintó Garin campaign, which featured a 100% AI-generated character interacting with real influencers via motion capture and post-production, and which is staffed by a dedicated generative AI specialist. MARCAS generates revenue through professional-services fees — project-based engagements and retainers — across its commercial and impact divisions, and has expanded its geographic footprint to 11 Latin American markets plus the United States since 2015, with Mexico entry formalized in 2022.

Name

MARCAS

Legal name

MARCAS

Website

https://marcas.io

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MARCAS is an independent integrated communication agency founded in 2005 in Córdoba, Argentina, serving multinational brands and social-impact organizations across Latin America through strategy, branding, creative production, and multi-channel campaign distribution.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Experiential, Event & Sponsorship Marketing (BPAFAAAH), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Advertising agency services
• Integrated marketing communications
• Brand strategy consulting
• Social impact campaigns
• Creative content production

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Full-service communication agency providing strategy, branding, creativity, and distribution services to commercial clients and social impact organizations. Revenue derived from project fees, retainer arrangements, and campaign-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MARCAS is a communication agency providing integrated marketing, branding, creative content production, and media distribution services to commercial brands and social impact organizations across Latin America. The firm embeds with client marketing departments to co-develop communication strategy and lead end-to-end campaign development, production, and implementation. It operates two main service divisions: Commercial Campaigns for brands (including YPF, Coca-Cola, FIAT, Danone, OSDE) and Social Impact Campaigns for advocacy NGOs and nonprofits (including Amnesty International and reproductive rights organizations).

Product overview

MARCAS is a communication agency offering integrated marketing, communication, and advertising services. The company operates two main service divisions: Commercial Campaigns (for brands and businesses) and Social Impact Campaigns (for political and social organizations). Core services include Communication Strategy and Positioning, Branding, Creativity and Content Production, and Distribution across traditional and digital media channels. The agency works with clients throughout Latin America, providing comprehensive campaign development from strategy through execution and media activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia de comunicación y posicionamiento (Communication Strategy and Positioning) Communication strategy and brand positioning service in which MARCAS integrates with client marketing departments to co-develop long-term communication strategies for brands and organizations across Latin America.
• Branding Brand identity development and redesign services, including visual identity systems and brand positioning for commercial clients and social impact organizations.
• Creatividad y Content (Creativity and Content) Creative development and content production services including audiovisual production, copywriting, creative scripts, and design for advertising and social impact campaigns.
• Distribución (Distribution) Media distribution and activation services across traditional and digital channels, including out-of-home planning, media buying, and campaign distribution management.
• Campañas Comerciales (Commercial Campaigns) End-to-end commercial campaign service for brands including strategy, creativity, production, and media activation targeting consumer audiences. Client portfolio includes YPF, Coca-Cola, FIAT Mopar, Danone, OSDE, and Unilever.
• Impacto Social (Social Impact Campaigns) Social impact communication campaigns for political and social organizations, including strategy development, campaign creation, and communication actions designed to positively impact audiences. Serves clients such as Amnesty International, Católicas por el Derecho a Decidir, Banco de Alimentos Córdoba, and Municipalidad de Córdoba.

Quantifiable outcome

• Campaign for Banco de Alimentos Córdoba broke historical fundraising records
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• David: Buenos Aires-founded independent creative agency with global footprint (Miami, Mexico, Brazil, London). Comparable in serving major global brands from a LATAM base with award-winning purpose-driven creative.
• Ponce: Buenos Aires-based independent advertising agency serving regional and multinational clients. Similar size and full-service creative offering to MARCAS within the Argentine agency landscape.
• Santo Buenos Aires: Argentine independent creative agency known for culturally resonant work for major brands (Burger King, Mercado Libre). Comparable independent model and commercial-creative positioning in the same Buenos Aires/LATAM market.
• Madre: Buenos Aires-headquartered creative and production agency serving global brands with integrated campaigns. Directly comparable mid-size independent creative shop competing in the Argentine market.

Broad incumbents

• MullenLowe Argentina: Buenos Aires office of MullenLowe Global (IPG). Comparable full-service creative and integrated communications offering to multinational and regional clients.
• Wieden+Kennedy: Independent global creative agency with strong purpose-driven creative credentials (Nike, Coca-Cola). Represents the scale-independent creative benchmark MARCAS aspires to compete against for major multinational mandates.
• Leo Burnett Argentina: Buenos Aires office of Leo Burnett Worldwide (Publicis). Competes with MARCAS on creative mandates from multinational clients in the Argentine market.
• BBDO Argentina: Argentine operation of BBDO Worldwide (Omnicom). Competes for the same enterprise brand AOR and project work across Argentina and broader LATAM.
• Grey Argentina: Local affiliate of Grey Global network operating in Argentina. Competes for the same enterprise brand budgets with global network scale and media-buying leverage.
• TBWA\Argentina: Argentine affiliate of TBWA\Worldwide (Omnicom). Competes with MARCAS on creative briefs and experiential mandates for shared multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Marcascomunicacion
• LinkedInlinkedin.com/company/marcascomunicacion

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARCAS