What Hoyle Consulting does

Hoyle Consulting is a privately held, Urbana, Illinois-based professional services firm founded in 1987 by Cynthia Hoyle, FAICP, that specializes in active transportation and community mobility planning. The firm works at local, state, and national levels with municipalities, counties, transit districts, and school communities on Complete Streets design, bicycle and pedestrian master planning, Safe Routes to School program development, and grant writing for transportation projects. Named clients include the Champaign-Urbana Mass Transit District, Hennepin County, Cook County, the City of Decatur, Iowa City, Wichita, and Columbia, MO, and the firm has supported the procurement of grants including a $15.7M TIGER award for the MCORE Project and four Illinois SRTS grants totaling approximately $227,927.

The core offering is human-delivered consulting rather than a technology product: planning methodologies, community engagement, policy and program design, grant writing, and direct delivery of bicycle education (Bicycling 123, Traffic Skills 101, Learn-to-Ride Lessons, Bike Rodeos) and two-day Complete Streets workshops for agency officials. The firm has no proprietary software, no API, no app, and no disclosed integrations. Its intangible assets are centered on the founder's credentials — FAICP, Fellow of ITE, author of the 1995 PAS Traffic Calming report, League Certified Instructor, Complete Streets Instructor — and on a sustained civic leadership footprint across Sierra Club, Ride Illinois, C-U Safe Routes to School, and the National Complete Streets Coalition.

The business model is professional services fee-for-engagement: project-based contracts with government clients, fee-based workshops for agency professionals, and contact-based pricing for bicycle education classes. There is no public pricing, no subscription or recurring SaaS revenue, no external funding, and no parent company. Distribution is direct sales supported by conference speaking, webinar delivery, and professional association leadership. The firm is effectively a sole proprietorship operating under the founder's personal brand rather than a scaled enterprise.

Name

Hoyle Consulting

Legal name

Hoyle Consulting

Website

https://cynthiahoyle.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoyle Consulting is a sole-practitioner transportation planning consultancy founded in 1987 by Cynthia Hoyle, FAICP, serving municipalities, transit districts, and school communities with Complete Streets design, bicycle and pedestrian master plans, Safe Routes to School programs, grant writing, and bicycle safety education across Illinois and nationally.

Ownership category

akta.pro rank

Product category

Active Transportation Planning Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering Services (8711)

akta.pro primary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Active transportation planning
• Complete streets consulting
• Safe routes to school
• Bicycle safety education
• Community mobility consulting

Headquarters

HQ city

Urbana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting engagements for transportation planning, active communities, Complete Streets, and Safe Routes to School programs. Long-term client relationships with municipalities and transit districts.
2. Grant Writing Services: Grant writing for Safe Routes to School programs and transportation projects. Cynthia has written and won multiple SRTS grants for the Champaign-Urbana community.
3. Bicycle Education Classes: Bicycle safety instruction including Bicycling 123 classes, Learn-to-Ride private lessons, Traffic Skills 101, and Bike Rodeos for children and adults.
4. Workshop Delivery: Two-day Complete Streets workshops delivered to agency officials and professionals on a fee basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hoyle Consulting is a professional consulting firm specializing in active transportation planning, providing services in active communities, Complete Streets planning and implementation, bicycling planning and education, and Safe Routes to School program development. The firm serves government agencies, municipalities, transit districts, schools, and individuals with planning engagements, two-day workshops, bicycle safety classes, and grant writing. It also delivered the Mobility Implementation Plan (miPLAN) for Champaign-Urbana as a flagship multi-modal community planning project.

Product overview

Hoyle Consulting is a professional consulting firm offering specialized services in active transportation planning and community mobility. The company provides a portfolio of interrelated services including Active Communities consulting, Complete Streets planning and implementation, Bicycling programs (planning and education), and Safe Routes to School initiatives. Educational offerings include structured classes (Bicycling 123, Traffic Skills 101, Learn-to-Ride Lessons) and Bike Rodeos for children. The flagship planning service is the Mobility Implementation Plan (miPLAN) for Champaign-Urbana. The company is headquartered in Urbana, Illinois and has operated since 1987.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Communities Consulting Consulting service focused on creating healthy, livable communities where residents can walk, bike, or take transit for daily trips, promoting sustainable mobility and community mobility choices for government and community clients.
• Complete Streets Consulting Planning and implementation service for designing and maintaining streets that are safe, convenient, and connected for all users, including bicyclists, pedestrians, vehicles, and transit riders, delivered to government agencies, counties, and municipalities.
• Bicycling Planning and Education Services Comprehensive bicycling services covering bicycle planning, bicycle safety education, and training programs for all ages and skill levels for municipalities, schools, and individuals.
• Safe Routes to School Program Development Advocacy and program development service enabling children to walk and bicycle safely to school through infrastructure improvements, safety education, encouragement events, and community-wide campaigns for schools, school districts, and community organizations.
• Bicycling 123 for Adults Bicycle safety class teaching basic bicycle handling skills and safety tips for adult learners, delivered by a certified League Cycling Instructor.
• Learn-to-Ride Lessons Private bicycle lessons for children and adults learning to ride a bicycle, with most students achieving proficiency within two hours, delivered as private or small-group sessions.
• Traffic Skills 101 Comprehensive bicycle class covering emergency maneuvers, roadway safety skills, and on-street riding techniques, taught by a League Certified Instructor.
• Bike Rodeos Fun safety skill events for children ages 4-16 featuring multiple stations where students practice bicycle handling through a chalk course, offered as a community safety event format.
• Laying the Foundation for Complete Streets Workshop Two-day Complete Streets workshop for agency officials and professionals covering principles and implementation of streets designed for all users, delivered on a fee basis through the National Complete Streets Coalition instructor network.
• Champaign-Urbana Safe Routes to School Project Community Safe Routes to School program organizing Walk to School Day events and SRTS programming since 1997, serving as a model for SRTS initiatives nationally and operating as a Co-Founder-led program under Hoyle Consulting's involvement.
• Mobility Implementation Plan (miPLAN) Groundbreaking multi-modal transportation implementation plan for creating a multimodal community in Champaign-Urbana, focusing on enabling mode shift through policies, programs, and multimodal corridor development including the Green Corridor Plan.
• Safe Routes to School Grant Writing Grant writing service for Safe Routes to School programs and transportation projects, with the founder having written and won multiple SRTS grants for the Champaign-Urbana community, totaling over $227,927 across 2008-2021.

Quantifiable outcome

• 35% of work trips in Urbana made without driving alone
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sierra ClubcoreStrategic or Co-development Partner · 1 January 2022Elected to Sierra Club National Board of Directors in 2022. Member of Green Transportation Team. Served on Smart Growth & Urban Infill Policy Task Force 2020-2021.
• Alta Planning + DesigncoreStrategic or Co-development Partner · 1 January 2014Worked as project manager for Alta Planning + Design on multiple bicycle and pedestrian planning projects including Iowa City Bicycle Master Plan, Elgin-O'Hare Regional Bicycle and Pedestrian Plan, Street Safety Education Initiative in Wichita, and Transit Service Evaluation in Columbia, MO.
• Orion Planning GroupminorStrategic or Co-development Partner · 1 January 2010Professional consulting engagement with Orion Planning Group during 2010-2014 period.
• Champaign-Urbana Mass Transit DistrictcoreStrategic or Co-development Partner · 1 January 2002Long-term consulting relationship since 2002. Served as consultant to obtain $15.7 million TIGER grant for MCORE Project to rehabilitate streets on core transit corridors with complete streets designs.
• Hennepin County, MNcoreOthersPart of national expert team working with Hennepin County, MN to improve access to transit through complete streets design focused on transit oriented development.
• Cook County Department of Public HealthcoreOthersSub-consultant providing input for Cook County Complete Streets Project as part of 'Healthy HotSpot' initiative providing free technical assistance to municipalities for complete streets approach.
• Ride IllinoiscoreStrategic or Co-development PartnerVice President (2017-2021) and President (2021-2024) of Ride Illinois, the state bicycle advocacy organization. Regularly presents webinars for Ride Illinois.
• Champaign-Urbana Safe Routes to School ProjectcoreStrategic or Co-development PartnerCo-Founder and Chair of C-U SRTS Project since 2004. SRTS programs advocate for infrastructure allowing children to walk and bike to school.
• Olsson Associates, Inc.minorImplementation/ SI/ Consulting PartnerSub-consultant with Olsson Associates for Transit Service Evaluation Project in Columbia, Missouri to evaluate transit services.
• Teska AssociatesminorImplementation/ SI/ Consulting PartnerPart of consulting team assembled by Teska Associates for City of Decatur Jasper Street project.
• League of American BicyclistscoreStrategic or Co-development PartnerCertified League Cycling Instructor (LCI). Conducts hundreds of hours of bicycle safety instruction. Present LCI webinars for the League.
• National Complete Streets CoalitioncoreStrategic or Co-development PartnerComplete Streets Instructor with the National Complete Streets Coalition. Regularly delivers two-day Complete Streets workshops.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alta Planning + Design: National leader in active transportation planning, Complete Streets, and Safe Routes to School consulting. Hoyle Consulting has worked as a sub-consultant/project manager for Alta on multiple bicycle and pedestrian plans, and they share the same core service offering and government client base.
• Fehr & Peers: Transportation engineering and planning firm serving public agencies across the U.S. Overlaps with Hoyle Consulting in multimodal corridor planning and Complete Streets technical assistance for municipalities.
• Nelson\Nygaard: Transportation planning consultancy focused on multimodal mobility, transit access, and Complete Streets. Comparable in client base (transit districts, cities) and in delivering SRTS-adjacent and bicycle/pedestrian planning services.
• Kittelson & Associates: Transportation engineering and planning firm serving public agencies. Comparable in traffic calming, Complete Streets, and multimodal corridor work for state DOTs, MPOs, and municipalities.
• Toole Design Group: Specialized multimodal transportation planning and engineering firm serving municipalities, counties, and transit agencies. Directly comparable in active transportation, Complete Streets, and bicycle/pedestrian planning focus.
• Olsson Associates (now Olsson): Engineering and planning firm with transportation practice that has directly engaged Hoyle Consulting as a sub-consultant. Comparable in transit service evaluation, bicycle/pedestrian planning, and Complete Streets technical assistance.

Broad incumbents

• Sam Schwartz Engineering: Established transportation engineering and planning consultancy serving large municipal clients. Broader portfolio but overlaps with Hoyle Consulting on Complete Streets, traffic calming, and transit-oriented design.

Others

• League of American Bicyclists: National bicycle advocacy organization where Cynthia Hoyle is a League Certified Instructor. Functions as an ecosystem partner rather than direct competitor, but conducts overlapping bicycle education programming.
• Rails-to-Trails Conservancy: National advocacy and policy organization for active transportation and trail development. Adjacent ecosystem participant that often collaborates with planning consultants on SRTS and active transportation grant opportunities.

Emerging players

• Street Plans Collaborative: Active transportation and tactical urbanism consultancy serving cities and advocacy organizations. Comparable focus on Complete Streets implementation, multimodal design, and bike/pedestrian education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100066452091308

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoyle Consulting