Jus Chill
Jus Chill is a Denver-based CPG company that produces gluten-free, grain-free breadfruit chips and baking mixes from wild-grown Jamaican breadfruit, selling direct-to-consumer online to health-conscious and Caribbean diaspora consumers across all 50 U.S. states.
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jus Chill does
Jus Chill is a private Consumer Packaged Goods company founded in Denver, Colorado in fall 2019 by Javion Blake, producing gluten-free, grain-free, and paleo-friendly snacks and baking mixes from wild-grown Jamaican breadfruit. The company's core technology is a proprietary breadfruit processing and formulation capability that converts a traditionally wasted tropical fruit into shelf-stable chip and baking-mix products; the company self-identifies as the first commercial breadfruit product manufacturer in the Rocky Mountain region of the United States. Its product portfolio comprises three chip flavors (Classic Sea Salt, Jamaican Jerk, Yardie BBQ) sold in 3-packs at $11.49-$22.49, plus breadfruit pancake/waffle and muffin/cake baking mixes in single-pack and 4-pack formats at $9.99-$29.50.
The business operates as a direct-to-consumer e-commerce brand sold exclusively through its own storefront at 123juschill.com, with shipping across all 50 U.S. states. Jus Chill serves two primary customer segments: health-conscious consumers seeking gluten-free, grain-free, paleo, and vegan alternatives, and Jamaican diaspora consumers seeking authentic Caribbean flavors. Marketing is concentrated on organic social media channels (Instagram, Facebook, Twitter, Pinterest) supplemented by content marketing and founder-led event participation. The company is bootstrapped using founder personal capital, employs 1-10 people, and holds a partnership-level relationship with the Jamaica Promotions Corporation (JAMPRO), the Jamaican national trade and investment promotion agency, validated by a 2023 facility visit. The brand operates under a Triple Bottom Line framework positioning breadfruit sourcing as a vehicle for food waste reduction, climate impact mitigation, and smallholder farmer income support in Jamaica.
Jus Chill firmographics
Firmographics- Name
- Jus Chill
- Legal name
- Jus Chill
- Website
- https://123juschill.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jus Chill is a Denver-based CPG company that produces gluten-free, grain-free breadfruit chips and baking mixes from wild-grown Jamaican breadfruit, selling direct-to-consumer online to health-conscious and Caribbean diaspora consumers across all 50 U.S. states.
- Ownership category
- akta.pro rank
Jus Chill industry classification
Industry- Product category
- Gluten-Free Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
Keywords
Where Jus Chill is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Jus Chill business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer sales of breadfruit-based snack products and baking mixes through the company's e-commerce website. Products include chips in multiple flavors and baking mix varieties sold in single and multi-pack configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breadfruit Chips - 3-Pack options |
| Unit Pricing | Pay-as-you-go | Baking Mixes - Single Packs |
| Unit Pricing | Pay-as-you-go | Baking Mixes - 4-Pack options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Jus Chill product offering
Product offeringCore offering
Jus Chill manufactures and sells breadfruit-based snack chips and baking mixes made from wild-grown Jamaican breadfruit, marketed as gluten-free, grain-free, paleo-friendly, dairy-free, nut-free, and soy-free alternatives. Products include flavored breadfruit chips (Classic Sea Salt, Jamaican Jerk, Yardie BBQ) sold in 3-packs and breadfruit baking mixes (Pancake & Waffle, Muffin & Cake) sold in single and 4-packs, all sold directly to consumers through the company's own online storefront at 123juschill.com.
Product overview
Jus Chill is a food products company offering a portfolio of breadfruit-based snacks and baking mixes. The core product line consists of Breadfruit Chips available in three flavor variants: Classic Sea Salt, Jamaican Jerk, and Yardie BBQ, each sold in 3-packs. The baking mix portfolio includes Breadfruit Pancake & Waffle Mix and Breadfruit Muffin & Cake Mix, offered in both single-pack and 4-pack formats. All products are marketed as gluten-free, grain-free, and paleo-friendly alternatives made from Jamaican breadfruit. The company positions itself as a pioneer in commercial breadfruit products in the Rocky Mountain regions of the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Sea Salt Breadfruit Chips | 3-Packs Crunchy breadfruit chips with classic sea salt seasoning. A gluten-free tropical superfood snack described as a blend between plantain and potato, made from wild-grown Jamaican breadfruit. Sold as a 3-pack.
- Jamaican Jerk Breadfruit Chips | 3-Packs Crunchy breadfruit chips with Jamaican jerk seasoning, offering Caribbean vibes with authentic spicy flavor. A gluten-free tropical superfood snack. Sold as a 3-pack.
- Yardie BBQ Breadfruit Chips | 3-Packs Crunchy breadfruit chips with Yardie BBQ seasoning featuring Caribbean vibes. A gluten-free tropical superfood snack rich in dietary fiber and antioxidants. Sold as a 3-pack.
- Roast Breadfruit Chips | 3-Packs Original breadfruit chips sold under the Roast Breadfruit branding. A crunchy and delicious snack with nutritional goodness, described as a blend between plantain and potato. Sold as a 3-pack.
- Breadfruit Pancake & Waffle Mix | Single Packs Grain-free and gluten-free pancake and waffle mix made from breadfruit flour. Dairy free, nut-free, and soy-free with no flour blend. Sold as a single pack.
- Breadfruit Pancake Mix | 4-Packs Pack of four pancake and waffle mixes made from breadfruit. Gluten-free, grain-free, and paleo-friendly breakfast option.
- Breadfruit Muffin + Cake Mix | Single Packs Single pack of breadfruit-based muffin and cake baking mix. Gluten-free, grain-free, and paleo with naturally simple ingredients.
- Breadfruit Muffin + Cake Mix | 4-Packs Pack of four breadfruit muffin and cake baking mixes. Gluten-free, grain-free, paleo, dairy free, nut-free, and soy-free with no flour blend.
Quantifiable outcome
- Served all 50 U.S. states including Alaska (Fairbanks)
Companies that use Jus Chill
Customer profileSegments2 records
Ideal customer profiles2 records
Jus Chill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Jus Chill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jamaica Promotions Corporation (JAMPRO)minorJamaica Promotions Corporation (JAMPRO), the Jamaican government trade and investment promotion agency, visited Jus Chill's facility to witness their operations. JAMPRO is the national investment and promotions agency of Jamaica and this visit represents government-level recognition of the company's efforts in promoting Jamaican breadfruit products internationally.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Jus Chill competitors and assessment
Company assessmentDirect peers
- Pipcorn: Pipcorn makes heirloom-corn snack products (popcorn, tortilla chips, puffs) with a clean-ingredient, small-batch narrative. Comparable to Jus Chill as an alternative-grain snack brand targeting natural/specialty retail with premium price points.
- Outstanding Foods: Outstanding Foods makes plant-based cheese puffs and other snacks positioned as better-for-you alternatives to mainstream snack brands. Comparable to Jus Chill in the better-for-you, allergen-friendly, plant-based snack segment with similar target consumers.
- Jackson's Honest: Jackson's Honest produces kettle-cooked potato and other vegetable chips cooked in coconut oil, positioned as a cleaner, better-for-you snack alternative. Comparable to Jus Chill's chip line in targeting the same better-for-you snacking consumer with a distinctive ingredient/quality narrative.
- Siete Foods: Siete Foods makes grain-free tortilla chips, taco shells, and baking mixes from cassava and almond flour. Closely comparable to Jus Chill as a better-for-you, grain-free chip-and-baking-mix brand with cultural heritage (Mexican-American) and broad retail distribution as a benchmark for what scaled alternative-chip brands look like.
- Rhythm Superfoods: Rhythm Superfoods makes kale chips and other vegetable-based crispy snacks positioned as healthier alternatives to traditional chips. Directly comparable to Jus Chill in the alternative savory snack category and the better-for-you positioning, with broader retail distribution as a benchmark.
- Forager Project: Forager Project makes plant-based, organic dairy alternatives, grain-free granola, and snack products. Comparable to Jus Chill in the plant-based, allergen-friendly better-for-you snack segment and on the natural/specialty retail positioning.
- Lesser Evil: Lesser Evil produces organic, paleo-friendly popcorn, puffs, and chips positioned as cleaner snack alternatives. Directly comparable to Jus Chill on the better-for-you savory snack positioning and target consumer.
- Bobo's: Bobo's produces oat-based bars, baked goods, and toaster pastries with a clean-label, wholesome positioning. Comparable to Jus Chill on the better-for-you pantry/morning-food side and as a natural/specialty CPG brand with similar packaging and price architecture.
- Barnana: Barnana makes upcycled, organic plant-based snacks from bananas and plantains (chips, bites, brittle). Directly comparable to Jus Chill because both build snack brands around tropical, upcycled fruit bases positioned as better-for-you alternatives to conventional chips, primarily via DTC and natural/specialty retail.
- Simple Mills: Simple Mills produces almond flour-based crackers, cookies, and baking mixes positioned as clean-label, gluten-free, paleo-friendly alternatives. Highly comparable on the baking-mix side of Jus Chill's portfolio and on the better-for-you positioning; both target health-conscious consumers seeking allergen-friendly pantry staples.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Jus Chill social profiles
Digital presenceJus Chill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jus Chill leadership team
Management profileNumber of profiles
Profiles1 record
Jus Chill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jus Chill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jus Chill
What does Jus Chill do?
Jus Chill manufactures and sells breadfruit-based snack chips and baking mixes made from wild-grown Jamaican breadfruit, marketed as gluten-free, grain-free, paleo-friendly, dairy-free, nut-free, and soy-free alternatives. Products include flavored breadfruit chips (Classic Sea Salt, Jamaican Jerk, Yardie BBQ) sold in 3-packs and breadfruit baking mixes (Pancake & Waffle, Muffin & Cake) sold in single and 4-packs, all sold directly to consumers through the company's own online storefront at 123juschill.com.
Is Jus Chill a public or private company?
Jus Chill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jus Chill founded?
Jus Chill was founded in 2019. It employs 1 to 10 people.
Where is Jus Chill based?
Jus Chill is headquartered in Denver, United States, in the North America region.
How does Jus Chill make money?
One revenue line is on record: product Sales.
Who are Jus Chill's main competitors?
Direct peers on record are Pipcorn, Outstanding Foods, Jackson's Honest, Siete Foods, Rhythm Superfoods, Forager Project, Lesser Evil, Bobo's, Barnana and Simple Mills.
Does Jus Chill have an API?
No public API is recorded for Jus Chill.
What industry is Jus Chill in?
Jus Chill's product category is Gluten-Free Snacks. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 311821 and its SIC code is 2052.