Atyab

What Atyab does

Atyab is a leading Egyptian producer of frozen processed meats, operating under four registered brands — Atyab (flagship), Meatland, Shiketita, and Furat — that collectively address chicken, beef, and cold-cut categories across all income segments. The product portfolio spans ready-to-cook items (chicken nuggets, burgers, strips, pane, shish tawook, beef kofta, beef hotdogs, oriental sausages) and ready-to-eat items (smoked turkey, smoked pressed chicken, salami, smoked roasted beef, beef bacon), with all SKUs halal-certified and clearly labeled for allergens. Manufacturing is anchored by a 60,000 m² facility with 70,000 tons of annual processing capacity, utilizing conventional food-processing technology — food emulsifiers (E450, E451), sodium nitrite (E250) as a preservative, vacuum-sealing, and temperature-controlled processing — supported by 11 distribution centers and a workforce of 2,500+ employees.

The business operates a multi-channel go-to-market spanning direct-to-consumer e-commerce via a Shopify-powered storefront, wholesale distribution through major retail chains (Carrefour Egypt, Metro Markets, Hyperone, Gourmet, Panda, Fathallah, Seoudi, Gomla Market), and quick-commerce partnerships (Talabat, Breadfast, Rabbit, Intsashop) for rapid home delivery. Primary end customers are individual consumers and families purchasing for household consumption, with a secondary HORECA segment (hotels, restaurants, catering) requiring consistent quality processed meats at scale. Pricing is unit-based with bulk size variants (e.g., 400g/8-piece, 1.5kg/15-piece burger packs), though specific price points are not publicly disclosed.

In 2025, Atyab was acquired by Agthia Group PJSC, a UAE-headquartered diversified food and beverage conglomerate, positioning the company for regional MENA expansion while it continues to operate its Egyptian manufacturing base and brand portfolio. The company is privately held, with Agthia Group as the parent entity; no public financial disclosures, revenue figures, or funding rounds are available in the source data.

Name

Atyab

Legal name

Atyab

Website

https://atyab-foods.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Atyab is an Egyptian frozen processed meat producer operating four brands (Atyab, Meatland, Shiketita, Furat) across chicken, beef, and cold-cut categories, selling through e-commerce, major retail chains, and quick-commerce platforms to Egyptian consumers, now as part of Agthia Group PJSC.

Ownership category

akta.pro rank

Product category

Frozen Processed Meats

NAICS

Frozen Specialty Food Manufacturing (311412), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

akta.pro secondary industries

Frozen Prepared Meat & Seafood Meals (AFANAFAC), Certified Ready-to-Eat/Ready-to-Heat Prepared Foods (Halal/Kosher) (AFANAIAD), Frozen prepared meals & entrées manufacturing (AFAKAHAA)

Keywords

• Frozen processed meat
• Halal certified poultry
• Ready-to-cook chicken
• Processed beef products
• Cold cut meats

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer online sales through their Shopify-powered e-commerce platform, offering products across all categories with home delivery.
2. Retail Distribution: Wholesale distribution through major retail chains including Carrefour, Metro, Hyperone, and specialty food retailers across Egypt.
3. Quick Commerce/ Food Delivery: Partnership with food delivery platforms including Talabat and Breadfast for direct consumer orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Atyab manufactures and distributes halal-certified frozen processed chicken and beef products — including nuggets, burgers, strips, shawerma, hotdogs, sausages, kofta, and cold cuts — through four brands (Atyab, Meatland, Shiketita, Furat) in Egypt. The company sells directly to consumers via a Shopify-powered e-commerce site and indirectly through major supermarket chains (Carrefour, Metro, Hyperone) and quick-commerce platforms (Talabat, Breadfast).

Product overview

Atyab is an Egyptian frozen processed meat company offering chicken and beef products across all market segments. The product portfolio is organized under four brands: Atyab (primary brand), Meatland, Shiketita, and Furat. Product categories include chicken products (nuggets, shawerma, burgers, strips, pane, chunks in various flavors, shish tawook), beef products (burgers, hotdogs, oriental sausages, kofta, minced meat, bacon, salami, smoked roasted beef), and cold cuts (smoked turkey, smoked chicken, pressed meats). All products are halal-certified frozen foods. The company operates a 70,000-ton yearly processing capacity facility spanning 60,000 m² with 11 distribution centers and 2,500+ employees. The e-commerce store is powered by Shopify. Products are available through retailers including Talabat, Fathallah, Seoudi, Carrefour, Metro, and Hyper1.

Differentiator

Problem solved

Functional benefit

Brands

• Meatland: One of the brands under Atyab offering frozen processed meat products.
• Shiketita
• Furat

Products and services

• Chicken Nuggets Fully cooked chicken nuggets made from fresh, high-quality chicken, pre-coated in golden seasoned batter and ready to heat and serve. Targeted at households and foodservice buyers.
• Chicken Shawerma Premium chicken breast fillet, pre-marinated with Middle Eastern spices, fully cooked and ready to heat. Targeted at households and HORECA.
• Original Chicken Burger Chicken patty made from pure frozen chicken breast with Pane breading, ready to fry. Targeted at households and foodservice.
• Spicy Chicken Burger Chicken patty with spicy Pane breading, made from pure frozen chicken breast. Targeted at households and foodservice.
• Original Chicken Strips Fresh chicken breast fillet strips coated in seasoned breading, ready to fry. Targeted at households and foodservice.
• Spicy Chicken Strips Spicy seasoned chicken breast fillet strips coated in crispy breading, ready to fry. Targeted at households and foodservice.
• Original Chicken Pane Whole chicken breast fillets coated with seasoned breading, fully cooked and ready to heat. Targeted at households and foodservice.
• Spicy Chicken Pane Spicy breaded chicken fillets, fully cooked and ready to heat. Targeted at households and foodservice.
• Original Chunks Crunchy chicken bites made from tender chicken meat, seasoned and breaded in Original flavor. Targeted at households.
• Chunks Buffalo Crunchy chicken bites with Buffalo sauce flavor. Targeted at households.
• Chunks Chili Lime Crunchy chicken bites with Chili Lime flavor. Targeted at households.
• Chunks Hot Honey Crunchy chicken bites with Hot Honey flavor. Targeted at households.
• Shish Tawook Pre-marinated chicken skewers with traditional Middle Eastern spices, fully cooked and ready to heat. Targeted at households and HORECA.
• Turkey Lobes Ready-to-eat smoked turkey product made from selected turkey cuts, vacuum-sealed. Targeted at households and HORECA.
• Smoked Roast Turkey Ready-to-serve smoked turkey roast made from high-quality turkey meat, fully cooked. Targeted at households and HORECA.
• Pressed Smoked Turkey Meat Ready-to-eat smoked turkey meat with firm texture, vacuum-sealed for freshness. Targeted at households and HORECA.
• Smoked Pressed Chicken Ready-to-eat fully cooked smoked chicken luncheon product. Targeted at households and HORECA.
• Beef Burger Premium burger made from 100% fresh beef, perfectly seasoned. Available in 400g (8 pieces), 800g (16 pieces), and 1kg (20 pieces). Targeted at households and HORECA.
• Jumbo Beef Burger Premium burger made from 100% fresh beef, thicker patties, available in 1.5kg (15 pieces). Targeted at HORECA and large households.
• Beef Hotdog Premium beef hotdog with rich smoky flavor, available in 12-piece and 25-piece packs. Targeted at households and HORECA.
• Beef Oriental Sausages Premium sausages made from fresh beef with authentic oriental spices. Targeted at households and HORECA.
• Beef Kofta Beef kofta made from premium quality beef with Middle Eastern spices blend. Targeted at households and HORECA.
• Beef Minced Meat 100% pure premium beef minced meat, available in 350g and 900g packs. Targeted at households.
• Beef Bacon Cured and smoked beef product with signature smoky flavor, pre-sliced and ready to cook. Targeted at households and HORECA.
• Cooked Beef Salami Premium quality deli beef product, fully cooked and ready to eat. Targeted at households and HORECA.
• Smoked Roasted Beef Premium cut beef slow-roasted and expertly smoked, fully cooked and ready to slice. Targeted at households and HORECA.
• Smoked Pressed Beef Meat Ready-to-eat smoked beef product made from finest cuts, pre-prepared. Targeted at households and HORECA.

Quantifiable outcome

• Serving all market segments through 4 distinct brands

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering Atyab's online store, enabling direct-to-consumer sales through their website with integrated shopping cart, checkout, and order management.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Halwani Bros: Saudi-based producer of processed meats and frozen foods (luncheon meats, sausages, frozen ready meals). Comparable in halal processed-meat manufacturing, product formats, and MENA retail distribution.
• PK Meat and Food Company: Egyptian frozen and processed meat manufacturer supplying burgers, sausages, and ready-to-cook products to local retail and foodservice. Directly competes for the same Egyptian shelf space and HORECA contracts.
• Tanmiah Food Company: Saudi-listed poultry and processed-food company producing further-processed chicken products for retail and foodservice. Directly comparable as a regional halal processed-protein manufacturer with multi-brand retail presence in MENA.
• Al Kabeer Group: One of the largest halal frozen meat and ready-to-cook food producers in the Middle East, serving retail and HORECA with overlapping SKU categories (burgers, nuggets, sausages, cold cuts). Closest comparable in halal frozen-protein manufacturing footprint across MENA.
• Egyptian Company for Meat Products (EFG): Egyptian producer of processed and frozen meats with retail distribution across local chains. Directly competes in the same Egyptian frozen processed-meat category as Atyab.

Broad incumbents

• Tyson Foods: Global incumbent in further-processed chicken and prepared foods. Provides benchmark scale economics, product formats (nuggets, burgers, strips), and supply-chain practices relevant to Atyab's category strategy.
• Americana Group: MENA-leading food operator with QSR and processed-protein businesses across the region. Comparable as a large incumbent that competes for retail and foodservice frozen-protein shelf across the same geography.
• BRF S.A. Brazil-headquartered global frozen and processed-foods major with halal export lines into MENA. Comparable as a large-scale frozen prepared-foods producer with established halal-market reach.
• National Food Company (NFPC): UAE-based diversified F&B manufacturer with frozen and processed meat lines, broader portfolio including dairy and oils. Comparable as a regional incumbent halal frozen-protein producer with wider category breadth.

Regional players

• Sunbulah Group: Saudi frozen and processed-food manufacturer serving GCC retail and foodservice channels. Comparable in halal processed-meat category, but primarily Saudi-focused rather than Egypt-direct, making it a regional peer rather than direct domestic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atyabegy
• LinkedInlinkedin.com/company/atyab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atyab