What Stad Geel does

Stad Geel is the municipal government of the city of Geel in the Antwerp province of Belgium, a public administrative entity (gemeente/stad) operating under Belgian municipal law with 501–1,000 employees. It delivers a standard portfolio of municipal services to residents and visitors, including civil administration (identity documents, permits, civil registry), waste management, road and mobility infrastructure, social welfare through OCMW (Sociaal Huis), and cultural/leisure services such as the Stedelijk Zwembad municipal swimming pool. Specialized service lines include De Bengelbende (out-of-school childcare at three locations for children from age 2.5), De Speelfabriek (summer vacation playground program for children born 2009–2019), and Sportkampen (summer sports camps covering football, gymnastics, hockey, cycling, kayaking, athletics, dance, yoga, fishing, language camps, and inclusive G-sports).

The entity's digital platform is centered on the www.geel.be website, built and maintained by external web services provider LCP, with an i-Active registration system (third-party managed) handling bookings across childcare, sports camps, Speelfabriek, and swimming lessons. Citizen-facing channels include the e-loket digital counter for administrative requests, WhatsApp broadcast lists segmented by project, and a public Website Renewal Survey tied to a 2027 website relaunch. The site carries partial WCAG 2.1 AA compliance certification (per the Flemish Administrative Decree transposing EU Directive 2016/2102), with analytics via Google Analytics and SiteImprove, and is GDPR-compliant with cookie consent management. Infrastructure integrations are limited to standard government and communication tools; no AI/ML capabilities are evidenced.

Revenue mechanics are those of a Belgian municipality: a combination of municipal taxes, retributies, government allocations, and user fees. Fee-based services follow a tiered pricing model with substantial Geel-resident discounts relative to non-residents and additional 80% reductions for UiTPAS Kempen kansentarief holders and 50% reductions for European Disability Card holders (e.g., 5-day sports camps at €82.50 for residents vs. €115.50 non-residents; De Bengelbende full-day at €16.50 residents vs. €23.10 non-residents). The go-to-market is direct-to-citizen through physical service locations, the website, and digital self-serve portals. No commercial distribution partners exist. Operational governance rests with the college van burgemeester en schepenen and the gemeenteraad, with François Mylle as Algemeen directeur (general director).

Name

Stad Geel

Legal name

Stad Geel

Website

https://www.geel.be/

Company type

Public

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stad Geel is the municipal government of Geel, Belgium, providing administrative, social welfare, childcare (De Bengelbende), youth recreation (De Speelfabriek, Sportkampen), and sports facility (Stedelijk Zwembad) services to the city's ~40,000 residents through city hall, satellite service centers, and the www.geel.be digital platform.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Public Health Programs (923120), Administration of Public Health Programs (92312), Services for the Elderly and Persons with Disabilities (62412), Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs) (92313)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Management Services (8741)

akta.pro primary industry

Local Public Health & Human Services Administration (BPAIACAK)

akta.pro secondary industries

Maternal, Child & Adolescent Health Administration (BPAIAJAJ), State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)

Keywords

• Municipal government services
• Public administration
• Childcare services
• Municipal swimming pool
• Civic digital services

Headquarters

HQ city

Geel

HQ country

Belgium

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Municipal Taxes and Levies: City collects various taxes and retributies from residents as documented in belastingen-en-retributies section
2. Sports Camp Fees: Revenue from sports camp registrations including various activity fees ranging from €8.25 to €115.50 depending on residency and duration
3. Childcare Fees: Fees for De Bengelbende childcare services ranging from €6.82 to €23.10 depending on duration and residency
4. Swimming Pool Admission: Revenue from swimming pool entry tickets and multi-visit passes

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Stad Geel is the municipal government of Geel, Belgium, providing public administration and a broad range of citizen-facing services including civic administration, recreational programs (Stedelijk Zwembad municipal swimming pool and Sportkampen sports camps), childcare (De Bengelbende and De Speelfabriek vacation programs), family well-being support, waste management, mobility, and swimming lessons. It operates physical service counters (Stadhuis and Sociaal Huis) alongside a digital counter (Digitaal Loket) and a WhatsApp communication channel for residents.

Product overview

Stad Geel operates a comprehensive digital platform (www.geel.be) providing municipal services to residents. The offering consists of the municipal website as the primary digital front door, complemented by facility-based services (Stedelijk Zwembad swimming pool), recreational programs (Sportkampen sports camps, De Speelfabriek vacation playground, De Bengelbende childcare), and administrative services (Digitaal Loket). Key digital infrastructure includes i-Active for registration management, WhatsApp distribution lists for project communications, and various online reservation and feedback systems. The city is undertaking website renewal in 2027 based on citizen feedback.

Differentiator

Problem solved

Functional benefit

Brands

• De Speelfabriek: Vacation childcare and playground facility operated by the youth service
• De Bengelbende
• Stedelijk Zwembad
• Contactcentrum Grondgebiedszaken
• Sociaal Huis - OCMW
• Visit Geel

Products and services

• Stedelijk Zwembad (Municipal Swimming Pool) Public municipal swimming pool operated by Stad Geel, offering swim sessions to residents and non-residents at tiered pricing, with discounts via UiTPAS and disability cards.
• Sportkampen (Sports Camps) Organized sports camps for children run by Stad Geel during school holiday periods, with online reservation and registration.
• De Speelfabriek (Vacation Program) Municipal vacation activity program for children in Geel, providing supervised recreational programming during school holiday periods.
• De Bengelbende (Municipal Childcare) Municipal childcare service operated by Stad Geel for families in Geel, providing supervised care for children outside of school hours.
• Zwemlessen (Swimming Lessons) Swimming instruction offered by Stad Geel, typically targeted at children learning to swim, delivered through the municipal swimming facilities.
• Digitaal Loket (Digital Counter) Online service portal operated by Stad Geel where residents can submit and follow up on municipal requests and administrative matters without visiting in person.
• WhatsApp Communication Service WhatsApp-based broadcast communication service that allows Stad Geel to send notifications and information to subscribed citizens via broadcast lists.
• Municipal Website (www.geel.be) Official municipal website of Stad Geel providing information on city services, news, events, and access to all municipal services and contact channels.

Quantifiable outcome

• 100+ additional childcare places created across three locations
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Thomas MorecoreStrategic or Co-development PartnerEducational institution collaborating with city on multiple projects: student-built meeting place at Gasthuissite, WiWeTeR (science/technology) sports camp, and building program projects.
• Bisdom (Diocese)coreStrategic or Co-development PartnerDiocese collaborating with city on nevenbestemming (secondary use) of Heilig Hartkerk church in Winkelomheide, including liturgical space preservation and new social/healthcare functions.
• FC Punt-LarumminorChannel Partner/ Reseller/ DistributorYouth football club organizing and running football sports camps (voetbal 456, voetbal 1234) for children.
• Geelse KajakvaardersminorChannel Partner/ Reseller/ DistributorKayak club running kayak initiation sports camps (kajak 2-3 juli) and providing kayaking for G-mix sports camps.
• Turnkring Flink en VroomminorChannel Partner/ Reseller/ DistributorGymnastics club collaborating on turnen (gymnastics) sports camps with weekly demonstrations.
• Stal DekkersminorChannel Partner/ Reseller/ DistributorHorse riding stable (manege) organizing manege (horse riding) sports camps (manege 1234, manege 5612) for children.
• VZW Zorgpraktijk De WingerdcoreStrategic or Co-development PartnerHealthcare practice selected by municipal council to operate secondary use (nevenbestemming) of Heilig Hartkerk church, providing healthcare services in the community.
• Hockeyclub Yellow SticksminorChannel Partner/ Reseller/ DistributorHockey club collaborating on hockey sports camps and G-mix inclusive sports camps.
• AvalympicsminorChannel Partner/ Reseller/ DistributorOrganization providing activities for G-mix (inclusive) sports camps for people with disabilities.
• TrailmonkeysminorChannel Partner/ Reseller/ DistributorMountain biking organization running mountainbike sports camps in local forests.
• 't OrigineelminorChannel Partner/ Reseller/ DistributorVolunteer organization providing speakers for schools on anti-racism and discrimination topics, offering class workshops.
• Tuinhier GeelminorChannel Partner/ Reseller/ DistributorGardening organization collaborating on tuinieren (gardening) prikkelarm (low-stimulus) sports camp.
• Feel HappyminorChannel Partner/ Reseller/ DistributorYoga studio providing yoga sessions for yoga prikkelarm (low-stimulus) sports camp.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stad Gent (City of Ghent): Flemish municipal government providing comparable services (childcare, youth programs, social welfare, sports facilities, digital citizen services). Comparable in municipal structure under Belgian law and service portfolio breadth.
• Stad Antwerpen (City of Antwerp): Larger Flemish municipal government operating similar service categories (OCMW social welfare, childcare, sports facilities, waste management, digital e-loket). Direct comparable in municipal governance and service delivery model.
• Stad Leuven: Flemish municipal government with comparable service offerings including childcare, youth programs, social services, and digital citizen platforms. Similar scale and demographic profile to Stad Geel.
• Stad Mechelen: Mid-sized Flemish municipality providing comparable municipal services (childcare, sports, social welfare, swimming facilities, digital counter). Operates under same Belgian municipal governance framework.
• Stad Hasselt: Flemish municipal government operating comparable services including digital e-loket, OCMW social welfare, childcare, sports facilities, and youth programs. Similar scale and Flemish governance context.
• OCMW Antwerpen: Public Centre for Social Welfare (OCMW/Sociaal Huis) operating under Belgian municipal law, providing welfare services comparable to Stad Geel's Sociaal Huis - OCMW. Direct functional peer in social services administration.

Regional players

• Gemeente Mol: Neighboring Kempen region municipality in Antwerp province with similar service portfolio (childcare, sports, social services). Comparable scale and regional context, including participation in Kempen regional collaborations (UiTPAS Kempen).
• Stad Turnhout: Adjacent Kempen municipality in Antwerp province offering similar municipal services. Comparable population size and demographic profile, with overlapping regional cooperation frameworks.
• Gemeente Westerlo: Neighboring municipality in the Kempen region with similar service offerings including childcare, social welfare, and recreational facilities. Operates within same inter-municipal cooperation frameworks.

Others

• IOK (Intergemeentelijk Samenwerkingsverband): Inter-municipal cooperation organization in the Kempen region providing waste management and recycling services to Stad Geel and other municipalities. Service provider/ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stadgeel
• LinkedInlinkedin.com/company/16184305
• Xx.com/geelstad

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stad Geel