Wwoof Japan
WWOOF Japan is a Tokyo-based LLP operating the Japanese branch of the global WWOOF organic-farming exchange. It runs a dual-sided membership web platform connecting individual volunteers (WWOOFers) with organic farm hosts across Japan for cultural and agricultural exchange, monetizing through low-cost annual subscriptions on both sides.
- Company typePrivate
- Founded-
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wwoof Japan does
WWOOF Japan is the Japanese national chapter of the global WWOOF (World Wide Opportunities on Organic Farms) movement, structured as a Limited Liability Partnership (WWOOF Japan LLP) headquartered in Tokyo with 1–10 employees. It operates a web-based, dual-sided membership platform that connects volunteers ("WWOOFers") seeking authentic organic farming and cultural-exchange experiences with organic farmers and rural hosts across Japan who provide meals and accommodation in exchange for volunteer help. The platform is built on a Joomla/CommunityBuilder stack and includes a host profile database searchable by prefecture and activity, an internal messaging system, an automatically issued digital WWOOFer Permit for membership verification, a member-contributed photo gallery, and an email newsletter; there is no mobile app, no public API, and no AI/ML components.
WWOOF Japan monetizes exclusively through annual membership subscriptions on both sides of the market, with no transactional payments between members. WWOOFers pay 5,500 yen in year one (covering 18 months) with renewal fees declining to 2,900 yen (year 2), 1,900 yen (years 3–4), and 1,500 yen (year 5+); hosts pay 8,500 yen in year one, declining to 7,800 yen (years 2–4), 5,800 yen (years 5–7), 4,800 yen (years 8–9), and 3,800 yen (year 10+). Children under 16 accompanying a parent member are free. Memberships are manual-renewal (no auto-renewal), non-refundable, and payable via PayPal, bank transfer, or postal transfer. Hosts must additionally complete an application and document-verification process before approval.
The organization's reach spans every Japanese region from Hokkaido to Okinawa, with hundreds of registered hosts and new hosts added monthly. The WWOOFer base is approximately 70% foreign and 30% Japanese — with foreign users split between roughly 20% tourist-visa visitors and 25% Japan-based residents (students, workers, permanent residents) — and members range from teenagers to 60+, averaging late 20s. The organization holds the registered WWOOF trademark in Japan, won the 2018 ORAI! Nippon Grand Prize Chairman's Award, is featured on Japan's Ministry of Agriculture, Forestry and Fisheries website, and has received media coverage from NHK, Fuji TV, Nippon Television, Mainichi Shimbun, and Asahi Shimbun. It is independently operated with no disclosed parent company, institutional investors, or venture backing.
Wwoof Japan firmographics
Firmographics- Name
- Wwoof Japan
- Legal name
- WWOOF Japan LLP (Limited Liability Partnership)
- Website
- https://wwoofjapan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WWOOF Japan is a Tokyo-based LLP operating the Japanese branch of the global WWOOF organic-farming exchange. It runs a dual-sided membership web platform connecting individual volunteers (WWOOFers) with organic farm hosts across Japan for cultural and agricultural exchange, monetizing through low-cost annual subscriptions on both sides.
- Ownership category
- akta.pro rank
Where Wwoof Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Wwoof Japan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- WWOOFer Membership Fees: Annual membership fees from WWOOFers (volunteers seeking organic farm stays). First year: 5,500 yen (includes 18 months bonus period). Renewal fees discounted based on tenure (2,900 yen for 2nd year, down to 1,500 yen for 5+ years).
- Host Membership Fees: Annual membership fees from hosts (organic farmers accepting WWOOFers). First year: 8,500 yen. Renewal fees discounted based on tenure (7,800 yen for 2-4 years, down to 3,800 yen for 10+ years).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WWOOFer membership - First year |
| Subscription | Annual | WWOOFer membership - Renewal (Year 2) |
| Subscription | Annual | WWOOFer membership - Renewal (Years 3-4) |
| Subscription | Annual | WWOOFer membership - Renewal (Year 5+) |
| Subscription | Annual | Host membership - First year |
| Subscription | Annual | Host membership - Renewal (Years 2-4) |
| Subscription | Annual | Host membership - Renewal (Years 5-7) |
| Subscription | Annual | Host membership - Renewal (Years 8-9) |
| Subscription | Annual | Host membership - Renewal (Year 10+) |
| Other | Annual | Children (under 16) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Wwoof Japan product offering
Product offeringCore offering
WWOOF Japan operates a membership-based web platform that connects volunteers (WWOOFers) seeking organic farming and cultural exchange experiences with organic farm hosts across Japan. Members pay annual fees to access the host directory, connect via the platform's messaging system, and exchange volunteer labor for meals and accommodation.
Product overview
WWOOF Japan operates a single unified web-based platform that connects WWOOFers (volunteers seeking organic farming experiences) with Host Members (organic farmers and rural practitioners) across Japan. The core offering consists of the WWOOFer Membership and Host Membership programs, both providing access to the Host Profile Database for matching, the internal messaging system for communication, and the WWOOFer Permit system for verification. Additional platform features include a Photo Gallery for member-contributed images and a Newsletter Service for updates. The platform facilitates cultural exchange and agricultural work without monetary transactions—WWOOFers receive meals and accommodation in exchange for help with farm activities.
Differentiator
Problem solved
Functional benefit
Products and services
- WWOOFer Membership Annual subscription membership for individual volunteers (WWOOFers) to access the host directory, connect with organic farm hosts, and participate in cultural exchange experiences in exchange for volunteer help with farm activities. First year fee is 5,500 yen (includes 18-month bonus period), with tiered renewal discounts down to 1,500 yen for members of 5+ years.
- Host Membership Annual subscription membership for organic farmers, rural households, and eco-conscious communities to host WWOOFers in exchange for help with farm activities, cultural exchange, and labor support. First year fee is 8,500 yen, with tiered renewal discounts down to 3,800 yen for members of 10+ years. Hosts undergo an application and approval process including document verification.
Companies that use Wwoof Japan
Customer profileSegments2 records
Ideal customer profiles2 records
Wwoof Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wwoof Japan partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wwoof Japan competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Wwoof Japan social profiles
Digital presenceWwoof Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wwoof Japan leadership team
Management profileNumber of profiles
Profiles2 records
Wwoof Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wwoof Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wwoof Japan
What does Wwoof Japan do?
WWOOF Japan operates a membership-based web platform that connects volunteers (WWOOFers) seeking organic farming and cultural exchange experiences with organic farm hosts across Japan. Members pay annual fees to access the host directory, connect via the platform's messaging system, and exchange volunteer labor for meals and accommodation.
Is Wwoof Japan a public or private company?
Wwoof Japan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wwoof Japan founded?
Wwoof Japan was founded in -1. It employs 1 to 10 people.
Where is Wwoof Japan based?
Wwoof Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Wwoof Japan make money?
Two revenue lines are on record. WWOOFer Membership Fees are the primary driver. The others are host Membership Fees.
Does Wwoof Japan have an API?
No public API is recorded for Wwoof Japan.