Park City Group
Park City Group, operating as ReposiTrak, provides collaborative supply chain, vendor compliance, and store-level merchandising solutions connecting retailers and suppliers through a B2B SaaS platform. Founded in 1990 and publicly traded on NASDAQ as PCYG.
- Company typePrivate
- Founded1990
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Park City Group does
Park City Group, now operating under the ReposiTrak brand, provides collaborative supply chain, merchandising, and store-level solutions for retailers and suppliers. The company was founded in 1990, is publicly traded on NASDAQ under the ticker PCYG, and is headquartered in Murray, Utah, with a transfer agent office in Raleigh, North Carolina. The company maintains a staff of 51-100 employees and operates at small-cap scale.
The company's core offering is a supply chain collaboration and vendor management platform that connects retailers and suppliers, enabling shared visibility into compliance, inventory, and vendor data across the retail supply chain. Specific product modules, platform architecture, integrations, and underlying technology stack are not detailed in available sources, though the company's 2008 acquisition of Prescient Applied Intelligence indicates prior inorganic investment in retail-facing technology capabilities. Pricing models are not publicly disclosed.
Park City Group has executed a brand repositioning from Park City Group to ReposiTrak, suggesting a strategic emphasis on its supply chain traceability and compliance offerings. Revenue mechanics, pricing models, customer segment breakdowns, geographic footprint, and recent operating metrics are not disclosed in the available sources, representing material information gaps for any investment thesis.
Park City Group firmographics
Firmographics- Name
- Park City Group
- Legal name
- Park City Group
- Website
- http://parkcitygroup.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Park City Group, operating as ReposiTrak, provides collaborative supply chain, vendor compliance, and store-level merchandising solutions connecting retailers and suppliers through a B2B SaaS platform. Founded in 1990 and publicly traded on NASDAQ as PCYG.
- Ownership category
- akta.pro rank
Where Park City Group is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Park City Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Marketing channels1 record
Park City Group product offering
Product offeringCore offering
Park City Group (now operating as ReposiTrak) provides a software platform that enables collaborative supply chain, merchandising, and store-level data exchange between retailers and their suppliers. The platform supports vendor management, compliance, and inventory visibility across trading-partner networks in the retail industry.
Product overview
Park City Group has rebranded to ReposiTrak. The company operates as a supply chain and inventory management solutions provider. No specific products, modules, or detailed product information are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- ReposiTrak Supply Chain Collaboration Platform
- Prescient Applied Intelligence (acquired supply chain and merchandising solutions)
Companies that use Park City Group
Customer profileIdeal customer profiles2 records
Park City Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Park City Group partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Park City Group competitors and assessment
Company assessmentDirect peers
- SPS Commerce: SPS Commerce operates a retail supply chain collaboration network connecting retailers with suppliers for EDI, compliance and vendor management — the closest direct analog to ReposiTrak's core offering.
- E2open: E2open operates a connected supply chain network covering vendor management, traceability and logistics orchestration, directly competing in the same vendor/supplier collaboration category as ReposiTrak.
- Kinaxis: Kinaxis offers supply chain planning and orchestration software used by retailers and consumer goods companies, providing overlapping functionality to ReposiTrak's supply chain collaboration platform.
- FoodLogiQ (now FSQ by Relativity): FoodLogiQ specialized in food supplier compliance, traceability and recall management — directly adjacent to ReposiTrak's food safety and vendor compliance offerings for the grocery/supplier ecosystem.
- TraceLink: TraceLink provides supply chain traceability and compliance networks primarily for pharma and life sciences, comparable in business model to ReposiTrak's two-sided supplier/retailer compliance network.
Broad incumbents
- Blue Yonder (formerly JDA Software): Blue Yonder provides broad retail supply chain planning, merchandising and execution software suites to large retailers, overlapping with ReposiTrak's store-level and merchandising solutions but at much greater scale.
- SAP (Business Network / IBP): SAP's Business Network and Integrated Business Planning offer enterprise-grade supply chain collaboration and traceability functionality, representing the broad incumbent alternative to ReposiTrak's focused platform.
Emerging players
- ToolsGroup: ToolsGroup delivers retail supply chain planning, inventory optimization and demand sensing tools, competing with parts of ReposiTrak's merchandising and store-level solution suite.
- DiCentral: DiCentral provides EDI and supply chain integration solutions connecting retailers with suppliers, overlapping with ReposiTrak's vendor collaboration and compliance capabilities.
- Bamboo Rose: Bamboo Rose offers retail product lifecycle, sourcing and supply chain collaboration software, addressing adjacent use cases to ReposiTrak's merchandising and supplier onboarding workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Park City Group social profiles
Digital presencePark City Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Park City Group leadership team
Management profileNumber of profiles
Profiles3 records
Park City Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Park City Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Park City Group
What does Park City Group do?
Park City Group (now operating as ReposiTrak) provides a software platform that enables collaborative supply chain, merchandising, and store-level data exchange between retailers and their suppliers. The platform supports vendor management, compliance, and inventory visibility across trading-partner networks in the retail industry.
When was Park City Group founded?
Park City Group was founded in 1990. It employs 51 to 100 people.
Where is Park City Group based?
Park City Group is headquartered in Salt Lake City, United States, in the North America region.
Who are Park City Group's main competitors?
Direct peers on record are SPS Commerce, E2open, Kinaxis, FoodLogiQ (now FSQ by Relativity) and TraceLink. Broad incumbents are Blue Yonder (formerly JDA Software) and SAP (Business Network / IBP). Emerging players are ToolsGroup, DiCentral and Bamboo Rose.
Does Park City Group have an API?
No public API is recorded for Park City Group.