What MiRiDER does

MiRiDER is a UK-based manufacturer of folding electric bicycles, founded in 2019 and headquartered in a 7,000 sqft hand-assembly facility in Wigan, Lancashire. The company designs, assembles, and ships folding ebikes across three wheel-size platforms (16, 20, and 24 inch), each offered in a Single Speed configuration and a GB3 variant featuring a Gates Carbon Drive belt system with an internal three-speed gearbox. Core technology centres on aircraft-grade magnesium alloy die-cast frames (a differentiator versus the welded aluminium frames common in the segment), 250W geared brushless rear-hub motors tuned for UK-legal 15.5 mph assistance, Samsung 18650 lithium-ion battery packs with integrated battery management, and an IP65-rated waterproof electrical system with a sine-wave torque-simulation controller. Component supply is anchored by partnerships with Samsung (cells), Gates Carbon Drive (belts), Hope Technology (premium special editions), Schwalbe (tyres), and others. The company also sells branded accessories including batteries (£300-£550), storage bags, luggage racks, saddles, locks, and partner-brand products from Restrap, Topeak, Lumos, LIVALL, and Abus.

MiRiDER operates a hybrid direct-to-consumer and dealer-distribution business model. Bikes retail from £1,595 (MiRiDER 16 Single Speed) to £2,995 (MiRiDER 24 GB3), with special editions including the Hope Edition at £2,595 and the Adventure Edition at £1,795-£2,695. The company sells direct via its e-commerce site (mirider.co.uk) with free UK mainland delivery, a 14-day return policy, and a 2-year warranty, and supports purchases through Splitit 0% finance over 6, 9, or 12 months. The dealer network comprises 33 Premier Retailers, 135 Cycle Store Retailers, 5 specialised Motorhome Retailers, and 100+ Official Retailers across the UK, providing demo-ride capability. A 7,000 sqft showroom at the Wigan HQ offers factory tours and an indoor test track, supported by an Ambassador Programme and a 2,800+ member Facebook community that drives word-of-mouth acquisition.

The target customer base is segmented into four documented use cases: urban commuters needing space-efficient multimodal transport, leisure and recreation riders seeking accessible pedal-assist, motorhome and caravan owners wanting compact transport at destinations, and adventure riders served by off-road special editions. The company holds Made in Britain certification, has earned BikeRadar's Best Folding Ebike designation (4.5/5) and Tech Advisor's 4.5/5 rating, and claims 6,000+ cumulative riders and 600+ 5-star Trustpilot reviews. MiRiDER is a privately held private limited company (Companies House No. 11983977) operating as part of the Festive Lights Ltd group, with co-owner Martin Higginson as the named executive. No external institutional funding has been disclosed.

Name

MiRiDER

Legal name

MiRiDER

Website

https://mirider.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MiRiDER is a UK-based folding electric bike manufacturer founded in 2019, hand-assembling magnesium-alloy folding ebikes in three wheel sizes at its Wigan facility, selling direct and through 150+ UK dealers to urban commuters, leisure riders, and motorhome enthusiasts at £1,595-£2,995.

Ownership category

akta.pro rank

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Folding electric bikes
• Electric bicycles
• Ebike manufacturing
• Compact folding ebikes
• Cycle accessories

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Folding Electric Bikes: Primary revenue stream from sales of folding electric bikes across three model lines (16, 20, 24 inch) with various configurations including Single Speed and GB3 geared options, plus Special Editions. Prices range from £1,595 to £2,995 depending on model and configuration.
2. Accessories & Parts: Sales of accessories including bags, storage solutions, care products, chargers, batteries, tyres, locks, helmets, and replacement parts. Also offers spare battery packs (7Ah at £300, 10.5Ah for 24-inch models at £550).
3. Financing Services: Splitit finance option allowing customers to pay in installments, enabling higher price point purchases through deferred payment plans.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

MiRiDER designs, assembles, and sells folding electric bikes in the UK from its 7,000 sqft Wigan facility. The core offering spans three wheel sizes (16, 20, and 24 inch) with Single Speed and GB3 (Geared Belt Drive) configurations, complemented by special editions featuring premium components, plus a full accessories line (batteries, bags, racks, saddles, locks) and Splitit financing.

Product overview

MiRiDER is a UK-based manufacturer of folding electric bikes offered in three wheel sizes (16", 20", 24") with two drivetrain options each: Single Speed and GB3 (Geared Belt Drive with Gates Carbon Drive system). The core product line includes MiRiDER 16, 20, and 24 models, complemented by Special Editions like the Hope Edition featuring premium Hope Technology components. All bikes feature 250W rear hub motors, Samsung lithium batteries (7Ah for 16/20, up to 10.5Ah for 24), aircraft-grade magnesium alloy frames, and IP65 waterproof electrical systems. Pricing ranges from £1,595 for the entry-level MiRiDER 16 Single Speed to £2,995 for the top-spec MiRiDER 24 GB3. The accessory portfolio includes batteries, storage bags, luggage racks, saddles, locks, tyres, mudguards, lights, and components.

Differentiator

Problem solved

Functional benefit

Brands

• Hope Edition: Premium special edition MiRiDER 16 featuring high-end Hope Technology components including Tech 4 X2 brakes, EVO Edition crank arms, and premium finishing kit. Available in Acid Green and Onyx Grey colourways.
• Adventure Edition
• Flora Edition
• Pista Edition
• Geo Edition
• Marcus Method Edition

Quantifiable outcome

• Best folding ebike rating from BikeRadar (4.5/5 stars) - highest ever given to a compact folding ebike, beating bikes costing double
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Hope TechnologycoreTechnology or Integration · 1 April 2024Hope Technology, based in Barnoldswick, Lancashire since 1989, is a world leader in bicycle component engineering. MiRiDER Hope Edition models feature Hope Tech 4 X2 brakes, Hope EVO Edition crank arms, Hope bottom bracket, quick-release mechanisms, and Hope Grip Doctor bar ends. This partnership brings premium British-engineered components to MiRiDER's compact folding bikes.
• SamsungcoreTechnology or IntegrationSamsung supplies 18650 Lithium-Ion cells for MiRiDER's 7Ah batteries. Genuine Samsung cells are specified as a key quality feature, with the battery management system built into the battery packs. Critical component for range and reliability.
• Gates Carbon DrivecoreTechnology or IntegrationGates Carbon Drive belt system is featured in all GB3 (3-speed) models, providing low-maintenance, clean, quiet pedaling. Belt drive eliminates chain maintenance while delivering smooth gear shifts.
• 150+ UK DealerscoreChannel Partner/ Reseller/ DistributorExtensive dealer network including 33 Premier Retailers, 135 Cycle Store Retailers, 5 Motorhome Retailers, and over 100 Official Retailers. Dealers provide demo rides, local support, and after-sales service across the UK.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Brompton Bicycle: Iconic UK-based folding bicycle manufacturer now expanding into electric folding bikes (Brompton Electric). Direct head-to-head competitor with MiRiDER in the compact folding e-bike category, sharing the same UK manufacturing heritage narrative and dealer footprint.
• Gocycle: UK-founded premium folding e-bike brand targeting urban commuters and leisure riders. Competes with MiRiDER in the compact folding e-bike category with similar high ASP positioning and premium component sourcing, though focused on higher price points (£2,500-£5,000+).
• VanMoof: Dutch e-bike brand offering premium electric bicycles with strong DTC focus and tech-forward positioning. While not exclusively folding, VanMoof competes for the same urban commuter and design-conscious buyer that MiRiDER targets.
• Ribble Cycles: UK-based direct-to-consumer bicycle manufacturer offering e-bikes including compact and electric road models. Competitor in the UK e-bike market with similar DTC plus dealer hybrid model and British manufacturing credentials.
• Volt Bike: UK e-bike manufacturer offering a range of folding and step-through e-bikes targeting leisure and commuter segments. Direct competitor in the UK folding e-bike category with similar price band and dealer-supported sales model.

Broad incumbents

• Raleigh UK: Long-established UK cycling brand with broad e-bike range across urban, commuter, and leisure segments. Broader incumbent with extensive UK dealer network that overlaps with MiRiDER's retail channel, though less focused on compact folding specifically.
• Halfords: UK's largest bike retailer carrying multiple folding e-bike brands and its own Carrera e-bike line. Competes with MiRiDER for the same UK consumer via extensive physical retail presence, though focused on retail/distribution rather than manufacturing.
• Decathlon (Btwin): Global sporting goods retailer with its own Btwin e-bike brand including folding models (Tilt, Fold). Operates massive UK retail footprint that competes directly with MiRiDER's dealer network, though at lower price points than MiRiDER's premium positioning.

Emerging players

• Cowboy: Belgian-based connected e-bike brand targeting urban commuters with tech-forward features and DTC model. Emerging player competing for design-conscious urban e-bike buyers, though primarily focused on non-folding commuter category.

Regional players

• EBCO: UK-based e-bike specialist brand offering urban and commuter e-bike models. Regional peer operating primarily in the UK market with similar focus on affordable-to-mid-range e-bikes for everyday riders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mirideruk
• Instagraminstagram.com/mirideruk
• Xx.com/mirideruk
• LinkedInlinkedin.com/company/mirider

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MiRiDER