Valid Value

What Valid Value does

Valid Value B.V. is a Dutch private software company founded in 2019 and headquartered in Amersfoort, Netherlands, with a regional presence in New York. The company develops and sells Excel-based professional business valuation software targeted at valuators, accountants, consultants, investment managers, and financial directors. Its core product, the Valid Value Business Valuation Model, runs as a secured .xlsm file on the user's Windows computer and integrates six valuation methods (DCF-WACC, DCF-APV, DCF-EP, Multiples, Net Asset Value, and Improved Rentability) in a single model with transparent formulas and dynamic links to external support-data databases (industry betas, market risk premiums, risk-free rates, and trading multiples from Damodaran and investing.com).

The product suite is rounded out by the Valid Value Add-in, a companion C# tool that links Excel calculations dynamically to PowerPoint and Word for one-click report regeneration, and a Support Data module that pre-populates industry benchmarks. The software is available in English, Spanish, French, German, and Dutch. Valid Value monetizes primarily through per-seat monthly subscriptions under 3-month auto-renewing terms (first user €150/$165, second €100/$110, third+ €50/$55, Add-in-only €30/$33), supplemented by in-person training courses in Amersfoort at €250 per participant and a 30-day money-back guarantee.

Distribution combines a sales-led motion (45-minute free MS Teams demos, DocuSeal-based contract execution) with a product-led self-serve download path through api.validvalue.com. The company has built referral pipelines through partnerships with European professional valuation bodies (EACVA, BVIUK, NiRV, Smart Zebra, GCG) and serves customers across the Netherlands, United States, Canada, and other markets. Valid Value remains bootstrapped, with 1–10 employees, no disclosed external funding, and no publicly reported revenue.

Name

Valid Value

Legal name

Valid Value B.V.

Website

https://validvalue.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Valid Value B.V. is a Dutch SaaS company that sells Excel-based professional business valuation software — integrating DCF, multiples, and asset-based methods — to valuators, accountants, consultants, investment managers, and financial directors via per-seat subscriptions.

Ownership category

akta.pro rank

Product category

Business Valuation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAHANAA

Business Valuation (Private Companies & Equity Interests)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Valuation, Appraisal & Forensic Services

SECONDARYFSAEAHAA

Business Valuation (Private Company & Enterprise)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Valuation, Appraisal & Fairness Opinions

SECONDARYBPAHANAB

Intangible Asset Valuation (IP, Brand, Customer, Technology)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Valuation, Appraisal & Forensic Services

Keywords

• Business valuation software
• DCF valuation models
• Excel financial modeling
• Valuation reporting tools
• M&A valuation software

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Business Valuation Tool License: Monthly subscription license for the Valid Value business valuation model including the Add-in reporting tool. Tiered pricing based on number of users at the same organization. License runs for 3-month terms with tacit renewal and 1-month termination notice.
2. Add-in Only License: Standalone monthly subscription for the Valid Value Add-in reporting tool only, for users who have the base model but want enhanced Excel/Word/PowerPoint integration features.
3. Training Courses: General training courses for existing users at €250 (+VAT) per participant, minimum 2 participants. Free demonstrations and quarterly knowledge sessions also offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Valid Value offers Excel-based professional business valuation software containing six integrated valuation methods (DCF-WACC, DCF-APV, DCF-EP, Multiples, Net Asset Value, and Improved Rentability) in a single secured model. A companion C# add-in dynamically links Excel data to PowerPoint and Word reports so presentations update at the push of a button. The product is targeted at professional valuators, accountants, consultants, investment managers, and financial directors performing expert business valuations.

Product overview

Valid Value offers a unified business valuation software suite consisting of two main products: the Valid Value Business Valuation Model (the core Excel-based platform) and the Valid Value Add-in (a companion reporting tool). The model runs as a .xlsm file on the user's own Windows computer with Microsoft Office, and contains six integrated valuation methods (DCF-WACC, DCF-APV, DCF-EP, Multiples, Net Asset Value, Improved Rentability). The Add-in (a C#-built installer) provides dynamic Excel-to-PowerPoint/Word linking, Excel productivity tools, and a toolbar accessible across Office applications. A Support Data module delivers automated industry benchmarks and market data from external sources into the model. Users work entirely in their familiar Microsoft Office environment; data is stored locally rather than in the cloud.

Differentiator

Problem solved

Functional benefit

Products and services

• Valid Value Business Valuation Model The core Excel-based business valuation software containing six valuation methods (DCF-WACC, DCF-APV, DCF-EP, Multiples, Net Asset Value, and Improved Rentability) with transparent formulas, a secured calculation model, and links to support data databases. Targeted at professional valuators, accountants, consultants, investment managers, and financial directors.
• Valid Value Add-in (Reporting Tool) A companion add-in built in C# that dynamically links Excel data to PowerPoint and Word reports, provides Excel productivity features (auditor, file-analyser, export hard copy), and is accessible via a toolbar in Excel, Word, and PowerPoint. Designed for valuation professionals who want enhanced reporting efficiency.
• Support Data Pre-populated industry data (industry betas, market risk premiums, risk-free rates, and sector trading multiples) sourced from Damodaran and investing.com, automatically pulled into the valuation model based on industry, region, and valuation date. Designed for valuation professionals who need current market reference data.
• Training Courses General training courses for existing users at €250 (+VAT) per participant (minimum 2 participants), delivered as morning or afternoon sessions in Amersfoort, Netherlands. Free demonstrations and quarterly knowledge sessions also offered. Targeted at current and prospective valuation software users.

Quantifiable outcome

• Hours of time savings on every valuation with only 45-minute demo investment

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EACVA (European Association of Certified Valuators and Analysts)coreGTM or Marketing PartnerEACVA is a professional organization for valuators. Their logo appears on Valid Value's website as a partner, suggesting mutual promotion or referral relationship between the professional association and the software provider.
• Smart ZebraminorGTM or Marketing PartnerProfessional services or consulting firm in the valuation/business space. Logo displayed on Valid Value's partners page.
• BVIUK (Business Valuation Institute UK)coreGTM or Marketing PartnerUK-based business valuation professional institute. Partnership likely provides referral pipeline from UK valuation professionals.
• NiRV (Nederlands Instituut voor Register Valuators)coreGTM or Marketing PartnerDutch Institute for Registers of Valuators. As Valid Value is Dutch-based, this partnership is strategically important for domestic market credibility and reach.
• GCGminorGTM or Marketing PartnerValuation consulting firm. Logo displayed on Valid Value's partners page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eqvista: Eqvista provides equity valuation and cap table management software with multiple methodologies (409A, DCF, market multiples) — directly overlapping Valid Value's valuation professional segment with a SaaS delivery model.
• Valutico: Valutico is a cloud-based business valuation platform offering DCF, multiples, and comparable transaction analyses — the closest modern direct competitor to Valid Value's Excel-centric valuation suite for professional valuators.
• BizEquity: BizEquity offers online business valuation tools and reports for SMB and professional use cases; shares Valid Value's focus on multiples-based and DCF methodologies delivered as a packaged service to valuators.

Broad incumbents

• Kroll: Kroll is a global professional services firm offering valuation services augmented by proprietary technology (e.g., DUFF nc.); competes in the same valuation professional buyer segment as Valid Value with much broader scale.
• S&P Capital IQ Pro: S&P Global's Capital IQ Pro delivers enterprise-grade financial data and valuation analytics to investment professionals — broad incumbent overlapping in valuation method tooling for accountants and investment managers.

Emerging players

• DealRoom: DealRoom is an M&A lifecycle platform incorporating valuation and DCF functionality, increasingly addressing the same corporate development and advisor personas targeted by Valid Value.
• GuruFocus: GuruFocus offers DCF calculators, intrinsic value tools, and investment screening data — competing with Valid Value's multiples and DCF methods for time-poor investment managers and analysts.
• Business Valuation Resources (BVR): BVR provides valuation data, tools, and training for business valuators — an overlapping customer base (US/UK professionals) with a content/tools approach; partner of Valid Value-affiliated BVIUK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valid-value-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valid Value