Winnipeg Folk Festival

What Winnipeg Folk Festival does

The Winnipeg Folk Festival is a Canadian non-profit organization founded in 1974 that produces an annual summer folk music festival in Winnipeg, Manitoba. The organization serves folk music audiences, performing artists, volunteers, and the broader Winnipeg cultural community, operating as a recurring event platform rather than a continuous product business. Its core offering is a multi-day outdoor festival featuring folk-rooted musicians, with knock-on programming that typically includes workshops, family-oriented programming, and community engagement activities consistent with the Canadian folk festival format. The organization is headquartered in Winnipeg and operates from the website winnipegfolkfestival.ca.

The input data does not populate a discrete revenue model, pricing structure, or go-to-motion record. Based on standard practice for non-profit Canadian folk festivals, funding is characteristically composed of ticket and pass sales, government arts grants (federal, provincial, municipal), corporate sponsorships, merchandise, and individual donations, with a non-profit governance structure underwriting reinvestment into programming. The reported headcount band of 1001-5000 is inconsistent with a year-round full-time staff base for an organization of this type and almost certainly reflects a broad inclusion of seasonal contractors, festival-week temporary workers, and volunteers — a caveat that should be treated skeptically when using this signal as a scale proxy.

Name

Winnipeg Folk Festival

Website

https://winnipegfolkfestival.ca

Company type

Private

Founded year

1974

Headcount range

1,001–5,000 employees

Short description

The Winnipeg Folk Festival is a Winnipeg-based non-profit, founded in 1974, that produces an annual summer folk music festival serving performers, audiences, volunteers, and the local cultural community.

Ownership category

akta.pro rank

Product category

Music Festivals

NAICS

Musical Groups and Artists (71113), Arts, Entertainment, and Recreation (71), Independent Artists, Writers, and Performers (71151)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Cultural Festivals & Events Organizations (BPAGAHAG), Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Folk music festival
• Outdoor music events
• Live concert programming
• Cultural arts festival
• Summer music festival

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

The Winnipeg Folk Festival is a Canadian non-profit organization that produces an annual summer folk music festival in Winnipeg, Manitoba, featuring live performances by folk, roots, and traditional music artists, along with workshops, family programming, and community gatherings. The organization sells tickets and festival programming to general audiences and supports its operations through sponsorships, donations, and volunteer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Winnipeg Folk Festival Multi-day summer music festival featuring live performances, workshops, family programming, and community events held annually in Winnipeg, Manitoba, for general audiences and folk-music enthusiasts.
• Festival Workshops and Artist Programming Artist-led workshops, instructional sessions, and participatory music programming delivered as part of the festival experience for attendees seeking hands-on engagement.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Mariposa Folk Festival: Heritage Canadian folk festival (founded 1961) with a near-identical programming model and non-profit operating structure, making it one of the closest comparables.
• Edmonton Folk Music Festival: Long-running Canadian folk festival with comparable non-profit structure, summer programming format, and mix of local and international folk/roots artists.
• Newport Folk Festival: Iconic U.S. folk festival with a heritage brand and similar roots/folk programming focus, providing a relevant international benchmark for audience and sponsorship economics.
• Calgary Folk Music Festival: Annual Canadian folk music festival operating on a similar non-profit model and producing a multi-stage summer event; directly comparable in programming, scale, and audience profile.
• Hillside Festival: Canadian community-rooted folk/world music festival with a similar non-profit model and multi-day summer format.
• Vancouver Folk Music Festival: Another major Canadian folk festival with a comparable multi-stage, multi-day summer format and similar non-profit governance model.
• Falcon Ridge Folk Festival: U.S.-based annual folk festival operating on a comparable non-profit, community-driven model with multi-stage programming.

Broad incumbents

• AEG Presents: Major concert and festival promoter operating widely in North America; comparable as a large-scale incumbent shaping the competitive environment for folk festivals.
• Live Nation Entertainment: Largest global live entertainment promoter; relevant as the dominant incumbent in concert and festival promotion against which a regional folk festival competes for talent and audiences.

Others

• Folk Alliance International: Industry membership organization supporting the folk music ecosystem; relevant as an enabler/peer network for folk festivals rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/Winnipegfolk
• Facebookfacebook.com/winnipegfolkfestival
• LinkedInlinkedin.com/company/winnipeg-folk-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winnipeg Folk Festival