Five Points
Five Points is a privately held craft cocktail bar and restaurant founded in 2016 in downtown San Jose, serving signature cocktails, house-made American bar fare, and private events across four in-venue spaces including a hidden speakeasy.
- Company typePrivate
- Founded2016
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Five Points does
Five Points is a privately held craft cocktail bar and restaurant founded in 2016 and operating from a single venue at 169 W. Santa Clara St. in downtown San Jose, California. The company sells house-crafted signature cocktails organized into four categories (Refreshing, Clarified, Caffeinated, Spirit-Forward) using premium and rare spirits (e.g., Blanton's Gold, Private Barrel Old Fashioneds), alongside a dinner menu of house-made American bar fare including masala coconut curry, wings, burgers, and sandwiches. The venue is themed around the historical Five Points neighborhood of 19th-century New York and features four distinct physical spaces — the main bar, the semi-private Penny Room, the hidden Bowery Room speakeasy, and an open-air Patio — accommodating groups from 15 to 180+ guests.
The business makes money through three transactional revenue streams: (1) walk-in food and beverage sales during 20 hours of daily operation (4pm-2am), with Happy Hour pricing Mon-Fri 4-7pm and recurring promotional nights (Tequila Tuesday, Whiskey Wednesday, Industry Night Sundays); (2) private event bookings managed through the Tripleseat platform for parties of 10+, with catering, private bartenders, and full bar buyout options; and (3) team-building mixology classes led by a Master Mixologist, offered since 2016. Go-to-market is direct-to-consumer, relying on foot traffic, word-of-mouth, themed weekly events, a live jazz partnership with San Jose Jazz on Mondays, and event-driven marketing. There is no delivery, takeout, e-commerce, or subscription channel, no app, no API, and no disclosed digital advertising infrastructure. Ownership is not publicly disclosed; the venue appears to operate under Nouveau Hospitality Group based on the event booking domain referenced.
Five Points firmographics
Firmographics- Name
- Five Points
- Legal name
- Five Points Cocktail Bar
- Website
- https://fivepointssj.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Five Points is a privately held craft cocktail bar and restaurant founded in 2016 in downtown San Jose, serving signature cocktails, house-made American bar fare, and private events across four in-venue spaces including a hidden speakeasy.
- Ownership category
- akta.pro rank
Five Points industry classification
Industry- Product category
- Cocktail Bar and Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industry
- Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)
Keywords
Where Five Points is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Five Points business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Food & Beverage Sales: Primary revenue stream from selling craft cocktails, spirits, wine, and food items. Menu includes signature cocktails ($12-14), Happy Hour pricing ($6-12), and dinner items ($9-14). Open daily from 4pm to 2am, serving Monday-Saturday dinner until 9pm.
- Private Events: Revenue from hosting private events in multiple spaces: Penny Room (15 seated/25 standing), Bowery Room (20 seated/30 standing), Patio, and Bar Buyout (110 seated/180 standing). Includes catering menu options, private bartenders, and servers for full buyouts. Events include holiday celebrations, corporate events, birthday parties, charity events, and mixology classes.
- Mixology Classes: Team-building and private cocktail classes led by Master Mixologist. Classes feature step-by-step cocktail crafting, serving as both educational and team-building experiences. One cocktail included per person. Available since 2016.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Happy Hour (Mon-Fri 4pm-7pm) |
| Transaction based/ take rate | Pay-as-you-go | Signature Cocktails |
| Unit Pricing | Pay-as-you-go | Dinner Menu Items |
| Transaction based/ take rate | Pay-as-you-go | Weekly Promotional Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Five Points product offering
Product offeringCore offering
Five Points is a single-location craft cocktail bar and restaurant in downtown San Jose that sells signature house-made cocktails, premium spirits, and a house-made food menu (fries, wings, burgers, sandwiches, curry dishes). The venue also offers private event hosting across multiple themed rooms and team-building mixology classes led by a Master Mixologist. Open daily from 4pm to 2am, it serves consumers at the bar and clients booking private events of 10+ guests.
Product overview
Five Points is a cocktail bar and restaurant with a platform-plus-venues architecture centered on its main cocktail bar location. The core offering comprises the main Five Points Cocktail Bar venue, supplemented by distinct branded spaces including the Bowery Room speakeasy, Penny Room, and Patio. Additional products include Happy Hour and Cocktails/Dinner menus, plus event services such as Private Events hosting, Mixology Classes for team building, and Bar Buyout options. The portfolio also includes weekly recurring entertainment events. All offerings are unified under the Five Points brand and located at the single San Jose address, with the Bowery Room representing a premium speakeasy experience within the same physical establishment.
Differentiator
Problem solved
Functional benefit
Brands
- The Bowery Room: A hidden speakeasy located at the back of Five Points, offering an intimate atmosphere with dim lighting, exposed brick, dark wood, and a marble-stained bar top. Features a curated selection of fine spirits and an exclusive drink menu including elevated options like a Smoked Old Fashioned.
- The Penny Room
- Mixology Classes
Products and services
- Five Points Cocktail Bar (Core Venue Offering) Downtown San Jose's premier craft cocktail bar open daily 4pm-2am, serving house-crafted signature cocktails, premium spirits, wine, and house-made food (burgers, sandwiches, curry fries, wings, fish & chips) to walk-in customers and at-the-bar patrons.
- The Bowery Room Speakeasy A hidden speakeasy at the back of Five Points offering an intimate bar experience with dim lighting, exposed brick, polished dark wood, and curated fine spirits, including elevated exclusive cocktails like the Smoked Old Fashioned. Available for individual patronage and private gathering reservations.
- Private Event Hosting Full-service private event venue rental for groups of 10-180+ guests including corporate events, holiday parties, birthday celebrations, and charity events. Features multiple purpose-built spaces (Penny Room, Bowery Room, Patio, Bar Buyout), private bartenders, servers, and catering options, with bookings managed through the Tripleseat platform.
- Mixology Classes Hands-on cocktail-making classes led by a Master Mixologist, featuring step-by-step instruction in shaking, stirring, and crafting cocktails with active participation. Includes one cocktail per participant and is designed for corporate team building and private events.
Quantifiable outcome
- Venue can accommodate events from 15 to 180+ guests across four distinct spaces
- +1 more outcomes
Companies that use Five Points
Customer profileSegments4 records
Ideal customer profiles3 records
Five Points technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Five Points partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- San Jose JazzminorSan Jose Jazz provides live jazz entertainment every Monday from 9:00pm-12:00am at Five Points. This partnership enhances the venue's entertainment offerings and attracts jazz enthusiasts and music lovers to the bar, creating a recurring weekly event that drives foot traffic during typically slower Monday evenings.
Scale indicators3 records
Recent moves5 records
Expansion highlights1 record
Five Points competitors and assessment
Company assessmentBroad incumbents
- Death & Co: Multi-location New York-originated cocktail bar and hospitality brand with a definitive craft cocktail program and bar book. Comparable to Five Points on signature cocktail culture and speakeasy-style positioning, but operates at a larger, multi-city scale.
- Employees Only: Hospitality brand operating speakeasy-style cocktail bars across multiple cities, combining craft cocktails with hospitality-driven service. Comparable to Five Points on speakeasy concept and craft cocktail positioning, though at broader geographic scale.
Regional players
- The Continental Bar: Downtown San Jose cocktail lounge with live entertainment and a multi-room layout. The closest head-to-head competitor in Five Points' home submarket for after-work professionals and weekend nightlife.
- Caravan Lounge: Downtown San Jose cocktail bar and lounge. Comparable to Five Points as a downtown San Jose nightlife destination targeting the same professional and nightlife-seeking customer segments.
Direct peers
- Bourbon & Branch: San Francisco speakeasy-style craft cocktail bar with multiple themed rooms and reservation-driven private events. Directly comparable to Five Points on the speakeasy concept, multi-space venue architecture, and craft-cocktail positioning in the Bay Area.
- Pacific Cocktail Haven (PCH): San Francisco craft cocktail bar from the team behind Trick Dog, with an extensive signature cocktail program and elevated bar bites. Directly comparable on craft cocktail program depth and Bay Area cocktail-bar competitive set.
- Trick Dog: San Francisco award-winning craft cocktail bar known for a frequently rotating themed cocktail menu and a strong private-event program. Comparable to Five Points on the signature-cocktail-as-product, themed programming, and Bay Area cocktail-bar positioning.
- The Pearl: San Francisco private event venue with multiple distinct rooms, full buyouts, and catering. Comparable to Five Points on multi-space private event architecture, including bar buyout and semi-private rooms.
- Local Edition: San Francisco hidden speakeasy located inside the Hearst building, offering live music, premium cocktails, and a vintage newspaper-themed atmosphere. Closely matches Five Points' hidden-speakeasy, craft-cocktail, and live-entertainment positioning in the Bay Area.
Emerging players
- Sidecar Cocktail Academy: Cocktail education and mixology class provider offering team-building cocktail classes. Directly comparable to Five Points' mixology class product as a competitor in the corporate team-building mixology segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Five Points social profiles
Digital presenceFive Points financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Points leadership team
Management profileNumber of profiles
Profiles1 record
Five Points funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Points M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Points
What does Five Points do?
Five Points is a single-location craft cocktail bar and restaurant in downtown San Jose that sells signature house-made cocktails, premium spirits, and a house-made food menu (fries, wings, burgers, sandwiches, curry dishes). The venue also offers private event hosting across multiple themed rooms and team-building mixology classes led by a Master Mixologist. Open daily from 4pm to 2am, it serves consumers at the bar and clients booking private events of 10+ guests.
Is Five Points a public or private company?
Five Points is a private company. It is classified as unknown and is currently operating.
When was Five Points founded?
Five Points was founded in 2016. It employs 11 to 50 people.
Where is Five Points based?
Five Points is headquartered in San Jose, United States, in the North America region.
How does Five Points make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are private Events and mixology Classes.
Who are Five Points's main competitors?
Broad incumbents on record are Death & Co and Employees Only. Regional players are The Continental Bar and Caravan Lounge. Direct peers are Bourbon & Branch, Pacific Cocktail Haven (PCH), Trick Dog, The Pearl and Local Edition. Sidecar Cocktail Academy is listed as an emerging player.
Does Five Points have an API?
No public API is recorded for Five Points.
What industry is Five Points in?
Five Points's product category is Cocktail Bar and Hospitality Services. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of THAJAGAG, Cocktail Experiences (Mixology Classes, Cocktail Tours). Its NAICS code is 7224 and its SIC code is 5810.