X-PRIME

Name

X-PRIME

Legal name

VML

Website

https://xprimegroupe.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Creative and Technology Services: VML generates revenue through the delivery of integrated creative and technology services to enterprise clients, including brand strategy, digital experience, e-commerce, consulting, data-driven marketing, and technology transformation. Engagements are project-based or retained consultative mandates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

X-PRIME is an independent interactive agency headquartered in Toulouse, France that delivers integrated creative and technology services to enterprise clients across brand experience, customer experience, commerce, consulting, data-driven marketing, and technology transformation. Engagements combine strategy, design, digital delivery, and technology modernization on a project or retained basis, supported by AI, analytics, and connected media capabilities.

Product overview

VML is a global creative and technology company that offers a comprehensive suite of service offerings spanning brand experience, commerce, consulting, customer experience, technology transformation, and digital marketing services. Born from the merger of Wunderman Thompson and VMLY&R, VML provides integrated solutions combining brand experience, customer experience, and commerce expertise to create connected brands and drive sustainable growth for partners. The company operates across 64 markets globally with over 30,000 employees, offering specialized services including CRM, data analytics, enterprise solutions, social media, gaming marketing, Web3, and SEO consulting as interconnected capabilities under one creative and technology umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Creation of compelling brand experiences that connect with audiences through innovative campaigns and storytelling across multiple touchpoints, designed for large enterprise corporate clients.
• Commerce E-commerce solutions including site design, payment, and delivery optimization to maximize sales and market presence for enterprise brands.
• Consulting Business transformation consulting leveraging data expertise and technological leadership to drive commercial value for enterprise clients.
• Customer Experience (CX) Services focused on optimizing customer interactions and journey across all touchpoints to build loyalty and satisfaction for enterprise clients.
• Technology Transformation Digital transformation services to modernize enterprise technology infrastructure and capabilities for large organizations.
• Health Specialized marketing and experience services for healthcare and pharmaceutical brands.
• B2B Marketing Business-to-business marketing solutions and enterprise engagement strategies for B2B brands.
• Apps Application development services for web and mobile platforms to deliver digital experiences.
• Communications Strategic communications including advertising, public relations, and social media campaigns with global reach for enterprise clients.
• CRM Customer relationship management solutions and strategies to optimize client engagement and retention for enterprise brands.
• Data Data-driven marketing services using advanced analytics to personalize strategies and optimize effectiveness for enterprise clients.
• Enterprise Solutions Comprehensive enterprise-level solutions for large organizations seeking integrated creative and technology services.
• Influencer Marketing Strategic influencer partnership programs to amplify brand reach and credibility for enterprise clients.
• Intelligence Market intelligence and insights services to inform strategic decision-making for enterprise clients.
• Connected Media Integrated media planning and buying services across digital and traditional channels for enterprise clients.
• Web3 Emerging technology services including blockchain, NFTs, and metaverse experiences for enterprise brands.
• Social Media Social media strategy, content creation, and community management services for enterprise clients.
• Sport, Experiential & Entertainment Experiential marketing and entertainment-focused campaigns including sports partnerships and live events for enterprise brands.
• Gaming Marketing Gaming marketing services with dedicated team creating immersive campaigns adapted to player behavior for enterprise clients.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WPPcoreOthersVML is a WPP company. As part of the WPP group, VML operates as a subsidiary under the global advertising and communications holding company WPP, benefiting from its global network, resources, and client relationships. VML was born from the merger of Wunderman Thompson and VMLY&R, both WPP agencies.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Publicis is the largest French advertising holding company, with deep interactive/digital capabilities (Publicis Sapient, Leo Burnett, Saatchi). Comparable as a French-headquartered competitor for enterprise interactive mandates, but at vastly greater scale and with a network model rather than X-PRIME's boutique structure.
• Dentsu Creative France: Dentsu Creative is the global creative network of Dentsu, with French operations serving enterprise clients across brand experience, CX, and commerce. Comparable to X-PRIME in service offerings and French client base, but operates at network scale with multi-country delivery.
• Isobar (Dentsu): Isobar is the Dentsu-owned global digital agency brand focused on experience-led digital transformation. Comparable to X-PRIME in interactive and digital transformation service mix; differs in scale and as a network-owned alternative.
• AKQA: AKQA is a globally recognised digital and interactive design agency, now part of WPP (sister to VML). Comparable in core interactive/digital craft and enterprise client targeting, but operates at significantly larger scale with global delivery capability versus X-PRIME's Toulouse boutique.
• Havas Creative Network: Havas is a Paris-headquartered global communications group with significant interactive and digital agency operations in France. Comparable as a French competitor targeting the same enterprise client base, but with global network distribution versus X-PRIME's indie single-office model.
• Digitas (Publicis): Digitas is the global connected marketing agency within Publicis, focused on data, technology, creative, and media. Comparable to X-PRIME in interactive/digital positioning and French enterprise client overlap, but embedded in a global holding-company network.

Direct peers

• BETC Paris: BETC is a Paris-based French creative and interactive agency operating independently within the Havas network. Directly comparable as a French interactive agency competing for similar mid-market and enterprise creative mandates; differs from X-PRIME only in Havas affiliation and larger Paris base.
• R/GA: R/GA is a global interactive agency offering brand experience, product, and digital transformation services. Highly comparable in service mix (interactive, digital, CX) to X-PRIME; differs in scale, geographic footprint, and IPG ownership.

Regional players

• Serviceplan Group: Serviceplan is Europe's largest independent creative and digital agency group, headquartered in Munich. Comparable to X-PRIME in independent ownership philosophy and full-service interactive/digital positioning, but operates primarily in DACH rather than France and at much larger scale.
• Webedia: Webedia is a French digital media and content agency group operating production studios, influencer marketing, and branded content services. Comparable to X-PRIME in French market focus and digital/interactive content capabilities, but with media-platform assets rather than pure agency services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/xprime
• Facebookfacebook.com/xprimegroupe
• LinkedInlinkedin.com/company/x-prime

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-PRIME