Drinkfinger
Drinkfinger Ltd designs and manufactures custom, patented, recyclable card-based drinks carriers for stadiums, sports teams, sponsors, and concessionaires, combining multi-drink carry, fan memorabilia, and QR-enabled advertising into a single sustainable product.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Drinkfinger does
Drinkfinger Ltd is a London-headquartered (7 Bell Yard, London WC2A 2JR) design and manufacturing company founded in 2017 by feature-film illustrator William Ings, producing custom sustainable drinks carriers for live sports and entertainment venues. The company sells globally patented, fully recyclable card-based holders made from recycled paper and cardboard that combine three functions in one product: a multi-drink carry tray, a fan memorabilia/cheer item, and an advertising surface that supports QR-code-enabled omnichannel engagement to brand content and social channels. The product suite comprises four designs—the flagship finger-shaped 'Drinkfinger' (a 4-drink carrier with a built-in flap guiding users through 'FILL, CARRY, SHARE, WAVE'), 'The Cup', 'The Guitar' (for concerts/festivals), and ball-shaped variants (American football, baseball, football/soccer)—all customizable by color, logo, messaging, and double-sided printing, and protected by global design patents across US/NA, EMEA, Asia-Pacific, and LATAM.
Revenue is generated through B2B direct enterprise sales of custom-manufactured inventory bundled with design services, sold quote-by-quote to stadiums, sports leagues, teams, sponsors, and concessionaires. Named deployments include the Jacksonville Jaguars (NFL), NY Mets at Citi Field (MLB), Saracens (Rugby), MLB London Series, Silverstone F1, with brand sponsor Coca-Cola and concessionaire Aramark appearing across multiple venues. The company also operates event-based deployments and ships globally. Operations are run by a sub-10-person team led by founder/CEO & Chairman William Ings, Sales Director Anna-Louise Stewart, and Commercial Director Clive Elsden; a New York office is listed as coming soon. In December 2024 the company executed a definitive agreement with Versus Systems Inc. to co-develop a global beverage engagement network combining Drinkfinger's physical distribution with Versus's interactive entertainment technology.
Drinkfinger firmographics
Firmographics- Name
- Drinkfinger
- Legal name
- Drinkfinger Ltd
- Website
- https://drinkfinger.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drinkfinger Ltd designs and manufactures custom, patented, recyclable card-based drinks carriers for stadiums, sports teams, sponsors, and concessionaires, combining multi-drink carry, fan memorabilia, and QR-enabled advertising into a single sustainable product.
- Ownership category
- akta.pro rank
Drinkfinger industry classification
Industry- Product category
- Promotional Products
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where Drinkfinger is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Drinkfinger business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom product sales: Sale of custom-branded drinks carrier products (Drinkfinger, Cup, Guitar, Ball designs) to stadiums, teams, sponsors, and concessionaires. Products are customized with client branding, colors, logos, messaging, and QR codes. Pricing based on volume and customization requirements.
- Design services: Creative design work included as part of partnership, working with clients to meet design requirements for custom branded products.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Drinkfinger product offering
Product offeringCore offering
Drinkfinger designs, manufactures, and sells customizable, 100% recyclable card drinks carriers in four globally design-patented shapes (finger, cup, guitar, ball). Products serve simultaneously as multi-drink carriers, fan memorabilia, and advertising platforms with QR code integration, sold to stadiums, sports teams, sponsors, and concessionaires for live events.
Product overview
Drinkfinger offers a suite of customizable, recyclable card drinks holders designed to transform stadium and event experiences. The product portfolio includes four distinct designs: The Drinkfinger (the flagship finger-shaped carrier), The Cup (a versatile cup design), The Guitar (guitar-shaped for concerts), and The Balls (various ball-shaped designs for different sports). All products are globally design patented and protected, made from recycled materials, 100% recyclable, and feature QR code integration for brand engagement. The products serve as drinks carriers, fan memorabilia, and advertising mechanisms simultaneously.
Differentiator
Problem solved
Functional benefit
Products and services
- The Drinkfinger
Quantifiable outcome
- Up to 100x ROI on media spend for sponsors
- +2 more outcomes
Companies that use Drinkfinger
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Drinkfinger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Drinkfinger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Versus Systems Inc.coreVersus Systems Inc., a Canadian technology company specializing in interactive entertainment and audience engagement solutions, has executed a definitive agreement with Drinkfinger to develop a global beverage engagement network. This partnership aims to leverage Drinkfinger's physical product distribution with Versus Systems' interactive entertainment technology.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Drinkfinger competitors and assessment
Company assessmentDirect peers
- Wincraft: Wincraft is one of the largest licensed sports promotional products manufacturers in North America, producing foam fingers, pennants, banners, and novelty items for NFL, MLB, NBA, and college teams. Directly comparable as a stadium-channel custom-branded fan product maker.
Broad incumbents
- 4imprint: 4imprint is a large publicly listed promotional products distributor offering branded merchandise across categories. Comparable as a broad-based custom-branded promotional product supplier, though not focused on the stadium beverage-carrier niche.
- Pactiv Evergreen: Pactiv Evergreen is a major food and beverage packaging manufacturer producing paperboard cup carriers, cups, lids, and foodservice disposables. Comparable as a paperboard-based cup/beverage carrier supplier to stadiums and concessions.
- National Pen: National Pen is a large custom-branded promotional products and print-on-demand company serving B2B customers with pens, drinkware, and other customizable merchandise. Comparable as a custom-printed promotional product supplier targeting brand and enterprise buyers.
- Halo Branded Solutions: Halo is one of the largest US promotional product distributors serving enterprise accounts with branded merchandise and corporate gifting. Comparable as a custom-branded B2B promotional products company serving large brand and venue clients.
- Smurfit Westrock: Smurfit Westrock is the world's largest paperboard and corrugated packaging producer, supplying beverage carriers and food-service packaging globally. Comparable as a paperboard-based beverage/food-service packaging manufacturer, though it operates at vastly greater scale and broader scope.
Emerging players
- Fanatics: Fanatics is a leading global sports merchandise and licensed products company producing fan apparel and memorabilia across all major leagues. Comparable as a dominant stadium-channel licensed sports merchandise platform, though its core is apparel rather than novelties or carriers.
- Boelter: Boelter is a US-based branded merchandise and beverageware supplier specializing in licensed sports and brewery/restaurant drinkware. Comparable as a custom-branded sports beverageware supplier, though it focuses on cups, glassware, and bar accessories rather than carriers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Drinkfinger social profiles
Digital presenceDrinkfinger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drinkfinger leadership team
Management profileNumber of profiles
Profiles3 records
Drinkfinger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drinkfinger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drinkfinger
What does Drinkfinger do?
Drinkfinger designs, manufactures, and sells customizable, 100% recyclable card drinks carriers in four globally design-patented shapes (finger, cup, guitar, ball). Products serve simultaneously as multi-drink carriers, fan memorabilia, and advertising platforms with QR code integration, sold to stadiums, sports teams, sponsors, and concessionaires for live events.
Is Drinkfinger a public or private company?
Drinkfinger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drinkfinger founded?
Drinkfinger was founded in 2017. It employs 1 to 10 people.
Where is Drinkfinger based?
Drinkfinger is headquartered in London, United Kingdom, in the Europe region.
How does Drinkfinger make money?
Two revenue lines are on record. Custom product sales are the primary driver. The others are design services.
Who are Drinkfinger's main competitors?
Wincraft is listed as a direct peer. Broad incumbents are 4imprint, Pactiv Evergreen, National Pen, Halo Branded Solutions and Smurfit Westrock. Emerging players are Fanatics and Boelter.
Does Drinkfinger have an API?
No public API is recorded for Drinkfinger.
What industry is Drinkfinger in?
Drinkfinger's product category is Promotional Products. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs). Its SIC code is 2650.