Tesco Stores

What Tesco Stores does

Tesco Stores ČR a.s. (operating under the Tesco and iTesco.cz brands) is the Czech Republic operating subsidiary of Tesco Stores Limited (UK), headquartered in Prague at Vršovická 1527/68b, Praha 10. Founded in 1996 and operating with 10,000+ employees, the company runs a multi-channel retail platform combining physical hypermarkets and supermarkets, an e-commerce grocery platform (nakup.itesco.cz), click & collect service (Klikni+Vyzvedni), dedicated mobile applications (Clubcard, Tesco Online Nákupy, Scan&Shop), and 17 petrol stations across the country. Core products span groceries, clothing (F&F), baby care (Fred & Flo), pet supplies (Pet Specialist), cosmetics (Pro Formula), grilling (Grill Master), kitchenware (Go Cook), special nutrition (Speciální výživa), bicycles, ready meals, gift cards, and a premium tier (Tesco Finest).

The company's technology stack centers on the Clubcard loyalty program — a points-based system (1 point per 10 CZK spent) that captures structured purchase data and feeds personalized coupons and targeted offers, supported by a core data analytics partnership with dunnhumby Ireland Ltd for segmentation and customer experience analysis. Delivery is handled by partner DoDo Czech s.r.o., while group-level IT systems and customer service hotline operations are provided by affiliated Tesco entities in Hungary (TESCO-GLOBAL Áruházak Zrt., TESCO-BST Zrt.) and Slovakia (TESCO STORES SR, a.s.). The customer service 'Teo' virtual assistant is a rule-based triage bot rather than an AI system.

Tesco Stores ČR monetizes primarily through one-time transactional retail sales across physical and digital channels, augmented by recurring revenue from the Tesco Online Club subscription (launch pricing 1 CZK for the first month with reduced delivery fees) and fuel sales at petrol stations. GTM is direct-to-consumer via a horizontal segmentation approach targeting general consumers, students (via a 10% ISIC discount with Clubcard app), and health-conscious shoppers (Free From and Bio Organic ranges). The customer base is mass-market B2C with no disclosed enterprise concentration, and ancillary revenue streams include gift cards, Tesco Mobile telecommunications (in partnership), and content monetization via the Hello Tesco lifestyle platform.

Name

Tesco Stores

Legal name

Tesco Stores ČR a.s.

Website

https://itesco.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Tesco Stores ČR a.s. operates a multi-channel grocery and general merchandise retail platform in the Czech Republic, combining hypermarkets, e-commerce, mobile apps, click & collect, and 17 petrol stations under the Tesco and iTesco.cz brands, serving mass-market consumers through its Clubcard loyalty program and approximately 12 private-label sub-brands.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations (4571)

SIC

Retail-Grocery Stores (5411), Retail-Auto Dealers & Gasoline Stations (5500), Retail-Food Stores (5400), Retail-Convenience Stores (5412)

akta.pro primary industry

Supermarket Fuel Centers & Forecourt-Integrated Supermarkets (CRAHAAAH)

akta.pro secondary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

Keywords

• Grocery retail stores
• Online grocery shopping
• Loyalty program services
• Private label brands
• Fuel station retail

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail Sales: Revenue from sales of goods through hypermarket and supermarket stores across the Czech Republic.
2. Online Grocery Sales: E-commerce sales through nakup.itesco.cz with home delivery and click & collect options.
3. Petrol/Gas Station Sales: Fuel sales at 17 Tesco petrol stations across Czech Republic.
4. Clubcard Program: Loyalty program driving customer retention and enabling targeted marketing and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tesco Stores ČR a.s. operates a multi-channel retail platform in the Czech Republic, combining physical hypermarkets and supermarkets with online grocery shopping (Tesco Online Nákupy), click & collect service (Klikni+Vyzvedni), and mobile applications. Its core commercial engine is the Clubcard loyalty program, which collects purchase data, issues personalized coupons, and unlocks member-exclusive pricing across food, clothing, household, and personal care categories. The company also sells fuel through 17 petrol stations and offers a portfolio of own-label sub-brands such as Tesco Finest, F&F, and Pet Specialist.

Product overview

Tesco Stores operates a multi-channel retail platform combining physical hypermarkets and supermarkets with digital services. The core offering centers on Tesco Online Nákupy (online grocery shopping with delivery and click-and-collect) and Clubcard (the loyalty program with points-based rewards). Digital services include mobile applications for shopping, Clubcard management, and Scan&Shop barcode scanning. The company offers approximately 12 private-label sub-brands covering food (Tesco Finest, Tesco Quality, Grill Master, Go Cook, Speciální výživa), non-food (F&F clothing, Fred & Flo baby products, Pet Specialist, Pro Formula cosmetics, bicycles), and ready meals. Additional services include Tesco Mobile telecommunications, gift cards, Hello Tesco content platform, ISIC student discounts, and petrol stations. The Tesco Online Club provides reduced delivery fees for subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Clubcard: Tesco's loyalty program that offers personalized deals, coupons, and points collection for purchases
• Tesco Finest
• F&F
• Fred & Flo
• Pet Specialist
• Go Cook
• Pro Formula
• Grill Master
• Speciální výživa
• Tesco quality
• Hello Tesco
• Tesco Mobile
• Tesco Online Club
• Scan&Shop

Products and services

• Tesco Online Nákupy Online grocery shopping platform enabling customers to order groceries for home delivery or click-and-collect from any Tesco store in the Czech Republic.
• Clubcard Loyalty Program Loyalty program allowing members to collect points on purchases, receive personalized offers and coupons, access Clubcard-exclusive prices, and convert points to vouchers, available through physical card and mobile app.
• Clubcard Mobile Application Mobile application providing the digital Clubcard, personalized coupons, Scan&Shop in-store scanning, and account management for Tesco shoppers in the Czech Republic.
• Tesco Mobile Mobile telecommunications service offered in partnership with network providers, supplying SIM cards and mobile tariff plans to Czech consumers.
• Klikni+Vyzvedni (Click & Collect) Service allowing customers to place grocery orders online and pick them up at selected Tesco stores in the Czech Republic.
• Tesco Online Club Subscription membership program offering reduced delivery fees and exclusive offers for online grocery shoppers, with introductory pricing of 1 CZK for the first month.
• Tesco Finest Premium own-brand product line featuring high-quality food and household products offered across Tesco stores and online in the Czech Republic.
• F&F Clothing Tesco's own fashion brand offering the latest clothing styles for men, women, and children at Tesco stores in the Czech Republic.
• Fred & Flo Own-brand baby and children's product line including care items for infants and young children, sold across Tesco stores in the Czech Republic.
• Pet Specialist Own-brand line offering premium pet food, treats, and accessories for dogs, cats, and other pets.
• Go Cook Own-brand cooking and kitchen products line marketed to food enthusiasts and home cooks.
• Pro Formula Own-brand cosmetics and personal care line offering quality beauty products at competitive prices.
• Grill Master Own-brand BBQ and grilling product line offering food and accessories for the barbecue season.
• Speciální výživa (Special Nutrition) Own-brand health-focused product line including Free From (allergen-free) and Bio Organic ranges for consumers with dietary restrictions.
• Tesco Quality Standard own-brand quality products offered for everyday consumption across food and household categories.
• Bicycles (Jízdní kola) Tesco's own-brand bicycle product line offering bikes for adults and children.
• Hotová jídla (Ready Meals) Fresh prepared meals and quick snacks sold in Tesco stores for customers seeking convenient ready-to-eat food.
• Dárkové karty (Tesco Gift Cards) Tesco gift cards available for purchase and redemption across Tesco physical stores and online channels.
• Tesco Petrol Stations Network of 17 petrol/gas stations across the Czech Republic offering Natural 95, Diesel, Ultra Diesel, Ultra Natural, and LPG fuel along with convenience retail.

Quantifiable outcome

• Over 6 million CZK donated annually to children's and youth projects across Czech Republic

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• dunnhumby Ireland LtdcoreTechnology or IntegrationData analytics partner processing purchase information for coupon and voucher allocation, and conducting analyses to improve customer shopping experience. Located at Floor 3, Building 2, Harbour Square Crofton Road, Dun Laoghaire, Co Dublin, Ireland.
• DoDo Czech s.r.o.coreTechnology or IntegrationDelivery partner ensuring online grocery delivery services. Registered at Pernerova 702/39, Karlín, 186 00 Prague, Czech Republic, IČO: 24128848.
• TESCO-GLOBAL Áruházak Zrt.coreTechnology or IntegrationHungarian entity providing IT systems support for online shopping, Clubcard operations, and customer service hotline. Located at H-2040 Budaörs, Kinizsi út 1-3., IČO: 10307078-2-44.
• TESCO-BST Üzleti és Technológiai Szolgáltatások Zrt.coreTechnology or IntegrationHungarian entity providing customer service hotline services. Located at 1138 Budapest, Váci út 187, Hungary, IČO: 01 10 140160.
• TESCO STORES SR, a.s.coreTechnology or IntegrationSlovak entity providing IT systems support and customer service for cross-border operations. Located at Cesta na Senec 2, 821 04, Bratislava, Slovakia, IČO: 31 321 828.
• Heureka Group a.s.minorGTM or Marketing PartnerCustomer review platform partner participating in 'Ověřeno zákazníky' (Verified by Customers) program for feedback collection.
• Seznam.cz, a.s.minorGTM or Marketing PartnerPartner for Zboží.cz program and conversion measurement for customer feedback and product visibility.
• Google LLCminorGTM or Marketing PartnerDigital marketing partner for targeted advertising. Email and/or phone number shared for audience matching and targeted marketing campaigns.
• Meta Platforms Ireland Ltd.minorGTM or Marketing PartnerSocial media marketing partner (Facebook, Instagram) for targeted advertising. Email and/or phone number shared for audience matching.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Rohlík.cz: Rohlík.cz is the leading pure-play online grocer in Czech Republic, offering rapid home delivery of groceries and household items, directly competing with Tesco Online Nákupy in the e-grocery channel.
• Košík.cz: Košík.cz is a major Czech online grocery retailer with broad assortment and scheduled delivery, competing with Tesco's online grocery platform for digital-first shoppers.
• Makro Cash & Carry (Metro AG): Makro operates cash-and-carry and increasingly serves smaller business and HoReCa customers in Czech Republic, with overlap in grocery assortment and bulk-pack purchasing behavior that competes for some of Tesco's larger-basket customers.

Direct peers

• Billa (REWE Group): Billa is one of the largest supermarket chains in the Czech Republic, operated by REWE Group, competing directly with Tesco in urban and suburban grocery locations with overlapping assortment and pricing strategies.
• Penny Market (REWE Group): Penny Market is the discount arm of REWE Group in Czech Republic, competing with Tesco on price-led grocery and household assortment in smaller-format stores. Strong overlap in value-conscious customer segment.
• Globus (hypermarket chain): Globus operates hypermarkets in the Czech Republic with comparable product breadth including groceries, household, clothing, and fuel stations. Closest format-level competitor to Tesco's hypermarket model.
• Albert (Ahold Delhaize Czech Republic): Albert operates supermarkets and hypermarkets across the Czech Republic under Ahold Delhaize, with comparable assortment, private-label program, and multi-channel offering including online grocery. Direct grocery retail competitor to Tesco CZ.
• Schwarz Group (Lidl & Kaufland Czech Republic): Lidl Stiftung and Kaufland are the dominant discount and hypermarket operators in the Czech Republic, competing head-to-head with Tesco on everyday low prices across grocery and household categories. Business model and customer overlap are nearly identical.

Regional players

• MOL Czech Republic (fuel and c-stores): MOL operates fuel stations with convenience retail across the Czech Republic, directly competing with Tesco's 17 petrol stations on fuel and forecourt c-store sales, with overlapping customer base of motorists.
• Shell Czech Republic (fuel and convenience): Shell operates a network of fuel stations with convenience stores in the Czech Republic, competing with Tesco's petrol station network on fuel volume and forecourt retail, including integration with loyalty programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tescocz
• Facebookfacebook.com/itesco.cz
• Instagraminstagram.com/tesco.cz
• TikToktiktok.com/@tesco_cesko
• Xx.com/tescocz_media

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tesco Stores