Schladming-Dachstein Tourismusmarketing

What Schladming-Dachstein Tourismusmarketing does

Schladming-Dachstein Tourismusmarketing GmbH is a private regional tourism marketing association (Tourismusverband/TVB) based in Schladming, Styria, Austria, responsible for promoting tourism, events, and accommodations across the 13-community Schladming-Dachstein region. The organization operates a comprehensive digital tourism platform centered on its official website (schladming-dachstein.at), which functions as a discovery, content, and booking portal, complemented by a dedicated mobile app, an accommodation booking portal covering guesthouses, hotels, farms, and chalets, and an online Event Ticketshop. Its core product, the Schladming-Dachstein Card, is a complimentary visitor card granting free admission to over 100 regional attractions and bonus services, while the ForYou Club provides a loyalty program for repeat visitors and the 4-Mountain Ski Area integrates Hauser Kaibling, Planai, Hochwurzen, and Reiteralm into a unified ski pass.

The business model is that of a destination marketing organization rather than a commercial operator: pricing for individual tourism services is set by partner providers (accommodations, cable cars, ski schools, activity operators) and is not publicly disclosed by the TVB itself. Revenue is structurally derived from member contributions from local tourism businesses, a share of regional tourism taxes, municipal subsidies, and event-driven commercial activity. The organization serves three primary visitor segments — vacation tourists seeking year-round alpine experiences (skiing, hiking, biking, climbing, wellness, culinary), families requiring age-appropriate activities, and visitors with disabilities supported through the 20-year partnership with the Freizeit-PSO association and ski schools including Ski Lenz and Hopl.

Strategically, the TVB anchors its brand on major event hosting — notably the FIS Alpine Ski World Cup Nightrace — alongside cultural associations such as Die Bergretter and culinary partnerships with chef Richard Rauch. Core strategic alliances include the Municipality of Schladming, Planai-Hochwurzen Cable Cars, and accessibility partner Freizeit-PSO, supported by a wider network of ski schools, alpine huts, and hospitality providers. The organization employs 11-50 staff and does not have a parent company or public-market listing, with ownership typically split between municipal and private tourism-sector participants.

Name

Schladming-Dachstein Tourismusmarketing

Legal name

Schladming-Dachstein Tourismusmarketing

Website

https://schladming-dachstein.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schladming-Dachstein Tourismusmarketing is a private regional tourism marketing association in Styria, Austria, promoting year-round alpine tourism across 13 communities via a digital platform, the multi-attraction Schladming-Dachstein Card, a 4-Mountain Ski Area pass, and event hosting including the FIS World Cup Nightrace.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591), Skiing Facilities (713920), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Regional tourism marketing
• Destination management services
• Accommodation booking platform
• Alpine ski area tickets
• Visitor loyalty card

Headquarters

HQ city

Schladming

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Schladming-Dachstein Tourismusmarketing is a regional tourism destination management and marketing organization that promotes, brands, and sells the Schladming-Dachstein holiday region in Austria. It operates an online booking portal for accommodations, an event ticket shop, the Schladming-Dachstein Card visitor benefit program, the 4-Mountain Ski Area ski pass network, the ForYou Club premium guest program, and an official regional app with webcams and weather information.

Product overview

Schladming-Dachstein Tourismusmarketing operates a comprehensive digital tourism platform consisting of multiple interconnected products: the official website (www.schladming-dachstein.at) serving as the primary discovery portal, the Schladming-Dachstein Card (complimentary guest card with 100+ attraction inclusions), the Schladming-Dachstein App (mobile planning tool), an Accommodation Booking Portal, the ForYou Club loyalty program, a 4-Mountain Ski Area combined ski pass, and an Event Ticketshop. The platform also markets individual ski areas (Hauser Kaibling, Planai, Hochwurzen, Reiteralm, Dachstein, Rittisberg, Galsterberg, Riesneralm, Planneralm, Stoderzinken, Fageralm), excursion mountains, experience centers, and culinary experiences including Alpine cuisine partnerships. The product portfolio functions as a unified regional tourism ecosystem enabling year-round visitor experiences across winter sports, hiking, biking, and cultural activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Schladming-Dachstein Card A regional visitor benefit card that bundles access to more than 100 included experiences and attractions across the Schladming-Dachstein region for leisure vacationers.
• ForYou Club A premium guest club for visitors that provides exclusive benefits, perks, and curated experiences across the Schladming-Dachstein region.
• 4-Mountain Ski Area A unified ski pass and ticket network covering the Hauser Kaibling, Planai, Hochwurzen, and Reiteralm ski mountains, marketed under a single 4-Mountain ticket for winter sports visitors.
• Accommodation Booking Portal Online booking portal for certified accommodation across seven Schladming-Dachstein sub-regions, offering categories such as Urlaub am Bauernhof, Private Rooms, quality-certified hotels, chalets, and accessibility-certified stays.
• Schladming-Dachstein App Official mobile app of the Schladming-Dachstein region, providing booking, weather, live webcams, and Schladming-Dachstein Card balance and information for visitors.
• Event Ticketshop Online ticket shop for events taking place in the Schladming-Dachstein region, allowing visitors to browse and purchase tickets to local events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Freizeit-PSO AssociationcoreStrategic or Co-development PartnerThe association, founded by Sabine Zach, has provided adaptive ski training and barrier-free outdoor activities for people with disabilities for 20 years. The partnership includes sit-skiing, standing ski training, accessible hiking weeks, water sports, and zip-lining activities, making the region accessible to visitors with disabilities.
• Municipality of SchladmingcoreStrategic or Co-development PartnerLocal government partnership supporting regional tourism development and accessibility initiatives.
• SchwaigerhofminorStrategic or Co-development PartnerLocal hospitality partner participating in the accessibility tourism program and inclusive mountain sports initiatives.
• Ski LenzminorStrategic or Co-development PartnerSki school partner involved in adaptive ski training programs for visitors with disabilities.
• Hopl Ski SchoolminorStrategic or Co-development PartnerSki school partner providing instructional services as part of the inclusive tourism offerings.
• Planai-Hochwurzen Cable CarscoreStrategic or Co-development PartnerMajor ski area operator partnering in accessibility programs, providing barrier-free mountain experiences for visitors with disabilities.

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SD_Tourismus
• Facebookfacebook.com/schladmingdachstein
• LinkedInlinkedin.com/company/schladming-dachstein

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schladming-Dachstein Tourismusmarketing