YEAH! YOGA
YEAH! YOGA is a New Orleans nonprofit delivering trauma-informed yoga and DBT-based mindfulness to youth ages 11-24 impacted by the carceral system through community and juvenile-justice partnerships, plus a free 200-hour Youth Yoga Teacher Training.
- Company typePrivate
- Founded2016
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What YEAH! YOGA does
YEAH! YOGA is a New Orleans-based nonprofit founded in 2016 (originally as Yoga 504 Youth, rebranded to its current form in 2019) that delivers evidence-based yoga and DBT-informed mindfulness programming to youth ages 11-24 who are impacted by the carceral system. Its core product is a 4-week Healing-Focused curriculum taught by trauma-informed staff, delivered through mobile programming at secured juvenile facilities (Rivarde Detention Center, Juvenile Justice Intervention Center, Orleans Justice Center, Jefferson Parish Diversion Program, Travis Hill School/Welcoming Project) and at community partner sites including Covenant House, Youth Empowerment Project, Cafe Reconcile, The Bridge Alternative Schools, Youth Run NOLA, GROWW, and Raintree Family Services. In 2024 the organization extended its offering with a free 200-hour Youth Yoga Teacher Training program (Yoga Alliance-certified) for youth ages 16-24 impacted by the carceral system, paired with an introductory Intro To Yoga Course that creates a credentialing and career-pathway vertical.
The business model is predominantly donation- and grant-funded: youth programming is free, adult classes (Studio Tour, workplace settings) are donation-based, and the Teacher Training is free for eligible youth. The organization has diversified into fee-bearing adult services through WorkWell (customized workplace wellness and professional development for organizations) and Pre/Postnatal Mindfulness classes, providing some earned-revenue offset to donations. Go-to-market is community-led and event-driven — partnerships with youth-serving organizations and secured facilities anchor reach, while the annual Studio Tour engages local yoga studios as community-class hosts and fundraising vehicles. The organization does not disclose revenue; the 2021 RWJF Sports Award and ongoing support from Laureus USA's Sport for Good Coalition indicate institutional funder backing, but financial scale remains undisclosed and operations are geographically confined to the Greater New Orleans area.
YEAH! YOGA firmographics
Firmographics- Name
- YEAH! YOGA
- Legal name
- YEAH! YOGA
- Website
- https://yeahyoga.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YEAH! YOGA is a New Orleans nonprofit delivering trauma-informed yoga and DBT-based mindfulness to youth ages 11-24 impacted by the carceral system through community and juvenile-justice partnerships, plus a free 200-hour Youth Yoga Teacher Training.
- Ownership category
- akta.pro rank
YEAH! YOGA industry classification
Industry- Product category
- Youth Wellness Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)
- akta.pro secondary industries
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
Keywords
Where YEAH! YOGA is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
YEAH! YOGA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: The organization accepts donations through its website (Bloomerang CRM platform) and encourages recurring donations from supporters. Community members can donate to support the mission of providing yoga and mindfulness services to system-impacted youth.
- Foundation and Funder Support: YEAH! YOGA receives support from foundations including RWJF (RWJF Sports Award recipient 2021), Laureus USA, and community supporters. These grants and awards support programmatic operations.
- Donation-Based Adult Classes: Community yoga classes for adults are offered on a donation basis through the Studio Tour and workplace wellness programs, with proceeds supporting youth programming.
- Workplace Wellness Services: Professional development and workplace wellness classes for organizations, teachers, caregivers, and professionals, delivered at workplaces, schools, and events. Revenue supports overall mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Youth Programming - Free |
| Other | Pay-as-you-go | Adult Community Classes - Donation Based |
| Freemium | Others | 200-hour Youth Yoga Teacher Training - Free for Eligible Youth |
| Other | Multi-year contract | Workplace Wellness - Custom Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
YEAH! YOGA product offering
Product offeringCore offering
YEAH! YOGA delivers free, evidence-based yoga and DBT-informed mindfulness classes to youth ages 11-24 impacted by the criminal legal system across Greater New Orleans, taught through a proprietary 4-week Healing-Focused curriculum. The organization complements youth programming with a free 200-hour Yoga Alliance-certified Youth Yoga Teacher Training (and prerequisite Intro To Yoga Course) that creates a career pathway for youth ages 16-24, and operates WorkWell workplace wellness and Pre/Postnatal Mindfulness offerings for adults.
Product overview
YEAH! YOGA is a sports-based youth development nonprofit offering evidence-based yoga and DBT-informed mindfulness programs primarily for youth impacted by the carceral system in the Greater New Orleans area. The core offerings include Youth Yoga & Mindfulness Classes with a 4-week Healing-Focused curriculum, complemented by the 200-hour Youth Yoga Teacher Training program (and its prerequisite Intro To Yoga Course) that provides a career pathway for youth ages 16-24. For adults, YEAH! YOGA operates WorkWell (workplace wellness and professional development) and Pre/Postnatal Mindfulness programs. Digital resources include a Video Library and Printable Resources for at-home practice.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Yoga & Mindfulness Classes Evidence-based yoga and DBT-informed mindfulness classes for youth ages 11-24 affected by the criminal legal system in the Greater New Orleans area. Free to participants and delivered through community partner organizations, schools, detention facilities, and diversion programs.
- 200-hour Youth Yoga Teacher Training Yoga Alliance-recognized 200-hour certification program designed for youth ages 16-24 impacted by the carceral system. Features a modular design, healing-focused trauma-informed curriculum, and is free for eligible youth, providing a career pathway in yoga instruction.
- Intro To Yoga Course Foundational course introducing youth to yoga basics including shapes, breathing exercises, mindfulness, and safe movement. Acts as the entry point and first module of the 200-hour Youth Yoga Teacher Training pathway.
- WorkWell Workplace wellness and professional development program providing customized yoga and mindfulness classes for organizations and workplaces. Tailored for teachers, caregivers, and professionals with sessions held at schools, offices, private groups, retreats, and conferences under custom multi-year pricing.
- Pre/Postnatal Mindfulness Adult mindfulness and yoga program for pregnant and postpartum individuals incorporating evidence-based practices shown to reduce anxiety, depression, and stress. Includes healing-focused yoga, breath techniques, and meditation adapted for pre/postnatal mental health and family wellness.
Quantifiable outcome
- 2021 RWJF Sports Award recipient recognizing organizations that remove barriers to health equity through sport
- +1 more outcomes
Companies that use YEAH! YOGA
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
YEAH! YOGA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
YEAH! YOGA partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Covenant House New OrleanscoreProgrammatic partner receiving youth yoga and mindfulness programming. Covenant House serves homeless youth and those in crisis, providing shelter and services.
- Youth Empowerment ProjectcoreProgrammatic partner receiving youth yoga and mindfulness programming for youth development.
- Cafe ReconcilecoreProgrammatic partner receiving youth yoga and mindfulness programming. Cafe Reconcile provides workforce development for at-risk youth.
- The Bridge Alternative SchoolscoreProgrammatic partner receiving youth yoga and mindfulness programming for alternative education students.
- Youth Run NOLAcoreProgrammatic partner receiving youth yoga and mindfulness programming for youth development.
- GROWW (Girls Reaching Out Works Wonders)coreProgrammatic partner - Girls Reaching Out Works Wonders provides programming for girls in the juvenile court system.
- Raintree Family ServicescoreProgrammatic partner receiving youth yoga and mindfulness programming for family services.
- Rivarde Detention CentercoreJuvenile detention facility where YEAH! YOGA delivers yoga and mindfulness programming to detained youth.
- Laureus USA / Laureus New Orleans Sport for Good CoalitioncoreLaureus USA provided support to develop the Theory of Change, update survey tools, and develop logo and brand. Laureus New Orleans Sport for Good Coalition provides ongoing programmatic support. YEAH! YOGA joined the Laureus Sport for Good Coalition early in its development.
- Laureus USAcoreProvided support for theory of change development, survey tool updates, logo and brand development, and ongoing programmatic support through Laureus New Orleans Sport for Good Coalition.
- Y.O.G.A. for YouthcoreLos Angeles-based organization. In 2018, Yoga 504 Youth became an affiliate of Y.O.G.A. for Youth and with their mentorship continued to focus on New Orleans youth impacted by the carceral system.
- Propeller Accelerator for Social InnovationminorYEAH! YOGA co-founders became Fellows in the Propeller Accelerator for Social Innovation program, supporting the organization's early development.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
YEAH! YOGA competitors and assessment
Company assessmentDirect peers
- Prison Yoga Project: National nonprofit providing trauma-informed yoga and mindfulness inside prisons and rehabilitation settings. Direct peer in trauma-informed yoga delivery to carceral populations.
- Liberation Prison Yoga: Nonprofit bringing yoga and mindfulness to incarcerated and at-risk populations, with an emphasis on trauma healing. Highly comparable mission and carceral-system delivery model.
- Mind Body Awareness Project: Provides mindfulness-based emotional intelligence curricula inside juvenile detention and re-entry settings. Closely aligned beneficiary population (system-impacted youth) and evidence-based approach.
- Street Yoga: Portland-based nonprofit offering yoga, mindfulness, and breathing practices to youth and families affected by homelessness, poverty, and trauma. Comparable youth-focused trauma-informed model.
- Holistic Life Foundation: Baltimore-based nonprofit teaching yoga, mindfulness, and meditation to underserved youth, including those in schools and after-school programs. Comparable youth/yoga/mindfulness delivery model.
- Yoga Behind Bars: Seattle-based nonprofit offering yoga and meditation programs inside prisons and detention facilities, with teacher training for formerly incarcerated instructors. Direct programmatic peer.
- Niroga Institute: Bay Area nonprofit providing transformative yoga and mindfulness to youth in schools, juvenile halls, and community settings. Comparable trauma-informed curriculum for at-risk youth.
- Y.O.G.A. for Youth: Los Angeles-based nonprofit that brings yoga and mindfulness to system-impacted and underserved youth. YEAH! YOGA was previously an affiliate of this organization, making it the closest historical and programmatic peer.
Broad incumbents
- Calm: Mass-market consumer mindfulness and meditation platform with workplace wellness and education offerings. Comparable in mindfulness modality but commercial, tech-enabled, and not youth/carceral-specialized.
- Center for Mind-Body Medicine: Larger organization training communities in mind-body medicine and trauma-healing techniques, including in post-conflict and underserved populations. Adjacent in evidence-based trauma-mindfulness work though broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
YEAH! YOGA social profiles
Digital presenceYEAH! YOGA compliance and trust
Trust signalCompliance1 record
YEAH! YOGA financial estimates
Financial estimateRevenue estimate
Valuation estimate
YEAH! YOGA leadership team
Management profileNumber of profiles
Profiles13 records
YEAH! YOGA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YEAH! YOGA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YEAH! YOGA
What does YEAH! YOGA do?
YEAH! YOGA delivers free, evidence-based yoga and DBT-informed mindfulness classes to youth ages 11-24 impacted by the criminal legal system across Greater New Orleans, taught through a proprietary 4-week Healing-Focused curriculum. The organization complements youth programming with a free 200-hour Yoga Alliance-certified Youth Yoga Teacher Training (and prerequisite Intro To Yoga Course) that creates a career pathway for youth ages 16-24, and operates WorkWell workplace wellness and Pre/Postnatal Mindfulness offerings for adults.
Is YEAH! YOGA a public or private company?
YEAH! YOGA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YEAH! YOGA founded?
YEAH! YOGA was founded in 2016. It employs 11 to 50 people.
Where is YEAH! YOGA based?
YEAH! YOGA is headquartered in New Orleans, United States, in the North America region.
How does YEAH! YOGA make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are foundation and Funder Support, donation-Based Adult Classes and workplace Wellness Services.
Who are YEAH! YOGA's main competitors?
Direct peers on record are Prison Yoga Project, Liberation Prison Yoga, Mind Body Awareness Project, Street Yoga, Holistic Life Foundation, Yoga Behind Bars, Niroga Institute and Y.O.G.A. for Youth. Broad incumbents are Calm and Center for Mind-Body Medicine.
Does YEAH! YOGA have an API?
No public API is recorded for YEAH! YOGA.
What industry is YEAH! YOGA in?
YEAH! YOGA's product category is Youth Wellness Services. Its primary akta.pro industry code is HSADACAE, Therapeutic/Adaptive Yoga & Clinical Pilates, with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group). Its NAICS code is 61162 and its SIC code is 8200.