Safai Coffee

Name

Safai Coffee

Legal name

Safai Coffee

Website

https://safaicoffee.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• Wholesale coffee supply
• Single origin coffee
• Cold brew coffee

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Coffee Solutions: B2B wholesale coffee supply to coffee shops, restaurants, offices, and hotels. Provides specialty coffee service solutions to hospitality businesses.
2. E-commerce Retail: Direct-to-consumer online sales through company website for individual coffee purchases.
3. Grocery Retail Distribution: Distribution through major grocery chains including Kroger and Whole Foods, and hotel placements across the US, Caribbean, and Bora Bora.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Safai Coffee is a specialty coffee roaster that sources arabica coffee directly from farmers in Central/South America, Africa, and Indonesia, then handcrafts roast profiles with multiple flavor notes. The company sells these roasted coffees through a B2B wholesale program for coffee shops, restaurants, offices, and hotels, plus B2C retail distribution in grocery chains (Kroger, Whole Foods) and through an e-commerce shop.

Product overview

Safai Coffee is a specialty coffee roaster offering a portfolio of direct trade, handcrafted coffee products across both wholesale and retail channels. The core offering consists of wholesale coffee programs for coffee shops, restaurants, offices, and hotels (including dedicated Hospitality, Office Coffee, and Food Service modules), alongside retail whole bean and ground coffee available in single origin and blended varieties. The company also produces cold brew coffee and operates the SAFAI Foundation, a charitable initiative supporting coffee-growing communities. Their handcrafted roasting profiles feature multiple underlying notes from floral and bright to bold and smooth, with over 14 specialty coffee single origins and blends offered. Products are sold at Kroger and Whole Foods grocery stores and served in hotels across the US, Caribbean, and Bora Bora.

Differentiator

Problem solved

Functional benefit

Brands

• SAFAI Foundation: A charitable foundation established to support coffee-growing communities affected by coffee rust fungus, providing farm replanting assistance, educational facilities improvements, medical supplies, and economic growth opportunities.

Products and services

• Safai Coffee Wholesale Program
• Hospitality Coffee Program
• Office Coffee Program
• Food Service Coffee Program
• Safai Coffee Retail Line
• Cold Brew Coffee

Quantifiable outcome

• 45 million cups served annually to customers
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Kicking Horse Coffee: Specialty coffee roaster known for organic, fair trade, and traceable sourcing sold primarily through grocery retail — directly comparable to Safai's grocery-channel specialty positioning, with a sharper sustainability certification story.

Direct peers

• Blue Bottle Coffee: Specialty coffee roaster founded on direct trade and freshness principles, with wholesale, DTC subscriptions, grocery retail, and a large cafe footprint — directly comparable on sourcing philosophy and channel mix.
• La Colombe Coffee Roasters: Specialty roaster with wholesale, DTC, grocery, and hospitality distribution plus a strong ready-to-drink/cold brew line — directly comparable on product portfolio and channel strategy, and notably ahead on RTD formats.
• Counter Culture Coffee: Specialty coffee roaster with a similar direct trade model, multi-channel wholesale and DTC distribution, and a long-standing sustainability program — making it the closest comparable in mission and operations to Safai Coffee.
• Stumptown Coffee Roasters: Specialty direct trade roaster selling wholesale to coffee shops and restaurants, DTC via subscription and grocery, and operating cafes — overlapping directly with Safai across wholesale, retail, and hospitality channels.
• Intelligentsia Coffee: Specialty roaster with strong direct trade farmer relationships, multi-channel wholesale and retail distribution, and deep barista training programs — directly comparable on sourcing model and B2B/wholesale emphasis.

Broad incumbents

• Keurig Dr Pepper (Green Mountain): Dominant single-serve and packaged coffee incumbent with national grocery and office coffee distribution that overlaps with Safai's grocery and office channels at a much larger scale.
• Peet's Coffee: Established large-scale specialty coffee roaster with deep grocery distribution, wholesale foodservice accounts, and DTC subscriptions — competes broadly with Safai in grocery and wholesale but at materially greater scale.

Regional players

• Café Britt: Specialty coffee roaster with deep Latin American origin ties, hospitality distribution across resorts, and DTC operations — closely comparable on origin-story marketing and hospitality-channel emphasis, though primarily serving Latin American markets.
• Single O Coffee: Specialty roaster with direct trade sourcing, wholesale, DTC, and cafe operations in Australia — comparable operating model to Safai but serving a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safaicoffee
• Facebookfacebook.com/drinksafaicoffee
• LinkedInlinkedin.com/company/safai-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safai Coffee