Marno

What Marno does

Marno (legal entity SIA "MARNO") is a Latvian meat processing and retail company founded in 2002 and headquartered at Krustpils iela 89a, Riga. It operates a meat packing and processing facility that produces fresh meat (pork, beef, lamb, turkey, and chicken) and an extensive processed-meat portfolio including small sausages, frankfurters, wieners, boiled, half-smoked and grill sausages, cold- and hot-smoked meats, sliced products, snacks, frozen semi-finished items, and cookery products such as liver pastes and kebabs. Its portfolio is organized under two sub-brands: De Lukss (premium) and ClassiC (value). The company sources fresh meat from local Latvian farms (zemnieku saimniecības), positioning local sourcing as a quality differentiator.

The company sells through three channels: five or more company-owned fresh-meat shops across Riga neighborhoods (Anninmuiža, Nicgale, Zolitude, Central Market, and Stirnu), several co-located inside RIMI supermarket premises; a dedicated e-commerce platform at e.marno.lv offering direct-to-consumer ordering with home delivery; and a B2B HoReCa division supplying hotels, restaurants, and catering operators with fresh and sliced meats packaged for professional kitchens. Marketing is conducted through the multi-language company website (Latvian, English, Russian) and a Facebook page for customer engagement.

The business model is product sales (hardware_sales stream) of fresh and processed meat, with no disclosed pricing model or publicly available price points. Revenue is split across retail consumers (SMB/individual) and enterprise HoReCa buyers. Marno operates as a privately held Latvian limited company with a headcount in the 11–50 range and no disclosed subsidiaries, funding rounds, parent company, awards, certifications, or patents. The company has expanded from processing into branded retail since opening its first shop on 11 September 2014 at Anninmuiža Boulevard 40A.

Name

Marno

Legal name

SIA "MARNO"

Website

https://marno.lv

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Marno (SIA "MARNO") is a Latvian meat processing company that produces fresh and processed meat products under De Lukss and ClassiC brands, distributing through company-owned retail shops across Riga, an e-commerce platform, and a HoReCa B2B division.

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD)

akta.pro secondary industry

Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Meat processing
• Sausage production
• Fresh meat retail
• HoReCa supply
• Smoked meat products

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh and Processed Meat Products: Marno generates revenue through the sale of fresh meat (pork, beef, lamb, turkey, chicken) and processed meat products (sausages, smoked meats, cold cuts, deli products) through company-owned retail stores, e-commerce, and B2B HoReCa supply.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Marno (SIA "MARNO") is a Latvian meat processing and production company that manufactures and sells fresh meat (pork, beef, lamb, turkey, chicken) and a wide range of processed meat products including frankfurters, small sausages, wieners, boiled sausages, half-smoked sausages, grill sausages, cold- and hot-smoked meats, sliced meats, snacks, and cookery items. Products are sold under two sub-brands (De Lukss premium and ClassiC value) through company-owned retail meat shops in Riga, an e-commerce platform (e.marno.lv), and a dedicated HoReCa (hotel, restaurant, catering) division supplying professional food-service customers.

Product overview

Marno is a Latvian meat processing company (SIA 'MARNO') operating as a meat packing and processing facility. The product portfolio is organized under two main sub-brands: De Lukss (premium) and ClassiC (value), encompassing frozen semi-finished products, various sausage types (small sausages, wieners, boiled sausages, half-smoked and hot-smoked sausages, grill sausages), sliced meat products, snacks, and cookery items. Products are categorized into Frozen Products, Small Sausages, Wieners, Boiled Sausages, Cold Smoking, Half-Smoked Sausages, Hot Smoking, Grill Sausages, Sliced Meat, Snacks, Cookery, and HoReCa segments for the food service industry. The company also operates an e-commerce platform for direct consumer sales.

Differentiator

Problem solved

Functional benefit

Brands

• De Lukss: Premium sub-brand featuring various meat products including sausages, smoked meats, and specialty products
• ClassiC
• De Lukss Marno

Products and services

• De Lukss Premium sub-brand featuring high-quality smoked sausages, cured meats, frankfurters, salamis, and specialty meat products (including a premium sausage with cognac), aimed at retail consumers seeking higher-end processed meats.
• ClassiC Value-oriented sub-brand offering traditional meat products including boiled sausages, smoked meats, grill sausages, and sliced meat products for everyday household consumption.
• HoReCa Product Line Dedicated B2B product line of fresh meat and sliced meat products specifically packaged and supplied to hotel, restaurant, and catering establishments for professional kitchen use.
• Marno E-Shop (E-Veikals) Online ordering platform (e.marno.lv) enabling direct consumer purchases of Marno's fresh and processed meat products with home delivery across Riga.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HKScan: HKScan is a leading Nordic and Baltic meat processor (producer of HK, Kariniemen, and Rakvere brands) with significant operations in the Baltics. Directly comparable to Marno as a multi-brand meat manufacturer serving both retail and food service across the Baltic region.
• Atria: Atria is a Finnish-based meat and food company with operations across the Nordics and Baltics (Estonia, Latvia). Directly comparable to Marno as a regional meat processor serving retail and HoReCa channels in neighboring Baltic markets.
• Maisto Bankas: Maisto Bankas is a Lithuanian producer of meat products and processed foods serving retail and food-service customers. Comparable to Marno as a regional Baltic meat processor with a similar product mix and channel structure.
• Premia Foods: Premia Foods is an Estonian-headquartered food producer with meat, ice cream, and frozen goods operations across the Baltics. Directly comparable to Marno as a Baltic-region processed meat and frozen food manufacturer.

Broad incumbents

• Tyson Foods: Tyson Foods is a U.S.-based, globally scaled protein producer across beef, pork, chicken, and prepared foods. Comparable to Marno as a broad incumbent offering overlapping processed meat categories, illustrating the upper bound of scale and category breadth Marno competes against globally.
• Danish Crown: Danish Crown is Europe's largest pork processor and a major exporter of meat products. Comparable to Marno as a broad incumbent operating across the full meat value chain, with much greater scale and geographic reach that pressures smaller regional players like Marno on price and shelf access.
• Tönnies: Tönnies is one of Germany's largest meat processors, specializing in pork and sausage production across Europe. Comparable to Marno as a broad incumbent in processed and fresh meat with far greater scale, distribution reach, and brand presence across European retail.
• JBS: JBS is one of the world's largest meat processors with operations across beef, pork, poultry, and prepared foods. Comparable to Marno as a broad incumbent whose scale, vertical integration, and export capabilities set the competitive ceiling for smaller regional processors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/marnoriga
• LinkedInlinkedin.com/company/sia-marno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marno