Witti Finances

Name

Witti Finances

Legal name

WITTI FINANCES Côte d'Ivoire

Website

https://wittifinances.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Microfinance

NAICS

Savings Institutions and Other Depository Credit Intermediation (522180), Activities Related to Credit Intermediation (5223)

SIC

Miscellaneous Business Credit Institution (6159), Personal Credit Institutions (6141)

akta.pro primary industry

Lending & Credit Disbursements (FSAMAKAH)

akta.pro secondary industries

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)

Keywords

• Microfinance services
• SME lending
• Savings accounts
• Payment processing
• Mobile banking

Headquarters

HQ city

Abidjan

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income on Credit Products: Core revenue from interest charged on the wide range of credit products offered to both individuals (consumer credit, mortgage, emergency loans, etc.) and SMEs (treasury credits, medium/long-term loans, advance facilities, etc.). Interest rates are described as competitive and vary by product.
2. Account and Maintenance Fees: Fees charged for account opening, monthly account maintenance, and various banking services. Examples: current account maintenance 2,500 FCFA/month, account opening fees of 10,000 FCFA for individuals and 250,000 FCFA for enterprises.
3. Card and Payment Services: Revenue from card issuance (11,000 FCFA), reload fees (1,000 FCFA fixed or 2% for public cards), ATM withdrawal fees, and TPE transaction commissions.
4. Insurance Distribution: Commission revenue from distributing insurance products (Witti Protect, Wi Santé, auto insurance, Parrainage de compte) to its client base.
5. Money Transfer Services: Fees generated from money transfer and mobile money services enabling domestic and cross-border transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Witti Finances operates as a licensed microfinance institution (agrément SFD) offering savings accounts, consumer and business credit, payment cards, money transfer services, insurance brokerage, and point-of-sale payment acceptance to individuals, the diaspora, and small and medium enterprises across Côte d'Ivoire, Burkina Faso, and Senegal. Customers access these services through physical branches, dedicated account managers, the My Witti mobile application, and a Visa GIM-branded prepaid card.

Product overview

Witti Finances is a microfinance institution (agrément SFD) operating in Côte d'Ivoire and Burkina Faso, providing financial services to SMEs, entrepreneurs, and individuals. The company offers a comprehensive suite of products organized into three main segments: (1) For Individuals/Particuliers - deposit accounts (CELB, DIASPORA, CEFU emergency fund, CEP project savings, CEPT SME transition, CEFE future entrepreneur), consumer and emergency loans (health, education, real estate), credit linked to savings products, and insurance services; (2) For SMEs - current and savings business accounts, various credit products (treasury, medium/long-term, investment, equipment, BFR), advance financing (on invoices, purchase orders, effects, checks, documents), spot credits for taxes/customs, bundled SIMPLE/DUO/TRIO credit offerings, and guarantee services (bid bonds, performance bonds, advance payment guarantees); (3) Digital Services - My Witti mobile banking app, WittiCard prepaid cards (GIM Visa co-branded with UBA-CI), TPE point-of-sale terminals, money transfers via Orange Money/MTN Money/Moov Money/Wave, and financial simulators. The company differentiates through competitive savings rates, rapid credit disbursement (48-72 hours for emergency loans), and products tailored to informal sector entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• My Witti: Mobile banking application for account management via phone or tablet, enabling access to accounts, card management, secure transfers, and real-time notifications.
• WittiCard
• Witti Mon Appui
• Witti Connect
• Witti Protect
• Wi Santé
• TPE Witti Finances
• Witti Trainee Program

Products and services

• Compte Courant pour Particuliers

Quantifiable outcome

• Credit disbursed within 72 hours for health emergencies
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• UBA-CI (United Bank for Africa Côte d'Ivoire)coreTechnology or IntegrationUBA-CI is a key technology and card network partner for the WITTICARD product, which is a GIM Visa Co-brandée prepaid card. The partnership enables ATM withdrawals on the UBA network (free locally), access to the GIM UEMOA network, and international card acceptance via Visa. The WITTICARD comes in two variants: a blue card for Witti clients and a grey card for the general public.
• GIM (Groupement Interbancaire Monétique)coreTechnology or IntegrationGIM provides the interbank electronic payment network infrastructure enabling WITTICARD transactions across the UEMOA region. The WITTICARD is a GIM Visa co-brandée card, allowing card acceptance at ATMs and TPE terminals across the GIM network throughout West Africa.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Coris Bank International: West African banking group with strong presence in Burkina Faso (Burkina Faso is one of Witti's three markets). Comparable SME and individual banking offerings, anchored in a different home geography but overlapping on cross-border West African financial services.

Emerging players

• Wave: Mobile money operator rapidly expanding across West Africa (Senegal, Côte d'Ivoire) offering low-cost transfers, deposits, and increasingly small-ticket credit. Competes with Witti on the payment and small-deposit layer that underpins its customer relationships.
• Orange Bank Africa: Mobile-first banking service from the Orange group in West Africa offering savings, credit, and payments. An emerging digital competitor with lower cost structure that intersects with Witti's individual and informal-segment customer base.

Broad incumbents

• NSIA Banque: Large West African banking group with full banking license operating across Côte d'Ivoire and the region. Overlaps with Witti on SME credit and deposits but as a much broader incumbent with larger ticket sizes and more corporate banking focus.
• Ecobank: Pan-African commercial bank with presence across WAEMU including Côte d'Ivoire. Competes with Witti for SME banking and deposit customers but operates at substantially larger scale and broader product scope as a full-license bank.
• Société Générale Côte d'Ivoire: Major commercial bank in Côte d'Ivoire offering SME and individual banking products. Direct overlap with Witti on consumer credit, savings, and SME services, but as a much larger, full-license incumbent serving more formal-sector customers.

Direct peers

• Advans: Pan-African microfinance/SFD group operating across West and Central Africa with SME and individual lending, savings, and digital banking. Closest direct peer to Witti in terms of business model, target customers (SME/informal), and multi-country West African footprint.
• Cofina (Compagnie Financière Africaine): West African financial group specializing in SME financing, micro-credit, savings, and digital financial services across WAEMU countries. Direct competitor in the same regional microfinance/SME lending segment with similar cross-border ambitions.
• Baobab (formerly MicroCred): Pan-African microfinance institution providing credit, savings, and digital financial services to underserved SMEs and individuals across multiple African markets. Highly comparable product mix, regulatory positioning, and customer focus to Witti.
• ACEP (Africa Confederation of Co-operative Savings & Credit Associations / ACEP Senegal): West African microfinance network and operator providing credit, savings, and digital services to underserved individuals and micro-entrepreneurs. Comparable target customer, regulatory category (SFD-type), and product set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wittifinancesci
• YouTubeyoutube.com/channel/UCBBYFh0uyZXTYViNmTspNsw
• Facebookfacebook.com/WittiFinancesci
• LinkedInlinkedin.com/company/wittifinancesci

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Witti Finances