PsychTech
PsychTech is a founder-led boutique behavioral assessment company that sells DISC-based psychometric reports and coaching/training services to individual buyers, HR teams, and Fortune 100 enterprise clients via a webstore and direct consulting engagements.
- Company typePrivate
- Founded2001
- HeadquartersWarren, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PsychTech does
PsychTech, Inc. is a privately held behavioral assessment and learning solutions company headquartered in Warren, Rhode Island. Founded circa 2005 and operated by founder/president Pamela Cole, the company provides coaching, training, and psychometric testing products built on the DISC behavioral model and Positive Psychology frameworks, with a methodology positioned as 'Building on Strengths.' Its product portfolio includes proprietary instruments co-developed with Inscape Publishing over 15 years — DiSC Indra, DiSC Management Strategies, Role Behavior Analysis (RBA), and DiSC PPSS — alongside the Everything DiSC Workplace Assessment and a suite of supplemental reports covering management, sales, recruiting, and interpersonal relationship applications.
The company's core technology is its assessment IP rather than software infrastructure: a library of DISC-based behavioral instruments delivered as static reports (priced $24-$96 per unit) through a direct-to-consumer webstore, with supplementary content delivered as narrated tutorials and articles. There is no mobile app, no public API, and no documented software platform beyond the e-commerce storefront and email newsletter infrastructure (Constant Contact).
PsychTech operates a dual revenue model combining one-time assessment report sales via webstore with bespoke consulting and training services sold through direct contact. The customer base spans individual buyers purchasing self-directed assessments, HR and talent development teams, and named Fortune 100 enterprise clients served through custom learning solutions. GTM is hybrid: sales-led for enterprise consulting engagements and product-led for webstore transactions, with blended learning delivery across self-directed, classroom, and virtual formats. The business is bootstrapped with no external funding, operates with 1-10 employees, and is structurally dependent on its founder as both the principal practitioner and the author of its proprietary assessments.
PsychTech firmographics
Firmographics- Name
- PsychTech
- Legal name
- PsychTech, Inc.
- Website
- https://www.psychtech.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PsychTech is a founder-led boutique behavioral assessment company that sells DISC-based psychometric reports and coaching/training services to individual buyers, HR teams, and Fortune 100 enterprise clients via a webstore and direct consulting engagements.
- Ownership category
- akta.pro rank
PsychTech industry classification
Industry- Product category
- Behavioral Assessment & Learning Solutions
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms (EDAFADAD)
Keywords
Where PsychTech is headquartered
LocationHeadquarters
- HQ city
- Warren
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PsychTech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Assessment Product Sales: One-time purchase of behavioral assessment reports and supplemental modules. Individual products sold at fixed price points ($24-$96 per report). Products include DISC PPSS Complete Report, supplemental reports, and Everything DiSC Workplace Assessment.
- Consulting and Training Services: Coaching, training, and consulting solutions focused on building engagement and wellbeing in workplace and personal life. Custom learning solution design services available by contacting [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DISC PPSS Complete Report - General Characteristics assessment |
| Unit Pricing | Pay-as-you-go | Supplemental Reports - Individual modules |
| Unit Pricing | Pay-as-you-go | Everything DiSC Workplace Assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
PsychTech product offering
Product offeringCore offering
PsychTech sells DISC-based behavioral assessment reports and proprietary psychometric instruments (DISC PPSS Complete Report, Everything DiSC Workplace Assessment, DiSC Indra, DiSC Management Strategies, Role Behavior Analysis) through its webstore, and complements these with coaching, training, and consulting solutions focused on workplace engagement, management development, team building, and conflict resolution grounded in Positive Psychology.
Product overview
PsychTech offers assessment-based learning solutions built around psychological assessments, primarily the DISC behavioral model. The product portfolio includes core assessment reports (DISC PPSS Complete Report, Everything DiSC Workplace Assessment) and multiple supplemental add-on reports covering specific application areas including management, sales, and relationship management. Proprietary products include DiSC Indra (individual, dyad, and group reports), DiSC Management Strategies, and Role Behavior Analysis. Products are available for self-directed learning as well as classroom and virtual learning environments. The company also provides tutorials and articles as educational resources supporting the assessment-based discovery and dialogue learning methodology.
Differentiator
Problem solved
Functional benefit
Products and services
- DISC PPSS Complete Report
Quantifiable outcome
- Building engagement and wellbeing through Managing Your Strengths, Managing the Strengths of Others, and Managing Behavioral Expectations
Companies that use PsychTech
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
PsychTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PsychTech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Inscape Publishing, Inc.coreLong-term collaboration spanning 15 years for research and development of behavioral assessments. Pamela Cole has co-developed DiSC Indra, DiSC Management Strategies, the Role Behavior Analysis, and DiSC PPSS with Inscape Publishing. Inscape Publishing holds copyright for all DiSC publications and materials, with PsychTech maintaining intellectual property rights to their proprietary assessments.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
PsychTech competitors and assessment
Company assessmentDirect peers
- Wiley (Everything DiSC): Publisher of the Everything DiSC suite through Wiley Workplace Learning. PsychTech sells Everything DiSC Workplace Assessment via its webstore while also offering proprietary DiSC variants, making Wiley the upstream publisher and most direct comparable in the DISC ecosystem.
- CPP, Inc. (The Myers-Briggs Company): Publishes the MBTI assessment, the dominant personality/behavioral instrument used in workplace development. Competes with PsychTech in the same talent development and team effectiveness use cases for corporate L&D buyers.
- Hogan Assessments: Provider of personality assessments focused on leadership effectiveness, hiring, and workplace performance. Directly comparable to PsychTech's management development and performance coaching use cases.
- Predictive Index: Behavioral assessment and talent optimization platform serving hiring, team design, and management development use cases. Closely overlaps PsychTech's talent development, recruiting, and team-building segments.
- Gallup (CliftonStrengths): Strengths-based assessment platform (CliftonStrengths) focused on employee engagement and management development. Closely aligned with PsychTech's 'Building on Strengths' positioning and engagement/wellbeing value proposition.
- Birkman International: Provider of personality and occupational assessment tools used for leadership development, team effectiveness, and career guidance. Overlaps PsychTech's behavioral assessment and coaching offerings for enterprise and individual buyers.
- PDI (Personality Dimensions International): Smaller assessment publisher offering DISC-adjacent personality frameworks and training materials. Comparable to PsychTech as a similarly sized DISC-based assessment publisher serving the L&D and coaching market.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with proprietary assessments (KF4D, Voices) and talent development services. Competes with PsychTech in enterprise L&D and leadership development but at vastly greater scale and broader portfolio.
- DDI (Development Dimensions International): Leadership and talent assessment provider serving large enterprises with management development programs. Comparable to PsychTech's supervisory/management development and team effectiveness use cases at enterprise scale.
- SHL (Aon Assessment Solutions): Provider of psychometric assessments for hiring, selection, and development at global enterprise scale. Overlaps PsychTech's recruiting/hiring and management development applications within broader talent acquisition portfolios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
PsychTech social profiles
Digital presencePsychTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
PsychTech leadership team
Management profileNumber of profiles
Profiles1 record
PsychTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PsychTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PsychTech
What does PsychTech do?
PsychTech sells DISC-based behavioral assessment reports and proprietary psychometric instruments (DISC PPSS Complete Report, Everything DiSC Workplace Assessment, DiSC Indra, DiSC Management Strategies, Role Behavior Analysis) through its webstore, and complements these with coaching, training, and consulting solutions focused on workplace engagement, management development, team building, and conflict resolution grounded in Positive Psychology.
Is PsychTech a public or private company?
PsychTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PsychTech founded?
PsychTech was founded in 2001. It employs 1 to 10 people.
Where is PsychTech based?
PsychTech is headquartered in Warren, United States, in the North America region.
How does PsychTech make money?
Two revenue lines are on record. Assessment Product Sales are the primary driver. The others are consulting and Training Services.
Who are PsychTech's main competitors?
Direct peers on record are Wiley (Everything DiSC), CPP, Inc. (The Myers-Briggs Company), Hogan Assessments, Predictive Index, Gallup (CliftonStrengths), Birkman International and PDI (Personality Dimensions International). Broad incumbents are Korn Ferry, DDI (Development Dimensions International) and SHL (Aon Assessment Solutions).
Does PsychTech have an API?
No public API is recorded for PsychTech.
What industry is PsychTech in?
PsychTech's product category is Behavioral Assessment & Learning Solutions. Its primary akta.pro industry code is EDAFADAD, Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms. Its NAICS code is 54161 and its SIC code is 8742.