Original Equipment Suppliers Association

What Original Equipment Suppliers Association does

The Original Equipment Suppliers Association, operating as MEMA (Motor & Equipment Manufacturers Association), is a U.S.-based trade association founded in 1998 that serves the automotive vehicle supplier industry. It operates two principal membership tracks — Original Equipment Suppliers, covering light and commercial vehicle component manufacturers focused on future vehicle technology, and Aftermarket Suppliers, covering light vehicle, commercial vehicle, and remanufacturing parts providers. Members gain access to government affairs advocacy (tariffs, USMCA, Right to Repair), industry research and forecasts, recurring events and webinars, dedicated councils and networking forums (including a Sustainability Council, Government Affairs Committee, Business Technology Council, and Council of Remanufacturing Excellence), and sustainability/ESG programming with EPR resources. The organization is headquartered at 1425 K Street NW in Washington, DC, with event activity anchored in Southfield, Michigan, and serves a North American membership base.

The business model is a recurring membership subscription funded primarily through member dues, supplemented by event registrations, sponsorships, and premium research access. Pricing is not publicly disclosed and prospects must contact MEMA directly for membership terms. The go-to-market is community-led: prospective members are acquired through the association's website, industry events, council participation, and direct outreach, then retained through layered engagement across advocacy, networking, research, and sustainability services. The underlying technology is a standard association stack — a Salesforce-based member community (mema.my.site.com), a Drupal/Acquia-style CMS website, email/newsletter distribution, and virtual event tooling — rather than a proprietary technology platform. Recent strategic emphasis has been on sustainability programming, international trade policy advocacy, and partnerships with adjacent associations such as the Auto Care Association.

Name

Original Equipment Suppliers Association

Legal name

Original Equipment Suppliers Association

Website

https://oesa.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Original Equipment Suppliers Association (MEMA) is a U.S. trade association founded in 1998 that provides advocacy, research, networking councils, and sustainability programming to automotive vehicle supplier companies across Original Equipment and Aftermarket segments, funded through recurring membership dues.

Ownership category

akta.pro rank

Product category

Automotive Industry Trade Association Services

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

akta.pro secondary industries

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive trade association
• Vehicle supplier advocacy
• Aftermarket parts networking
• Original equipment manufacturing
• Automotive policy lobbying

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: MEMA generates revenue through membership fees from vehicle supplier companies across Original Equipment and Aftermarket segments. Members pay to join and gain access to advocacy services, research and insights, networking councils, events, and sustainability resources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Original Equipment Suppliers Association (operating as MEMA) operates a membership-based trade association serving automotive parts manufacturers across original equipment (light and commercial vehicles) and aftermarket (light vehicle, commercial vehicle, and remanufacturing) segments. It sells membership access to advocacy, government affairs, industry research, networking councils, events, and sustainability programs, acting as a unified voice for the vehicle supplier industry in North America.

Product overview

MEMA (Motor & Equipment Manufacturers Association) is a trade association offering a portfolio of membership programs and services to the vehicle supplier industry. The organization operates two primary membership tracks—Original Equipment Suppliers (serving light and commercial vehicle manufacturers creating future vehicle technology) and Aftermarket Suppliers (serving light vehicle, commercial vehicle, and remanufacturing sectors). These memberships provide access to councils and forums, events, research and insights, sustainability programs, and advocacy services. The association serves as a unified voice influencing government policy and supporting trade competitiveness for the vehicle supplier industry through a network of councils including the Sustainability Council, Government Affairs Committee, and Council of Remanufacturing Excellence (CoRE).

Differentiator

Problem solved

Functional benefit

Products and services

• Original Equipment Suppliers Membership Membership program for light and commercial vehicle original equipment parts suppliers, providing access to OE councils, OE events, OE-specific research, and advocacy services for companies creating the vehicle of the future.
• Aftermarket Suppliers Membership Membership program for light vehicle, commercial vehicle, and remanufacturing aftermarket parts suppliers focused on sustaining vehicle life, including access to aftermarket councils, channel forecasting, and right-to-repair advocacy.
• Advocacy Services Government affairs and policy advocacy services that influence legislation, tariffs, USMCA negotiations, and regulations affecting the vehicle supplier industry, delivered through a dedicated DC advocacy team and the Statelink Portal.
• Events Industry events including flagship, Original Equipment, Aftermarket, Advocacy, and Sustainability events such as the annual Sustainability Collective conference and the Mobility Technology Council Webinar series.
• Councils & Networking Groups Professional networking groups including Original Equipment Councils & Forums, Aftermarket Councils & Forums, Sustainability Council, Government Affairs Committee, and Council of Remanufacturing Excellence (CoRE).
• Research & Insights Industry research covering Original Equipment, Aftermarket, Advocacy, Sustainability, and DEI topics, including market forecasts such as the 5.2% growth projection for the U.S. Light Vehicle Automotive Aftermarket in 2026.
• Sustainability Programs Center for Sustainability providing event scheduling, strategic partnerships, policy resources, reporting resources, and Extended Producer Responsibility (EPR) resources for vehicle suppliers.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Auto Care AssociationcoreStrategic or Co-development Partner · 4 June 2026MEMA Aftermarket Suppliers and Auto Care Association announced a joint channel forecast webinar for 2026, representing a strategic partnership between the two leading automotive aftermarket industry associations to provide market forecasting and industry intelligence.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Commercial Vehicle Solutions Network (CVSN): Trade association for the commercial vehicle aftermarket distribution and service industry. Comparable to MEMA's commercial vehicle aftermarket membership, sharing interests in heavy-duty parts distribution, right-to-repair, and regulatory advocacy.
• Auto Care Association: The leading U.S. automotive aftermarket trade association, directly comparable to MEMA's Aftermarket Suppliers division. The two organizations recently announced a joint channel forecast webinar in June 2026, evidencing overlapping membership and complementary (sometimes competing) mandates.
• Alliance for Automotive Innovation: U.S. trade association representing major automakers and advanced technology companies. Highly comparable to MEMA because it operates in the same vehicle supplier ecosystem, conducts parallel Washington DC policy advocacy (USMCA, EV, tariffs), and shares many of the same OEM customers as MEMA members.
• American Automotive Policy Council (AAPC): U.S. trade association representing the Detroit-based automakers on federal policy matters. Highly comparable to MEMA in advocacy focus (trade, tariffs, USMCA) and in serving the U.S.-headquartered vehicle manufacturing supply chain, often co-signing letters with MEMA on supplier issues.
• Specialty Equipment Market Association (SEMA): Trade association for the specialty automotive aftermarket, including performance parts, accessories, and customization. Comparable to MEMA as an aftermarket-focused association serving vehicle parts manufacturers, with overlapping advocacy on right-to-repair and emissions standards.
• Truck & Engine Manufacturers Association (EMA): U.S. trade association representing heavy-duty truck and engine OEMs. Comparable to MEMA's commercial vehicle focus area, with shared interests in emissions regulation, fuel economy standards, and engine/powertrain technology policy.

Broad incumbents

• American Trucking Associations (ATA): Large, established U.S. trade association for the trucking industry, with a broader focus on fleet operators and carriers rather than parts manufacturers. Comparable to MEMA as a sibling association in the commercial vehicle ecosystem that also advocates in Washington DC.
• National Automobile Dealers Association (NADA): Major U.S. trade association representing franchised new-car dealers. Comparable to MEMA as a downstream industry association that advocates for vehicle ecosystem participants and shares interests in right-to-repair, EV transition, and franchise regulation.

Emerging players

• Automotive Recyclers Association (ARA): International trade association representing the automotive recycling industry, with interests in remanufacturing, salvage, and circular economy. Comparable to MEMA's Council of Remanufacturing Excellence (CoRE) and aftermarket segments.
• NASTF (National Automotive Service Task Force): Non-profit organization focused on automotive service information, diagnostic tools, and right-to-repair issues. Comparable to MEMA as a collaborator on right-to-repair advocacy and as a smaller, more narrowly focused player in the vehicle service ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OESAconnect
• LinkedInlinkedin.com/company/original-equipment-suppliers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Equipment Suppliers Association