Savings Safari

What Savings Safari does

Savings Safari, Inc. is a privately held, family-owned direct mail advertising company founded in 1997 and headquartered in Cocoa, Florida. The company's core product is a full-color, high-gloss coupon magazine delivered every two weeks (26 times per year) via USPS to over 206,000 households across 8 zones and 27 zip codes in Brevard County. Revenue is generated primarily by selling advertising space in the magazine, supplemented by a portfolio of premium targeted products including Cover Wrap VIP Cards, Solo Local Zip Code DAL Cards, Stick-Out Insert Flyers, and solo postcards. Unit pricing ranges from sub-penny entry rates for basic magazine ads to 22 cents per piece for VIP cards, with all placements bundled with free digital listings on SavingsSafari.com, SafariCoupons.com, and the Safari Coupons mobile app.

The company operates a vertically integrated platform spanning magazine publishing, printing, design, and mail-house services, with related sister brands Direct Graphix, SM Direct, and Safari Mail House operating under the same corporate umbrella in Cocoa. Distribution combines physical USPS direct mail with digital extensions (website, mobile app, social media, email marketing), and targeting is refined through zone-level geographic filters and an income-based demographic filter (households with median income of $40,000+). The go-to-market is field sales-led, with a team of sales representatives selling to local SMBs, national franchises, and regional chains. Named long-tenured clients include Domino's Pizza (20+ years, 16 locations), Rusty's Seafood, Florida Breeze Air & Heat (10 years), Eastern Kitchen & Bath, Jiffy Lube Melbourne, and MHM Medical Group.

The business serves a primarily SMB customer base in a single county, with no disclosed funding, acquisitions, or geographic expansion outside Brevard County. The company is privately held, with no institutional investors or public shareholders identified, and operates with a team of over 30 members.

Name

Savings Safari

Legal name

Savings Safari Inc.

Website

https://savingssafari.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Savings Safari is a family-owned direct mail advertising company founded in 1997 in Brevard County, Florida, publishing a bi-weekly full-color coupon magazine mailed to over 206,000 households and serving local SMBs and franchise advertisers with integrated print and digital ad products.

Ownership category

akta.pro rank

Product category

Direct Mail Advertising Services

NAICS

Direct Mail Advertising (54186), Advertising Material Distribution Services (541870), Directory and Mailing List Publishers (51314)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)

akta.pro primary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

akta.pro secondary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Direct mail advertising
• Local coupon magazine
• Hyperlocal print advertising
• USPS direct marketing
• Targeted zip code advertising

Headquarters

HQ city

Cocoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Magazine Advertising Space: Savings Safari generates revenue primarily by selling advertising space in its full-color, high-gloss coupon magazine. Businesses pay for ad placements which are professionally designed, printed, and mailed directly to targeted households in Brevard County. The publication is delivered 26 times per year (every two weeks) to over 206,000 households.
2. Targeted Ad Products (VIP Cards, DAL Cards, Insert Flyers): Additional revenue streams from premium advertising products including Cover Wrap VIP Cards (cards that wrap around the magazine cover), Solo Local Zip Code DAL Cards (stand-alone postcards), and Stick-Out Insert Flyers. These products offer enhanced visibility and targeting options at various price points.
3. Digital Advertising Extensions: Free digital advertising extensions included with print ads, featuring listings on SavingsSafari.com and SafariCoupons.com mobile app. The company also promotes advertisers through social media platforms and email marketing to drive traffic to the website and generate sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Savings Safari publishes a full-color, high-gloss direct mail coupon magazine delivered to 206,000+ Brevard County households every two weeks via USPS. The company sells advertising space in the magazine along with targeted direct mail products (Cover Wrap VIP Cards, Solo Local Zip Code DAL Cards, Stick-Out Insert Flyers) to local businesses, national brands, and franchises, and bundles each print ad with a free digital listing on SavingsSafari.com and the Safari Coupons mobile app.

Product overview

Savings Safari is a direct mail coupon magazine and local advertising company operating since 1997 in Brevard County, Florida. The core offering is the Savings Safari Magazine—a full-color, high-gloss direct mail publication delivered to 206,000+ households every two weeks via USPS. The product portfolio includes targeted magazine products (Cover Wrap VIP Cards, Solo Local Zip Code DAL Cards, Stick-Out Insert Flyers) that function as add-on modules for enhanced advertiser visibility. Digital extensions include the SafariCoupons.com website and Safari Coupons mobile app, which provide 24/7 online access to advertiser coupons as free value-added services bundled with magazine advertising. Beyond publishing, the company offers a full suite of marketing services including direct mail, printing, signs, banners, vehicle wraps, and branding—operating all under one roof as a comprehensive local marketing partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Safari Magazine Full-color, high-gloss direct mail coupon magazine delivered via USPS to 206,000+ Brevard County households every two weeks (26 times per year). Used by local businesses, national brands, and franchises to advertise coupons and promotions to local consumers.
• Cover Wrap VIP Cards Exclusive VIP cards that wrap around the outer cover of the Savings Safari magazine for maximum front-and-center visibility; pricing starts at 22 cents each, available across 27 Brevard County zip codes.
• Solo Local Zip Code DAL Cards Stand-alone solo postcards mailed to selected zip codes, full-color both sides, available in 4x6 or 5x9 sizes; pricing as low as 19 cents each, designed, printed, and mailed by Savings Safari.
• Stick-Out Insert Flyers Exclusive 2-sided full-color flyer inserts designed to stick outside the Savings Safari magazine; available in 8.5x11 or 11x17 sizes, starting at 14 cents each, ideal for showcasing menus or product catalogs.
• SafariCoupons.com Online platform showcasing coupons and deals from Savings Safari advertisers, providing 24/7 digital advertising for small business success and bundled free with print magazine advertisements.
• Safari Coupons Mobile App Mobile coupon application that puts savings directly into consumers' hands on the go, extending advertiser reach beyond the print mailbox to mobile users.
• Signs, Banners & Vehicle Wraps Custom signage, banners, and vehicle wrap services for local Brevard County businesses, part of the company's expanded service portfolio operated alongside the Savings Safari magazine.

Quantifiable outcome

• Over 87% of local consumers reached per issue
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• SM DirectminorOthersRelated brand operated by Savings Safari parent company. SM Direct is one of the brands under the Savings Safari umbrella, along with Direct Graphix, Safari Coupons, and Safari Mail House.
• Direct GraphixminorOthersRelated brand offering design and graphics services. Part of the Savings Safari family of brands providing comprehensive marketing services including printing, signs, banners, and vehicle wraps.
• Safari Mail HouseminorOthersRelated brand providing mail house services for the Savings Safari network of companies, handling mailing operations and postal coordination.
• Children's Hunger ProjectminorOthersLocal Brevard County nonprofit that Savings Safari sponsors and partners with as part of community involvement initiatives. The company and staff actively engage with communities through sponsorships and partnerships.
• Crosswinds Youth ServicesminorOthersLocal Brevard County nonprofit organization supported by Savings Safari through sponsorships and community partnerships as part of the company's commitment to community growth and well-being.
• Family Promise of BrevardminorOthersLocal nonprofit organization that Savings Safari partners with and sponsors as part of the company's community involvement and commitment to local community welfare.
• The Morgan ProjectminorOthersLocal Brevard County nonprofit that Savings Safari supports through sponsorships and community partnerships, demonstrating the company's commitment to helping local organizations and community growth.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Google Local Services Ads: Google Local Services Ads targets the same home-services and local SMB advertisers as Savings Safari (HVAC, plumbers, etc.), offering pay-per-lead digital advertising that competes for the same marketing dollars.
• Yelp: Yelp is a dominant local business advertising and discovery platform competing with Savings Safari for SMB marketing budgets in Brevard County and beyond, but operating purely digitally with self-serve ad products.
• ADVO (Valassis / Vericast): ADVO/Valassis (now part of Vericast) is a large national shared-mail and direct mail advertising platform. It overlaps with Savings Safari in household-targeted print advertising but operates at a national scale across multiple shared-mail products.

Direct peers

• Clipper Magazine: Clipper Magazine is a direct mail coupon magazine similar to Savings Safari's flagship product, distributed to households on behalf of local advertisers with a print-plus-digital offering. It is a direct competitor in the printed coupon magazine category.
• Money Mailer: Money Mailer operates a franchise-based direct mail coupon/envelope advertising network serving local SMBs. It shares Savings Safari's value proposition of targeted household reach, local advertiser focus, and bundled design/print/mail services.
• Valpak: Valpak is a national direct mail coupon envelope company with the same business model as Savings Safari: designing, printing, and mailing coupon packs to residential households on behalf of local and national advertisers. It is the most direct, scaled analog of Savings Safari's magazine model.

Emerging players

• Groupon: Groupon is a digital coupon and local deal marketplace that competes with Savings Safari for SMB advertising dollars, particularly from restaurants and service businesses, but delivers offers digitally rather than via mail.
• RetailMeNot: RetailMeNot is a digital coupon and cash-back platform that overlaps with Savings Safari on the consumer side (coupon discovery) and competes for local retailer marketing budgets with measurable, digital-first campaigns.

Others

• EveryDoor Direct Mail (USPS): USPS Every Door Direct Mail is an enabling infrastructure product that competes with Savings Safari by letting SMBs self-serve carrier-route targeted mailings without an intermediary, threatening the value of full-service direct mail providers.

Regional players

• Welcome Wagon: Welcome Wagon is a long-standing direct mail/community newcomer publication that shares Savings Safari's print-based local advertiser model, though it has a different geographic footprint and household selection criteria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/savingssafari

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savings Safari