AdScore
AdScore is a Moscow-based company that built an automated campaign management system for contextual advertising across Yandex, Google AdWords, and VKontakte, targeting Russian-market advertisers with multi-platform ad workflow automation.
- Company typePrivate
- Founded2009
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdScore does
AdScore is a Russian private company that built an automated campaign management system for contextual advertising across Yandex, Google AdWords, and VKontakte. Founded in 2009 and headquartered in Moscow, the product was positioned to help advertisers manage paid search and social advertising campaigns on the three platforms that dominated the Russian-language digital advertising market at the time.
The company's underlying product appears to be a workflow automation layer rather than a distinct ad-serving engine: it consolidated bidding, targeting, and campaign execution across multiple ad networks into a single interface. No patents, proprietary algorithms, or technical architecture details are disclosed in available sources, and the .ru corporate domain is currently listed for sale/parked, indicating the business is most likely inactive.
Capital-wise, AdScore is a small-seed-stage venture: it raised approximately $100,000 across two early rounds (in 2009 and September 2010), with RisSoft participating in the later round. Reported headcount is 1-10 employees, and Ilya Timoshin is the co-founder and CEO. No pricing model, customer logos, revenue figures, partnerships, or subsequent funding rounds are documented, leaving the company's current scale, customer base, and revenue mechanics undetermined.
AdScore firmographics
Firmographics- Name
- AdScore
- Website
- https://adscore.ru
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdScore is a Moscow-based company that built an automated campaign management system for contextual advertising across Yandex, Google AdWords, and VKontakte, targeting Russian-market advertisers with multi-platform ad workflow automation.
- Ownership category
- akta.pro rank
AdScore industry classification
Industry- Product category
- Advertising Campaign Management Software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where AdScore is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
AdScore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
AdScore product offering
Product offeringCore offering
AdScore is an automated campaign management system designed to manage contextual advertising in Yandex, Google AdWords, and VKontakte. The software enables advertisers and agencies to centrally run, monitor, and optimize paid search and social ad campaigns across these three networks. It is positioned as a time-saving automation layer for digital advertising operations in Russian-language markets.
Product overview
No product or service information available in the provided source data. The sources consist of a domain parking page for adscore.ru (a domain for sale) and a news article mentioning AdScore as a company involved in digital advertising and data processing.
Differentiator
Problem solved
Functional benefit
Products and services
- AdScore Automated Campaign Management System Software platform that automates the management of contextual advertising campaigns across Yandex, Google AdWords, and VKontakte, intended for advertisers and agencies running paid search and social ad campaigns on these networks.
Companies that use AdScore
Customer profileIdeal customer profiles1 record
AdScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AdScore partnerships and signals
Strategic signalRecent moves3 records
AdScore competitors and assessment
Company assessmentRegional players
- Click.ru: Russian ad management and automation service supporting Yandex Direct, Google Ads, and VKontakte. Directly competes with AdScore's described positioning in the same Russian advertiser segment.
- eLama: Russian-focused agency-oriented platform for managing advertising across Yandex, Google, and VKontakte. Closest direct functional competitor in the Russian market, with similar multi-platform campaign management scope.
Direct peers
- Acquisio: AI-powered bid and budget management platform for paid search and social campaigns. Operates in the same SEM automation category AdScore occupied at launch.
- Optmyzr: PPC and bid-management automation platform for Google Ads, Microsoft Ads, and other networks. Closely mirrors AdScore's stated automated campaign management scope, though without the Yandex/VKontakte specialization.
- Marin Software: Cross-channel campaign management and bid optimization platform for paid search and social. Closely comparable functional category to AdScore's 'automated campaign management system' positioning.
- WordStream: SMB-focused PPC management software for Google Ads and Microsoft Ads. Comparable in targeting smaller advertisers with managed workflow and optimization tooling.
- Skai (formerly Kenshoo): Enterprise-grade omnichannel marketing platform specializing in paid search and social campaign automation and bid management, serving the same functional role as AdScore at much larger scale.
Broad incumbents
- VKontakte Ads (VK Ads): Native advertising platform for VKontakte, the social network explicitly named in AdScore's value proposition. Operates as the incumbent paid-social ad-buying surface in the Russian market.
- Google Ads (Google AdWords): Google's flagship search and display advertising platform, explicitly listed by AdScore as one of the three networks it manages. Functions both as a customer target and as a competing native campaign-management interface.
- Yandex Direct: Yandex's native self-serve contextual advertising platform and the dominant ad-buying tool in Russia. AdScore was built specifically to manage Yandex Direct campaigns, making this the most direct ecosystem incumbent.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
AdScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdScore leadership team
Management profileNumber of profiles
Profiles1 record
AdScore funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdScore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdScore
What does AdScore do?
AdScore is an automated campaign management system designed to manage contextual advertising in Yandex, Google AdWords, and VKontakte. The software enables advertisers and agencies to centrally run, monitor, and optimize paid search and social ad campaigns across these three networks. It is positioned as a time-saving automation layer for digital advertising operations in Russian-language markets.
Is AdScore a public or private company?
AdScore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdScore founded?
AdScore was founded in 2009. It employs 1 to 10 people.
Where is AdScore based?
AdScore is headquartered in Moscow, Russia, in the Europe region.
Who are AdScore's main competitors?
Regional players on record are Click.ru and eLama. Direct peers are Acquisio, Optmyzr, Marin Software, WordStream and Skai (formerly Kenshoo). Broad incumbents are VKontakte Ads (VK Ads), Google Ads (Google AdWords) and Yandex Direct.
Does AdScore have an API?
No public API is recorded for AdScore.
What industry is AdScore in?
AdScore's product category is Advertising Campaign Management Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7311.