Sweet Bee Organics

What Sweet Bee Organics does

Sweet Bee Organics is a direct-to-consumer organic wellness brand founded in 2018 by Hollie King. The company formulates and sells small-batch, handmade wellness products built around three formulation pillars: topical magnesium butters for sleep and muscle relaxation, functional mushroom-based drinks and edibles (reishi, chaga, tremella), and aromatherapist-formulated essential oil blends (lavender-based Sweet Sleep, new cooling Summer Stillness). The catalogue spans 46 SKUs organized into sleep support, daily wellness, skincare (Black Soap Cleanser, Sacred Skin Face Oil, Glow), women's wellness (Revive balm, menopause bundles), children's wellness, and aromatherapy categories, sold individually and through themed bundles with 15-20% savings.

The business operates primarily through a Shopify-hosted DTC e-commerce storefront (sweetbeeorganics.com) with subscription/recurring delivery managed via Skio. A secondary B2B wholesale channel runs through the Faire marketplace. Products are manufactured in St. Louis, USA, while corporate operations are anchored at a UK entity in Frome. The customer base spans individual wellness consumers globally with US as primary market, supported by a Discovery Set low-cost acquisition funnel and marketing across organic social (Instagram, Facebook), a Journal blog, email, ambassador and referral programmes, and earned media placements in Vogue, Daily Mail, and Country & Town House.

Revenue is generated through one-time purchases and Subscribe & Save subscriptions, with pricing ranging from approximately $10 (Elderberry Elixir, gift cards) to over $300 (Perfect Day Bundle). Free shipping applies above $100 and Shop Pay installments are available. No external funding, institutional investors, or revenue figures are publicly disclosed; the company is founder-owned and bootstrapped at 11-50 employees.

Name

Sweet Bee Organics

Legal name

Sweet Bee Organics USA, Inc.

Website

https://sweetbeeorganics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweet Bee Organics is a bootstrapped DTC wellness brand selling handmade organic products including magnesium sleep butters, functional mushroom drinks, aromatherapy blends, and natural skincare through its e-commerce storefront, targeting sleep, menopause, immunity, and skincare consumers globally.

Ownership category

akta.pro rank

Product category

Organic Skincare and Wellness

NAICS

Health and Personal Care Retailers (4561)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

akta.pro secondary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Organic skincare products
• Natural wellness products
• Handmade body care
• Magnesium butter products
• Essential oil skincare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of individual products and bundles through e-commerce storefront. Products range from single items ($10-$412) to curated bundles offering 20% savings. Available in multiple sizes and fragrance options.
2. Subscription/Recurring Delivery: Subscription model offering regular delivery of products with 'Subscribe & Save' pricing discounts. Subscribers receive prioritized shipping and early access to new product launches. Subscription orders include free gifts such as sleep masks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sweet Bee Organics manufactures and sells handmade, organic wellness and skincare products direct-to-consumer. Its catalog of approximately 46 SKUs spans magnesium butters, essential oils, mushroom-based functional drinks, balms, and topical skincare items, distributed primarily through its own online store with subscription and selective wholesale channels.

Product overview

Sweet Bee Organics is a direct-to-consumer wellness brand selling organically formulated health and beauty products. The company offers a diversified portfolio organized into several product lines: (1) Sleep & Relaxation — centered on the flagship Sweet Sleep Magnesium Butter along with Deep Sleep Mask, Deep Sleep Bundle, and Calming Roller; (2) Daily Wellness — functional mushroom drinks (Inner Wisdom-Balance, Sacred Roots Healing Chocolate), Elderberry Elixir, Springtime Soother, and Quiet Moment Tea; (3) Skincare — Black Soap Cleanser, Sacred Skin Face Oil, and Glow face cream forming the Sacred Skin Bundle; (4) Women's Wellness — Revive balm and Sweet Sacred Feminine steam for menopause and feminine health; (5) Body Care — Pure Pits natural deodorant system and Sweet Smooch lip balm; (6) Children — Sweet Little Detox Bath and Sweet Sleepy Child Bundle; and (7) Aromatherapy — Summer Stillness Candle and Intention Candle. Products are sold individually and in themed bundles (Daily Wellness, Menopause, Sleep, Skincare, gift sets) with 15-20% savings. The company launched its Summer Stillness seasonal limited edition in 2025 and expanded into sleep accessories with the Deep Sleep Mask in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnesium Butters
• Essential Oils
• Mushroom-Based Functional Drinks
• Organic Balms
• Skincare Range
• Wholesale Product Line (via Faire)

Quantifiable outcome

• Sweet Sleep Magnesium Butter delivers approximately 350mg of magnesium per grape-sized application, matching recommended daily intake
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Sweet Bee Organics online storefront. Handles payment processing, order management, customer accounts, and website functionality. Shopify's infrastructure supports the company's DTC sales, subscriptions, and inventory management.
• Payment ProcessorscoreTechnology or IntegrationThird-party payment processors handling transaction processing including credit/debit cards, Shop Pay installments, and other payment methods for customer purchases.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling B2B sales to retailers. The company maintains a wholesale presence through Faire at sweetbeeorganicsusa.faire.com for business customers and retailers to purchase inventory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tata Harper: Luxury organic, non-toxic skincare brand. Comparable on the '100% organic' claim, natural skincare bundle architecture (cleanser, serum, cream), and premium DTC positioning.
• Aromatherapy Associates: Premium aromatherapy brand with bath, body, and sleep products targeting wellness consumers. Comparable on essential-oil formulation expertise, premium pricing, and sleep/relaxation use cases.
• Four Sigmatic: Functional mushroom wellness brand selling coffee alternatives, elixirs, and supplements. Comparable on the mushroom-based Inner Wisdom, Sacred Roots, and Tremella product lines targeting daily wellness and immunity.
• Ancient Minerals: Topical magnesium product specialist (oils, lotions, flakes). Direct overlap with Sweet Bee's flagship magnesium butter category and sleep/muscle-relaxation use cases.
• This Works: UK-based aromatherapy and wellness brand selling sleep, relaxation, and beauty products DTC. Highly comparable on positioning (sleep + aromatherapy + natural ingredients) and on founder-led premium wellness branding.
• MUD\WTR: Functional mushroom drink brand positioned as a coffee alternative with adaptogens. Comparable on the mushroom drink category, ritual-driven branding, and DTC subscription model.
• Moon Juice: Organic wellness and beauty brand with adaptogenic supplements, topicals, and skincare. Comparable on the organic/plant-based positioning and dual focus on ingestible wellness plus topical skincare.
• NEOM Organics: UK wellness and aromatherapy brand centered on sleep and stress. Directly comparable on sleep-focused product architecture, candles and rollers, and natural/organic positioning.

Broad incumbents

• Vital Proteins: Larger collagen and wellness supplement brand owned by Nestlé Health Science. Adjacent in the functional wellness category but with broader mass-market distribution and deeper capital base.
• Care/of: Personalized vitamin and wellness subscription brand. Comparable on DTC subscription mechanics and personalization, but operates in ingestible supplements rather than topicals/skincare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sweetbeeorganics
• Instagraminstagram.com/sweetbeeorganics
• LinkedInlinkedin.com/company/sweet-bee-organics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Bee Organics