Verney au fil du bain

What Verney au fil du bain does

Verney SA, trading as Verney au fil du bain, is a French heating, plumbing, sanitary and air-conditioning distributor founded in 1936 and headquartered in Dijon (ZAE Cap Nord). It operates three physical branches — Dijon (headquarters and 700m² Expo Au Fil du Bain showroom), Chenôve, and Chaumont — serving departments 21, 52, 71 and 89 in eastern France. The business is structured as a privately held SASU with €456,000 share capital under the direction of Philippe Verney (Directeur de la publication) and financial oversight by Thibaut Aumonier (Directeur Financier).

The core offering is distribution of branded HVAC, plumbing, sanitary and bathroom products from 180+ manufacturers including Atlantic, Bosch, De Dietrich, Vaillant, Grohe, Hansgrohe, WILO, WATTS Eurotherm, VIRAX and GEB SAS, totaling more than 20,000 SKUs. Operations rest on a multi-channel infrastructure — physical showrooms, a 700m² themed retail space, a Verney Pro B2B account program (deferred payment, 30-day invoicing), a transactional e-commerce catalog (boutique.verney-sa.com), two warehouses, and an in-house logistics fleet of six vehicles and seven drivers delivering five days per week. Member of the ALGOREL purchasing groupement since 1952, the company combines wholesale scale with localized trade-counter, showroom and after-sales advisory services.

Revenue is generated primarily from one-time product sales, with a B2B motion targeting professional installers (plumbers, heating technicians, HVAC contractors and artisans) supplemented by a direct-to-consumer channel through the Expo Au Fil du Bain showroom and online store. Pricing is by transaction with pro-tier discounts, order-above-€89-HT free delivery to a defined catchment, and 30-day invoicing for professional accounts. Strategic leverage comes from long-tenured installer relationships, the ALGOREL purchasing alliance, and the regional branch/showroom footprint, though the business has no disclosed funding rounds, acquisitions or material leadership turnover.

Name

Verney au fil du bain

Legal name

Verney SA

Website

https://verney-sa.com

Company type

Private

Founded year

1936

Operating status

Operating

Short description

Verney SA (Verney au fil du bain) is a French regional distributor founded in 1936, selling heating, plumbing, sanitary and air-conditioning products from 180+ brands to professional installers and consumers across eastern France via three branches, a 700m² showroom and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Plumbing and HVAC Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Heating distribution
• Plumbing supplies
• Bathroom fixtures
• HVAC equipment
• Sanitary ware

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution (B2B): Revenue primarily from distributing heating, air conditioning, plumbing, and bathroom products to professional installers (plumbers, heating technicians, artisans). Products include spare parts, equipment, tools, and accessories from over 180 brands.
2. Product Sales (B2C): Retail sales to end consumers through physical showrooms and e-commerce platform. Products include sanitary ware, bathroom furniture, heating equipment, and accessories.
3. Professional Services: Technical support for hydromassage cabin installation and balneotherapy bathtub installation assistance for professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Verney SA distributes heating, air conditioning, plumbing, and bathroom products from over 180 major brands to professional installers (B2B) and individual consumers (B2C) across eastern France. It also operates a 700m² showroom (Expo Au Fil du Bain), an e-commerce platform (Boutique Verney SA), and a dedicated Verney Pro account program with deferred 30-day invoicing for trade customers.

Product overview

Verney SA (operating as 'Verney au fil du bain') is a B2B distributor of heating, air conditioning, plumbing, and bathroom solutions founded in 1936. The company operates as a multi-category product platform offering approximately 20,000 products from over 100 partner brands through both physical locations (3 stores in Dijon, Chenôve, and Chaumont) and an e-commerce platform (Boutique Verney SA). The product portfolio spans six main categories: Plumbing (Plomberie), Sanitary, Heating/Ventilation/Air Conditioning (HVAC), Hardware/Drugstore (Droguerie/quincaillerie), Electrical, and Tools/PPE. The company also maintains a 700m² showroom called 'Expo Au Fil du Bain' for customer project visualization. A spare parts service provides rapid access to components for repair and maintenance. The business model serves professional installers (artisans and companies) as primary customers, with a professional account program offering deferred payment and dedicated logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Au Fil du Bain: Bathroom exhibition showroom spanning 700m² with different spaces for wellness, renewable energy, heating and air conditioning, and bathroom products
• Verney Pro
• Boutique Verney SA

Products and services

• Verney Pro Account
• Expo Au Fil du Bain Showroom
• Boutique Verney SA (E-commerce Store)
• Heating Solutions (Catalogue Thermique)
• Air Conditioning Solutions (Climatisation)
• Plumbing Solutions (Plomberie / Sanitaire)
• Bathroom Solutions (Salle de Bain)
• Spare Parts Service

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Algorel (formerly GSE, then RESIA)coreChannel Partner/ Reseller/ Distributor · 1 January 1952Verney SA has been a member of the Algorel purchasing group (formerly GSE, then RESIA) since 1952. Algorel is a French professional purchasing group for heating, plumbing, and bathroom distributors, providing collective purchasing power and shared brand identity.
• WILO (and WILO FRANCE)majorTechnology or IntegrationWILO is a major brand partner supplying pumps, circulators, and water management systems. Products include Wilo-Sub TWU, Wilo-Sub TWI, Wilo-Drain VC, YONOS PICO, YONOS MAXO, STRATOS MAXO, ECS Z, TOP-Z, and STAR-Z series.
• WATTS EUROTHERMmajorTechnology or IntegrationWATTS EUROTHERM supplies plumbing components including rétiGRIPP compression fittings, Robifix products, valves, and plumbing accessories. Extensive product range covering fittings, joints, and sealing products.
• VIRAXmajorTechnology or IntegrationVIRAX supplies professional plumbing tools including Virafal decontamination systems, déboucheurs (drain cleaners), debouchage equipment, and maintenance tools for plumbing professionals.
• Atlantic Group (Atlantic, Atlantic Climatisation, SCGA Réseau Atlantic)majorTechnology or IntegrationAtlantic Group brands supply heating, hot water, and air conditioning solutions including boilers, heat pumps, radiators, and ventilation systems.
• GEB SASmajorTechnology or IntegrationGEB SAS supplies sealing, waterproofing, and maintenance products for plumbing including Gebsicone sealants, Gebsoplast gel products, Colle PVC adhesives, and various joint solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/verneyau
• Facebookfacebook.com/Verneyaufildubain
• LinkedInlinkedin.com/company/verney

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verney au fil du bain