Warcom

What Warcom does

Warcom S.R.L. is an Italian industrial machinery manufacturer founded in 1979 in Adro (Brescia) and currently in its third generation of family ownership under brothers Alberto and Paolo Robazza. The company designs and builds sheet metal processing equipment spanning five core product lines: fiber laser cutting systems (W-Fiber, Rivale, Trofeo, ITALO 200 tube laser), plasma cutting systems (W-Power M-Series, S-Series, W-Tube Series), press brakes (Dinamica hydraulic, Logica full-electric, Futura 40-1500 ton range), tinsmith presses (Area, Vela), and guillotine shears (Maxima). Warcom maintains full in-house production at a ~5,000 m² facility plus ~1,000 m² of offices, covering sandblasting, welding, boring, milling, painting, and assembly, with all mechanical processes supervised by a technical office using 3D drawings. Product differentiation rests on proprietary features such as 2G acceleration and 210 m/min cutting speed (W-Fiber), +/- 0.0025 mm ram positioning accuracy via frame-mounted optical scales (Logica), and bending capacity up to 2,500 tons in the special-format stations.

Warcom operates a hardware-sales business model with custom quote-based pricing and a direct sales network spanning 50 countries, anchored by its Italian headquarters and a wholly-owned US subsidiary (Warcom USA Inc., Elizabethtown, NC) handling North American inquiries. Revenue is generated primarily through capital equipment sales to industrial carpentry companies, metal construction firms, earthmoving equipment manufacturers, automotive, petrochemical, infrastructure, and tube/profile processors, supplemented by service contracts (installation, commissioning, maintenance) and a secondary used-machinery channel. The company has installed more than 4,000 machines serving 2,800+ customers, produces roughly 100 machines per year, and is privately held with no disclosed external investors or funding rounds. Marketing channels are concentrated on trade fairs (Lamiera 2025), a multi-language website with 360-degree product views, YouTube demonstrations, and active promotion of Italian Industry 4.0 tax incentives (credits up to 20-40%), Nuova Sabatini Law financing, INAIL grants, and ZES Unica regional programs to support buyer capex decisions.

Name

Warcom

Legal name

WARCOM S.R.L.

Website

https://warcom.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Warcom is a third-generation Italian family-owned manufacturer founded in 1979 that designs and builds fiber laser cutters, plasma cutters, press brakes, tube lasers, and guillotine shears for industrial carpentry and metalworking companies in 50 countries.

Ownership category

akta.pro rank

Product category

Industrial Sheet Metal Machinery

NAICS

Metalworking Machinery Manufacturing (33351)

SIC

Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Sheet metal machinery
• Fiber laser cutting
• Press brakes
• Plasma cutting
• Metalworking equipment

Headquarters

HQ city

Adro

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery Sales: Warcom generates revenue primarily from manufacturing and selling industrial metalworking machinery including fiber laser cutting systems, plasma cutting machines, press brakes, tube cutting systems, guillotine shears, and automation systems. Products range from entry-level models to large custom-format machines. Sales are conducted through direct inquiry and quote request processes.
2. Service and Technical Support: Warcom provides specialized service support through a dedicated team, including installation, commissioning, technical assistance, and maintenance for their machines. The company maintains service operations in both Italy and the USA.
3. Used/Second-hand Machinery: Warcom offers a selection of guaranteed second-hand machinery including press brakes and laser cutting machines from various manufacturers (Warcom, Vimercati, Farina, Gasparini, Bodor, LVD) to serve customers seeking more affordable equipment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Warcom manufactures and sells industrial sheet metal working machinery including fiber laser cutting systems (W-Fiber, Rivale, Trofeo, Italo 200), plasma cutting machines (W-Power M-Series, S-Series, W-Tube Series), press brakes (Dinamica, Logica, Futura), tinsmith machines (Area, Vela), and hydraulic guillotine shears (Maxima). The company provides installation, commissioning, technical assistance, and maintenance services, and also offers certified used machinery through direct sales channels in Italy and the USA.

Product overview

Warcom is an Italian industrial machinery manufacturer specializing in bending and cutting solutions for sheet metal, founded in 1979 and managed by the third generation of the Robazza family. The product portfolio is organized into five core product lines: (1) Laser Cutting — encompassing W-Fiber (top-of-range fiber laser with 2G acceleration and 40 mm carbon steel cutting), Rivale (competitive entry-level fiber laser), Trofeo (large-format fiber laser for sheets up to 36 m), and Italo 200 (tube laser); (2) Plasma Cutting — the W-Power M-Series (medium-heavy use), S-Series (large dimension solution), and W-Tube Series (tube and profile plasma); (3) Press Brakes — Dinamica (synchronized hydraulic), Logica (full-electric with +/- 0.0025 mm positioning accuracy), and Futura (40–1500 tons range); (4) Tinsmith — Area and Vela calender presses for the sheet metal working sector; and (5) Shears — Maxima hydraulic guillotine shear. All Warcom machines feature proprietary control systems (TALENTO 21" touch screen, ESA/Cybelec/Delem controllers) and are designed with attention to Made in Italy craftsmanship. The company also offers automation accessories for its laser machines and sells second-hand machinery.

Differentiator

Problem solved

Functional benefit

Brands

• W-Fiber: Top of the range fiber laser cutting machines with high productivity, precision, reliability, 2G max acceleration, 210 m/min speed, cutting carbon steel up to 40mm thick.
• Rivale
• Trofeo
• Italo 200
• Futura
• Logica
• Dinamica
• Area
• Vela
• Maxima
• W-Power M-Series
• W-Power S-Series
• W-Tube Series

Products and services

• W-Fiber Fiber Laser Cutting Machine Top-of-the-range fiber laser cutting machine featuring up to 2G maximum acceleration and 210 m/min maximum speed, capable of cutting carbon steel up to 40 mm thick with high-power laser source. Designed for industrial metalworking companies needing high productivity and precision.
• Rivale Fiber Laser Cutting Machine Entry-level fiber laser cutting machine with advantageous quality/price ratio for first-time laser users. Features 1G acceleration and 140 m/min speed, capable of cutting carbon steel up to 25 mm with up to 6 kW laser source.
• Trofeo Large-Format Laser Cutting System Large-format fiber laser cutting system designed for heavy carpentry, infrastructure, and special vehicles. Handles formats up to 8,000 x 36,000 mm with a protective cabin and parallel loading/unloading, with 60 kW power for continuous production up to 36 meters length.
• Italo 200 Tube Laser Cutting Machine Tube laser cutting machine combining fiber laser precision with compact system versatility. Handles round, square, and rectangular sections up to 200 mm diameter with nLight source from 2 kW to 4 kW and VIRTUO software for 3D assembly import.
• W-Power M-Series Plasma Cutting Machine Plasma cutting machine with excellent quality/price ratio for medium-heavy carpentry. Features monolithic structure, sector fume extraction, BEVEL option for chamfers and bevels, and additional mechanical processing options.
• W-Power S-Series Plasma Cutting Machine Plasma solution for large dimensions dedicated to medium-heavy carpentry. Uses independent modular guides fixed to the ground for XXL installations, with BEVEL cut option, modular plate holder bench, and optional oxyfuel torch.
• W-Tube Plasma Tube Cutting Series Plasma tube cutting series for tubes and profiles from 50 mm to 600 mm diameter and lengths up to 12 m. Handles round, square, rectangular, and open structural profiles (L, UPN, HEA, HEB, IPN/IPE) with 4-lunette system and laser sensor compensation.
• Dinamica Synchronized Hydraulic Press Brake Synchronized hydraulic press brake with elegant design for demanding contractors and industrial carpentry. Features increased opening and stroke, CAN/BUS communication, heat exchanger, silenced pump, and TALENTO 21-inch CNC touch screen.
• Logica Electric Press Brake State-of-the-art electric press brake available up to 130 tons. Features direct motor-to-ram transmission, ram positioning accuracy of ±0.0025 mm using frame-mounted optical scales, and TALENTO 21-inch touch screen control.
• Futura Press Brake Series Press brake series ranging from 40 to 1500 tons, fully customizable with monolithic structure and 20 years of service history. Equipped with TALENTO 21-inch touch screen, ideal for medium-heavy carpentry in metal construction and earthmoving sectors.
• Area Tinsmith Press Brake Tinsmith press brake with synchronized electro-welded two-upright structure, hydraulic crowning, pneumatic bending-pressing tools, available in 6.5, 8.5, and 10.5 m lengths with 750 mm recess standard. Designed for the tinsmith sector.
• Vela Synchronized Hydraulic Calender Press Synchronized hydraulic calender press with three-upright structure, 750 mm side shoulder recess and 1000 mm central pillar recess, adjustable upper and lower rollers, available in 6.5, 8.5, and 10.5 m lengths.
• Maxima Hydraulic Guillotine Shear Simple and reliable hydraulic shear with excellent quality/price ratio, quick and easy programming, robust structure, and reliable devices. Market reference for almost twenty years and the fastest economical way to cut sheet metal for industrial completion.
• Installation, Commissioning and Maintenance Services Specialized service support including installation, commissioning, technical assistance, and maintenance for Warcom machines delivered through a dedicated team with operations in both Italy and the USA.
• Used/Second-Hand Machinery Sales Selection of guaranteed second-hand machinery including press brakes and laser cutting machines from various manufacturers (Warcom, Vimercati, Farina, Gasparini, Bodor, LVD) for customers seeking more affordable equipment options.

Quantifiable outcome

• Energy consumption reduction of over 70% compared to CO2 laser
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prima Power: Italian-born (now part of Prima Industrie) sheet metal machinery manufacturer of laser cutting, bending, punching, and combined systems; a same-country peer with comparable customer base among European industrial carpenters and fabricators.
• Salvagnini: Italian sheet metal machinery manufacturer producing press brakes, laser cutting systems, panel benders, and flexible manufacturing cells - a same-country, same-segment direct peer competing with Warcom in industrial carpentry and metal fabrication.
• Farina: Italian manufacturer of press brakes and shears specifically targeting medium-heavy industrial carpentry - a focused domestic competitor with similar pricing/positioning to Warcom (note: Warcom even resells used Farina machines).
• Bystronic: Swiss-headquartered global manufacturer of press brakes, fiber laser cutting systems, and automation for sheet metal processing - the closest direct competitor to Warcom across press brakes, laser cutting, and bending automation for industrial carpentry and OEMs.
• LVD: Belgian manufacturer of press brakes, laser cutting machines, shears, and punching systems serving global industrial metalworking markets - directly comparable to Warcom's product mix and customer segments.
• Amada: Japanese global leader in metalworking machinery including press brakes, fiber laser cutting systems, shears and automation - a direct peer whose FBD/HF press brakes and Regius/FOLAJ fiber lasers compete head-to-head with Warcom's Logica/Futura and W-Fiber lines.
• Durma: Turkish manufacturer of press brakes, fiber laser cutting machines, plasma cutters, and shears with strong international distribution - directly comparable product breadth and price-positioning to Warcom in industrial carpentry.

Broad incumbents

• Mazak: Japanese global machine tool giant (Optiplex fiber lasers, bending solutions) - a broad incumbent with overlapping capabilities in metal cutting and forming that competes with Warcom in mid-to-heavy industrial end markets.
• Trumpf: German global market leader in machine tools and laser technology (TruLaser, TruBend); a much larger broad incumbent whose laser cutting and bending platforms set the technological benchmark Warcom competes against in the premium segment.

Regional players

• HG Farina Laser: Italy-based specialist in fiber laser cutting systems for industrial carpentry; a regional direct peer with overlapping product positioning to Warcom's W-Fiber and Rivale laser lines in the Southern European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/warcom1979
• LinkedInlinkedin.com/company/warcom-s.r.l.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warcom