Sundays River Citrus Company

What Sundays River Citrus Company does

Sundays River Citrus Company (SRCC) is a South Africa-based for-profit company that packs and markets citrus fruits, with a stated emphasis on traceability through its supply chain. The company is headquartered in Johannesburg and operates at significant scale, with headcount reported in the 1001-5000 range, consistent with a mid-to-large citrus packhouse and export marketing operation.

Founded in 1924, SRCC has roughly a century of operational history in the South African citrus industry, which positions it as an established player with longstanding grower relationships, export market access, and packhouse infrastructure. The traceability focus suggests investment in systems that link packed fruit back to orchards and growers — a relevant differentiator for international supermarket and regulatory compliance (e.g., EU phytosanitary, globalGAP, retailer-specific protocols).

The company remains privately held and its website (srcc.co.za) was not accessible during data collection, returning only a loading/verification page. Consequently, no details on revenue, ownership structure, management, product mix by citrus variety, customer roster, geographic split of exports, or capital structure could be extracted. The business model is inferred to be B2B citrus packing and marketing services to international buyers, but specific pricing, contract, and channel mechanics are not disclosed in the available source material.

Name

Sundays River Citrus Company

Website

https://srcc.co.za

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sundays River Citrus Company is a South Africa-based, privately held citrus fruit packer and marketer founded in 1924, operating at large scale (1001-5000 employees) with a stated focus on traceability across its supply chain.

Ownership category

akta.pro rank

Product category

Citrus Fruits

NAICS

Citrus (except Orange) Groves (11132), Orange Groves (111310)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Citrus Packing Houses (AFAOAGAB)

akta.pro secondary industry

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

Keywords

• Citrus fruit packing
• Fresh citrus production
• Citrus export
• Fruit traceability
• Citrus marketing

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Core offering

Sundays River Citrus Company packs and markets citrus fruits, with a stated focus on traceability across its operations. The company is a privately held South African producer/packer that supplies citrus fruit to downstream commercial buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Citrus fruits (packed and marketed) Packed and marketed citrus fruits supplied with a focus on traceability, for commercial buyers, wholesalers, and exporters.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Capespan Group: One of South Africa's largest fruit growers, packers and exporters with deep roots in the citrus category. Direct comparison on geography, product mix and customer base (European retailers).
• Tru-Cape Fruit Marketing: South African apple and pear packer/marketer that also handles citrus; operates packhouses from similar grower bases and sells into overlapping UK/European retail channels.

Broad incumbents

• Dole plc: Global fresh produce grower, packer and marketer across multiple categories including citrus. Comparable at the level of packhouse operations, multi-origin sourcing, and global retail customer relationships.
• Citrosuco: One of the world's largest orange juice producers with integrated citrus farming, processing and global marketing. Comparable as a citrus-category major with similar supply-chain and traceability needs.
• Sunkist Growers: Long-standing US citrus cooperative with national brand and global export program. Comparable as a packer-marketer of citrus into retail and foodservice, though with a domestic grower base and branded positioning.
• Cutrale: Brazilian integrated citrus grower and juice processor with global marketing reach. Comparable as a large, vertically integrated citrus operator, although weighted toward orange juice rather than fresh packing.
• Wonderful Citrus: A division of The Wonderful Company and the largest citrus packer/marketer in the United States. Comparable operating model (packing, marketing, traceability-led) and serves many of the same global retailer customers.

Regional players

• Two-a-Day Group: South African apple and pear packer based in the Western Cape with similar co-operative-style governance and export focus. Comparable on packhouse operating model within South Africa, although focused on different fruit categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/SRCC.ZA
• LinkedInlinkedin.com/company/sundays-river-citrus-company-srcc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundays River Citrus Company