Sara Story Design

What Sara Story Design does

Sara Story Design is a privately held, eponymous interior design firm founded in 2003 by Sara Story and headquartered at 1123 Broadway, Suite 907, in New York City. The firm delivers full-service residential and commercial interior design worldwide — including new builds, full renovations, historic restorations, and pied-à-terre projects — for ultra-high-net-worth clients and art collectors. Documented work spans luxury residences across the U.S. (Greenwich, Madison Park, Upper East Side, Sag Harbor, Aspen, Hill Country TX, Hudson NY, Beverly Hills, Gramercy Park, Colorado, Austin) and internationally (a Paris Left Bank pied-à-terre), with iconic engagements including a 22,000-square-foot Greenwich estate and a home in The Plaza.

The firm's service offering encompasses concept design, space planning, furniture and FF&E procurement, custom furnishings, art curation, and project management, supported by Sara Story's personal network of galleries, artisans, auction houses, and artists. The firm has no proprietary technology, no digital product surface, and no disclosed headcount; operations are principal-led. Beyond paid client work, the firm operates an artist residency program in Center Point, Texas (launched 2023 as part of a town revitalization initiative) and published a Rizzoli monograph, "The Art of Home," in September 2023 documenting the firm's first two decades.

Revenue is generated through professional design fees (project-based, not publicly disclosed) with likely markups on furniture and furnishings procurement. The go-to-market model is enterprise field sales driven by reputation and earned media rather than paid acquisition; press features in Architectural Digest (including AD100 in 2025 and 2026), Vogue Living, Elle Decoration, Interior Design, Galerie, LUXE, Cultured, The Wall Street Journal, and The New York Times serve as the primary top-of-funnel demand engine. The firm is wholly owned by its founder, with no institutional investment, subsidiaries, or parent company disclosed.

Name

Sara Story Design

Legal name

Sara Story Design

Website

https://sarastorydesign.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sara Story Design is a privately held, New York-based interior design firm founded in 2003 by Sara Story, delivering full-service residential and commercial design worldwide for ultra-high-net-worth clients and art collectors.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (541410), Interior Design Services (54141)

SIC

Services-Management Services (8741)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Luxury interior design
• Residential design services
• Commercial interior design
• Historic restoration design
• Art curation interiors

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: Full-service interior design for residential and commercial projects worldwide, including new builds, renovations, and restorations. Revenue is generated through professional design fees, likely hourly or project-based, with additional markups on furniture and furnishings procurement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sara Story Design provides full-service interior design for ultra-high-net-worth clients worldwide, handling residential and commercial projects including new builds, whole-home renovations, historic restorations, and pied-à-terre design. Services encompass space planning, furniture selection, custom furnishings, art curation, and project management across multiple properties, with revenue generated through professional design fees and procurement markups.

Product overview

Sara Story Design is an interior design firm offering full-service residential and commercial interior design services. The company was founded in 2003 and works on projects worldwide, including locations in Paris, New York, Texas, Colorado, California, and Connecticut. Their services encompass space planning, furniture selection, custom furnishings, and art curation. The firm has published a book documenting their work, 'The Art of Home' by Rizzoli, and operates an artist residency program in Center Point, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-service residential and commercial interior design services worldwide, including project management, space planning, furniture selection, custom furnishings, art curation, and design consultation for ultra-high-net-worth clients.
• The Art of Home (Book) A monograph published by Rizzoli in September 2023 documenting the firm's first two decades of interior design work across residential and commercial properties, serving as a portfolio and brand asset.
• Artist Residency Program (Center Point, Texas) An artist residency program introduced in 2023, based in Center Point, Texas, designed to further the town's revitalization by drawing art and culture into the community.

Quantifiable outcome

• Published by Rizzoli in 2023 documenting firm's first two decades
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and moderate.

• Ballroom MarfaminorOthersSara is a supporter and former Board Member of Ballroom Marfa, a contemporary art space in Marfa, Texas. This is a civic/community involvement rather than a commercial partnership.
• New MuseummoderateOthersIn 2024, Sara was elected to the Board of Trustees of the New Museum and participates in the organization's Artemis Council. This provides networking opportunities within the arts community and potential client referrals.
• Guggenheim MuseummoderateOthersSara is a member of the Guggenheim Museum's International Director's Council, providing access to high-profile arts community and potential client referrals.
• Proyecto DraculaminorOthersSara is a founding member of Proyecto Dracula, an international arts organization based in Todos Santos, Mexico.
• Design Leadership NetworkminorOthersSara is an active member of the Design Leadership Network, an organization for design industry leaders.
• Sotheby'smoderateStrategic or Co-development PartnerSara curated exhibition vignettes for Sotheby's New York during Decorative Arts Week in October 2015, showcasing her expertise in incorporating antiques into contemporary settings and building relationships with the auction house.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Suzanne Kasler Interiors: Atlanta-based AD100 designer with similar boutique structure, UHNW residential clientele, recurring Architectural Digest features, and product lines — all hallmarks that mirror Sara Story Design's positioning.
• Bunny Williams Home: Long-established AD100 residential designer (decades in business) serving UHNW clients with classic/traditional-leaning interiors. Comparable boutique New York-based firm structure and clientele, though with a more traditional aesthetic.
• Mark D. Sikes Interiors: AD100 designer known for blending classic American style with contemporary art and antiques — a near-identical aesthetic positioning to Sara Story Design. Serves UHNW residential clients nationally with projects in NYC, California, and the Hamptons.
• Kelly Wearstler: AD100 designer headquartered in Los Angeles serving UHNW residential and boutique hospitality clients with a strong contemporary-art-meets-design aesthetic, published monographs, and product collections — directly comparable positioning to Sara Story Design.
• Victoria Hagan Interiors: New York-based luxury residential interior designer named to AD100 multiple times. Comparable UHNW residential focus, similar New York base, and similar boutique firm structure serving families in NYC, Greenwich, Aspen, and other luxury markets.
• Martyn Lawrence Bullard Design: AD100 designer with globally recognized brand, residential and hospitality projects worldwide, and a strong celebrity and UHNW client base. Comparable scale, press visibility, and aesthetic positioning in the luxury interior design market.
• Thomas Kligerman Interiors: AD100 residential designer blending historical references with contemporary sensibility, with projects in NYC and nationally. Comparable boutique firm structure, press profile, and UHNW clientele to Sara Story Design.
• Drake/Anderson (Jamie Drake): New York-based AD100 design firm with deep luxury residential practice, established principal reputation, and recurring Architectural Digest features. Closely comparable boutique NY firm structure serving UHNW clients in similar geographies.

Broad incumbents

• Peter Marino Architect: One of the largest and most established AD100 luxury design firms, with deep work in both ultra-luxury residential and flagship retail/hospitality (Chanel, Dior, Louis Vuitton). Comparable clientele and aesthetic tier; broader scale and more diversified commercial revenue than Sara Story Design.
• Nate Berkus Associates: Well-known luxury interior designer with residential practice, large media presence, and product lines (Target partnership historically, ongoing licensing). Comparable UHNW clientele and aesthetic tier but operates at significantly larger scale and broader brand reach than Sara Story Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sarastorydesign/?hl=en
• Pinterestpinterest.com/sarastorydesign
• LinkedInlinkedin.com/company/sara-story-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sara Story Design