Revista Vistazo

What Revista Vistazo does

Revista Vistazo is a privately held Ecuadorian media company founded in 1957 and headquartered in Guayaquil. It operates a Spanish-language news magazine and digital portal (vistazo.com) covering politics, security, economy, sports, entertainment, sustainability, and opinion, with a separate investigative journalism vertical known as Expediente V. The company serves a general Ecuadorian audience as its primary segment, distributing content through a freemium digital website, a print edition, podcasts, video, and social media channels including Instagram (@revistavistazo.ec), Facebook, Twitter, YouTube, and a WhatsApp channel.

The business model blends consumer subscription revenue (via suscripciones.vistazo.com) with free ad-supported content, a print edition, and a growing portfolio of B2B-branded events and publications. The signature commercial asset is the annual "Las 500 mayores empresas del Ecuador" ranking, now in its 23rd edition and covering Ecuadorian companies with combined sales exceeding USD 100 billion. Revista Vistazo also organizes recurring events including the ODS Leaders Summit (sustainability, in partnership with Ypsilom consultancy), Top Talent Brands (with Merco Ecuador), and Experiencia al Cliente (with Praxis), together with platform services such as a job board (Bolsa de Empleo), weather forecasts, and horoscope content. The underlying technology is a conventional digital media platform with web-based content delivery and subscription management; no proprietary AI/ML capabilities, APIs, or mobile applications are disclosed. Leadership includes Editor General Jorge Cavagnaro and Editorial Director Patricia Estupiñán, and the company operates with 101-250 employees serving exclusively the Ecuadorian market.

Name

Revista Vistazo

Legal name

Revista Vistazo

Website

https://vistazo.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Revista Vistazo is a Guayaquil-based, privately held Ecuadorian news magazine and digital media platform founded in 1957, serving general Ecuadorian readers with news, investigative journalism, podcast, and print content, and monetizing through subscriptions, events, and an annual ranking of Ecuador's 500 largest companies.

Ownership category

akta.pro rank

Product category

News Media & Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAO

News, Politics & Current Affairs Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• News magazine publishing
• Digital journalism
• Investigative reporting
• Business news ranking
• Media events

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Revista Vistazo publishes a Spanish-language Ecuadorian news magazine and operates a complementary digital news portal covering politics, security, economy, sports, entertainment, sustainability, and investigative journalism. It distributes content through a paid print edition, a free-with-premium-subscription website (vistazo.com), podcasts, and social media, and it sells additional stand-alone information products including the annual "Las 500 Mayores Empresas del Ecuador" ranking, the Bolsa de Empleo job board, and weather and horoscope services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vistazo.com News Portal Spanish-language digital news portal covering Ecuadorian and international current events, including sections on Actualidad, Política, Mundo, Deportes, Negocios, Sostenibilidad, Entretenimiento, Opinión, and the Expediente V investigative vertical. Free to read with a subscription tier for premium access via suscripciones.vistazo.com.
• Edición Impresa (Print Edition) Physical print magazine edition of Revista Vistazo, distributed through retail/newsstand channels in Ecuador.
• Podcast Vistazo

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Emerging players

• Primicias: Ecuadorian digital-native news outlet focused on politics, economy, and investigative reporting. Represents the type of mobile-first, subscription-oriented competitor Vistazo must defend against in digital audience share.

Direct peers

• La Hora Ecuador: National Ecuadorian newspaper with editions across multiple cities, covering politics, security, and general news. Competes with Vistazo for Ecuadorian readership and regional advertising.
• El Universo: Ecuador's largest newspaper, based in Guayaquil like Vistazo. It competes head-to-head for Ecuadorian general-news readership, advertising, and digital subscriptions across politics, security, business, and sports.
• Diario Expreso: Guayaquil-based Ecuadorian daily newspaper covering national politics, security, and current events. Targets the same Ecuadorian general-news audience as Vistazo and competes for the same advertising pool.
• El Comercio (Ecuador): Quito-based national newspaper with a strong digital newsroom and subscription model. Directly competes with Vistazo for Ecuadorian readers and advertisers across general news, politics, and business coverage.

Regional players

• América Economía: Regional Latin American business magazine led by Jorge Cavagnaro, who is also Editor General of Vistazo. Highly comparable in business-ranking and B2B event model, and operationally linked through shared editorial leadership.
• El Tiempo (Colombia): Colombia's largest newspaper with a diversified digital subscription, events, and branded-content business. Comparable in legacy-brand-to-digital-pivot trajectory that Vistazo is navigating, though operating in a larger market.
• Diario Gestión (Peru): Peru's leading business and economics daily, with a strong digital subscription model and events business. Comparable to Vistazo's mix of general news, business rankings, and B2B events, but serves the Peruvian market.

Broad incumbents

• Forbes Ecuador: Local edition of the global business magazine covering Ecuador's leading companies, rankings, and executive profiles. Most directly comparable to Vistazo's 'Las 500 mayores empresas' ranking and B2B event franchise.
• CNN Español: Major Spanish-language digital news brand covering Latin American politics, economy, and current events. Competes for Ecuadorian digital news audience and ad spend as a broad incumbent rather than a niche specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/revistavistazo
• LinkedInlinkedin.com/company/revista-vistazo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revista Vistazo