X Events

What X Events does

X Events is an event production company founded in 2014 and headquartered in London, Ontario, Canada. The firm designs, fabricates, and rents large-scale interactive LED installations and experiential displays for music festivals, civic festivals, corporate events, weddings, schools, and public spaces. Its product portfolio spans rental installations (LED Tunnels, LED Swings, Angel Wings, Synthetic Ice Rinks, LED Chill Zones, Giant Picture Frames, Pallet Swings, LED Walkways, Truss Walkways, Stretch Shapes, Light Brites, and Backdrops) and purchasable products (LED Cone Trees, LED Pillars, Event Signs, Heart LED Motifs, LED Motif Letters, Picture Frame Motifs, and Heart LED Opal Diffused).

The company's underlying technology stack combines physical fabrication (PVC panels, fiberglass, aluminum trussing, polycarbonate shells, steel tube framing) with programmable LED pixel lighting, primarily delivered through Twinkly PRO smart addressable LEDs. Twinkly PRO provides mobile and cloud app connectivity, a patented computer vision-based automatic 2D/3D mapping algorithm, wireless grouping of up to 10 controllers, and an effect gallery for ready-made and custom light effects. Select installations also support social media hashtag integration, allowing patrons to trigger or alter lighting effects. The company integrates Twinkly PRO as a co-branded sub-brand.

X Events operates a three-stream revenue model: (1) rental installations at rates from $3,125 to $13,125 per installation (USD); (2) product sales ranging from CA$3,515 to CA$23,588 per unit via the e-commerce storefront at x.events/shop; and (3) custom design and fabrication services on a quote basis for bespoke projects such as weddings, music festivals, and national celebrations. Go-to-market is direct-to-consumer and direct-to-enterprise via a contact-based sales process, supplemented by social media presence across Facebook, Twitter, Instagram, YouTube, and Flickr, and on-site festival presence as marketing. The company serves a primarily Canadian customer base (Ontario, British Columbia, Alberta) with one documented international engagement in the Bahamas.

Name

X Events

Legal name

X Events

Website

https://x.events

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

X Events is a London, Ontario-based event production company founded in 2014 that designs, fabricates, and rents large-scale interactive LED installations for music festivals, civic festivals, corporate events, weddings, and schools, using Twinkly PRO smart addressable LED technology and custom fabrication.

Ownership category

akta.pro rank

Product category

Event Production & LED Fabrication Services

NAICS

Indoor and Outdoor Display Advertising (54185), Electric Lighting Equipment Manufacturing (3351)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYHSACAOAG

Event Signage, Props & Custom Installations

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYTHAHAEAB

Lighting Design & Lighting Equipment Rentals

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

SECONDARYHSACAFAE

Lighting & Power Rentals (Uplighting, Generators, Distribution)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYBPAFALAH

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Interactive LED installations
• Event production services
• Festival lighting design
• Custom fabrication rentals
• Experiential event props

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of LED installations including LED Pillars, LED Cone Trees, Heart LED Motifs, Event Signs, LED Letters, and Picture Frame Motifs. Products are customized and made to order with various control options (ControlPLUS, ControlPRO) and pixel types (Standard RGB, Twinkly).
2. Rental Installations: Rental of LED installations for events including LED Tunnels, LED Swings, Angel Wings, Synthetic Ice Rinks, LED Chill Zones, Giant Picture Frames, and more. Pricing varies by installation with rental rates ranging from $3,125 to $13,125.
3. Custom Design & Fabrication: Custom design and fabrication services for LED installations and decorations for weddings, music festivals, and national celebrations. Includes LED pixel wrapping for trees, poles, and custom objects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

X Events designs, fabricates, rents, and sells large-scale interactive LED installations and experiential displays for music festivals, city festivals, corporate events, weddings, schools, and public spaces. Offerings include rental installations (LED Tunnels, LED Swings, Angel Wings, Synthetic Ice Rinks, LED Chill Zones, Giant Picture Frames, walkways), purchasable LED motifs (Heart LED Motif, LED Pillar, LED Cone Tree, Event Sign, LED Motif Letter, Picture Frame Motif), and custom design/fabrication services using Twinkly PRO smart addressable LED technology.

Product overview

X Events is a provider of large-scale interactive LED installations and experiential displays for festivals, events, and public spaces. The company operates a two-pronged model combining rental installations and purchasable LED products. Rental installations include interactive art pieces like the LED Tunnel (HUE), LED Swings (ENCOMPASS), Angel Wings (JOPHIEL), LED Chill Zone (SOCIAL), and the Synthetic Ice Rink (GLIDER), along with themed backdrops, giant props, and walkway installations. The shop product line includes LED motifs (Heart LED Motif, Heart LED Opal Diffused), architectural elements (LED Pillar, LED Cone Tree, Event Sign), and customizable letter motifs (LED Motif Letter, Picture Frame Motif). Key technology partners include Twinkly for smart addressable LEDs with mobile app control, cloud console management, and automatic mapping capabilities. Services include custom design and fabrication for bespoke installations.

Differentiator

Problem solved

Functional benefit

Brands

• Twinkly PRO: A product line featuring Twinkly smart addressable color LEDs connected through a mobile and cloud app for professional light decoration solutions.

Products and services

• LED Swings (ENCOMPASS) Rental installation of LED-lit sway rings with programmable color-changing modes on illuminated silver trussing; waterproof for indoor/outdoor use; 10'x10' variable footprint; customizable with floral/foliage designs.
• LED Tunnel (HUE) Rental installation: 18-foot long, 8-foot tall light tunnel with three archways featuring pixel light technology encased in polycarbonate shell, with programmable light patterns and soft glow effects for photo opportunities; indoor/outdoor use.
• Angel Wings (JOPHIEL) Rental installation: 8-foot metallic wing art installation with lighting that transitions into color arrays and textures, featuring a glowing heart centerpiece; suitable for photo opportunities.
• LED Chill Zone (SOCIAL) Rental installation: modular 31.5' L x 13.5' W seating installation featuring eight illuminated benches and two couches with programmable pixel light technology; can be set up indoors or outdoors on various terrains.
• Synthetic Ice Rink (GLIDER) Rental installation: full-sized synthetic ice rink with 4'x8' PVC plastic panels that mimic the gliding feel of real ice; standard 20'x40' size with modular customizable panels; can include boards and seating areas.
• Giant Shoe (SOLE) Rental installation: 8-foot tall red high heel shoe with seating platform inside the toe for photo opportunities; fiberglass outer casing with protective coating and red rope lighting; customizable with floral designs or vinyl marketing.
• Play Letters (ENGAGE) Rental installation: 27.2'x2' interactive letter installation encouraging personalized adventures through unique lighting and mobile-friendly technologies; supports app downloads, social media hashtag integration, and activities for all ages.
• Backdrops (SCENIC) Rental installation (indoor-only): themed backdrops for virtual entertainment, live shows, conferences, and events; customizable with various lighting and staging options including trussing, foliage, floral, and rope lighting.
• LED Walkway (PROMENADE) Rental installation: 32-foot long pathway with state-of-the-art pixel technology allowing programmable light patterns and rhythms; accessible for everyone; can be set up indoors or outdoors on level terrain.
• Pallet Swings (PENDULUM) Rental installation: 8.5'x8.5' standard swing installation using wooden pallets with soft pendulum motion created by counterweight; chain and trussing provide an industrial look; suitable for all ages.
• Giant Picture Frame (LIMELIGHT) Rental installation: handcrafted 8'x10' picture frame with spotlight installation (overall 10.5'x9'), decorated to fit scenery and LED lighting for day or night use; offers vinyl and personalized plaque customization.
• Truss Walkway (PORTAL) Rental installation: 14'x8.5' standard solid and customizable walkway design built from aluminum trussing; can be covered in greenery, bright-colored Stretch Shape fabrics, or other materials for various visual effects.
• Stretch Shapes (STRETCH) Rental installation: triangular stretch shapes in various sizes (16ft x 16ft to 30ft x 30ft) and four colors for adding color and shade to event areas; made of lightweight, quick-drying polyester and lycra; custom trussing options available.
• Light Brite (SENTIMENT) Rental installation: interactive 4'x5' backlit LED pegboard tribute to retro Lite-Brite, with five different color choices of acrylic rods for creating custom pictures or patterns.
• LED Cone Tree Sale product: LED cone-shaped tree installation featuring Twinkly smart addressable color LEDs with programmable control options (ControlPLUS, ControlPRO); from CA$6,475.
• LED Pillar Sale product: LED pillar with exposed aluminum beams framing durable white polycarbonate that diffuses light in all directions; controlled with handheld remote for colors, patterns, speed and other functions; uses Twinkly pixel LEDs; from CA$3,515.
• Event Sign Sale product: customizable LED sign for navigation maps, points of interest, or highlighting information; vinyl graphics can be attached to white polycarbonate face and LED lights illuminate in any color, controlled by remote; CA$8,500.
• Heart LED Motif Sale product: heart-shaped LED motif featuring 3,000 individually controlled RGBW Twinkly pixels with 16 million colors wrapped around 28mm steel tube framing; from CA$13,135.
• LED Motif Letter Sale product: custom letter motif featuring thousands of Twinkly pixel lights wrapped around exposed lightweight frame producing an industrial look; each pixel individually controlled with 16 million color effects in all directions; from CA$14,800.
• Picture Frame Motif Sale product: LED picture frame featuring 1,500 Twinkly pixel lights wrapped around exposed lightweight tube frame; each pixel individually controlled with many different light effects; from CA$10,545.
• Heart LED Opal Diffused Sale product: heart LED motif wrapped with white durable polycarbonate encapsulating pixels offering a toned-down diffused light effect; opal face customizable with vinyl text, graphics, or sponsor logos; available with optional seat; from CA$23,588.
• Design & Fabrication Services Service: custom design and fabrication for LED installations and decorations; in-house designers assist with bringing ideas to life for weddings, music festivals, or national celebrations; offers custom shapes, graphics, and lighting options; quote-based engagement.

Quantifiable outcome

• Over 1 million visitors experience X Events installations at Niagara Winter Festival of Lights annually
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• SmirnoffminorGTM or Marketing PartnerX Events worked with Smirnoff on an interactive area at Escapade Music Festival, providing chill lounges and LED swings as part of the brand activation.
• Sound EventsminorStrategic or Co-development PartnerPartnered with Sound Events for the I Love Travel Bahamas trip in 2018, providing LED installations, stage production, and decorations for themed events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LMG: Provider of event lighting, video, and audio production services for live events, tours, and corporate shows. Comparable to X Events through shared event-lighting rental/production services across multi-market venues and festivals.
• MKG: Experience marketing agency delivering brand activations, events, and immersive content for enterprise marketers. Comparable to X Events through end-to-end experiential event production and brand-activation work, though at a broader agency scale.
• Production Resource Group (PRG): One of the largest global providers of live event production services spanning lighting, video, audio, and scenic. Comparable to X Events through event lighting and staged experience services for festivals and tours, operating at far larger scale across an integrated portfolio.
• George P. Johnson Experience Marketing: Global experience marketing agency producing immersive events, exhibits, and brand activations for enterprise clients. Comparable via shared business model of supplying large-scale branded experiential installations to event organizers and corporate customers.
• Sparks: Global brand experience agency offering event marketing, exhibits, and live experiences for global brands. Comparable via shared business model of designing and delivering interactive event experiences, including LED-driven brand activations.

Others

• Brilliant Stages: Special-effects and event production company designing scenic and staging solutions for concerts, TV, and live events. Comparable to X Events through large-scale custom scenic/LED installation design, though primarily serving UK and European tours.
• Atomic Productions: Event production studio creating branded environments, installations, and experiential campaigns for festivals and corporate clients. Comparable to X Events through design-and-build of large-scale event décor and LED/lighting-based experiential installations.
• Marx Industries / Cascade Productions (event scenic): Custom event scenic, décor, and themed installation fabricator serving the corporate and live event market in the U.S. Comparable to X Events through custom fabrication of large-scale event props, scenic installations, and themed décor.

Direct peers

• PixMob: Montreal-based LED technology company providing interactive LED wearables and installations for concerts, festivals, and live brand activations. Directly comparable to X Events through Canadian roots, festival-focused LED experiential tech, and a recurring B2B/B2C event-services model.

Regional players

• Quest Events: UK-based provider of staging, structures, and bespoke event installations for live entertainment. Comparable via shared event-props/installation rental offering, although primarily serving the UK festival and corporate markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/xinfused
• YouTubeyoutube.com/user/xinfusedevents
• Facebookfacebook.com/xinfused
• Instagraminstagram.com/xinfused
• LinkedInlinkedin.com/company/x-infused-events-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X Events