Mic and Co.

What Mic and Co. does

Mic and Co. is a privately held French small business (now operating as Andikado following a 2025 rebrand) that provides textile personalization and customized promotional objects to businesses, associations, and local government entities (collectivités) primarily in the Bourgogne-Franche-Comté region. The company operates from a single site in Coulanges-lès-Nevers and offers four core decoration techniques — embroidery, digital transfer, UV printing, and sublimation — applied to clothing, workwear, and promotional merchandise for corporate identity, workwear, event giveaways, and association branding use cases.

The company's production model integrates a solidarity dimension through collaboration with local ESAT (sheltered workshops for disabled workers), which is positioned as a community differentiator rather than a standard sourcing arrangement. Distribution is split between a relationship-led, quote-based B2B sales motion anchored by a single named contact (Odile Doussot) and a direct-to-customer e-commerce boutique at andikado-boutique.com that serves both SMB and individual buyers. Pricing is not publicly disclosed and is handled on a per-quote basis, consistent with a custom-order rather than catalog-driven business.

Mic and Co. was founded in 2005 and has been active for over 20 years. Headcount is reported in the 1–10 range, no institutional funding, M&A, or public-ownership signals are present, and the 2025 transition to Andikado is described as continuity-focused — same services, same personnel, relocated premises — rather than a strategic pivot.

Name

Mic and Co.

Legal name

Mic and Co

Website

https://micandco.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Mic and Co. (now Andikado) is a France-based small business that provides customized textiles and promotional objects via embroidery, digital transfer, UV printing, and sublimation, serving regional businesses, associations, and local government entities.

Ownership category

akta.pro rank

Product category

Custom Textile Personalization and Promotional Products

NAICS

Apparel Manufacturing (315), Printing (32311), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Coating, Engraving & Allied Services (3470), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Finishing & Dyeing Contract Services (Job Work/Toll Processing) (IMAOACAL)

akta.pro secondary industries

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Textile personalization
• Promotional merchandise
• Custom embroidery
• UV printing services
• Sublimation printing

Headquarters

HQ city

Nevers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Textile Personalization Products: Sale of customized textile products including clothing, workwear, and promotional garments with personalization through various techniques (embroidery, digital transfer, UV printing, sublimation).
2. Promotional Objects: Customized promotional objects and merchandise for businesses, associations, and government entities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mic and Co. (now Andikado) customizes textiles and promotional objects for businesses, associations, and local government entities in central France. Services cover multiple decoration techniques including embroidery, digital transfer, UV printing, and sublimation, applied to garments, workwear, and promotional merchandise. Production is operated in partnership with local ESAT (sheltered workshops), embedding a solidarity approach into the personalization service.

Product overview

Mic and Co. has rebranded to Andikado, operating as a unified product/service offering under the new brand. The company provides textile personalization and promotional objects with multiple decoration techniques (embroidery, digital transfer, UV printing, sublimation). The rebranded entity Andikado continues the same service portfolio with the same quality standards and customer service team, now delivered from the new Coulanges-lès-Nevers location.

Differentiator

Problem solved

Functional benefit

Products and services

• Andikado — Textile Personalization and Promotional Object Service Unified personalization service offering under the Andikado brand, covering textile personalization (embroidery, digital transfer, UV printing, sublimation) and customized promotional objects for businesses, associations, and local government entities in central France; produced with a solidarity approach via local ESAT (sheltered workshops).
• Textile Personalization Services Custom textile personalization services for businesses, associations, and local authorities, offering multiple decoration techniques (embroidery, digital transfer, UV printing, sublimation) for garments, workwear, and corporate-identity merchandise.
• Promotional Objects Customizable promotional objects and merchandise for corporate branding and marketing purposes, sold as physical customized items rather than as a standalone technology platform.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ESAT locaux (Local Sheltered Workshops)coreStrategic or Co-development PartnerAndikado maintains a solidarity-driven approach through collaboration with local ESAT (Établissements et Services d'Aide par le Travail - French sheltered workshops for disabled workers). This partnership enables Andikado to deliver personalized textile products and promotional objects while supporting social inclusion and local employment. The ESAT collaboration is positioned as a key differentiator in Andikado's service offering, reflecting commitment to social responsibility alongside commercial operations.

Scale indicators1 record

Recent moves1 record

Broad incumbents

• Manutan: European B2B distributor of workplace supplies, promotional products, and personalized equipment, serving enterprises and public-sector buyers across multiple geographies. Comparable as a much larger established channel for the same enterprise and collectivités procurement needs that Andikado addresses, but operating at national scale with a broader catalog.
• Lyreco: Major European B2B distributor of office, workplace, and promotional/personalized products. Overlaps with Andikado on workwear, corporate gifts, and promotional merchandise for enterprises and public-sector clients, but at significantly larger scale and broader geographic reach.
• Cimpress (Vistaprint): Global custom-printing and mass-personalization platform operating brands including Vistaprint. Targets SMB and enterprise buyers with apparel, signage, and promotional products — directly overlapping Andikado's textile personalization and promotional object categories but with vastly greater scale and digital infrastructure.
• 4imprint: Large North American and UK promotional products distributor offering decorated apparel, drinkware, and corporate gifts with screen-printing and embroidery. Comparable business model (B2B promotional merchandise with textile decoration) but operates at national scale with catalog-driven sales.

Direct peers

• Customisable.fr: French online platform specializing in customizable promotional objects and textile decoration for businesses and associations. Closely comparable in product mix (textile + promotional objects) and target buyer (French SMBs, associations, collectivités), competing with Andikado's regional and now e-commerce positioning.
• Discount Network: European print-on-demand network offering custom textile and promotional merchandise to resellers and B2B buyers via digital storefronts. Directly comparable to Andikado's combination of textile personalization and promotional objects for SMB and association buyers, but operating pan-European rather than regionally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/micandco
• LinkedInlinkedin.com/company/mic-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mic and Co.