Stitches Ink

What Stitches Ink does

Stitches Ink is a privately held custom embroidery and vinyl graphics service provider operating from a single warehouse facility at 9318 South 370 West, Sandy, Utah 84070. Founded in May 2002 (originally as Stitches by Kayo), the company was self-funded through organic growth and has never raised outside capital. Its production backbone is 18 Melco AMAYA embroidery machines operating near 24/7, supplemented by a Roland plotter/printer acquired in March 2008 that enabled diversification into vinyl graphics, vehicle and boat wraps, banners, stickers, decals, and magnet advertising. In-house Tackle Twill cutting for applique work and screen printing complete the in-house capabilities, allowing concept-to-completion service including artwork, digitizing, and paper-proofs.

The company generates revenue on a per-project transaction basis across four primary streams: custom embroidery (apparel, hats, bags, corporate logos, team wear), vinyl graphics and wraps, Tackle Twill applique, and screen printing. Go-to-market is direct-to-customer through walk-in visits at the Sandy warehouse, a website contact form, and an external product catalog hosted on Company Casuals. Pricing is bespoke/quoted per project and is not publicly disclosed. Marketing relies on a basic website gallery, Twitter presence (@stitchesink), and visual project showcases.

Stitches Ink serves two primary customer tiers: (i) high-volume enterprise clients for large fulfillment, branding, and licensed-merchandise programs — logos include Ogio International, ESPN, Disney, FedEx, BCS Bowl, Sugar Bowl, The Simpsons, Monster Energy, Red Bull, and Michelin; and (ii) small companies, local teams, clubs, and walk-in consumers needing low-minimum custom apparel and merchandise. Operations are domestic U.S.-only and concentrated at the single Sandy, Utah facility.

Name

Stitches Ink

Legal name

Stitches Ink

Website

https://stitchesink.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Stitches Ink is a privately held, Sandy, Utah-based custom embroidery and vinyl graphics shop founded in 2002. It operates 18 Melco AMAYA embroidery machines and Roland plotters to serve enterprise brands (Ogio, ESPN, Disney, FedEx) and SMB clients with apparel, vehicle wraps, and promotional merchandise.

Ownership category

akta.pro rank

Product category

Custom Embroidery and Vinyl Graphics Services

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Custom embroidery services
• Vinyl graphics production
• Vehicle wrap services
• Corporate apparel decoration
• Promotional products printing

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Embroidery Services: Custom embroidery production for apparel, corporate logos, team uniforms, hats, and bags. Services range from small batch custom work to large corporate fulfillment.
2. Vinyl Graphics and Wraps: Vehicle wraps, boat wraps, wall wraps, window wraps, banners, vinyl stickers, decals, and promotional products using Roland plotter/printer technology.
3. Twill Applique Products: Tackle Twill Applique services creating custom designs on apparel and bags by cutting twill on-site.
4. Screen Printing: Screen printing services for corporate apparel, team wear, and promotional products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stitches Ink provides custom embroidery and vinyl graphic decoration services, taking projects from concept to completion with artwork, digitizing, and paper-proofs. The company decorates apparel, corporate wear, team uniforms, hats, and bags for small businesses and large corporate clients, and produces vehicle wraps, boat wraps, banners, stickers, and decals using Melco AMAYA embroidery machines and Roland plotter/printer technology.

Product overview

Stitches Ink is a custom embroidery and vinyl graphics service provider offering a unified portfolio of decoration services. The core offerings consist of Custom Embroidery (the founding specialty since 2002) and Vinyl Graphics (added in 2008 via Roland plotter/print technology). These core services are complemented by specialized modules including Twill Appliqué, Screen Printing, and various vinyl applications (Vehicle Wraps, Boat Wraps, Wall Wraps, Window Wraps, Banners, Stickers/Decals). The company serves both small businesses and large corporate clients with full production capabilities from concept through completion, including artwork, digitizing, and paper-proofs. An external product catalog via Company Casuals provides access to branded merchandise items.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidery Services Custom embroidery production for logos and designs on apparel, corporate wear, team uniforms, hats, and bags. Includes artwork, digitizing, and paper-proofs as part of a concept-to-completion service. Targeted at small companies, teams, and large corporate clients.
• Vinyl Graphics and Wraps Vinyl graphic services including vehicle wraps for cars, boats, trailers, window wraps, wall wraps, banner production, vinyl stickers, decals, and magnet advertising produced using Roland plotter/printer technology. Serves commercial and personal vehicle/equipment buyers and corporate branding needs.
• Tackle Twill Appliqué Services Specialty appliqué service that cuts twill on-site to create custom designs on apparel and bags, producing distinctive layered looks through in-house twill cutting and embroidery.
• Screen Printing Services Screen printing service for custom designs on apparel and promotional products, supporting corporate apparel, team wear, and promotional merchandise programs.
• Promotional Products and Branded Merchandise Custom promotional products including bags, hats, and other branded merchandise items, sourced and decorated per customer specifications. Includes access to an external online product catalog via Company Casuals where customers can browse customizable merchandise options.

Quantifiable outcome

• Embroidery capacity: 100,000+ pieces annually (based on 2008 Ogio production)

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CustomInk: CustomInk is a leading online platform for custom apparel decoration including embroidery, screen printing, and digital printing. It is a direct peer because it competes for the same SMB, team, and corporate custom-embroidery customers that Stitches Ink serves, with a much larger national e-commerce footprint.
• Quality Logo Products: Quality Logo Products is a large promotional products and custom apparel company offering embroidery, screen printing, and full decoration services. It is a direct peer because it competes for the same promotional products and corporate apparel customers, with a national catalog-based model that competes with Stitches Ink's Company Casuals storefront.
• Branders: Branders specializes in custom-decorated promotional apparel and branded merchandise for businesses, with embroidery and screen printing as core offerings. It is a direct peer because it serves the same SMB and enterprise custom-apparel buyers and operates in the same promotional products category as Stitches Ink.
• Rush Order Tees: Rush Order Tees provides custom screen printing, embroidery, and digital apparel decoration for teams, businesses, and events. It is a direct peer because its core service offering — multi-technique custom decoration on apparel for SMB and enterprise buyers — directly mirrors Stitches Ink's embroidery, screen printing, and twill applique work.
• Underground Printing: Underground Printing/Underground Shirts operates custom apparel decoration including screen printing and embroidery for brands, teams, and corporate clients. It is a direct peer because it competes head-to-head with Stitches Ink for custom decorated apparel orders across SMB and enterprise segments.

Others

• Alphabroder: Alphabroder (now part of S&S Activewear) is a major apparel and accessories wholesaler supplying blank decorated apparel to the promotional products and custom apparel industry. It is an adjacent ecosystem participant because it supplies blank apparel to decorators like Stitches Ink while also offering decoration services, placing it on the supply side of Stitches Ink's value chain.
• SanMar: SanMar is one of North America's largest apparel and accessories wholesalers, supplying blanks and decoration services to the custom apparel industry. It is an adjacent ecosystem participant because while not a direct competitor to Stitches Ink's decoration services, SanMar is a primary supplier of blank apparel that Stitches Ink decorates, and offers its own contract decoration services to enterprise customers.

Emerging players

• Threadbird: Threadbird is an apparel decoration shop specializing in screen printing, embroidery, and DTG printing for apparel brands and businesses. It is an emerging player because it focuses on the custom apparel decoration services that Stitches Ink provides, with a more digitally-native, brand-focused go-to-market approach.

Broad incumbents

• 4imprint: 4imprint is one of North America's largest promotional products distributors, offering decorated apparel, drinkware, bags, and other branded merchandise. It is a broad incumbent because it sources and resells custom-decorated apparel — including embroidered and screen-printed garments — overlapping with Stitches Ink's core corporate apparel and promotional products offerings.
• Vistaprint: Vistaprint (Cimpress) is a large-scale custom printing and promotional products platform offering apparel, signage, and marketing materials to SMBs. It is a broad incumbent because its custom apparel decoration business overlaps with Stitches Ink's embroidery/screen printing services, but it operates at vastly larger scale as part of a broader print and promotional products portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StitchesInk
• Facebookfacebook.com/stitchesink
• LinkedInlinkedin.com/company/stitches-ink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stitches Ink