Decameron
Decameron is a privately held Latin American all-inclusive hotel chain operating 25+ properties across Colombia, Mexico, Peru, Ecuador, Panama, and El Salvador, serving individual leisure travelers, families, couples, and corporate groups through bundled vacation packages and a multi-channel distribution network including direct website, travel agency, and partner hotel brands.
- Company typePrivate
- Founded1987
- HeadquartersCartagena, Colombia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Decameron does
Decameron (legal entity HOTELES DECAMERON COLOMBIA S.A., or HODECOL) is a privately held Latin American all-inclusive hotel chain operating 25+ properties across six countries: Colombia (13 properties), Mexico (5), Peru (3), Ecuador (2), Panama (1), and El Salvador (1), with corporate headquarters in Cartagena, Colombia. The company was founded in 1987 and employs 10,000+ staff across operating subsidiaries including Servincluidos Ltda (Colombia travel agency), Decameron S.A. de C.V. (Mexico), and Club Salinitas S.A. de C.V. (El Salvador).
The core offering is the "Todo Incluido" (All Inclusive) package, which bundles accommodation, buffet and à la carte meals, unlimited domestic beverages and liquors, nightly entertainment, and supervised activities for adults and children under a single price. Supporting product lines include Tours & Transfers, Experiences, Events (corporate and group), an online check-in service, and a Savings Program discount club. The company also operates the Multivacaciones Decameron vacation membership program and the Decapuntos loyalty points scheme, and includes partner properties such as the Radisson Hotel Decapolis Miraflores in Peru and Wyndham-affiliated properties in Mexico under Ramada and Trademark Collection brands. The digital technology stack comprises the Roiback marketing platform and booking engine for the multilingual (Spanish, English, Portuguese) website, the Hodeline Web system for commercial reservations, and Sugar CRM for customer complaint (PQR) management.
Revenue is generated primarily through all-inclusive room rentals and ancillary on-property services (tours, transfers, spa, laundry, restaurant reservations, gym access) charged separately from the base package. Servincluidos Ltda also acts as a travel agency intermediary structuring tourist packages for external distribution through wholesalers, retailers, freelancers, employee funds, and cooperatives. Go-to-market combines direct-to-consumer online booking via decameron.com, a corporate booking portal for group travel and events, regional phone-based contact centers in Peru and Mexico, and a WhatsApp channel. Public pricing starts from approximately US$84 per person per night (Royal Decameron Salinitas, El Salvador), with promotional bank partnerships offering additional discounts.
Decameron firmographics
Firmographics- Name
- Decameron
- Legal name
- HOTELES DECAMERON COLOMBIA S.A.
- Website
- https://www.decameron.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Decameron is a privately held Latin American all-inclusive hotel chain operating 25+ properties across Colombia, Mexico, Peru, Ecuador, Panama, and El Salvador, serving individual leisure travelers, families, couples, and corporate groups through bundled vacation packages and a multi-channel distribution network including direct website, travel agency, and partner hotel brands.
- Ownership category
- akta.pro rank
Decameron industry classification
Industry- Product category
- All-Inclusive Resort Hospitality
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury All-Inclusive Resorts (THAGAKAC)
- akta.pro secondary industries
- Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Decameron is headquartered
LocationHeadquarters
- HQ city
- Cartagena
- HQ country
- Colombia
- HQ region
- Latin America
Offices4 records
Markets served
Decameron business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- All-Inclusive Hotel Accommodations: Primary revenue stream from all-inclusive hotel accommodations across 25 properties in 6 Latin American countries. Revenue generated from room rentals including accommodation, meals (buffet breakfasts, lunches, à la carte dinners), unlimited domestic beverages and liquors, entertainment shows, recreational activities for adults and children, and pool towels.
- Additional Tourism Services: Revenue from optional add-on services including tours and transfers, spa services, restaurant reservations, laundry service, nursing services, and gym access that are charged separately from the base all-inclusive package.
- Travel Agency Intermediation: Servincluidos Ltda acts as intermediary between customers and service providers (airlines, hotels, ground transportation), structuring tourist packages and facilitating booking of rooms in Decameron hotels and affiliated chains.
- Corporate and Group Bookings: Dedicated business booking portal for companies to book group travel, corporate events, and team retreats at Decameron properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard All-Inclusive Package |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Decameron product offering
Product offeringCore offering
Decameron operates and sells all-inclusive hotel resort vacations across 25+ properties in 6 Latin American countries, bundling room accommodations, buffet and à la carte meals, unlimited domestic beverages, entertainment, and supervised activities for adults and children under a single price. The company also provides optional add-on services including tours, ground transfers, curated destination experiences, and event hosting, and operates the Multivacaciones Decameron vacation membership program and the Decapuntos loyalty program.
Product overview
Decameron All Inclusive Hotels & Resorts is a Latin American hospitality chain operating across Colombia, Ecuador, El Salvador, Mexico, Panama, and Peru. The core offering is the 'Todo Incluido' (All Inclusive) hotel accommodation service, which bundles lodging, meals, beverages, activities, and entertainment. Supporting services include Tours & Transfers, Experiences, and Events. The company also operates subsidiary brands including Multivacaciones Decameron (vacation membership), Decapuntos (loyalty program), and Savings Program (discount club). Online services include Online Check-in and reservation management. The chain includes partner properties such as Radisson Hotel Decapolis Miraflores in Peru.
Differentiator
Problem solved
Functional benefit
Brands
- Multivacaciones Decameron: Vacation ownership/multi-vacation program offered by Decameron
- Decapuntos
- Decapolis
- Servincluidos
Products and services
- Todo Incluido (All Inclusive) hotel packages Foundational all-inclusive resort package covering accommodation, buffet breakfasts and lunches, à la carte dinners, unlimited domestic beverages and liquors, entertainment shows, supervised recreational activities for adults and children, and pool/beach access, sold per person per night across 25+ properties in 6 Latin American countries.
- Tours y Traslados (Tours & Transfers) Optional excursion and ground-transportation services for guests to explore destination attractions outside the resort, charged separately from the all-inclusive package.
- Experiencias (Destination Experiences) Curated on-property and destination experiences available at various Decameron locations, sold as add-on activities beyond the base all-inclusive package.
- Eventos (Events) Event hosting and organization services at Decameron properties, including corporate events, group celebrations, and on-property meetings accessible via the Empresas corporate booking portal.
- Multivacaciones Decameron Vacation membership program offering repeat-traveler customers exclusive benefits, savings, and multi-trip privileges at Decameron properties, supported by a dedicated Peruvian contact center ([email protected]).
- Decapuntos Registered loyalty/rewards points program that lets guests earn points on stays and on-property services for redemption across the Decameron portfolio.
- Savings Program (Programa de Ahorros) Online-registration discount club that provides exclusive discounts and benefits on reservations, often delivered in conjunction with bank-partner promotions.
- Registro en Línea (Online Check-in) Digital pre-registration service that lets guests complete check-in online before arrival at the hotel.
Companies that use Decameron
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Decameron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Decameron partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RoibackcoreRoiback provides the marketing online platform and booking engine that powers Decameron's website, online reservations system, and digital operations. Copyright notices indicate Roiback as the technology provider for Decameron's online presence.
- Radisson (Decapolis)minorRadisson Hotel Decapolis Miraflores in Peru operates as a Decameron-affiliated property, representing a brand partnership within the Decameron portfolio of hotels.
- Estricontio S.L.coreEstricontio S.L. (Ronda Sant Pere, Numero 17, 2, Barcelona, España) provides payment processing services for bookings made through Decameron's websites on behalf of Servincluidos Ltda, handling credit card transactions for European acquisitions.
- Bank PartnersminorDecameron maintains promotional partnerships with banks for exclusive discounts and offers, mentioned as 'convenios bancarios y alianzas' (banking agreements and alliances) in promotional communications.
- PROFECO (Mexico)minorProcuraduría Federal del Consumidor (PROFECO) consumer protection agency in Mexico provides regulatory oversight for Decameron's Mexican hotel operations with offices in La Paz and Bahía de Banderas zones.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Decameron competitors and assessment
Company assessmentDirect peers
- RIU Hotels & Resorts: Spanish-headquartered all-inclusive hotel chain with extensive Latin American and Caribbean footprint. RIU is one of the closest comparables to Decameron given shared all-inclusive model, family ownership structure, and concentration in Mexico, the Caribbean, and Latin American beach destinations.
- Barceló Hotel Group: Spanish family-owned hotel group with a large all-inclusive portfolio across Mexico, the Caribbean, and Latin America. Highly comparable to Decameron in business model (all-inclusive), ownership structure (family-controlled), and geographic focus on Spanish-speaking leisure markets.
- Iberostar Hotels & Resorts: Spanish all-inclusive and resort chain with major presence in Mexico, the Caribbean, and Latin America. Comparable to Decameron on all-inclusive product, family-segment targeting, and beach-resort geographic mix.
- Hyatt Inclusive Collection: Hyatt's all-inclusive brand portfolio (formerly AMResorts — Secrets, Dreams, Hyatt Ziva/Zilara) with strong Caribbean and Latin American presence. Comparable to Decameron in all-inclusive product and target customer (couples and families), though backed by a global loyalty program.
- Karisma Hotels & Resorts: All-inclusive resort group concentrated in Mexico and Latin America with family-friendly and luxury sub-brands. Comparable to Decameron on all-inclusive product, family/couple targeting, and Latin American destination mix.
- Sandals and Beaches Resorts: Caribbean-focused luxury all-inclusive chain (Sandals for couples, Beaches for families) operating in Jamaica, Saint Lucia, Bahamas, and other Caribbean destinations. Comparable to Decameron on all-inclusive bundled model and family/couple targeting, though more Caribbean-concentrated than Decameron's Latin American focus.
- Grupo Posadas: Mexican hotel group operating Fiesta Americana, Live Aqua, IOH, and Gamma brands with significant all-inclusive exposure in Mexico and Latin America. Comparable to Decameron on all-inclusive product, Mexican/Latin American geographic focus, and family-targeted leisure customers.
Broad incumbents
- Marriott International All-Inclusive: Following the 2024 acquisition of Apple Leisure Group, Marriott operates a sizable all-inclusive portfolio in Mexico, the Caribbean, and Latin America (now Marriott All-Inclusive). Comparable to Decameron on product category but with vastly broader global distribution, loyalty (Bonvoy), and brand portfolio.
- Wyndham Alltra (All-Inclusive): Wyndham's all-inclusive platform (Alltra) including Trademark All-Inclusive properties — directly comparable given that Decameron's Grand Decameron properties operate under a Trademark All-Inclusive affiliation. Broader global distribution and Wyndham Rewards loyalty differentiate Wyndham as a broad incumbent.
- Hilton All-Inclusive Resorts: Hilton's growing all-inclusive portfolio (Zel, Hilton All-Inclusive) in Mexico, the Caribbean, and Latin America. Comparable to Decameron on all-inclusive product and destination mix, though Hilton is a broad global incumbent with significantly stronger loyalty and direct distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Decameron social profiles
Digital presenceDecameron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decameron leadership team
Management profileNumber of profiles
Profiles1 record
Decameron subsidiaries and ownership
Company hierarchySubsidiaries3 records
Decameron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decameron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decameron
What does Decameron do?
Decameron operates and sells all-inclusive hotel resort vacations across 25+ properties in 6 Latin American countries, bundling room accommodations, buffet and à la carte meals, unlimited domestic beverages, entertainment, and supervised activities for adults and children under a single price. The company also provides optional add-on services including tours, ground transfers, curated destination experiences, and event hosting, and operates the Multivacaciones Decameron vacation membership program and the Decapuntos loyalty program.
Is Decameron a public or private company?
Decameron is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decameron founded?
Decameron was founded in 1987. It employs 5,001 to 10,000 people.
Where is Decameron based?
Decameron is headquartered in Cartagena, Colombia, in the Latin America region.
How does Decameron make money?
Four revenue lines are on record. All-Inclusive Hotel Accommodations are the primary driver. The others are additional Tourism Services, travel Agency Intermediation and corporate and Group Bookings.
Who are Decameron's main competitors?
Direct peers on record are RIU Hotels & Resorts, Barceló Hotel Group, Iberostar Hotels & Resorts, Hyatt Inclusive Collection, Karisma Hotels & Resorts, Sandals and Beaches Resorts and Grupo Posadas. Broad incumbents are Marriott International All-Inclusive, Wyndham Alltra (All-Inclusive) and Hilton All-Inclusive Resorts.
Does Decameron have an API?
No public API is recorded for Decameron.
What industry is Decameron in?
Decameron's product category is All-Inclusive Resort Hospitality. Its primary akta.pro industry code is THAGAKAC, Luxury All-Inclusive Resorts, with a secondary code of THAGAKAA, Family & Kid-Friendly All-Inclusive Resorts. Its NAICS code is 7211 and its SIC code is 7000.